PMM Camp

Founder

Klue

Advisor

Kajabi

VP Product Marketing & Lifecycle

Unbounce

Chief Strategy Officer

VP Strategic Growth & Product Marketing

Director of Product Marketing

Senior Product Marketing Manager

Product Marketing Alliance

Expert in Residence

FreshBooks

FreshBooks offers cloud accounting software (SaaS) for small businesses across the world.

Associate Director, Product Marketing

Yellow Pages / Pages Jaunes – Canada

Yellow Pages connects SMBs with the products and technology (SaaS) they need to run and grow their business.

Ideon Media

Ideon Media is a digital advertising and media boutique.

Managing Editor

Kidzworld Media

Kidzworld.com is an entertainment and social networking website for kids and teens with over 1.3 million unique visitors a month.

Web Content Manager & Writer

Postmedia Network Inc.

Postmedia is a Canadian media and publishing company.

Content Development Manager

VP Product Marketing at Kajabi | Building PMM Office Hours

Hi, I’m Tamara 👋🏻

I’ve built teams, launched products, and shaped strategy at the executive level (Chief Strategy Officer and 2X VP Product Marketing). Now, I'm a community builder.

I started PMM Camp because I kept hearing the same thing I’d felt for years: "I love product marketing, but I hate doing it alone." And that pain only got louder the more senior I became.

I’m not just a PMM leader — I’m a connector. With PMM Camp, I’ve built the space I wish I had: a place where sharp, generous product marketing leaders come together to share, support, and grow.

Because the best PMM leaders know: it’s not just about having the right tools or playbooks. It's about having the right people in your corner.

If that sounds like what you’ve been missing, here’s how we can stay connected:

✨ Join the community: PMM Camp is the only private space built exclusively for product marketing leaders. Inside, you’ll find expert-led events, 1:1 matching, small group sessions, and real support from people who get it.

✨ Subscribe to the newsletter: Stop second-guessing your strategy. Get the free newsletter helping 9,000+ PMMs drive results and earn trust across their org — one Sunday strategy session at a time.

✨ Grab the KPI Toolkit: If you’re struggling to prove the impact of your work, this is a good place to start. It’s our most popular resource — with templates, examples, and guidance to make your results impossible to ignore.

Visit www.pmmcamp.com to learn more.

Tamara Grominsky

Some PMMs get promoted without delivering impact.
Others deliver without getting promoted.

Who rises fastest in PMM often has very little connection to who’s doing the best work.

You can…

Deliver on time (or early).
Nail the largest launches.
Talk about what you accomplished.

But you still don’t get noticed.

Here’s why 👇🏻

You haven’t mastered the art of strategic visibility.

Strategic visibility is what will earn you trust, influence, and ultimately, a seat at the table.

What most PMMs don’t realize is that visibility isn’t about volume, it’s about framing.

Two PMMs can do the exact same work, but the one who gets noticed is the one who knows how to position it.

→ Good PMMs talk about what they did.
→ Better PMMs talk about what they solved.
→ The best PMMs talk about what they made possible.

They draw a straight line from their work to business outcomes, and they build simple, predictable rhythms for sharing results.

You can think about it like this:

→ TASK LEVEL

The PMMs who stay overlooked tend to communicate at the task level:

“We launched X.” “We shipped Y.”

It’s accurate, but it’s not particularly meaningful.

→ PROBLEM LEVEL

The PMMs who start getting traction shift to the problem level:

“Here’s what we unblocked.”
“Here’s what improved because of this work.”

People start to see the connection between PMM and progress.

→ POSSIBILITY LEVEL

The PMMs who become indispensable operate at the possibility level:

“Here’s what this made possible for customers.”
“Here’s how this moved the business forward.”

Now they’re not seen as executors, they’re seen as strategic drivers.

Language shapes perception. 

So if you’ve been feeling overlooked, start here:

1️⃣ Reframe your updates from what you did to what it unlocked.
2️⃣ Share results on a repeatable cadence (even the small ones).
3️⃣ Show how you moved the business forward, not just how you launched features.

That’s how the best PMMs get the praise (and promotion) they deserve.

✨ Product Marketing Leadership Coach | 2X VP PMM | I help PMMs build the habits that make them indispensable

If you’ve ever wished there was a PMM Camp for product managers — good news, there is now.
 
My friend Ramli John just launched the Product Leaders Lab, a private community for experienced product leaders who are exhausted from firefighting and want more space to think, lead, and stay ahead.
 
It’s built around small groups, honest conversations, and a continuous leadership practice — the same things PMM Camp members tell me make all the difference.
 
If you lead product, you should apply.  
If you’re a PMM, send this to your product counterpart. 

--

P.S. Ramli John ⭐️ I'm feeling a cross-over collab in the works for 2026...the ultimate PM/PMM leader workshop!

Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

I've had the same conversation 30 times in the past few weeks. Different product leaders. Different companies. Same exhaustion...


Here's what I heard:

🔥 "I'm exhausted from constant firefighting."
🙅‍♂️ "I need to learn to say no with confidence."
😵 "AI is changing things so much. It's hard to catch up."
🤔 "I need more space for strategic thinking than being stuck in the weeds."

Product leaders are stuck firefighting when they want to be two steps ahead. 

AI's moving fast, expectations are moving faster, and we're supposed to have all the answers while coaching our team and keeping execs confident.

And when we finally pause? It's hard to find people who actually get what it's like to sit in our seat.

The truth is that we don't need another framework or AI playbook.

We need space to think, connect with peers who get it, and build our leadership practice.

That's why I'm excited to finally announce the Product Leaders Lab. 🧪

A private community I'm building for experienced product leaders (CPOs, VPs, Directors, Heads, Group PMs, etc.) who want to stay ahead and lead through change with confidence.

Inside the Lab, you'll get:

→ Cabin Crews: Small groups of 5-6 peers for honest conversations and accountability
→ Workshops & AMAs: Leadership topics like setting strategy, managing up, and leading through AI-driven change
→ Co-Labs: Bring a challenge, leave with clarity and support
→ The Leadership Library: Resources on defining success, influencing without authority, and building teams that scale

I'm also intentionally building for diversity. The industry is male-dominated, and I'm aiming for at least 50% of members to be women. There's real value in creating a more balanced space where different perspectives shape the conversation.

I'm opening 25 Founding Member spots right now.

Apply by November 25 to help shape the Lab.

✅ Apply now → https://lnkd.in/gHrG7AaB

I've already said yes to a handful of product leaders:

→ Betsy Shaak, VP of Product at Voxpopme
→ Luis Caceres, Product Director at Spotify
→ Brent Beatty, VP of Product at 7shifts
→ Michelle (Reiman) Wright, CPO at Kurtosys

Want to join them? That means only 21 spots left.

—

PS. Know a product leader who needs this? Tag them below. They'll thank you for it!

Sharing early is a PMM superpower, but who should you share with first? 

That’s where things get interesting.

When I’m shaping a new strategy, I think about socializing the ideas with three groups:

1️⃣ Collaborators — the folks I’m building alongside
2️⃣ Influencers — the ones who can greenlight (or block) the work
3️⃣ Enablers — the people who’ll be impacted down the line

Who is the first person you call? Vote and let’s compare notes.

When you’re working on a new strategy or idea, who do you usually loop in first?

The author can see how you vote. Learn more

Zach Roberts 💀

Break Into Product Marketing

Break Into PMM is a product marketing consultancy that has helped dozens of B2B software companies identify key product use cases and produce the sales playbooks and webpages that help you sell it.

You’ll get a structured system to create use case materials that allows you to stay nimble, give concrete guidance to buying champions, and co-sell into any deal without them doing all the work.

We're Not Marketers 💀

The new podcast for B2B product marketers in SaaS businesses who feel misunderstood in what they do internally and want to win over their CEO on what they can deliver.

Co Host

Klarity

Laid out content strategy across paid and organic channels. Launched sales enablement efforts to simplify how reps spoke to product value across portfolio. Built internal enablement resources to make easier to navigate product knowledge.

Dropbox

Launched two most successful sales plays in 2022 that generated total ARR of $1.2MM each.

Product Marketing Manager - Sales Enablement

Tanium

Launched net-new Risk & Compliance solution segment to drive awareness and sales revenue across risk management audience target

Product Marketing Associate - Security & Risk

Faire

Support HUE, employee resource group for employees of color, in programming and resource development. Organized 250-person company wide virtual conversation on allyship and racial injustice. Lead morning meditations daily to foster belonging and community across our three regional offices. Serve on 15-person Diversity, Inclusion, and Belonging (DIB) council to build a more inclusive company culture.

Founding Member - HUE (Employee Resource Group)

Revamped qualification and discovery call strategy to increase close rate of retailers onboarded to marketplace. Exceeded monthly quotas between $300-$500K and selected as sales all-star five times in my tenure. Selected for Faire Value award in December 2019 recognized as a company culture champion by colleagues. Developed go-to-market sales strategy for retailer initiative, Neighborhood, that scaled across three launch cities. Created five email drip campaigns that scaled across 9 reps to drive sales and lead engagement rates

Account Executive

NoRedInk

 Closed $250,000 new business sales in my first two quarters as a full-cycle sales representative
 First sales rep in company history to close back-to-back multiyear sales deals
 Developed industry expertise of K-12 education in order build rapport and empathy in client relationships

LinkedIn

Identified challenges and educate clients across 4 product lines in how to our tools add value to their business lines. Streamlined SDR best practices by creating two onboarding guides for Talent and Sales business line. Developed seven PointDrive presentations across 4 product lines that scaled across 50 SDRs in our inbound org.

Senior Sales Development Representative

The Black Inclusion Group's (BIG) mission is to utilize LinkedIn data, resources, and employees to close the opportunity gap for Blacks in the technology industry.

In my role, I worked to build partnerships with community partners, non-profits, and tech ERG leaders to create a more inclusive work environment for diverse talent.

External Affairs Program Manager - Black Inclusion Group (BIG) Employee Resource Group

Prospect and create qualified opportunities to build our sales pipeline within our Hire, Market, Sell, Learn business lines at LinkedIn.

Sales Development Representative

LinkedIn's Business Leadership Program (BLP) is a rotational learning and development program that equips early in career professionals with the skills needed to build a successful career at LinkedIn and opportunities to develop into business leaders.

In my first four months, I worked as a recruiting associate on the Campus Business Recruiting team within Talent Acquisition (TA). Our team goal was to recruit 60 recent college graduates for the BLP-Global Sales role. Given that benchmark, my personal goal was to learn how to be a stronger team player in helping our group of seven make this happen. I leveraged my skills developed via the LinkedIn Recruiter exam to source a talent pool of roughly 700 candidates. I completed about 190 first-round recruiter phone screens that resulted in about 8 to 10 hires. During that time, I created three strategies that increased our sourcing efforts to push two additional candidates to the final interviews. In addition, I worked with both BLP Leadership and Campus Recruiting to build out processes that would lead to stronger diversity outreach efforts. Developed a 3-page report to identify the gaps and processes in how our team-specific efforts are compared to the metrics reported to Linkedin Talent Acquisition Leadership Team that improved data reporting in support of TA.

Business Leadership Program Associate - Global Sales

Google

Organized events to promote Google brand to students and faculty at the University of Wisconsin-Madison campus. Attended as one of 165 ambassadors at the Google Student Ambassador Summit, a two-day event that provided an in-depth look of Google at their Mountain View campus.

Google Student Ambassador

Selected as one of 156 interns from 5200 applicants for the Building Opportunity and Leadership Development (BOLD) internship, an 11-week business internship. Implemented creative strategies to build strong customer relationships that added value for our organization and small & medium business clients. Served 50 businesses weekly by providing solutions that enhanced advertising performance. Developed professional expertise of Google AdWords, a web service that enables businesses to create online ad content. Organized two intern events that offered team-building opportunities for over 30 Googlers. Delivered presentation on how to build an engaging customer experience to my intern class and management team.

BOLD Intern: Operations Specialist

University of Wisconsin-Madison

Streamlined skip-tracking procedure that increased work productivity by 50%. Led a web design project that will educate student borrowers on repayment options to educational loans. Assisted financial aid advisers in filing consolidation applications to the US Department of Education.

Administrative Assistant, Student Loan Servicing

Manage 70 members who served across 9 classes as note-takers and peer tutors to over 500 students per semester. Organized weekly meetings for members in order to provide training and professional development. Led transition of psychology peer tutoring from the organization to the UW-Madison Psychology Department

Associate Director, Peer Learning Association

Coordinated 3 events to show how collaborative learning can benefit college education to over 20 students. Supervised 15 peer facilitators to ensure quality peer instruction for 150 students enrolled in Introductory to Psychology. Redesigned facilitator evaluation format in order to better align our peer learning service to the organizational mission. Increased exam scores on a 10% average for introductory to psychology students enrolled in peer sessions.

Psychology Course Coordinator, Peer Learning Association

Led tutorial group of 10 Introductory to Psychology students for two hours each week in order to strengthen understanding of course material. Delivered presentation in how small group learning could be a solution to the academic achievement gap at UW-Madison to an audience of 60 students. Developed team-building competencies through sharing teaching experiences for two hours each week among organization members.

Psychology Peer Facilitator, Peer Learning Association

Closing the divide across sales and marketing | Being nontraditional to be better at product marketing

Hey, I’m Zach

If you're a startup founder, you're essentially building your dream. But, it's really hard to sell your dream when no one else can see it.

Most SaaS companies try to sell innovation because it's new, shiny, exciting. They feel like it's how they differentiate. But for buyers who aren't familiar with your innovation, it comes off as risk. There's an innovation gap. Software companies want to sell "new," but buyers see "unproven."

I've been there. After 10 years in sales and product marketing, I've seen this play out again and again. The connecting thread I've learned? It's easier to sell something when you explain it in the way people already know.

Most sales enablement relies on slide decks that explain what products do. But here's what actually happens: your champion needs to share that deck internally with their boss. The boss says, "I don't have time to read that—just tell me what they do." Now your champion is put on the spot and struggles to sell it.

That's why I'm building Scope & Sequence.

We help B2B software companies identify your ideal champion, figure out how your product fits into their workflow, then build use case pages that explain how your product works for them.

Think of a use case page as a better approach than slide decks. It summarizes the key points you spoke about. It highlights what stakeholders need to know. It gives them the information they need to feel confident. It's a snapshot, not a 47-slide presentation.

Your success matters to me because I've lived your reality. I know how much pressure you're under to make your vision clear to buyers. 

The best way to sell your dream is to speak to what people already understand.

Ready to stop losing deals to confusion, and start speaking your buyer's language? Let's chat.

I help B2B product marketing leaders in SaaS businesses deliver on work critical to your GTM engine, keeping internal stakeholders happy, and executive leadership to sing your praise. 

Been on my chest for 8 hours, something has to be said. Don’t call ice on your neighbor. 

Terrible to say in 2025. 

I live in Mexico City, have been for last 11 months and, one day… I heard a knock at my door. 

Guys. This ish was so unexpected, my tongue was tied on ‘who is it’ or ‘¿Quién es?’

Anyways I opened it and there stood my neighbor, holding a stack of clothes, my clothes, folded???

Before I could bust Duolingo, she said:

(I’m translating from memory)

‘Here are your clothes, they were in the dryer overnight, don’t worry.’

Placed them in my miming hands, smiled and went about her day, like being a good neighbor to a babbling gringo, was second-nature. 

7 months later. 

I still think on it today because, it’s no open secret: I’m the only 6’1” black dude, wearing wool socks & shorts, on neighborhood block. 

Don’t check my papers, just profile my stereotypical (poor) fashion choice and, well here I am. 

But nah. In my time here, as ‘Michael Jordan sin dinero’ (my given nickname), I’ve been invited to family gatherings, cracked jokes, laughing along. 

My broken Spanish, I’m still accepted. 

===

I wrestled to write this, deleted 3x and 4th time said ‘fuck it, this needs perspective’. Hope you see it too. If not? That’s cool too.

Use case landing pages for B2B SaaS | Co-Host @We’re Not Marketers

You believe this? Mom had audacity today and texted me this photo, while on a work call. “Huge house. The rest in back.” ~ MomHow could she?While teaching on AI visibility, trying to win a new client, building Scope & Sequence. Interrupts MY deep focus and sends me this photo… of her first home ever, being built in Liberia. And odd enough?There’s beauty in it, her not knowing late night work sessions and ghosted LinkedIn DMs — building work-solo livelihood. Why should she? Why should your loved one know either? Clicks and giggles, OKRs and metrics of fickle B2B marketing, which questions your worth, every lead not converted. What keeps you going?For me, it’s a midday text like this. Knowing what I endure isn’t it ghosted effort. It’s building a small biz in a smaller part of B2B universe. It’s looking at this message again at 4:04pm Friday afternoon. Knowing my work holds purpose, more than peek-a-boo bank account. What’s yours?(Not bank account, I really don’t care… logging off for weekend to celebrate family wedding in Mexico. Take care y’all 👋🏿)

No alternative text description for this image

I need advice. 

Girlfriend’s visiting and she just asked: ‘do you have a hair dryer I can use?’ 

Couch cushions has more head hair than me. 

What do you say in response? I need a quick retort.

Sat on this recording for 2 days. 

Struggling to capture magic called Amanda Groves 🏃🏼‍♀️. Especially when I see Oscar-nominated videos like Ademola and Connor, roaming LinkedIn.

I had to Step Up like Channing Tatum and, take it to the streets. 

Tell me what you think. 

Groves is our next We're Not Marketers 💀 guest. Episode lives wherever you roam podcasts. Geeyuh!

“My boss wants GEO articles!”
“My boss wants *another* pitch deck!”
“My boss wants a photo of himself with Dawson's Creek???"

Last one’s me, I’m that boss who Nano Banana'd himself in this pic. 

Which makes absolute no sense, I know. 

Much like nonstop-order-taking-in-house-requests, as solo marketers. 

Three I’ve spoken with past week in our Scope & Sequence discovery calls, one summing frustration best: 

“CEO slacked me 9:27pm last night, making multiple messaging changes to our homepage. I understood why [he did it] but, nowww I’ve gotta go back, update all our existing assets, notify teams – to get it all consistent.”

Are you feeling this too? It was no different for me, 3 years ago.

Being in-house solo PMM, joining a sales team call, taking orders like an iHop waiter on Thanksgiving Eve. 

It’s no fool-proof layoff recipe:
- give no input
- do as you’re told
- pray next check isn’t final. 

Speaking from experience, order-taking isn’t layoff insurance, I’m sorry.

That’s why my new website audit offer is picking traction, I’m realizing. In just one hour, it does three things:

1️⃣ It scans full web for questions your audience asks 
2️⃣ Cross-references your website and 
3️⃣ Sees which requests helps answers what they want. 

Because, let’s be real. 

Marketing is audience perspective, not in-house ego.

Order-taking, why’s that considered SaaS marketing today? 

===

LOL affirmative actioned myself into Dawson's Creek, HA HA

This is my barber, Moi. 

Spanish speaking in Mexico City, I force-feed English on him. Why learn HIS language? 

Yeah, it’s his barbershop, his day-to-day he knows like a clean fade so, what? 

I built 3 businesses in two years, moved to HIS country last year and, I did it all in English, only. 

Why should I change then? Find new ways to explain what I know, works? Adapt to what Moi knows firsthand?

Friends. I’m not alone in this — Fox News and most exec leaders I’ve worked with — believe this too:

“Our audience will figure it out.”

“Our system, ONLY way to fix yours.”

“Your way is broken, adopt our way instead.”

All shortsighted. 

It’s business, only money talks. 

Where you build a new software that works, fixing problems audiences want fixed faster, they’ll force-fit time and figure it out. 

But not everyone. My expat life mirrors PMM consulting biz I’m building now. It’s easier to reach more diverse audiences, when WE adapt what works, in language our audience gets. 

I could be a one-lingo pony, evangelizing what works and, converting others on my approach. 

That worked for a time, different from what’s before us now. People vibe with those who, seek to see their way of life. 

I really do believe. 

That’s why I built Scope & Sequence to reflect what I’m learning. If you’re a solo SaaS marketing team (3 or less) vibing on this too:

Different workflows, how our software wins. 

My DMs are open. 

===

And if you’re in Mexico City, Moi (Aki En Mexico) is good people, he cuts white people hair too. 🙂‍↔️

“Does our positioning work?”

James wanted answers, his CMO job security demanded them too!

Does AI positioning build new deals? 

“Why not wait?” I asked. 

James is a first-time CMO, working at a sales tech startup, who repositioned on AI. 

He knew why. 

“While net-retention expands, net-new pipeline is MIA, our board noticed and, skewered us [exec team] for 2 hours.”

This was our 2nd discovery and hear this! 

Their positioning works, new homepage showing why they win, their entire company behind it. 

“But Zach– why not net-new?” 

I then shared this screen grab on our video call. 

“Your homepage should qualify for audience fit yet, yours is a bouncer for a luxury golf club in west Baltimore.”

Think of it like this. 

You drive traffic to your homepage. Your audience clicks and scrolls, asking same questions before: 

1️⃣ What's an AI sales agent? 
2️⃣ How's it different from AI sales assistants?
3️⃣ What are your trust & security features? 

They don’t get answers— they get turned away because, one new homepage can’t reflect entire sales process.

This is why I built AI use case audit. 

It gathers core audience questions across Reddit and Google PAA, which then cross-references and scores against your full website schema.

Instead of ‘does our positioning work?’
Now you know which webpages need to reflect it:

Use cases pages (when would I use it?)
Comparison pages (how does it compare?)
Trust & privacy pages (will my data get stolen?)

Helping to answer: 
What prospects need to know.
What sellers need to show.
What objections to get ahead of.

===

Back to the story. 

“This might be why net-new is MIA. Your positioning works on ‘why you win’ while, your audience works harder to see it in their day-to-day.”

Just like you, your audience is stuck on positioning.

Don’t fix only your homepage.
Audit your full website first.
Reflect your sales process.

Great positioning can work elsewhere too.

PS: I shared a post yesterday, how to build your agent from scratch. But if you're stuck and need answers too, shoot me a DM and let's chat.

Didn't celebrate Thanksgiving, here's why. 

Yesterday there I was, faced on a tough Q, trying to win 'Scope & Sequence Be A Millionaire Yo!' Called on my LinkedIn community and y'all?

Facking delivered. So do millionaires use LinkedIn anymore? 

PS: it was always a wig.

Our 3rd Zoom call yet, CMO leaned in as if, I was the 2025 LA Dodgers in Game 7. The exact moment I earned his full-screen attention:

“It’s a full website audit against live questions our audience’s asking online.”

My new dashboard was his grand slam, I replied:

“Here— this might be why your sellers can’t sell this.”

I highlighted our shared screen, showing questions across Reddit:

- What’s an AI sales assistant? 
- What should I expect from using one? 
- How does it differ from an AI sales agent? 

His new AI positioning didn’t created pipeline last quarter. He’s been crossed with his sellers since, assuming their ‘laziness’ murdered new deals.

“That could be true but, let’s not assume. This might be what’s going on instead.”

I then pivoted one tab over, showing how his full website (not homepage alone) answered today’s queries, I continued: 

“Your positioning (AI sales agent) makes sense, capturing why you win yet, our analysis suggests it might not be answering [audience] questions.

Let’s say sellers aren’t ‘lazy’. Like your audience today, it could be a struggle to see your positioning, your full website not answering questions overlooked.”

Clear aha pushed him back in his chair: “Goodness, this makes total sense now.” 

Does this sound familiar for you? 

Whole company aligned on positioning you built, redid homepage to reflect it yet, new pipeline remains drier than your in-law’s stuffing. It’s easy to point blame especially, when we don’t know what our audience wants answered. 

It suggests why industry experts blame: 
1. Stale sales assets 
2. Jargon-filled homepages 
.3AI-driven product positioning

I get it — I was a proud member of that blame-game too. But immediate relief in CMO’s eyes revealed what hid in our plain sight: 

“Industry best practices speak to industry egos.
Full website audits sees what your audiences wants answered.”

Less best-practice blame, more website audits first. 

So tell me this. What have you discovered in your last website audit?

taplio

The Battle

Tamara Grominsky

Zach Roberts 💀

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Performance ScoreTamara Grominsky's LinkedIn Performance

Performance ScoreZach Roberts 💀's LinkedIn Performance

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taplio

The Battle

Tamara Grominsky

Zach Roberts 💀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tamara Grominsky's LinkedIn Performance

Performance ScoreZach Roberts 💀's LinkedIn Performance

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Performance ScoreTamara Grominsky's LinkedIn Performance