PMM Camp

Founder

Klue

Advisor

Kajabi

VP Product Marketing & Lifecycle

Unbounce

Chief Strategy Officer

VP Strategic Growth & Product Marketing

Director of Product Marketing

Senior Product Marketing Manager

Product Marketing Alliance

Expert in Residence

FreshBooks

FreshBooks offers cloud accounting software (SaaS) for small businesses across the world.

Associate Director, Product Marketing

Yellow Pages / Pages Jaunes – Canada

Yellow Pages connects SMBs with the products and technology (SaaS) they need to run and grow their business.

Ideon Media

Ideon Media is a digital advertising and media boutique.

Managing Editor

Kidzworld Media

Kidzworld.com is an entertainment and social networking website for kids and teens with over 1.3 million unique visitors a month.

Web Content Manager & Writer

Postmedia Network Inc.

Postmedia is a Canadian media and publishing company.

Content Development Manager

VP Product Marketing at Kajabi | Building PMM Office Hours

Hi, I’m Tamara 👋🏻

I’ve built teams, launched products, and shaped strategy at the executive level (Chief Strategy Officer and 2X VP Product Marketing). Now, I'm a community builder.

I started PMM Camp because I kept hearing the same thing I’d felt for years: "I love product marketing, but I hate doing it alone." And that pain only got louder the more senior I became.

I’m not just a PMM leader — I’m a connector. With PMM Camp, I’ve built the space I wish I had: a place where sharp, generous product marketing leaders come together to share, support, and grow.

Because the best PMM leaders know: it’s not just about having the right tools or playbooks. It's about having the right people in your corner.

If that sounds like what you’ve been missing, here’s how we can stay connected:

✨ Join the community: PMM Camp is the only private space built exclusively for product marketing leaders. Inside, you’ll find expert-led events, 1:1 matching, small group sessions, and real support from people who get it.

✨ Subscribe to the newsletter: Stop second-guessing your strategy. Get the free newsletter helping 9,000+ PMMs drive results and earn trust across their org — one Sunday strategy session at a time.

✨ Grab the KPI Toolkit: If you’re struggling to prove the impact of your work, this is a good place to start. It’s our most popular resource — with templates, examples, and guidance to make your results impossible to ignore.

Visit www.pmmcamp.com to learn more.

Tamara Grominsky

Some PMMs get promoted without delivering impact.
Others deliver without getting promoted.

Who rises fastest in PMM often has very little connection to who’s doing the best work.

You can…

Deliver on time (or early).
Nail the largest launches.
Talk about what you accomplished.

But you still don’t get noticed.

Here’s why 👇🏻

You haven’t mastered the art of strategic visibility.

Strategic visibility is what will earn you trust, influence, and ultimately, a seat at the table.

What most PMMs don’t realize is that visibility isn’t about volume, it’s about framing.

Two PMMs can do the exact same work, but the one who gets noticed is the one who knows how to position it.

→ Good PMMs talk about what they did.
→ Better PMMs talk about what they solved.
→ The best PMMs talk about what they made possible.

They draw a straight line from their work to business outcomes, and they build simple, predictable rhythms for sharing results.

You can think about it like this:

→ TASK LEVEL

The PMMs who stay overlooked tend to communicate at the task level:

“We launched X.” “We shipped Y.”

It’s accurate, but it’s not particularly meaningful.

→ PROBLEM LEVEL

The PMMs who start getting traction shift to the problem level:

“Here’s what we unblocked.”
“Here’s what improved because of this work.”

People start to see the connection between PMM and progress.

→ POSSIBILITY LEVEL

The PMMs who become indispensable operate at the possibility level:

“Here’s what this made possible for customers.”
“Here’s how this moved the business forward.”

Now they’re not seen as executors, they’re seen as strategic drivers.

Language shapes perception. 

So if you’ve been feeling overlooked, start here:

1️⃣ Reframe your updates from what you did to what it unlocked.
2️⃣ Share results on a repeatable cadence (even the small ones).
3️⃣ Show how you moved the business forward, not just how you launched features.

That’s how the best PMMs get the praise (and promotion) they deserve.

✨ Product Marketing Leadership Coach | 2X VP PMM | I help PMMs build the habits that make them indispensable

If you’ve ever wished there was a PMM Camp for product managers — good news, there is now.
 
My friend Ramli John just launched the Product Leaders Lab, a private community for experienced product leaders who are exhausted from firefighting and want more space to think, lead, and stay ahead.
 
It’s built around small groups, honest conversations, and a continuous leadership practice — the same things PMM Camp members tell me make all the difference.
 
If you lead product, you should apply.  
If you’re a PMM, send this to your product counterpart. 

--

P.S. Ramli John ⭐️ I'm feeling a cross-over collab in the works for 2026...the ultimate PM/PMM leader workshop!

Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

I've had the same conversation 30 times in the past few weeks. Different product leaders. Different companies. Same exhaustion...


Here's what I heard:

🔥 "I'm exhausted from constant firefighting."
🙅‍♂️ "I need to learn to say no with confidence."
😵 "AI is changing things so much. It's hard to catch up."
🤔 "I need more space for strategic thinking than being stuck in the weeds."

Product leaders are stuck firefighting when they want to be two steps ahead. 

AI's moving fast, expectations are moving faster, and we're supposed to have all the answers while coaching our team and keeping execs confident.

And when we finally pause? It's hard to find people who actually get what it's like to sit in our seat.

The truth is that we don't need another framework or AI playbook.

We need space to think, connect with peers who get it, and build our leadership practice.

That's why I'm excited to finally announce the Product Leaders Lab. 🧪

A private community I'm building for experienced product leaders (CPOs, VPs, Directors, Heads, Group PMs, etc.) who want to stay ahead and lead through change with confidence.

Inside the Lab, you'll get:

→ Cabin Crews: Small groups of 5-6 peers for honest conversations and accountability
→ Workshops & AMAs: Leadership topics like setting strategy, managing up, and leading through AI-driven change
→ Co-Labs: Bring a challenge, leave with clarity and support
→ The Leadership Library: Resources on defining success, influencing without authority, and building teams that scale

I'm also intentionally building for diversity. The industry is male-dominated, and I'm aiming for at least 50% of members to be women. There's real value in creating a more balanced space where different perspectives shape the conversation.

I'm opening 25 Founding Member spots right now.

Apply by November 25 to help shape the Lab.

✅ Apply now → https://lnkd.in/gHrG7AaB

I've already said yes to a handful of product leaders:

→ Betsy Shaak, VP of Product at Voxpopme
→ Luis Caceres, Product Director at Spotify
→ Brent Beatty, VP of Product at 7shifts
→ Michelle (Reiman) Wright, CPO at Kurtosys

Want to join them? That means only 21 spots left.

—

PS. Know a product leader who needs this? Tag them below. They'll thank you for it!

Sharing early is a PMM superpower, but who should you share with first? 

That’s where things get interesting.

When I’m shaping a new strategy, I think about socializing the ideas with three groups:

1️⃣ Collaborators — the folks I’m building alongside
2️⃣ Influencers — the ones who can greenlight (or block) the work
3️⃣ Enablers — the people who’ll be impacted down the line

Who is the first person you call? Vote and let’s compare notes.

When you’re working on a new strategy or idea, who do you usually loop in first?

The author can see how you vote. Learn more

zachmessler.com

Could the way you talk about what you sell be the thing that's holding it back from attracting more buyers and selling more stuff?

Yes.

TL;DR - I work with founders and marketers on what to say and how to say it so you attract more buyers and sell more stuff.

"When Zach helped my team develop a clear and unique value proposition, we saw a noticeable improvement in our brand's messaging and overall effectiveness."

"We took the learnings from the session, ran some experiments, and the copy had the best engagement yet - we definitely connected with the audience."

"After over a year of working with various messaging experts (and I mean industry leading experts) I still felt something was off. Zach pulled the messaging I'm now using in my intro, website header and other crucial places within the first day of our work together. He's just that good."

🤘👊💥😎

Think of it this way.

You have a killer product.
An incredible service.
A brilliant idea.

People should want it...
For some reason, they don't.

Much of the time, it's because of what you say and how you say it.

Your positioning.
Your messaging.
Your copy.

That's where I come in.

Grab time, and learn more here: https://calendly.com/boomshockalocka/30min

🤘👊💥😎

Attract more buyers and sell more stuff. 🤘👊💥😎

Founder Institute - Keystone

I serve as a mentor at the Founders Institute Keystone Chapter.

My focus? You guessed it:

👉 what to say and how to say it so you pull in investors, attract buyers, and sell more stuff! 👈

I srsly love working with founders at this stage.

Their passion, along with the excitement of what could be, make this so much fun. 😁

🤘👊💥😎

Startup Mentor

University of Maryland

"Jade Brown...FROM DOWNTOWN!!! POINT TERPS!!"

I did public address announcing for a top athletic program in the Big 10 Conference, Division I of the NCAA.

It was as cool as it sounds. 

I miss it. But stuff happens.

Sports I called at Maryland included: Women's Volleyball, Men's Lacrosse, Baseball, Women's Basketball, Women's Lacrosse, Men's and Women's Soccer, Softball, Gymnastics, Wrestling, and others.

I even got a tryout to do Men's Basketball after Gary Williams retired. You should ask me about that one. It's a fun story.

I will always look back on my time announcing Women's Volleyball with a full heart. Sad it ended how it did. Loved every minute. Wish I could still be announcing my Terps.

🤘🏐💥🐢

Public Address Announcer

Appian Corporation

At Appian, I brought the #BOOMshockalocka to Marketing.

What's that, you ask?

#BOOMshockalocka is excitement...it's taking calculated risks and hitting grand slams...it's motivating and inspiring departments and teams and individuals...it's doing what you love and making things happen.

So what's the #BOOMshockalocka delivered at Appian? For me, Two things stand out.

►One: I partnered with two colleagues to usher in Agile Product Marketing. This helped us produce more relevant content, faster...It also helped us better address the continually changing needs of our buyers.

►Two: I changed the way people talk, flipping the dialogue from inside-out to outside-in. In other words, using the buyer perspective to help tell stories that capture attention...that help explain why change is so important to survive in the digital age. Stories like this one...my favorite of them all:

Those solutions you bought to help run your business? They've accidentally spawned a monster! And, it's bigger and badder than you could possibly imagine.

It holds your data hostage. It slows down operations. It wreaks havoc on your mission, your goals, your profits...without you suspecting a thing.

Perhaps you recognize the signs of a problem:
→ You navigate multiple systems searching for something you’re not sure exists.
→ You’re never sure the data you have is current or complete.
→ Your employees spend nearly half their time looking instead of doing.

So what can you do? 
More stacks? The monster loves that. 
Better, faster servers? That just speeds the wrong decision.

Instead, slay the beast once and for all...with Appian.

Appian unifies your data and aligns it with your processes. So you make the right decisions and take the right actions.

Process + Data = no more monster. 
Process + Data = your success.

This is Appian. The one application platform for your success.

Product Marketing Guy

Contact Solutions

This one was fun. 

I was brought in to Contact Solutions to create a solutions marketing mindset...to help move the company from a sales-driven technology company to a market-driven solutions company.

There was a good amount of infrastructure to pop into place. And, I started with some standard product marketing and messaging approaches. This evolved into sales enablement and even content marketing, too. 

Contact Solutions also represents the first opportunity I had to take a product--My:Time--from a glimmer in the eye of the chief executive...through market seeding...to market launch...and finally GA. Here's a taste of some messaging I put together in support of the launch...
-----
We are all consumers. And I bet you'll agree that the mobile customer care experience is just not aligned with your mobile lifestyle.

Every organization has an app, and a lot of them are REALLY good. But if you need customer service, what happens? 

You call. And you wait.......for.......an.......eternity. 

"Why is the business' time more important than mine?!?!" you think.

What if mobile care could empower your customers with control of their own service? 

What if it could simultaneously create your very own customer brand evangelists AND reduce your 
customer service costs?

What if it could provide you with noticeable differentiation from your competition?

It could...if only it operated on My:Time.

www.mytimemobile.com

Director, Solutions Marketing

Philips

VISICU was acquired by Philips Healthcare in February, 2008.

And the integration of VISICU into Philips was the best I've ever experienced. Philips Healthcare management ran a campaign they called "do no harm." And that was that. We kept our processes and our people, and yet we had all the resources of the broader Philips organization.

It was a full year before new processes were introduced. And, in that time, we had an impact on how the larger Philips Healthcare enterprise operated...at least in Marketing. It was a true collaboration between organizations, as well as a real, trial-by-fire lesson for me for how to influence across different organizations. 

At Philips, I continued the work I had started at VISICU, and I picked up additional product lines as well. 

All in all, my VISICU and Philips experience was a great one.

Marketing Programs, Enterprise Patient Informatics Solutions

VISICU

I was brought in to VISICU as the first Product Marketing hire. VISICU was already public, with an incredible product--the eICU Program, an advanced telehealth system for intensive care. It was a complex sale to health systems; a focus on leaders (vs. laggards) in an industry that has a reputation for moving slowly and deliberately. There was a great need to simplify messaging and communications, as well as provide Sales with guidance and tools to help them sell. 

I came on board and installed Product Marketing infrastructure. I became the conduit between Product Management and Sales...a translator of sorts. It was a highlight of my career.

(VISICU was acquired by Philips Healthcare in February, 2008)

There's a big problem in healthcare, and it's not one you'd ever consider...that is, unless you know someone in really bad shape.

There are not enough critical care specialists...intensivists to those in the know. And that's a bad thing, especially when studies show that much fewer ICU patients die with an intensivist-led care team in place. 

That's where the eICU Program comes in. The eICU Program is an advanced telemedicine solution that centralizes a health system's intentivists and enables them to lead care across multiple ICUs. And it works. eICU Program health systems have reduced ICU mortality and length of stay by more than 25%! That's healthier patients AND healthier hospitals.

Director, Product Marketing

SoftMed Systems

SoftMed merged with 3M Health Information Systems on December 15, 2006.

Product Marketing Manager

3M Health Information Systems

SoftMed Systems merged with 3M Health Information Systems on December 15, 2006.

Strategic Messaging and Branding

Q.Know Technologies

Marketing

Simple messaging turns heads. | Clarity is more than you think. | Become perfectly understood. DM me. | #BOOMshockalocka

It's simple, really.

There is a constant stream of incredible ideas...cool innovations...products and services and offerings that do fantastical things. 

That should be the end of an amazing story.

Sadly...it's not.

Too often, success is limited by the wrong positioning…the wrong story...the wrong message at the wrong time.

Creating the positioning that conveys your core value…the story that grabs your audience…the messaging that compels your audience to act.......

That's what I do.

-----

Messaging and positioning guy with "...an uncanny instinct for the right thing to say and how to say it."

Experience creating remarkable messages and compelling stories, launching new products, building awareness and demand, and enabling sales with a specific focus on founder-led companies, marketers, and entrepreneurs looking to attract an audience, transform an industry, or otherwise ignite a revolution.

Specialties:
► Product Marketing
► Brand Messaging
► Sales Messaging
► Product Messaging
► Positioning
► Sales Enablement
► Strategic Communications
► Go-to-market Strategy
► Marketing Communications
► Content Marketing
► Audience-Centric Messaging
► Coaching
► B2B Tech
► Enterprise Software

-----

"Zach provides a service that delivered transformative results..."

"...has an uncanny instinct for the right thing to say and how to say it."​

"...can take the complex and simplify it with compelling prose that both intrigues and informs the reader but also compels them to act."

"...has a way with words that I've never seen before..."

"...completely changed the way I approached sales conversations, bringing reactions from good to great...”

"In the 30 days since we've rolled out his SalesPak recommendations thru our sales and marketing business, we've already seen an increase in the volume of new business opportunities."

"...his energy and enthusiasm is contagious."

"...he injected a level of energy and enthusiasm that elevated everyone's game."

"...makes everyone around him...better."

"...his approach to messaging just works."

"...provided me and my team with the right tools and frameworks to make a real difference in the way we communicate to our market..."

"...one of the most creative people I’ve had the pleasure to work with."

"...always pushing the limits, innovating, and doing it so fast that some people can’t even keep up."

"For clarity of purpose, clarity of content, and meaningful, creative marketing, I cannot recommend Zach Messler highly enough."

"I can't wait to see what he comes up with next!"

Zach Messler

A Friday Toast on a Wednesday?!
Yep! A solid prequel to Thanksgiving...
🤘👊💥🥃

Since this Friday I'll be visiting with family, it's a special edition this week!

What? You've never experienced the Friday Toast?!

Welcome!

The Friday Toast is a practice in gratitude that makes every week feel amazing.

Here's how to participate:

• Look back on your week.
• Find the people who stood out for good.
• Pour a glass of a beverage you really enjoy.

THEN

• Raise that glass high.
• Think of those awesome peeps.
• Take a sip of that drink you enjoy.
• BONUS: Share your toast with them...or the world!

That's it!

This week, I'm breaking from the traditional practice...

𝗧𝗼𝗱𝗮𝘆 𝗜 𝗿𝗮𝗶𝘀𝗲 𝗺𝘆 𝗴𝗹𝗮𝘀𝘀 𝘁𝗼 𝗬𝗢𝗨! (𝙔𝙚𝙨, 𝙮𝙤𝙪!!)

Whether this is your first time here, 
or you've experienced all 48 so far in 2025,
thanks for being a part of the OG Friday Toast.

I really appreciate all the support and engagement.

🤘👊💥😊

And HEY! If you're a tech founder (𝘰𝘳 𝘸𝘰𝘳𝘬 𝘢𝘵 𝘢 𝘴𝘵𝘢𝘳𝘵-𝘶𝘱 𝘵𝘦𝘤𝘩 𝘤𝘰𝘮𝘱𝘢𝘯𝘺) and wanna be part of a new Friday Toast tradition, shoot me a DM. 🤘👊💥👀

Friday Toast LIVE is coming in December.

(𝘛𝘸𝘰 𝘵𝘦𝘤𝘩 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘐𝘕)

🤘👊💥🥃

This week I'm toasting with a new pour I just picked up for Thanksgiving.

Penelope Bourbon's Project X is an experimental release program with unique cask finishes and experimental mash bills.

This bottle is a single-barrel, barrel-strength rye (bottled at 114 proof) finished in a Canadian maple brûlée cask.

So yeah. It's sweet!

𝘖𝘳 𝘢𝘴 𝘊𝘢𝘳𝘵𝘮𝘢𝘯 𝘸𝘰𝘶𝘭𝘥 𝘴𝘢𝘺, "𝘚𝘸𝘦𝘦𝘦𝘦𝘦𝘦𝘦𝘦𝘵!"

Definitely more of a dessert whiskey, this one oozes maple and caramel with a medium to long finish that brings out the higher proof rye's spiciness.

Super balanced between sweet and spicy for me!

Glad I bought this one...

🤘👊💥🥃

So? Who stood out in YOUR week (so far)?

Tag 'em.
Share why.
Let's raise our glasses...

TOGETHER!

Happy Thanksgiving, friends.

And to my friends in Europe, Canada, and elsewhere...

Have an awesome Thursday!

#BOOMshockalocka 
🤘👊💥😎

#FridayToast

Zach Messler 🤘👊💥😎

Your killer message is buried in years of thinking. Let’s find the spark. | Message Clarity for Tech Founders | “...the kind of partner who helps you think.” | #BOOMshockalocka

I’ve held 98% of my founder convos over Zoom this year.
 
Yesterday changed that.
 
And now I can say with full confidence...

In-person is better.

🤘👊💥😎
 
I block off Wednesdays to connect with smart people.

If you're a tech founder near DC, Baltimore, or even Philly...
 
Let's grab coffee, lunch, or hell...even a whiskey on a Wednesday.

No agenda. Just real talk and shared wisdom.
 
You game?
 
DM me or comment to set one up. 👇
 
🤘👊💥😎
 
SO AWESOME seeing you yesterday, Seth Kessler!

You got a killer company and great energy, my dude! 

Here's to the next round...

#BOOMshockalocka 
🤘👊💥😎

New headline...
Who dis?

#BOOMshockalocka 
🤘👊💥😎

Before they buy what you’re selling...
They gotta buy something else first.
(𝘈𝘯𝘥,𝘮 𝘯𝘰. 𝘐𝘵’𝘴 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘍𝘦𝘳𝘳𝘢𝘳𝘪.)
 
𝗘𝗩𝗘𝗥𝗬𝗧𝗛𝗜𝗡𝗚 𝗔𝗡𝗬𝗢𝗡𝗘 𝗕𝗨𝗬𝗦 𝗦𝗢𝗟𝗩𝗘𝗦 𝗔 𝗣𝗥𝗢𝗕𝗟𝗘𝗠.
 
Don’t fully agree? Let’s test it.
 
Not every purchase looks like ti addresses a problem...but it does.

You just gotta know what to look for:
 
𝗔 𝗴𝗶𝗳𝘁 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘀𝗽𝗲𝗰𝗶𝗮𝗹
𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗠𝗜𝗚𝗛𝗧 𝗧𝗛𝗜𝗡𝗞: This is not a problem.
𝗔𝗖𝗧𝗨𝗔𝗟 𝗣𝗥𝗢𝗕𝗟𝗘𝗠: I can’t show up empty-handed.

 
𝗧𝗵𝗲 𝟮𝟬𝟮𝟲 𝗙𝗲𝗿𝗿𝗮𝗿𝗶 𝟮𝟵𝟲 𝗚𝗧𝗦 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗲
𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗠𝗜𝗚𝗛𝗧 𝗧𝗛𝗜𝗡𝗞: I don't need a Ferrari to get from here to there.
𝗔𝗖𝗧𝗨𝗔𝗟 𝗣𝗥𝗢𝗕𝗟𝗘𝗠: I don’t feel even CLOSE to as as cool as I would driving that thing. 👇


𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝘄𝗼𝗿𝗸
𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗠𝗜𝗚𝗛𝗧 𝗧𝗛𝗜𝗡𝗞: We need a quick tune-up before our next release.
𝗔𝗖𝗧𝗨𝗔𝗟 𝗣𝗥𝗢𝗕𝗟𝗘𝗠: I'm the founder. Why is messaging and narratives such a blocker for me?

 
Old-school? Maybe.
 
Still effective? Absolutely.
 
𝗦𝗼...𝘄𝗵𝗮𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗱𝗼𝗲𝘀 𝗬𝗢𝗨𝗥 𝗼𝗳𝗳𝗲𝗿 𝗿𝗲𝗮𝗹𝗹𝘆 𝗮𝗱𝗱𝗿𝗲𝘀𝘀?

Share below!

𝘩/𝘵 𝘵𝘰 Eve Horne 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘳𝘦𝘮𝘪𝘯𝘥𝘦𝘳 (𝘢𝘯𝘥 𝘴𝘩𝘰𝘶𝘵 𝘰𝘶𝘵) 𝘰𝘧 𝘵𝘩𝘦 𝘍𝘦𝘳𝘳𝘢𝘳𝘪 𝘗𝘳𝘰𝘣𝘭𝘦𝘮 𝘦𝘢𝘳𝘭𝘪𝘦𝘳 𝘵𝘰𝘥𝘢𝘺.

#BOOMshockalocka 
🤘👊💥😎

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The Battle

Tamara Grominsky

Zach Messler

Followers

Posts

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Likes

Performance ScoreTamara Grominsky's LinkedIn Performance

Performance ScoreZach Messler's LinkedIn Performance

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taplio

The Battle

Tamara Grominsky

Zach Messler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tamara Grominsky's LinkedIn Performance

Performance ScoreZach Messler's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTamara Grominsky's LinkedIn Performance