PMM Camp

Founder

Klue

Advisor

Kajabi

VP Product Marketing & Lifecycle

Unbounce

Chief Strategy Officer

VP Strategic Growth & Product Marketing

Director of Product Marketing

Senior Product Marketing Manager

Product Marketing Alliance

Expert in Residence

FreshBooks

FreshBooks offers cloud accounting software (SaaS) for small businesses across the world.

Associate Director, Product Marketing

Yellow Pages / Pages Jaunes – Canada

Yellow Pages connects SMBs with the products and technology (SaaS) they need to run and grow their business.

Ideon Media

Ideon Media is a digital advertising and media boutique.

Managing Editor

Kidzworld Media

Kidzworld.com is an entertainment and social networking website for kids and teens with over 1.3 million unique visitors a month.

Web Content Manager & Writer

Postmedia Network Inc.

Postmedia is a Canadian media and publishing company.

Content Development Manager

VP Product Marketing at Kajabi | Building PMM Office Hours

Hi, I’m Tamara 👋🏻

I’ve built teams, launched products, and shaped strategy at the executive level (Chief Strategy Officer and 2X VP Product Marketing). Now, I'm a community builder.

I started PMM Camp because I kept hearing the same thing I’d felt for years: "I love product marketing, but I hate doing it alone." And that pain only got louder the more senior I became.

I’m not just a PMM leader — I’m a connector. With PMM Camp, I’ve built the space I wish I had: a place where sharp, generous product marketing leaders come together to share, support, and grow.

Because the best PMM leaders know: it’s not just about having the right tools or playbooks. It's about having the right people in your corner.

If that sounds like what you’ve been missing, here’s how we can stay connected:

✨ Join the community: PMM Camp is the only private space built exclusively for product marketing leaders. Inside, you’ll find expert-led events, 1:1 matching, small group sessions, and real support from people who get it.

✨ Subscribe to the newsletter: Stop second-guessing your strategy. Get the free newsletter helping 9,000+ PMMs drive results and earn trust across their org — one Sunday strategy session at a time.

✨ Grab the KPI Toolkit: If you’re struggling to prove the impact of your work, this is a good place to start. It’s our most popular resource — with templates, examples, and guidance to make your results impossible to ignore.

Visit www.pmmcamp.com to learn more.

Tamara Grominsky

Some PMMs get promoted without delivering impact.
Others deliver without getting promoted.

Who rises fastest in PMM often has very little connection to who’s doing the best work.

You can…

Deliver on time (or early).
Nail the largest launches.
Talk about what you accomplished.

But you still don’t get noticed.

Here’s why 👇🏻

You haven’t mastered the art of strategic visibility.

Strategic visibility is what will earn you trust, influence, and ultimately, a seat at the table.

What most PMMs don’t realize is that visibility isn’t about volume, it’s about framing.

Two PMMs can do the exact same work, but the one who gets noticed is the one who knows how to position it.

→ Good PMMs talk about what they did.
→ Better PMMs talk about what they solved.
→ The best PMMs talk about what they made possible.

They draw a straight line from their work to business outcomes, and they build simple, predictable rhythms for sharing results.

You can think about it like this:

→ TASK LEVEL

The PMMs who stay overlooked tend to communicate at the task level:

“We launched X.” “We shipped Y.”

It’s accurate, but it’s not particularly meaningful.

→ PROBLEM LEVEL

The PMMs who start getting traction shift to the problem level:

“Here’s what we unblocked.”
“Here’s what improved because of this work.”

People start to see the connection between PMM and progress.

→ POSSIBILITY LEVEL

The PMMs who become indispensable operate at the possibility level:

“Here’s what this made possible for customers.”
“Here’s how this moved the business forward.”

Now they’re not seen as executors, they’re seen as strategic drivers.

Language shapes perception. 

So if you’ve been feeling overlooked, start here:

1️⃣ Reframe your updates from what you did to what it unlocked.
2️⃣ Share results on a repeatable cadence (even the small ones).
3️⃣ Show how you moved the business forward, not just how you launched features.

That’s how the best PMMs get the praise (and promotion) they deserve.

✨ Product Marketing Leadership Coach | 2X VP PMM | I help PMMs build the habits that make them indispensable

If you’ve ever wished there was a PMM Camp for product managers — good news, there is now.
 
My friend Ramli John just launched the Product Leaders Lab, a private community for experienced product leaders who are exhausted from firefighting and want more space to think, lead, and stay ahead.
 
It’s built around small groups, honest conversations, and a continuous leadership practice — the same things PMM Camp members tell me make all the difference.
 
If you lead product, you should apply.  
If you’re a PMM, send this to your product counterpart. 

--

P.S. Ramli John ⭐️ I'm feeling a cross-over collab in the works for 2026...the ultimate PM/PMM leader workshop!

Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

I've had the same conversation 30 times in the past few weeks. Different product leaders. Different companies. Same exhaustion...


Here's what I heard:

🔥 "I'm exhausted from constant firefighting."
🙅‍♂️ "I need to learn to say no with confidence."
😵 "AI is changing things so much. It's hard to catch up."
🤔 "I need more space for strategic thinking than being stuck in the weeds."

Product leaders are stuck firefighting when they want to be two steps ahead. 

AI's moving fast, expectations are moving faster, and we're supposed to have all the answers while coaching our team and keeping execs confident.

And when we finally pause? It's hard to find people who actually get what it's like to sit in our seat.

The truth is that we don't need another framework or AI playbook.

We need space to think, connect with peers who get it, and build our leadership practice.

That's why I'm excited to finally announce the Product Leaders Lab. 🧪

A private community I'm building for experienced product leaders (CPOs, VPs, Directors, Heads, Group PMs, etc.) who want to stay ahead and lead through change with confidence.

Inside the Lab, you'll get:

→ Cabin Crews: Small groups of 5-6 peers for honest conversations and accountability
→ Workshops & AMAs: Leadership topics like setting strategy, managing up, and leading through AI-driven change
→ Co-Labs: Bring a challenge, leave with clarity and support
→ The Leadership Library: Resources on defining success, influencing without authority, and building teams that scale

I'm also intentionally building for diversity. The industry is male-dominated, and I'm aiming for at least 50% of members to be women. There's real value in creating a more balanced space where different perspectives shape the conversation.

I'm opening 25 Founding Member spots right now.

Apply by November 25 to help shape the Lab.

✅ Apply now → https://lnkd.in/gHrG7AaB

I've already said yes to a handful of product leaders:

→ Betsy Shaak, VP of Product at Voxpopme
→ Luis Caceres, Product Director at Spotify
→ Brent Beatty, VP of Product at 7shifts
→ Michelle (Reiman) Wright, CPO at Kurtosys

Want to join them? That means only 21 spots left.

—

PS. Know a product leader who needs this? Tag them below. They'll thank you for it!

Sharing early is a PMM superpower, but who should you share with first? 

That’s where things get interesting.

When I’m shaping a new strategy, I think about socializing the ideas with three groups:

1️⃣ Collaborators — the folks I’m building alongside
2️⃣ Influencers — the ones who can greenlight (or block) the work
3️⃣ Enablers — the people who’ll be impacted down the line

Who is the first person you call? Vote and let’s compare notes.

When you’re working on a new strategy or idea, who do you usually loop in first?

The author can see how you vote. Learn more

Siemens PLM Software

Teamcenter® software is a modern, adaptable product lifecycle management (PLM) system that connects people and processes, across functional silos, with a digital thread for innovation.

- Craft messaging for suppliers, positioning the Teamcenter solution across a digital thread.
- Tell the story of Supplyframe an acquired company with Teamcenter the benefits of the solutions to customers and prospects.
- Owner of solution domain Project Management within Teamcenter. Effectively message feature releases
- Create product GTM marketing plan for new product WIN's (feature releases)
- Owner of supply chain within Teamcenter telling the story of how Teamcenter benefits suppliers.

Product Marketing Manager, Teamcenter, Contractor

Pavilion

Pavilion (FKA Revenue Collective) is a private membership for high-growth operators who are looking to thrive in today's evolving business world.

Associate

OEConnection (OEC)

OEConnection is how everyone in the vehicle parts and repair lifecycle gets their job done more easily!

- Led/Mentored a team of 5 product marketing specialists and 2 content writers. Trained the team on GTM strategy, launch, and best product marketing principles.
- Created Go-to-Market strategies across various product lines including newly acquired solutions telling the story of how OEC integrated those products into one another.
- Developed launch plans, communicated with teams driving alignment pre-launch, during launch, and post-launch. Performed launch retrospective to gain valuable insights to drive new efforts forward.
- Payments, and Shops Strategy PMM owner.
- Launched net new product Payments to Shops and Dealers successfully enabling sales. 
- Rebrand messaging for product being integrated into OEC, telling the story internally and externally of the who, what, why and how.

Revalize

Design-to-cash solutions help drive revenue at thousands of organizations worldwide.
 
- Managed the successful integration of 16 acquisitions into Revalize's portfolio within a span of 9 months, effectively communicating the narratives behind each acquisition to both sales teams and customers. 
- Wrote copy for RevalizeSoftware.com, worked cross-functionally with product and brand to collectively craft pages. Worked alongside demand gen and effectively incorporated SEO keywords into content on pages resulting in a 25% increase in time on page and 36% increase in web traffic.
- Crafted sales modular pitch decks for several portfolio offerings using value-based selling techniques.
- Spearheaded the go-to-market strategy for an exclusive EMEA product, creating a marketing plan for its debut in NORAM. Successfully launched the product in NORAM, contributing to sales success.
- Provided sales enablement support through the creation of one-sheets, case studies, and sales training materials. Utilized Seismic to ensure accurate and effective messaging.

Global Product Marketing Manager

Lighting Analysts Inc

Lighting Analysts has been recognized as the author of “Industry Standard” calculation tools for architectural lighting applications. Our products are used worldwide by lighting professionals of all types; from manufacturers to specifiers (engineers, lighting designers), sales representatives and many government agencies (military, state and provincial DOT’s). Our software has been recognized through repeated real-world comparisons as accurate and reliable.

- Launched net new product ElumTools, the first lighting plugin for Autodesk Revit, increasing revenue by 20% within organization.
- Led development of software courses in online format from in-person classes, increasing course revenue from 18% to 35%. 
- Planned and executed 7 industry-related events per year, and measured ROI on each event.
- Managed company budget, and marketing budget.
- Wrote web copy, press releases,traditional trade publication advertisements,digital ads, and measured the outcome of each channel. 
- Crafted GTM for net-new products and annual major version upgrade of flagship product AGi32.
- Went through acquisition by ST6 and TA Associates in 2020.

Marketing Director

Global Sales and Marketing Manager

Business Office Manager

Keller WIlliams - Colorado Home Solutions

Marketing Manager

Einstein Noah Restaurant Group, Inc.

Assistant General Manager

Mimi's Cafe

Corporate Trainer

Hi 👋 I’m Renae, an agile product marketing manager with 7+ years of experience in SaaS product marketing and 15+ years in software. I have a proven track record of crafting compelling stories, developing effective product positioning and messaging, and driving go-to-market strategies that deliver results.

My expertise spans across B2B, M&A, customer experience, sales enablement, and marketing communications, as well as various domains such as PLM, CAD, manufacturing, fintech, and supply chain. I have successfully managed the integration of 16 acquisitions into Revalize's portfolio, communicating the narratives behind each acquisition to both sales teams and customers. I own the solution domain of project management within Siemens Teamcenter, and supply chain management within Teamcenter, positioning the benefits of the solutions to suppliers and prospects. 

I am passionate about creating meaningful customer experiences, building strong company cultures, and developing others. I am a mentor to business students at CSU Ft. Collins, CO, and emerging product marketers through the Product Marketing Alliance. 

I believe health and wellness is integral to success, I’m an avid trail and downhill mountain biker, and enjoy skiing/hot yoga.

taplio

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Tamara Grominsky

Renae Bradley McBride

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The Battle

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Renae Bradley McBride

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