Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

My raison d'etre is writing.

My poems and works of non-fiction have found homes in The Sunday Times UK; The Financial Diet; Kashmir Times, Jammu; Aleph Review; and Berfrois Magazine, among others. 

I've gotten pretty good at the commercial side of things too—brand management, content strategy, and blog writing, to name a few.

TL;DR: Have a browse—www.brindagulati.com

Brinda Gulati

🫢 There are two ways I could be making a lot more money than I am now:

1. I could take on more pieces per client per month.

2. I could sub-contract my work to reduce my overall workload and therefore have more space for more pieces per month.

My clients pay me the good bucks because I do NEITHER of those. 🤷‍♀️

👀 When I take on a limited number of pieces per month, I have the time to crawl the bowels of the internet to get you the best goddamn stack of information—I've literally sat through 24-minute YouTube videos on ocean freight rates to get something original.

👀 If you're trusting me with your brand, it's me you're going to get—as simple as that.

My business *is* me.

Freelance SaaS and ecommerce content writer + editor | Bylines: Wordtune, Shopify, The Retail Exec, Userpilot, The CMO, Whatagraph, Jotform, Descript, Dash

You know why I'm sharing this, right?

Give me ebooks, reports, whitepapers, case studies—anything so research-intensive that it makes me see a bright white light—to work on. 💜

(This is the 2025 Superpath Content Attribution Report: https://lnkd.in/gVshpwHf)

If you want proof that consistent, good quality content works, look no further than my own business here. 🤷‍♀️

As of writing, approximately 90% of my business comes from this platform, and the other 10% is referrals.

But of course, this didn't—and doesn't—happen overnight. 

So the real question is: do you want to get it done fast or do you want to get it right?

I'm available for the latter. 😉

PSA: it's my birthday today, so if anyone wants to give me money (read: sign me on for writing/editing/briefing), my DMs are open. x

l have space for one more B2B SaaS client in February, so come through, baby!

"Wait, you do more than writing?"

Yes ma'am, sure do. 🫡 

While it's true my writing work commands the lion's share of my workday, I actually have done—and still do—these cool things:

1. 𝗘𝗱𝗶𝘁𝗶𝗻𝗴: Developmental, copy, line, you name it. 

2. 𝗕𝗿𝗶𝗲𝗳𝗶𝗻𝗴: A good brief to me is reverse engineered from the outcome I want.

3. 𝗥𝗲𝗱𝗱𝗶𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: This is still very hush hush, but it's f*cking fun.

4. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗴𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴: I no longer offer this a core service, but in my heyday, I was writing for about 8-9 C-suite executives simultaneously.

5. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: I have no strategy for my own profile except anchoring my general approach in basic psychology principles, but I've found that I'm exceptionally good at fleshing out dashboards for anyone except me.

Oh, and I also ran a profitable thrift store on Instagram for 2 years, so social commerce is right up my alley too. 👀

before AI: "The good news?"

oh, she c*nty, a well-placed rhetorical question, slay 💅

after AI: "The good news?"

ew

☁️ Back in the 1700s, before electricity, before the internet, before anyone even knew what a brand was, a British potter named Josiah Wedgwood got Queen Charlotte to use his stuff. 

Then he slapped "the Queen's ware" on it and doubled his prices. 

People didn't buy it because it was suddenly better pottery, they bought it because the *Queen* used it. 👑 

👋 And that folks, is how we journey into the scary, scary world of influencer marketing for Dash: https://lnkd.in/eSZyyTAV

My ongoing promise to you—you'll never see me hawking products or services I wouldn't pay for myself. 💜

IT'S A NEW YEAR AND WE'RE STANDING ON BUSINESS, Y'ALL.

Fancy a read, do you?

👋https://lnkd.in/e6VDxeA5

"Freelance writer + editor for SaaS and ecommerce" is a very accurate job description, no lie, but it doesn't really capture the ✨️multitudes✨️ of my work.

Instead of a serious, furrowed-eyebrow meeting with myself, I'm opening the floor to:

1. See how my work—and I—are currently perceived, you know?
2. Possibly steal some wonderful ideas that I'm too f*cking close to think of myself.

👋 Hit me with your best (and most ridiculous) suggestions. 

WHAT DO I CALL MYSELF?

"we offer competitive pay"

"we'll be able to pay you more in six months"

me on the cusp of sending a very formal pitch...

👋 𝗘𝘃𝗲𝗿𝘆 𝗻𝗼𝘄 𝗮𝗻𝗱 𝘁𝗵𝗲𝗻, 𝗮 𝘀𝘁𝘂𝗻𝗻𝗶𝗻𝗴 𝗯𝗿𝗶𝗲𝗳 𝗽𝗮𝗿𝗮𝗰𝗵𝘂𝘁𝗲𝘀 𝗱𝗼𝘄𝗻 𝗺𝘆 𝗰𝗵𝗶𝗺𝗻𝗲𝘆 𝗮𝗻𝗱 𝗜 𝗿𝗲𝘃 𝘁𝗵𝗲 𝘁𝗶𝗿𝗲𝘀 𝗼𝗻 𝗺𝘆 𝗶𝗺𝗮𝗴𝗶𝗻𝗮𝗿𝗶𝗹𝘆 𝗽𝗮𝘁𝗲𝗻𝘁𝗲𝗱 𝗔𝗥𝗦 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸™️ 𝗲𝘃𝗲𝗻 𝗵𝗮𝗿𝗱𝗲𝗿:

1. 𝗔𝗿𝗲 𝘄𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗱𝗲𝗮 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝘆? 

-If something can be said simply, *is* it being said simply? 

-Is there a micro-example to buttress the definition/workflow/pain? 

-Are we prioritising reader comprehension over our own literary hubris?

2. 𝗔𝗿𝗲 𝘄𝗲 𝗿𝗲𝗹𝗮𝘁𝗮𝗯𝗹𝗲?

-Do we have case studies and/or quotes from businesses/people who've been there, done that?

-Can we drop in a quick demo video/explainer if something is not immediately clear?

-In language, examples, and statistics—how are we "talking" to the reader?

3. 𝗔𝗿𝗲 𝘄𝗲 𝗯𝗲𝗶𝗻𝗴 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗲𝗻𝗼𝘂𝗴𝗵?

-Are we successfuly isolating the pain point and then quantifying or visualising it within the first 150 words?

-Do we have data points that can support our claims?

-Are we swapping out fustian jargon for words/phrases that speak directly to our reader in terms and situations *they* encounter?

✨️ And voila! Here is one such result for Shopify on how to use music in retail stores: https://lnkd.in/eC3Xxvhj

“Your next hire isn’t human.” That’s Lindy AI’s promise—and it’s a heck of a tagline.

But spend a little time with it (and spend you will), and the cracks start to show.

Maybe you want more visibility. Maybe you hit the free tier limits. Or maybe, like me, you just want to see what else is out there. 🤷‍♀️

👀 Take a look at what that brief spawned for Jotform: https://lnkd.in/eUgSMM29

If you're waiting on a message back from me, please bear with me for a little while longer. 💜

I haven't yet fully defrosted, the thawing is in progress. 

My return to form is imminent—much like tax season. 👋

For writers, editors, content managers, et al: a quick question 👇

I've seen everything from 1 week to 8 months+—so I'm curious what your ideal scenario looks like—from all along the factory line! 👀

How long *should* it take to publish one standard blog piece from brief to post?

The author can see how you vote. Learn more

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The Battle

Tanaaz Khan

Brinda Gulati

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taplio

The Battle

Tanaaz Khan

Brinda Gulati

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brinda Gulati's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrinda Gulati's LinkedIn Performance