📧 Please email tameka@tamekabazile.com for brand partnership inquiries or speaker opportunities.

Welcome to my corner of LinkedIn — where corporate marketing meets creator economy.

By day, I'm the Associate Director of B2B Social & Content at Business Insider, where I lead organic social strategy for our advertising division. My focus: highlighting the impactful business journalism coming out of BI Studios, amplifying BI Live events, and building BI's first-ever employee content program. Prior to this, I helped take TIME, a 100-year-old brand, into a social-first future, amplifying tentpole events like TIME100 and Woman of the Year, and leading marketing and social for TIMEPieces, TIME's web3 initiative.

By night (and weekends), I'm a content creator and creative entrepreneur. In 2025, I scaled my creator business to six figures while working full-time. Much of my content explores how corporate creatives can balance both worlds without burning out (or getting fired). As a creator, I've partnered with brands like Lyft, Yahoo, Sprout Social, Mailchimp, and more to bring my community of social media and marketing professionals resources that will elevate and uplift their careers.

I also share with my audience of entry- and mid-level marketing professionals on Linkedin back-to-basics marketing insights that help them build real social media and digital marketing skills, not just chase trends.

If you haven't gotten enough of me here, you can also find me on TikTok and Instagram sharing my love for skincare, guiding women through manifesting success, and sharing my life as a corporate creative with my audience of almost 30,000 combined followers.

Lastly (there's MORE?!?!), I am a first-generation Haitian-American 🇭🇹, a Brooklyn native, and a dog mom to my Staffy, Bailey.

Tameka 🟢

I spent a year wondering why I was never asked to work with Hootsuite again. 

Recently, I found out the reason.

As a child of immigrants, and a first generation American, I’m often thinking about the footprint I’m leaving behind.

Much of what I do is for the support, wellness, and appreciation of the people who brought me to this country.

People who came here, learned the difficult language, graduated from college, became professionals, and navigated systems set up to make them fail.

All so I can one day get on the internet and post my silly little videos and make more than any of them could ever fathom.

Today, those same people carry around their passports regularly as proof they belong here — a country they’ve been in for 30-40 years. 

Just in case they are detained. 

Just in case they are harassed. 

Yesterday, I found out that I have never been asked to work with Hootsuite again because I was being divinely protected.

And now I will never again question whether the opportunities I don’t receive are about me.

The same way I will never again entertain working with brands that profit off my back, while supporting the hunting of my people.

Tameka Bazile 🟢

B2B Social & Content @ Business Insider | Balancing Corporate and Creator Life (somewhat smoothly) · Speaker · 2024 Clio Winner 🎙️: Follow to talk all things social media career, culture, and content

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Me trying to collect W2s, 1099s, W9s, file 1120-S, complete form 1040, and pay quarterly payments, all without getting 51/50'd.

Last week, I attended Northwestern Mutual’s Rich in Knowledge, Rich in Legacy dinner led by Anthony H. Williams, CFP®.

At the table were five incredible Black women in media, openly discussing something Black people are discouraged to talk about: MONEY.

As a first-gen woman, my understanding of money has been an amalgamation of what little my parents taught me, what gaps I could fill with YouTube, and what I've had to learn the hard way.

But finding myself in these spaces confirms that my path, although often uncertain and led only by faith, is still the best direction for me to take. These women were honest, grounded, ambitious, and straight up baddies.

I am so happy to be in a world where Black women can and continue to be all of the above.

Thank you for inviting me, Anthony, and I'm so validated in my decision to partner with Zoe Hirsh- MBA and Northwestern Mutual for financial advising 🥂

🍴: Tatiana by Kwame Onwuachi

Live social coverage for events is an actual nightmare. Picture this: You're on the ground at a major tentpole event.

You’re capturing moments in real-time while:

→ An offsite editor is requesting specific moments to cut social clips.
↑ The videographers and photographers are sending you raw shots.
← You're writing a copy that needs fast approvals.

And you need to go live before the moment becomes irrelevant.

So the most reasonable solution would be throwing the whole team into a group chat, right? Lowering the walls of those work/life boundaries in exchange for quicker comms and a viral moment.

And it’s fine, until it’s not. And you're sending each other content ideas in that same group chat months later.

Zenzap gives boundaries back to on-the-ground teams in a big way.

Real-time work communication that stays separate from your personal life. Your texts stay personal. Zenzap stays professional.

→ Hidden phone numbers (no forced number exchanges)
→ Company data stays secure and off personal devices
→ Set working hours for notifications
→ Assign tasks directly inside chats

For anyone doing live social and events teams, your work no longer has to bleed into your life. This is the tool you've been missing.

Try out the free plan 🔗 https://lnkd.in/etFghhH6

#ZenzapPartner

Your first 30 days as a social media manager are about implementation.
Your first 30 days as a social media director are about translation.

As a manager, you're focused on:

→ Learning the tools and workflows
→ Understanding the content calendar
→ Auditing accounts and identifying gaps
→ Building relationships with cross-functional teams

Content. Community. Culture. Then conversions.

As a director, you're focused on:

→ Building relationships with executives
→ Learning how social ladders up to company KPIs
→ Understanding business goals and revenue priorities
→ Translating strategy into language leadership actually understands

Filling gaps strategically.

The shift isn't just about seniority. It's about what you're being measured on.

Managers are measured on execution. Did the content go out? Did it perform?

Directors are measured on impact. How did social contribute to business goals? What's the ROI?

If you're making the jump from manager to director, the biggest adjustment isn't the workload. It's learning to communicate your strategy in terms of revenue, visibility, and business outcomes, not just engagement and impressions.

Your execs don't need to know the nuance of your content calendar. They need to know how every piece of your strategy connects to something they care about.

That's the real skill gap.

Ask me how I know 🙃

I know it's frowned upon to talk about other people's work on here but please let me know when we'll be ready to discuss the aggressive Loccitane hand cream (guerrilla) influencer campaign happening on TikTok right now.

Authenticity in B2C IS NOT the same as authenticity in B2B.
Authenticity in B2C IS NOT about showing your work.
Authenticity in B2C IS NOT about transparency.

Authenticity in B2B IS about pulling back the curtain.
Authenticity in B2B IS about sharing frameworks and processes.
Authenticity in B2B IS about letting your audience see how the brand "thinks."

B2C audiences want to feel like the brand 𝘨𝘦𝘵𝘴 them.

B2B audiences want to feel like they 𝘨𝘦𝘵 the brand.

One is personality-driven. The other is transparency-driven.

The top dawgs are in Davos this week. So what better time to explain wtf I do in B2B social and content than now, the busiest week in B2B ever?

Here's a week-in-the-life in B2B, Davos edition:

→ Lots of coffee. Scroll through overnight mentions and updates. Perpetually behind because today is yesterday in Switzerland.

→ Social reporting and content finalizations. Brand and EGC content approved. Assets edited... again. Final approvals secured.

→ Panel recordings watched and clipped. Pull top quotes and moments for brand and EGC (exec) content. Review the Davos Whatsapp that's been live since 7 AM for context. Send for review.

→ Catch on-the-ground reports from the newsroom. What're things looking like on the snowy streets of Davos? What brands stand out? Which activations are pulling our execs in? Rewrite, reposition, and report to marketing and advertising audiences through a B2B scope.

→ Work with photographers and events team on the ground to capture shots, quotes, and key moments for social and wrap decks.

→ Amplify every single past project, partnership, and adjoining offer mentioned on the ground, at panels, etc. The people need context 👌 

→ Lunch? Maybe. Probably eating while on a call with about positioning our offers strategically.

→ Remind execs to take pics. Who did you meet? What did you discuss? Create strategic retargeting plan to capitalize on relationships.

→ Exec content writing check-in. Making leadership sound like leadership.

→ Brand communications. Internal updates, external messaging, making sure everyone's aligned.

→ Log off. Mentally draft tomorrow's newsletter in the shower anyway. Focus: Event offers.

And somehow still feeling like I didn’t do enough 🙃

Business Insider in Davos, 2026

This is the first year I've set revenue goals that actually scare me.

Not because they're unrealistic. But because hitting them means I have to grow, not just produce more.

Here's how I'm approaching goal-setting this year:

→ Start with last year's numbers. What did I actually make? What types of partnerships came through? That's my baseline — not a guess, but proof of what's possible.

→ Set revenue goals AND expense goals. I mapped out what I'll spend on tools, contractors, and resources. Because revenue means nothing if you don't know what it costs to run your business.

→ Pay yourself intentionally. I set a salary I want to pay myself from my business this year. Not "whatever's left over." A real number.

→ Build in rest. Even with ambitious goals, I blocked out weeks with no content, no sponsored work. Scaling without recovery is just burnout with better branding.

The mindset shift that's making this feel different?

I'm not trying to overhaul everything. I'm getting a little better at each part of my business ✓ learning bookkeeping ✓ tweaking my editing style ✓ being more strategic instead of more anxious 😅

Scary goals don't mean chaotic execution. They mean growing with intention.

What's one goal you're setting this year that makes you a little nervous?

Heavenly Place Child Care Learning Center

	Brainstorm engaging social and digital content ideas; designing graphics for use on our digital channels; supporting the day-to-day operations of digital content creation and distribution; and strategizing with storytelling team on long-term content goals.
	Coordinates content creation for and manages a comprehensive editorial calendar for social media platforms to include, but not limited to Facebook, Instagram, and TikTok 
	Generate meaningful and relevant content that builds a connection with our audience to increase awareness of our work, core issues, values, and program agenda
	Creates data-driven analytical reports on our social media and distills down pertinent information to help us segment our audiences effectively
	Partner with external agency for the development and designing of the website for the childcare learning center
	Staying up to date with social media and customer service trends as well as internal organization activities, such as childcare news and promotions.
	Create and review organic and paid social content (written, video and creative assets)
	Grows our staff’s participation in sharing our social media content
	Identifies and monitors social media and digital communications trends and provides solutions through social media that help meet organizational goals

Social Media Coordinator

WorldStrides

•	Efficiently handle arriving and departing groups in an expedient, courteous, and customer-focused manner.
•	Manage any issues that occur while engaged with the group.
•	Always maintain/exceed a high level of professionalism and exceptional customer service.
•	Travel to multiple locations and reside at college housing sites during the program implementation season
•	Monitor student experiences throughout programs including assisting students with questions, concerns, and coordinating accommodations.

Onsite Coordinator

Gomillion Enterprises, LLC.

	Established a mobile tobacco concierge business specialized in hookahs
	Manages a web portal e-commerce business specialize in tobacco resale
	Directs and coordinate activities of businesses concerned with production, pricing, sales, distribution of products
	Reviews financial statements, sales and activity reports and other performance data to measure productivity and goal achievement
	Creates customizable party packages, and tasting menu based on the customer demand
	Develops and implements product marketing strategies via social media content, advertising campaigns or sales promotions to promote brand 
	Coordinates and plans business events to promote brand identity and gain new target audience
	Establishes experiential activation, pop ups and demonstration booths for customers and potential clients
	Hire and train contracted staff members for event days, private events, tailgates etc.
	Develop content in short-form videos using existing or new b-rolls for Instagram, TikTok, and Facebook.

Business Owner

Black Collegiate Gaming Association (BCGA)

	Assisted with client’s and partners’ brand activations including Pepsi Co., McDonald’s gaming activation, King Draft, etc.
	Oversee the planning process of design, development, and communication of marketing strategies using variety of media outlets
	Strategized, implemented, and maintained demonstration booths for BCGA urban brand activation and industry wide conferences to promote programs initiatives including Women Got Game Summit, Corners 2 Colleges, Military Play, Black College Con, HBCUs gaming labs, etc.
	Worked with other program managers to identify risk and opportunities across multiple projects within the department
	Managed company’s social media accounts and ensure brand consistency on all platforms
	Assisted with the implementation of the budget and funding channels for programs and projects
	Conducted seasonal instructional and support staff interviews; participate in hiring decision
	Assisted with full execution of exhibitions, activations including promotions, promotional merchandise, and influencer activation
	Created, executed, and managed marketing programs and campaigns in gaming + esports for the elite programs
	Evaluated the quality of performance of assigned seasonal staff members; provide feedback and coaching to team members
	Worked closely with project sponsors and cross-functional teams to plan and develop scope strategies to ensure sponsors' branding requirement were met

Program Manager

Insights Marketing

	Served as a liaison for vendors, partners, and affiliates to provide communication tools and strategies, and service
	Assisted with collecting data for ticket sales, and helped increase sales by 30% within a week.
	Assisted with the creation + updating of events proposals and decks to provide to clients
	Arranged travel accommodations including airline, hotel, and car rentals for the team
	Managed the hiring of brand ambassadors work special events including activations, summits, conferences, etc.
	Assisted partners, affiliates, and vendors with brand marketing initiatives including promotional merchandise for special event setups
	Implemented communications strategies and tactics while executing logistics including guest list, staff and volunteers, contract workers, venue set ups + breakdown

Event Manager

Atlanta Falcons

	Source new sales opportunities through inbound lead follow-up and outbound calls and emails to sell Personal Seat Licenses (PSL’s) and season tickets
	Conduct face to face sales meetings at Mercedes-Benz Stadium
	Conduct phone appointments to educate market on our ticket offerings
	Work sales tables at Falcons home games & various community events to help generate new sales
	Meet and exceed established weekly, monthly, and annual sales goals
	Always represent the team in a positive and professional manner
	Attend and contribute at all sales meetings
	Maintain computerized records of clients and prospects with our CRM system

Inside Sales Representative

	Activate several Atlanta Falcons Grassroots Marketing initiatives throughout Metro-Atlanta from March 2020 - January 2020 (weekdays and weekends)
	Engage prospective and current fans of the Atlanta Falcons in an energetic, professional, and positive manner through various brand marketing, community engagement events and promotional efforts
	Generate excitement for Atlanta Falcons by being positive and knowledgeable about the organization
	Responsible for set up, tear down and management of all interactive elements at community events that will maximize the brand's awareness, build a deeper connection to fans, and drive qualified sales leads
	Leverage mobile software to compile information of interested fans for more team and organization information
	Provide helpful feedback to the Atlanta Falcons Brand Marketing team following each activation to continuously improve future initiatives
	Engage with interdepartmental teams monthly to gain insight on the organization to stimulate professional growth

Grassroot Street Team Member

	Identify, troubleshoot, and resolve unusual/adverse situations using a quick response approach and make sound judgment decisions based on available facts.
	Answer incoming telephone calls, including requests such as account profile changes, account balance inquiries, gameday questions, etc.
	Collect Season Ticket Member information and manage customer records within Archtics and CRM.
	Communicate upcoming promotions and other season ticket member benefit information as needed. 
	Work gamedays and provide service support on concourses to our Season Ticket Members.
	Coordinate touchpoints and face-to-face meetings during gameday.
	Assist department with all projects varying in nature from mailings to special events.
	Coordinate annual projects related to season ticket mailing, renewals, and playoffs, as well as touchpoint campaigns.

Fan Services Associate

Orlando Solar Bears

	Worked closely with other departments within the organization on Corporate Partnerships related programs including game operations, community relations, public relations, tickets sales, marketing, hockey, levy, and facility operations.
	Assisted in the day-to-day operations of all members of the Corporate Partnerships department
	Facilitated various ticket & correspondence mailings to clients and conduct outbound calls
	Executed Brand Activations and promotional events for fan engagement on game days
	Managed pre-game credentialing table on event day
	Executed game night duties as directed, including but not limited to capturing photos, concourse table and Fan Fest set-up for sponsors, assist Marketing department with sponsorship contest fulfillment, and event set up and breakdown
	Attended and participated in weekly departmental sales, activation, school trips and game-related marketing meetings.

Corporate Partnership 

Atlantic Area Casa

	Planned, coordinate and schedule internal and external meetings, statewide training and/or conferences, teleconferences, and travel engagements
	Assisted with managing demonstrative booths and networking events for potential recruitment and volunteers
	Worked closely with the Executive Director to understand her needs, collaborate with internal staff to develop detailed plans and outlines for the daily responsibilities.
	Managed and coordinated projects that use visuals, video, and/or social media storytelling to support the CASA work includes producing short web videos or graphics on timely issues, supervising design consultant work, and designing flyers.
	Managed Atlantic Area CASA’s website, and all social media platforms including overseeing the production of new content and shepherding its ongoing development
	Prioritized and follow through on all corporate communications for Atlantic Area CAS, Inc on key issues and concerns.
	Worked with CASA team members to generate personnel documents and prepped release media advisories, press releases, and statements and proactively pitch outlets around key issues
	Prepared executed communications tools and creative disseminations strategies to strengthen the Atlantic Area CASA program
	Coordinated and researched current issues and strategies in the immigrant youth movement to leverage opportunities for Atlantic Area CASA’s communications
	Served as a liaison for the Executive Director in coordination of executive meeting and/or gathering and provided program related information 
	Coordinated and planned correspondence such as the monthly e-Newsletter, including gathering content, proofreading, and editing the final draft.
	Managed the budget and contract bookings for scheduled event venues, event staffing, catering contract, event set up and breakdown, sponsorship contracts

Communication Coordinator

Jacksonville Sports Council

	Executed and oversaw the TaxSlayer School Fundraising program for the Taxslayer Gator Bowl to generate ticket revenue sales up to $10,000 dollars.
	Assisted with marketing strategies for events including the SEC Women’s Basketball Tournament, Taxslayer Gator Bowl, Navy & Notre Dame, Pop Warner Youth Football Tournament, etc.
	Managed volunteers’ registration, answer all product related questions and prepared daily event summation
	Responsible for daily event set up, breakdown and maintenance of all event equipment
	Managed the analytics of social media via Facebook and Twitter tracking for special events, ticket sales, hashtags
	Created marketing content using variety of media such as social media outlets: Twitter and Facebook, print via signage, and press release.
	Successfully recruited and trained volunteers as needed for event day
	Assisted in planning and creating special events with board members and potential members
	Provided timely creation and dissemination of planned email marketing campaigns; managed the trafficking and targeting of graphical messages within the emails, analyzed and reported email campaign results, highlighted successes, trends, and opportunities

Marketing Coordinator

Bethune-Cookman University-Athletics

	Assisted and managed the Wildcats social media strategies, content and scheduling for Twitter, Facebook, Instagram; assisted in developing creative content that will increase engagement and interaction
	Created and developed social media campaigns such as Cat Eye Cam & YouGottaSeeThis! contest, and fan experiences
	Served as a liaison for Bethune-Cookman Athletics while effectively and enthusiastically communicating brand initiatives to fans, alums, and student life via social media platforms
	Served as a liaison responsible for daily communication amongst the entire university athletics and other groups
	Conceptualized and developed flyers, posters, and multimedia to coordinate homecoming activities, school spirit and college student organizations and efforts
	Created web pages, graphics, social media content; engaged in developing player profiles (Interviews)
	Organizes and supervises photo sessions for all sports for the department
	Executed booths and activations for fan engagement and information

Social Media Specialist

Hi everyone - I am looking for a new role in professional sports & entertainment and would appreciate your support! Thank you in advance for any connections, advice, or opportunities you can offer. #OpenToWork

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Brittany Gomillion, MS

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