Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

Change Et Al.

In my role as a Consultant, I work at the intersection of marketing, project management, and change management.

Key responsibilities:

• Develop and execute marketing strategies (SEO, content, and personal branding) that amplify change efforts and drive engagement.
• Support change initiatives, ensuring smooth adoption of new systems, processes, and strategies.
• Support in managing projects end-to-end from planning and stakeholder alignment to execution, timelines, and delivery.
• Collaborate with cross-functional teams to align messaging, workflows, and adoption plans for maximum impact.

This role allows me to combine my background in strategic communication and marketing with new skills in project delivery and change enablement, creating strategies that are both well-designed and successfully implemented.

Consultant

I conduct SEO research, create blog content strategies, and write blog posts that generate targeted traffic and leads.

Content Strategist & Blogger

Path To Content

I started Path To Content to make content writing, SEO, and blogging accessible to beginner writers and freelancers.

After navigating through the world of freelance content writing, I wanted to show how anyone can start a career in this field.

With this blog, my mission is to make content writing, SEO, blogging, and content marketing accessible to new writers looking to start their careers.

I share blogging, writing, and SEO tips with beginners to help them overcome the barriers holding them back. You’ll get information, resources, and tools that I collected in my journey.

Now that I’ve transitioned into a role that combines marketing with change management and project management, I’ll also be sharing insights on marketing from the perspective of driving change, how communication, structure, and adoption work together to make strategies stick.

Founder and Writer

Bridge Et Al.

I started out crafting content that helped founders and consultants tell their stories with clarity and grow personal brands on LinkedIn and blogs. As my projects expanded, so did my role.  Moving beyond writing, I went into end-to-end strategy across content, SEO, and messaging frameworks for industries including ed-tech, recruiting, change management, and B2B SaaS.

In 3 years of freelancing, I’ve helped clients:
 • Rank blog posts in the top 10 search results
 • Generate 950K+ yearly impressions and 100K impressions on a single LinkedIn post
 • Drive 500+ webinar signups through organic LinkedIn content
 • Grow niche newsletter lists to 300+ engaged subscribers
 • Launch a community program with 150+ members in the first month
On the personal front, I’ve:
 • Built my own newsletter to 300+ subscribers
 • Had 100+ signups for my ebook
 • Became a Top 1% creator on Topmate

From writing to strategy, my focus was always on creating content systems that don’t just inform, they drive measurable results.

That foundation in strategic communication and results-driven execution ultimately opened the door to my current full-time role as a Consultant at Change Et. Al., where I’ve expanded my work into project management and change management,  bringing structure and change enablement to the strategies I help create.

Freelance Content Strategist

M Squared Talent Solutions

“You’re a rockstar,” my client used to say.

I managed their content for 12 months:
- LinkedIn content
- Email marketing
- Strategising for new product 

Here’s what the results looked like:
+ Founders reaching out to collaborate on the new product
+ 90+ members in 2 months signed up for the product
+ 150K+ impressions, 400+ likes on single post
+ Podcast invites + webinar bookings
+ Quality leads

Content Manager

99acres.com

Content Writer

District 126 - Toastmasters International

As the Newsletter Editor, I worked with a team of content creators and designers. 
- I worked on ideating the theme and content for every issue. 
- Wrote and edited articles.
- Managed the team and worked with designers.
- Curated interviews and bytes from club members.
- Networked with members of Toastmasters International and churned out content for every issue.

Newsletter Editor

IIM SKILLS

Working as an intern with IIM SKILLS, I wrote articles for leading educational websites like:
- Advisor Uncle
- Vaibhavk
- Course Near You

Three of my articles are ranking on the 1st SERP of Google.

I got to learn and hone my Content writing, blogging, content marketing, article writing, and SEO skills. 

I learned and implemented Search Engine Optimisation for ranking content and learned the nitty-gritty of SEO in blogging.

I also published my first eBook. It's a collection of my best speeches at Toastmasters.

Content Writing Intern

NPPD CARE

- I wrote scripts for YouTube videos and reels. 
- Worked on social media content, landing pages, blogs.
- Worked with the team to brainstorm ideas for content calendar.

Nagpur Toastmasters Club

As the Vice President- Education of my club, I got to hone my management skills. 

I got to work closely with all members of the club. Interacting with them daily and helping them out with their Pathways (education program in Toastmasters International) helped me learn to deal with people and solve their problems. 

This role also equipped me with the skill of resourcefulness.

I got to learn to manage meeting agendas innovatively.

Vice President Education

Secretary

Sergeant at Arms

I help you develop content that ranks | Content Writer | SEO Blog Writer | LinkedIn Ghostwriter

What started with content evolved into strategy, and now, into transformation.

Hi, I’m Gouri.

I began my journey as a writer, helping founders and consultants tell sharper stories and build personal brands on LinkedIn and blogs. Over time, that grew into full-spectrum strategy work across content, SEO, and messaging systems in industries like ed-tech, recruiting, change management, and B2B SaaS.

In the 3 years of freelancing, I’ve helped my clients:
 • Rank blog posts in the top 10 of search results
 • Generate over 950K yearly impressions and 100K impressions on a single LinkedIn post
 • Drive 500+ webinar signups through organic LinkedIn content
 • Grow niche newsletter lists with over 300 subscribers
 • Launch a community program with 150+ members in the first month

On the personal front, I’ve built my newsletter to 300+ subscribers, had 100+ signups for my ebook, and became a Top 1% creator on Topmate.

The deeper I got into client work, the more I realized that effective content isn’t just about what you say, it’s about how teams communicate, how workflows function, and how people adapt. Strategy without structure falls flat. 

Messaging without change enablement doesn’t stick.

That realization drew me toward project and change management. 

These experiences taught me how to scale clarity through content, yes, but also through systems, people, and change.

Today, as a Consultant at Change Et. Al., I work at the intersection of marketing, project management, and change enablement.

I use my background in content strategy to align communications with how change actually happens across systems, stakeholders, and timelines, while learning project and change management from the ground up.

Whether it’s designing messaging for transformation initiatives, managing cross-functional workflows, or building content systems that scale, my focus is clarity, alignment, and execution.

You can read more from me on my website, Path To Content, where I share how to scale marketing strategies while helping your teams transition through them smoothly.

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The Battle

Tanaaz Khan

Gouri Dixit

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