Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

Datamatics Business Solutions

- Helping the organisation scale visibility with content creation efforts.
- Revamping existing content to fulfill evolving needs of audience and buyers.
- Improve and revamp existing service and product pages as per CRO best practices and scale lead generation activities. 
- Create sales enablement content for the Demand Generation business to improve LLM visibility and boost organic traffic.

B2B SEO Content Writer

TripleDart - Extended B2B SaaS Growth Team

- Ghostwrite brand-aligned, SEO-focused long-form B2B content for a business process automation client
- Deliver 4–5 in-depth, search-optimized articles each month by dissecting briefs and building structured, strategy-led outlines
- Collaborate closely with the editor to fine-tune drafts, ensuring factual accuracy, tonal consistency, and adherence to agency quality benchmarks
- Strengthen on-page performance, weaving in target keywords while upholding readability and best SEO practices using insights from SurferSEO
- Help improve content effectiveness and visibility by assisting with crucial CRO-led activities
- Deliver high-quality work under tight timelines, balancing multiple assignments while keeping client outcomes at the centre

B2B SaaS Writer and SEO Writer

91Ninjas

- Ghostwriting long-form, SEO-friendly blogs for leading PPC automation, customer service automation, and HRMS platforms

- Creating persuasive product pitch decks for a leading content cybersecurity brand 

- Creating converting landing pages for climatech and sustainability PaaS platforms

B2B SaaS Content and SEO Writer

Revv Growth

- Contributed to two SEO content projects, supporting strategy and execution within tight timelines

- Optimized content for LLM mentions, AI overviews, and SERP performance to strengthen visibility and ranking potential

- Enriched product descriptions with real-life use cases sourced from forums, communities, and user reviews to boost relevance and authenticity

- Developed structured, research-backed content aligned with user intent and buyer journey stages, enabling the internal team to drive engagement and conversions

B2B SEO Writer

plan-a 

(Creating long-form, B2B real-estate and construction content for leading prefab and modular construction manufacturer)

B2B Content Writer

Sybill

- Produced 50+ sales tech and product-led blogs across themes like customer success, sales enablement, productivity, collaboration, and automation, strengthening content authority and thought leadership

- Researched and targeted high-impact TOFU and BOFU keywords to maximise SEO performance and drive MQL conversions

- Designed content flow and visual mapping for blogs to improve readability and engagement metrics

- Revamped underperforming content to increase CTR and improve average SERP positioning

SaaS Writer

MarketsandMarkets™

Responsible for corporate branding and driving organization’s offerings through copy & content 

- Aligning content with the organization's brand tone & aesthetics 
- Promoting & highlighting MarketsandMarkets brand value via relevant copy on social media platforms (LinkedIn, Instagram, YouTube)
- Creating relevant and hooking content in adherence to the brand value and guidelines
- Ensuring the brand presence in internal as well as external communications (Content)


Roles and Responsibilities include:
- Copywriting (Ad copy, social media copy, newsletters for internal communications & external SDRs)
- Sales Copy (sales emailers and emails for prospects)
- Long-form content (Blogs, Whitepapers)

Here's a quick overview of my achievements:

* Increased LinkedIn followers to 131K+
* Grew newsletter subscribers to 40K+
* Achieved 1.2M views on YouTube
* Contributed to a 65.20% increase in SoV during the JAS quarter

B2B Marketing Copywriter

Content-Whale

Collaborated with Content Whale for a brief duration to create thought leadership newsletters and on-page SEO blogs for a client in real estate.

SEO and Newsletter Writer

GOZOOP Group

- Created ORM content for clients in the tourism and matrimonial industries 

- Drafted story-driven content for boosting brand awareness on forums and community spaces

- Created ORM-specific content for enhancing clients' positioning on social media platforms and other engagement spaces

ORM Writer

Pericles Ventures

• Writing Business Profiles for Various Companies and  C-level Executives
• Drafting SEO-friendly and Readable Content (Blogs, Articles, Social Media)
• Writing Research-oriented Articles and Blogs on varied topics ranging from tech to lifestyle 
• Writing Editorial Letters for magazines
• Writing social media posts

My responsibilities as a content writer also included the below:
- Writing Editorials 
- Proofreading and Editing Blogs, Articles as well as Business Profiles
- Updating and managing project line ups

Project Editor | SEO Writer

SaaS content doesn’t need to be stale, dull & lifeless. Today, people seek stories that engage them, drive them to make decisions without fatiguing their 15-sec long attention span. The market is cluttered and the search engine is bloated with content that’s a paraphrased version of mainstream GK. 

It is important for you to stand out. And that’s where a good story, driven by a compelling narrative, comes in. SaaS stories are the solution. And that’s exactly what I do. Weave stories to engage new & existing readers, ENABLE them to make them a decision, and amplify you the solution to their problems. 

If you’re looking for resonant, impactful and engaging SaaS content, drop me an email at anwesha.content@gmail.com! 

taplio

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Tanaaz Khan

Anwesha M.

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