Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

SERPsculpt

Co-Founder & SEO Director

Contact Studios

Senior SEO Strategist 

Content Growth

SEO Strategist

SEO Specialist

Inspiration Digital Marketing

Led Content & SEO team in implementing strategies, keyword research & content creation across different awareness levels of audience for a portfolio of clients in B2B & Ecom.

Content

- Provide ongoing training & up-skilling for both colleagues & clients. 
- Provide content briefs & delegation to team.
- Drive high intent traffic for a variety of clients leading to increased conversions & ultimately revenue.
- Regular content updates and editing - using GSC & GA to prioritise.
- Build backlinks with link-worthy content & targeted outreach.
- Social Media distribution for key clients content - mainly LinkedIn for B2B.

SEO

- Conducted SEO audits.
- Ran SEO Experiments
- Technical SEO fixes  - schema reviews, pagination, canonicals etc.
-  Use tools such as Google Analytics, Search Console, Ahrefs, Answer the Public, Also Asked, frase.io, Jarvis, sitebulb etc for content & SEO. 


Direct Response & Copywriting

- Managed Paid for 1 B2B client (Google search & LinkedIn ads) increasing conversions & performance.
- Copywriting: emails, landing pages, product pages etc.
- Engaged in up-sell copywriting on site for e-commerce clients.

SEO & Content Marketer

English house Monteverde 

English Second Language Teacher

NĀDŪR

- Involved with the launch of the company and extensive product development.
- Managed deadlines for product development process including scheduling raw material deliveries, packaging and components to meet production deadlines.

- Pre and post-launch ran Email Marketing, Social Media Marketing & brand awareness campaigns.
- This lead to a growth in social audience and sign-ups.
- Liaised with Instagram Influencers, Bloggers and engaged in other PR activities.
- Coordinated on Amazon Seller central, FBA along with Shopify site.

- Assisted with any requests from NPD Manager and the Lab Manager
- Liaised with external testing laboratories and managed test result information necessary for the compilation of regulatory documents
- Managed campaign samples, new products and promotion timings to PR calendar dates and deadlines. 
- Assisted new product information research, including ingredient sourcing, cost etc. Shipping, Freight & payment Co-ordination.

Marketing Associate

Parkswood Tree Centre

I worked with this company as part of a Christmas sales campaign. 

Sales increased by 31% from previous year.

Implemented through Facebook advertising, SEO optimization and copy-writing.

Digital Marketing Consultant

CompareBroadband.ie

- Social media Marketing. This included setting up listening posts through Hootsuite and active engagement with audience.

- Content creation. This included blogs and on-site edits.

- Created full SEO audit. This included adopting onsite keyword optimization and identifying influencers for link building campaign. This audit led to a noticeable increase in organic traffic.

Digital Marketing Intern

Homestart Majik

- Engaged with market research & identified key target audiences.

- Created and advised a Social media and content marketing plan that is relevant and strategic to the organisation. 

- Through the adoption and implementation of social channels while using tools such as Hootsuite and Buffer, Homestart Majik's social media audience has grown by 18%.

- Implemented Email Marketing while creating automation processes with the most appropriate Email Service Provider: Mailchimp.

- As part of the content marketing plan, blogs & inforgraphics were created and shared.

- Collaborated and helped with implementation and design of new WordPress website.

- Created and simplified storage of content through Google Drive.

- Trained and instructed staff to use digital media output.

The Digital Scot

Content Creation in the form of blogs and press releases. 

Email Marketing.

Led communications and PR. Liaised and collaborated with internal and external media for news release upon launch of website.

Strategically scheduled news releases to coincide with release of key content.

Communications Manager

SEO for B2B Companies 📈 Drive Customer Acquisition with Your Blog

Sound familiar? You're..
- not generating enough leads
- struggling to compete with a well funded competitor
- generating free trials but not turning to paid customers
- the sales team are saying the SEO leads are no good

If so, a holistic & product focused SEO strategy *may* be what you need. (I say may as SEO is not right for every company)

My name is Bill. I help B2B companies scale with SEO & content.

( more details below ⬇️ )



𝐀𝐛𝐨𝐮𝐭 𝐦𝐞:

I am from Waterford, Ireland.

I am a Marketer (& life-long learner) with a focus on SEO & content marketing for B2B & SAAS clients.

With 8+ years experience from startups to agencies, I live & breathe quality content that drives results.

Having helped well over 100 clients generate consistent leads with SEO (mostly in B2B), I'm very aware of what the right SEO strategy can do for business.

And since April 2024, I've been the co-founder & SEO director of SERPsculpt.



𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐰𝐢𝐭𝐡 𝐒𝐄𝐎 & 𝐜𝐨𝐧𝐭𝐞𝐧𝐭?

If you're a B2B company, and are ready to scale your business with SEO, drop me a DM or book a call with me here: https://serpsculpt.com/

Or if you just want to see SEO & content tips in your feed, hit follow. Say hi in the comments and I'll respond :)

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The Battle

Tanaaz Khan

Bill Gaule

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