PMM Camp

Founder

Klue

Advisor

Kajabi

VP Product Marketing & Lifecycle

Unbounce

Chief Strategy Officer

VP Strategic Growth & Product Marketing

Director of Product Marketing

Senior Product Marketing Manager

Product Marketing Alliance

Expert in Residence

FreshBooks

FreshBooks offers cloud accounting software (SaaS) for small businesses across the world.

Associate Director, Product Marketing

Yellow Pages / Pages Jaunes – Canada

Yellow Pages connects SMBs with the products and technology (SaaS) they need to run and grow their business.

Ideon Media

Ideon Media is a digital advertising and media boutique.

Managing Editor

Kidzworld Media

Kidzworld.com is an entertainment and social networking website for kids and teens with over 1.3 million unique visitors a month.

Web Content Manager & Writer

Postmedia Network Inc.

Postmedia is a Canadian media and publishing company.

Content Development Manager

VP Product Marketing at Kajabi | Building PMM Office Hours

Hi, I’m Tamara 👋🏻

I’ve built teams, launched products, and shaped strategy at the executive level (Chief Strategy Officer and 2X VP Product Marketing). Now, I'm a community builder.

I started PMM Camp because I kept hearing the same thing I’d felt for years: "I love product marketing, but I hate doing it alone." And that pain only got louder the more senior I became.

I’m not just a PMM leader — I’m a connector. With PMM Camp, I’ve built the space I wish I had: a place where sharp, generous product marketing leaders come together to share, support, and grow.

Because the best PMM leaders know: it’s not just about having the right tools or playbooks. It's about having the right people in your corner.

If that sounds like what you’ve been missing, here’s how we can stay connected:

✨ Join the community: PMM Camp is the only private space built exclusively for product marketing leaders. Inside, you’ll find expert-led events, 1:1 matching, small group sessions, and real support from people who get it.

✨ Subscribe to the newsletter: Stop second-guessing your strategy. Get the free newsletter helping 9,000+ PMMs drive results and earn trust across their org — one Sunday strategy session at a time.

✨ Grab the KPI Toolkit: If you’re struggling to prove the impact of your work, this is a good place to start. It’s our most popular resource — with templates, examples, and guidance to make your results impossible to ignore.

Visit www.pmmcamp.com to learn more.

Tamara Grominsky

Some PMMs get promoted without delivering impact.
Others deliver without getting promoted.

Who rises fastest in PMM often has very little connection to who’s doing the best work.

You can…

Deliver on time (or early).
Nail the largest launches.
Talk about what you accomplished.

But you still don’t get noticed.

Here’s why 👇🏻

You haven’t mastered the art of strategic visibility.

Strategic visibility is what will earn you trust, influence, and ultimately, a seat at the table.

What most PMMs don’t realize is that visibility isn’t about volume, it’s about framing.

Two PMMs can do the exact same work, but the one who gets noticed is the one who knows how to position it.

→ Good PMMs talk about what they did.
→ Better PMMs talk about what they solved.
→ The best PMMs talk about what they made possible.

They draw a straight line from their work to business outcomes, and they build simple, predictable rhythms for sharing results.

You can think about it like this:

→ TASK LEVEL

The PMMs who stay overlooked tend to communicate at the task level:

“We launched X.” “We shipped Y.”

It’s accurate, but it’s not particularly meaningful.

→ PROBLEM LEVEL

The PMMs who start getting traction shift to the problem level:

“Here’s what we unblocked.”
“Here’s what improved because of this work.”

People start to see the connection between PMM and progress.

→ POSSIBILITY LEVEL

The PMMs who become indispensable operate at the possibility level:

“Here’s what this made possible for customers.”
“Here’s how this moved the business forward.”

Now they’re not seen as executors, they’re seen as strategic drivers.

Language shapes perception. 

So if you’ve been feeling overlooked, start here:

1️⃣ Reframe your updates from what you did to what it unlocked.
2️⃣ Share results on a repeatable cadence (even the small ones).
3️⃣ Show how you moved the business forward, not just how you launched features.

That’s how the best PMMs get the praise (and promotion) they deserve.

✨ Product Marketing Leadership Coach | 2X VP PMM | I help PMMs build the habits that make them indispensable

If you’ve ever wished there was a PMM Camp for product managers — good news, there is now.
 
My friend Ramli John just launched the Product Leaders Lab, a private community for experienced product leaders who are exhausted from firefighting and want more space to think, lead, and stay ahead.
 
It’s built around small groups, honest conversations, and a continuous leadership practice — the same things PMM Camp members tell me make all the difference.
 
If you lead product, you should apply.  
If you’re a PMM, send this to your product counterpart. 

--

P.S. Ramli John ⭐️ I'm feeling a cross-over collab in the works for 2026...the ultimate PM/PMM leader workshop!

Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

I've had the same conversation 30 times in the past few weeks. Different product leaders. Different companies. Same exhaustion...


Here's what I heard:

🔥 "I'm exhausted from constant firefighting."
🙅‍♂️ "I need to learn to say no with confidence."
😵 "AI is changing things so much. It's hard to catch up."
🤔 "I need more space for strategic thinking than being stuck in the weeds."

Product leaders are stuck firefighting when they want to be two steps ahead. 

AI's moving fast, expectations are moving faster, and we're supposed to have all the answers while coaching our team and keeping execs confident.

And when we finally pause? It's hard to find people who actually get what it's like to sit in our seat.

The truth is that we don't need another framework or AI playbook.

We need space to think, connect with peers who get it, and build our leadership practice.

That's why I'm excited to finally announce the Product Leaders Lab. 🧪

A private community I'm building for experienced product leaders (CPOs, VPs, Directors, Heads, Group PMs, etc.) who want to stay ahead and lead through change with confidence.

Inside the Lab, you'll get:

→ Cabin Crews: Small groups of 5-6 peers for honest conversations and accountability
→ Workshops & AMAs: Leadership topics like setting strategy, managing up, and leading through AI-driven change
→ Co-Labs: Bring a challenge, leave with clarity and support
→ The Leadership Library: Resources on defining success, influencing without authority, and building teams that scale

I'm also intentionally building for diversity. The industry is male-dominated, and I'm aiming for at least 50% of members to be women. There's real value in creating a more balanced space where different perspectives shape the conversation.

I'm opening 25 Founding Member spots right now.

Apply by November 25 to help shape the Lab.

✅ Apply now → https://lnkd.in/gHrG7AaB

I've already said yes to a handful of product leaders:

→ Betsy Shaak, VP of Product at Voxpopme
→ Luis Caceres, Product Director at Spotify
→ Brent Beatty, VP of Product at 7shifts
→ Michelle (Reiman) Wright, CPO at Kurtosys

Want to join them? That means only 21 spots left.

—

PS. Know a product leader who needs this? Tag them below. They'll thank you for it!

Sharing early is a PMM superpower, but who should you share with first? 

That’s where things get interesting.

When I’m shaping a new strategy, I think about socializing the ideas with three groups:

1️⃣ Collaborators — the folks I’m building alongside
2️⃣ Influencers — the ones who can greenlight (or block) the work
3️⃣ Enablers — the people who’ll be impacted down the line

Who is the first person you call? Vote and let’s compare notes.

When you’re working on a new strategy or idea, who do you usually loop in first?

The author can see how you vote. Learn more

Product Marketing House

I know what it's like to be expected to do it all as a marketing leader. That's why I've crafted Product Marketing House services to not only offer you strategy, but to actually get the work done for you. 

Consider me your product and content marketing team captain – I'm on the field calling the plays and then taking the ball down the field to help you score. 

I help clients with:

- Positioning and Messaging analysis
- Go-to-Marketing and Product Launch strategies and execution
- Customer intelligence (win/loss analysis, customer interviews, enablement) 
- Content creation (case studies, blog posts, webinars, one sheets, slide decks and more) 
- Sales enablement (training, resources, feedback loops)

I'm also a coach and educator for product marketers. Learn more at: ProductMarketingHouse.com

Freelance Product and Content Marketing

Encamp

- Led all product marketing efforts, developing an executive-level point of view and associated content and assets
- Established go-to-market processes and guidelines for effective product launches
- Revamped the Product section of the website using SEO best practices to increase visibility and drive traffic
- Developed a voice of the customer program, gaining invaluable insights and feedback to inform product development decisions.

Alyce

- Led a team of product marketers, overseeing recruitment, mentoring and management
- Collaborated with senior leadership to redesign company messaging and positioning
- Implemented a streamlined go-to-market process in partnership with the Product team
- Developed new sales materials to support updated narrative, resulting in increased revenue
- Oversaw website refresh to align with new messaging and drive customer engagement

Treasure Data

- Led and directed the Voice and Content division of the PMM team at Treasure Data
- Analyzed market opportunities, product launches and other associated factors to develop messaging and positioning strategies that resulted in increased revenue for the company
- Worked collaboratively with international Sales teams to ensure effective localization of voice and content
- Developed multiple types of content which included videos, trade presentations, blogs, and website content

Senior Manager, Product Marketing

NextRoll, Inc.

- Led customer enablement initiatives to drive revenue and engagement opportunities throughout the customer lifecycle
- Collaborated cross-functionally to identify and solve team blockers, delivering ROI-driven projects
- Measured impact of customer enablement programs and adjusted strategies accordingly
- Produced various content pieces, including blog posts, sales decks, and email templates, to address customer concerns
- Developed tailored programs for specific groups of customers, such as agency partners, to meet their unique needs
- Partnered with Training team to deliver memorable product and market information to customer-facing teams.

Principal Product Marketing Manager - Customer Enablement

- Conducted thorough research and analysis to understand our target audience and internal stakeholders, effectively informing marketing strategies and initiatives.
- Leveraged extensive knowledge of the competitive landscape to empower sales and account management teams, driving success in the marketplace.
- Orchestrated successful go-to-market plans for new products and solutions, producing effective content that engaged and inspired both internal and external audiences.
- Innovated processes and tools to streamline product launches, ensuring timely and intuitive market penetration.
- Fostered collaborative relationships with cross-functional teams throughout the organization, facilitating communication and feedback loops for optimal performance.

Deseret Digital Media

Increased app downloads of the KSL Classifieds and KSL.com apps through search marketing, SEO, content marketing and social media
Increased traffic to the KSL Classifieds desktop site through search marketing, SEO, content marketing, social media
Participated in annual target, industry and persona research to support the annual marketing strategy
Created B2B and B2C marketing strategies to increase multiple KPIs
Implemented industry standard reporting and data analysis techniques, resulting in increased ability to refine strategies and measure impact
Provided regular data, strategy and progress reports to a mixed group of stakeholders
Successfully planned, marketed and conducted advertising and vendor sales for several first-year events, receiving positive feedback from attendees, vendors and internal stakeholders
Facilitated communication with Product, Operations, Sales and Development teams

Senior Marketing Manager

⚡ I help you understand and communicate with your customers. Freelance Product + Content Marketing Leadership

Megan Pratt

My coworkers leave me the sweetest notes 💜

Product Marketing Consultant⚡ I help you understand and communicate with your customers.

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Tamara Grominsky

Megan Pratt

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taplio

The Battle

Tamara Grominsky

Megan Pratt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tamara Grominsky's LinkedIn Performance

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