Buffer

As a Content Writer at Buffer, my responsibilities include: 
• Developing community initiatives like Creator Camp 
• Kicking off the creation of templates for Buffer's Template Library
• Determining and executing content strategy w/ Content team
• Planning editorial content focused on Creator Success
• Writing articles for the Buffer blog
• Producing the Social Media newsletter for 450K+ subscribers
• Developing and managing the Guest Posting Program

Content Writer

I create written and visual content for primarily B2B and Software-as-a-Service brands, sometimes as a freelancer, and other times as a content creator.

Content Creator and Writer

Coho

On Deck Marketing (ODM) is a continuous community for senior marketing, growth leaders, and executives to exchange practical frameworks for scale and develop deep connections alongside a highly-curated and trusted network of peers.

Marketing Fellow

Animalz

At Animalz, the bulk of my day-to-day involved developing SEO-driven content for B2B/Saas clients through strategic ideation, research, and writing. As a result of my efforts, my primary client’s blog grew 161% in new users from my start on the account. I also spent time creating, managing and executing client strategy through a change in ownership of the primary client. My role also involved managing projects and people from clients to freelancers using industry best practices.

Content Marketing Manager

Pulse

At Pulse, I developed compelling, cross-platform strategies for prospective and existing clients. Together with my team, I worked on conceptualizing creative ways to promote Pulse's products to businesses. 

My team also assisted in developing sales and marketing material through detailed research to support the Sales teams across Africa.

Junior Creative Strategist

Creative Strategy Intern

Content Writer at Buffer | I ghostwrite Educational Email Courses for Founders building Off-platform Monetization Solutions for Creators

Hi, I’m Tamilore, senior content writer at Buffer and your favorite LinkedIn creator.

I help creators and remote-first brands grow with content that actually connects — whether it’s an SEO blog, a sponsored LinkedIn post, or a prompt that sparks your next big idea.

My journey started in 2020 when I went from laid-off to landing my first fully remote, dollar-paid role in six months. Content didn’t just build my career — it changed my life. And now, I teach others how to do the same.

✨ Currently writing at Buffer, where I:
→ Started Creator Camp (2,000+ creators and counting)
→ Manage guest post content (sorted 800+ pitches in 6 months)
→ Write blog posts that drive search traffic and shares

A few things I’m into:
💡 AI for content workflows
🌍 Building global careers from anywhere
🧵 Turning personal brands into income streams

You’ll usually find me here sharing insights on content creation, remote work, and the business of being online.

DM me, let’s work together!

Or grab any of my free resources here: tami.start.page

Tamilore O.

Roqqu

BitDelta

Technical Content Writer

DIFX - Digital Financial Exchange

Wrote and edited 30+ articles related to business, AI software, web3, and Finances for Academy and Blog.

Conducted thorough keyword research using SEO tools like Ahrefs which help content rank on search engine.

Published articles on affiliated Medium blog.

Managed conversion of Audio Interviews into Written form for company's blog.


Content Contributor to DIFX Dispatch Newsletter

KhrisDigital

Delivered 50+ articles related to business, software, sales, and marketing.

Prepared thorough keyword research such that 70% of content ended up on the first page of Google Search.

Increased Affiliate Link click rate by 40%

Passive Secret

Delivered 80+ articles related to business, entrepreneurship, software, and digital marketing.

Prepared thorough keyword research such that 70% of content ended up on the first page of Google Search.

Monitored the company's website metrics using SEMrush, Google Analytics, and Ahrefs which reduced the bounce rate by and increased Affiliate link click rate by 60℅.

Optimus Pro Web3

Led team of writers and editors in producing educational content for the company’s Academy and blog which increased monthly visitation by 30%.

Executed and managed marketing campaigns that improved referrals and increased sign ups to academy by 15% weekly.

Managed Facebook ads campaign resulting in a 72% increase in sales for the month.

Managed internal cross functional team of content writers, editors, graphic designers, virtual assistants, SEO specialist, etc.

Content Manager

Krumbfactory 

Produced marketing copies for the company’s social media and blog which increased monthly sales by 30%.

Crafted and executed email marketing campaigns that improved referrals and increased sales by 25%.

Created an online community for the company which drove engagements and increased the Instagram page from 150+ to 1400+ followers.

Managed social media ads campaign and Google ads resulting in a 70% increase in sales for the month.

Hello 👋  I am a content writer, and content marketer with 3+ years of experience working with companies across several industries including Web3, B2B, Tech, and Marketing. 

I also freelance for busy bloggers and affiliate marketers working to grow their community with SEO content in any niche. 

Alongside my ability to craft valuable content for brands through blog posts and email content, I can apply data and SEO principles to create high-ranking content for companies within any niche. 

My area of expertise are:
Content Writing and Storytelling
Content Strategy
Data Analysis 
Content Calendar development 
Video Creation and Editing
Social media marketing
Email and Newsletter writing
Podcast and YouTube Script Writing 
Keyword Research and Planning
Market Research

PreciousRuby Okeke

If you were told consistency is what will make you blow up on the internet, I hate to break it to you, but you were lied to.

Here's what will: Identity.

Identity is one of the most overlooked elements on social media, with every creator sounding the exact same way.

But one of the easiest ways to stand out and build your own identity online without overthinking or copying others is through Brand Archetypes.

Let me break it down 👇
You see, a brand archetype is simply is the personality your brand shows people every time you show up.

It's the emotional DNA behind your content and that what makes people feel connected, engage, and follow you.

Gone are the days when we connected with just aesthetics or logos. 

Now we're connecting with personalities, the traits, energy, and stories we relate to or aspire to be like online.

There are 12 archetypes:
- The Sage
- The Creator
- The Ruler
- The Hero
- The Magician 
- The jester
- The Outlaw
- The Lover
- The Caregiver
- The Everyman
- The Innocent, and 
- The Explorer
Your goal: Pick one dominant archetype, and a secondary one you want to be associated with on the side
Example: Beyonce's dominant archetype is the Ruler, but she still gives the Caregiver archetype as a mother & friend.

Here's how archetypes shape your content:
1. Your Tone of Voice becomes stable and consistent. 
You don't sound intellectual today and like a joker tomorrow. 
Think Alex Hormozi across all platforms.

2. Your stories match your identity.
- A Hero tells challenge + victory stories
- A Sage shares insight + lessons
ETC

3. Content Angle becomes unique.
Two people can discuss the same topic with completely different energy.
Example: "Consistency on social media"
The Hero: "Discipline wins if you push through."
The Sage: "Here's the psychology behind why it works."
The Creator: "Here's a creative way to make it fun."

Example: 
Kallaway talks about the science of social media.
GaryVee, on the other hand talks about the art. 
Same industry, but different archetypes.

Why this matters: People don't trust brands, they trust personalities.
Archetypes help you: 
✅ Build emotional connection faster 
✅ Attract your ideal audience 
✅ Create content that feels natural 
✅ Become memorable in a crowded space

This is why you relate to:
Alex Hormozi = The Sage
Steven Bartlett = The Creator
Aproko Doctor = The Caregiver
They build from a consistent identity, not random content.

When your archetype is aligned:
- You become a brand with a voice 
- Content becomes easier to create 
- Followers feel emotionally connected 
- Your brand becomes recognizable
- Your identity compounds. 
The longer you stay consistent, the more your audience trusts you.

This is how brands (big or small) win long-term.

P.S. so ask yourself right now: "If my brand were a person, what energy would it have?"
Teach? Inspire? Motivate? Comfort?
Pick one archetype and create from that identity for 30 days, and watch the impact your content will make.

Growth on Social media can be overwhelming- I simplify it daily so creators & entrepreneurs grow faster, without the trial and error | Social Media Marketer | Content Strategist

Here’s why small creators will keep losing to big creators
(And how you can avoid this if you are a small creator right now)

Have you ever wondered why top creators like Alex Hormozi, Steven Bartlett, Aproko Doctor, and many more stand out from the plethora of creators on social media

And you can instantly recognize their content even without seeing their names?

Wait, it's not because they have a huge following.
It's psychology.

You see, every powerful brand has a personality. And that personality is what we call a brand archetype.

A brand archetype is what makes creators or businesses, even in the same niche stand out from each other.

It's an identity rooted in human psychology that helps you connect with your audience every time you post.

It's what makes people feel seen, motivated, inspired, or desired.

And what makes people say this creator or business is copying that creator or business.

Think about it 👇
- Apple feels like the Creator: bold, innovative, forward-thinking, & always always creating masterpieces.
- Alex Hormozi feels like the Sage: teaching you hard truths about life, business and growth. His posts will always get you motivated to do the work.
- Aproko Doctor comes across as the Caregiver: educating you about your health while teaching with clarity and empathy.

They're not just posting content. 
They're living their archetype.

As a creator, when you don't define your archetype:
❌ You confuse people. 
❌ Your visuals say one thing, while your tone says another. 
❌ Your content feels scattered.

And when you copy top creators:
You sound like them. 
You look like the copycat
You make them even more popular
And you lose trust.

But when you know your archetype, everything aligns:
Your tone of voice, personality, content, copy, colors, captions, offers, even how you show up online.

It's the difference between "just another page" and a brand people remember.

As a creator, understanding your archetype helps you: 
✅ Attract your ideal audience naturally 
✅ Create content that feels effortless and authentic
✅ Sound authentic and stand out in a saturated market 

As a founder, your brand's archetype: 
✅ Shapes your messaging and marketing strategy 
✅ Builds emotional loyalty with customers 
✅ Differentiates you from competitors

Brand archetypes don't just make your presence online effective, they help you connect with your target audience and grow faster.

So before you make your next post, ask yourself:
If your brand were a person, how would it talk, act, and make people feel?
That's your first clue to discovering your archetype.

Once you know this, you'll gain clarity on how your content and brand voice should sound, and building your brand becomes 10x easier.

P.S. If you're building your personal or business brand and want to learn more about social media marketing and content psychology, hit connect or follow

I share everything you need to know about social media marketing, storytelling, and content that converts.

taplio

The Battle

Tamilore O.

PreciousRuby Okeke

Followers

Posts

Engagements

Likes

Performance ScorePreciousRuby Okeke's LinkedIn Performance

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taplio

The Battle

Tamilore O.

PreciousRuby Okeke

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}PreciousRuby Okeke's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePreciousRuby Okeke's LinkedIn Performance