Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

Aleksandra Beka Content

👉 Hire me to help you maintain consistent content production by managing a team of freelance writers (+ editors & designers, in case you need that, too), all while maintaining content quality and your brand’s tone of voice

👉 Clients: Preply, Preply Business

💬 "Aleksandra is one of the most professional and dedicated individuals I’ve had the pleasure of working with. She stays true to her values, bringing empathy, kindness, and a collaborative spirit to every project.

Her clear communication, creativity, openness to new challenges, and strong sense of responsibility make her an invaluable asset. I was incredibly fortunate to work with her, and anyone would be lucky to have Aleksandra’s support in content marketing!"

- Nadiia Mykhalevych, ex-Content Marketing Lead at Preply

Fractional Content Manager

👉 Hire me to write actionable long-form content for you that includes my first-hand experience and/or SMEs’ inputs

👉 Words in: Semrush, Buffer, Preply, GetSiteControl

💬 "Aleksandra works with our Organic Search team as a freelance Senior Content Writer and the collaboration is seamless. 

She consistently meets deadlines, maintains open, clear communication, and successfully navigates the complex set of guidelines we provide. Her work quality clearly reflects the depth of her knowledge and commitment to her craft. 

If you’re looking for a reliable content writer skilled in SEO (as well as the broader landscape of digital marketing), I’d recommend Aleksandra without hesitation."

– Vlado Pavlik, Content Operations Lead at Semrush's Organic Search Team

Semrush

• Writing high-quality blog posts for Semrush.com that deliver real value to the readers and rank well on Google
• Explaining SEO concepts and processes in step-by-step detail

Client testimonial: 

💬 "Aleksandra works with our Organic Search team as a freelance Senior Content Writer and the collaboration is seamless. 

She consistently meets deadlines, maintains open, clear communication, and successfully navigates the complex set of guidelines we provide. Her work quality clearly reflects the depth of her knowledge and commitment to her craft. 

If you’re looking for a reliable content writer skilled in SEO (as well as the broader landscape of digital marketing), I’d recommend Aleksandra without hesitation."

– Vlado Pavlik, Content Writing Manager at Semrush Organic Search Team

Freelance Senior Content Writer

GetSiteControl

Preply

• Managing a team of 14 freelancers (writers, an editor, a designer, a WordPress ops specialist)
• Maintaining the editorial calendar to organize and schedule content publication, ensuring consistency and timeliness
• Quality assurance: Ensure all content is well-researched, accurate, and error-free. Maintain consistency in tone, style, and messaging.

Fractional Senior B2C Content Manager (maternity leave cover #2)

I was hired to cover a team member's parental leave and ensure their content marketing efforts remain strong.

Here's what I do:

• Maintain the provided content calendar to organize and schedule content publication, ensuring consistency and timeliness
• Work closely with Preply's pool of freelancers to assign tasks and oversee quality and deadlines
• Provide regular reports on the status of expected deliverables
• Produce high-quality B2B blog posts monthly in line with Preply's brand voice and guidelines
• Create briefs to request visual assets from Preply's design team and follow up on deliverables

Fractional Senior B2B Content Manager (maternity leave cover #1)

Pixellu

I joined Pixellu’s team at the moment when they were launching their affiliate program.

Main project: Onboarding existing, inactive partners into a new system and growing the affiliate program revenue from $0 to $40,000 in 6 months.

Other projects and responsibilities:

• Co-creating content with industry partners 
• Securing podcast appearances for the company’s CEO
• SEO content audit of the blog and providing recommendations to the marketing team
• Technical SEO audit and providing recommendations to the dev team
• Writing new and updating old, outdated content on the blog

SEO & Partner Marketing Manager 📸

FishingBooker

SEO Outreach & Content Specialist 🎣 

Bookaway

Freelance SEO Content Writer

Impact Hub Belgrade

Freelance Digital Marketing Specialist at Impact Hub Belgrade

ICT Hub

Digital Marketing Associate 📈

Co-Working & Event Assistant

Aleksandra Beka J.

I've posted on LinkedIn every single week for the past 26 weeks.

Not because I'm naturally disciplined (I'm not).

Not because I have endless content ideas (I definitely don't).

The secret sauce? My content bucket system 🪣

I have 4 content buckets that represent recurring themes that tie into my goals:

1. Content for freelancers / Here's how I think and work
2. Tips, tools, and workflows
3. Social proof
4. Posts about services

Every week, I just pick a bucket and share something from that theme. 

The buckets do two things:

- They remove decision fatigue. I'm just choosing from a menu, not inventing from scratch.
- They keep my content varied. So I'm not boring my audience with the same topic every week.

I wrote about this system in depth for the Buffer blog. The link's in the comments if you want the full breakdown. 

What's your system for staying consistent?

taplio

The Battle

Tanaaz Khan

Aleksandra Beka J.

Followers

Posts

Engagements

Likes

Performance ScoreAleksandra Beka J.'s LinkedIn Performance

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taplio

The Battle

Tanaaz Khan

Aleksandra Beka J.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aleksandra Beka J.'s LinkedIn Performance

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Performance ScoreAleksandra Beka J.'s LinkedIn Performance