Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

Content Strategy

Compport

Director Content Strategy

Marketing Lead - Aon HR Learning Center (India, SEA, ME)

University of Edinburgh Business School

Social Media Manager

Product + Content Marketing @ Compport | Marketing without the BS. Always.

You'll find me at the intersection of bizarre humour and existential crisis.

Hi! I'm Nessica.

After some very confusing life decisions, I found my calling in Content. And truth be told, we need to do better. We're so focused on sounding aspirational and politically correct that we completely forget who we're writing for. 

Humans. 

Living, breathing, complex individuals that rarely think about the ever-evolving landscape.

There's an abundance of words on the internet. They look purposeful, but they're a carefully crafted misdirection meant to satisfy the algorithmic overlords. You'll get my impression and page visit. But I promise, you won't be getting my business.  

After stringing several words together and making a ton of mistakes, I now help businesses build content that is truly meaningful to their audience. 

How I can help you: 

💎 Follow me for quick tips on how to write so that your audience listens
💎 Sign up to my newsletter to get the scoop on how marketers can do better
💎 Chat with me if you want me to write for you. I love writing!

Nessica Birwadkar 🌟

If your work feels generic lately, it’s probably because you’ve forgotten how you sound.

My peeps in content! The only way to be invaluable to your client or company is by being you. ‘Only way’ is hyperbole but I’m trying to make a point. 

You are your greatest asset. Quirks you’ve mentally filed away as odd, are the exact curiosities no prompt can replicate.

We’re calling it “taste,” I believe. But really, it’s your ability to make a mark in a sea of sameness. And that sameness? It’s multiplied a thousandfold off late. So the opportunity to win by being you is exponential right now. 

Look, use AI, don’t use AI. Your call completely. I’m not here to yuck anyone’s yum. But whatever you do, don’t outsource your taste.

If you’ve ever ghostwritten for someone, you know how much work goes into capturing their tone, their pace, their energy, their heartbeat.

Now imagine if you gave yourself the same treatment. You hone in on your original voice then start building around it.

Write more. Post more. Break your own patterns. Experiment and then iterate. That’s how your voice sharpens. Once you have a hold on what makes you unique, even the tightest brief wont stop you from injecting your personality into content. 

At the end of the day, your taste is what makes your work unmistakably yours.

And in a world obsessed with replication, that might just be your greatest moat.

Nessica Birwadkar

AI may have gone IRL, but companies want it to go bye bye. 

The new way to capture market sentiment is not by embracing AI but by…….boycotting it?

A brand recently promised to not use AI in its ads, and it’s their most popular Instagram post in a year.

While most brands are rushing to look futuristic, some are holding onto the part that makes them inherently human. 

This isn’t about being anti-AI. It’s about owning your own brand narrative and long-term brand equity. 

The truth, no matter how you dress it up, is that AI compresses differentiation. If every brand can produce the same perfect face or carefully prompt engineer flaws, realness becomes the last true moat. 

But AI led efficiency can’t be a brand strategy. Brands need to:

✅ Understand what category they’re really in. If your key moat is human emotion, than machines wont create any brand delight 

✅ Recognize that every tool alters perception 

✅ Run an AI Audit (map out the layers where AI enhances your brand promise and where it erodes trust)

✅ Define their authenticity assets (understand the elements of your brand that can’t or shouldn’t be automated)

We’re living in a world of immense ambiguity so the answer isn’t as cut and dry as AI or No AI. 

We need to ask questions like where and how. 

(I clearly can’t write dramatic endings)

But Nessica, events and booths are sooo last season. NOT!

AI companies are going all in on IRL brand activations and I’m loving it!

For the last decade or so, every big tech wave has been digital first. And eventually, they all hit the same wall.

People stop trusting what they can’t touch. 

AI is the most intangible thing we’ve ever made. No shape, product, or proof. Just code that promises to take over the world if those post-apocalyptic movies are to be trusted. 

So when the tech gets too abstract, the brand gets physical. 

AI companies are now showing up in person. Pop-ups, Demo cafés, roadshows, and experience zones. 

The reason is simple. Every technology goes through the same arc: awe > hype > doubt > proof. 

AI hit doubt faster than anyone expected. So IRL activations are the industry’s version of showing receipts. When a human explains it, you stop fearing the system and start trusting the people behind it. 

These offline activations use experience as an interface. They democratize AI instead of feeling like a 1% club. It’s also a major flex and show of confidence in the product and everything it can achieve. 

And maybe this was inevitable. Because the more advanced our tech gets, the more primitive our needs become. 

AI went digital to expand human limits. And now it’s coming offline to earn human trust. 

Every great innovation ends up rediscovering its roots. The circle closes where it began.

An illustration showing the human journey of new technology 

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Nessica Birwadkar 🌟

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The Battle

Tanaaz Khan

Nessica Birwadkar 🌟

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nessica Birwadkar 🌟's LinkedIn Performance

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