VP Product Marketing at Kajabi | Building PMM Office Hours

Hi, I’m Tamara 👋🏻

I’ve spent my career building product marketing teams, shaping company strategy, and leading big, high-stakes launches. 

I’ve held five PMM leadership roles — 2× Director, 2× VP, and Chief Strategy Officer — and over time, one truth became impossible to ignore:

Great PMM leadership isn’t a solo sport.
And most PMM leaders are forced to figure it out alone.

That’s why I started PMM Camp — a private community for product marketing leaders who want to grow with intention, be surrounded by peers who push their thinking, and develop the habits that make them truly indispensable.

My work today sits at the intersection of connection and leadership development. I help PMM leaders strengthen the skills that actually move their careers forward — thinking more strategically, driving clearer business impact, communicating with influence, developing their teams, and building professional relationships that open doors.

If that’s the journey you’re on, here’s where to start:

✨ Subscribe to the newsletter
✨ Apply to join the community
✨ Shoot me a DM to say hello

Tamara Grominsky

Every PMM wants to become "more strategic".
Here's the simplest path:

Get better at choosing which problems to solve.

Most problems fall into four categories:

Delegation Zone
Quick Wins
Shared Wins
Strategic Levers

The average PMM spends too much time in the wrong one. Strategic PMMs are selective.

Answer these questions to see where a problem fits, and how to prioritize it.

DELEGATION ZONE

- Could someone else do this just as well?
- Would skipping this have little to no business impact?
- Does this require little to no PMM judgement?

If yes, delegate or drop.

QUICK WINS

- Am I particularly good at solving this type of problem?
- Can this be completed quickly with minimal effort?
- Will it create a small but noticeable improvement?

If yes, do it quickly and move on.

SHARED WINS

- Would solving this improve key business outcomes?
- Is another team better positioned to lead this work?
- Would PMM's time be better spent partnering vs leading?

If yes, partner, don't own.

STRATEGIC LEVERS

- Will this materially shape direction or priorities?
- Is PMM uniquely qualified to solve this problem?
- Would the outcome be weaker without me involved?

If yes, prioritize aggressively.

The fastest way to become more strategic is not to just work harder. It's to ruthlessly filter what you work on.

The best PMMs spend 80% of their time in Strategic Levers. The rest spend 80% everywhere else.

_____

👋🏻 I'm Tamara, and I help product marketing leaders master the habits that make them indispensable.

💌 Want my Sunday strategy sessions? Join 9,000+ PMMs who get my newsletter every week. Click “view my newsletter” to subscribe.

✨ Product Marketing Leadership Coach | 2X VP PMM | I help PMMs master the habits that make them indispensable

If your research isn't landing, it's probably not about the data.
It's about something much bigger.

PMMs spend hours tracking patterns, pulling sources together, analyzing trends.

We get genuinely excited about our findings.

Then we present to product stakeholders or senior leadership.

And... crickets.

No one else seems remotely as excited as we are.

The problem? You're probably stuck in what I call the "observation zone."

Most PMMs present low-quality insights without even knowing it. They describe what happened, but they don't help people understand why it matters or what to do next.

There are three levels of insight quality:

LEVEL 1: OBSERVING

You're describing what happened. Sharing data, maybe a few trends.

"Our competitor updated their homepage."
"We have 10 customer support tickets on this feature."

These are just data points. The business doesn't know why they should care, so they divert their attention somewhere else.

This is where most PMMs get stuck.

LEVEL 2: INTERPRETING

Now you're connecting meaning to the data.

"Our competitor updated their homepage to emphasize AI. This, combined with other changes to their marketing and the launch of their new feature last week, signals a positioning shift we need to respond to."

"Those 10 support tickets all come from our priority customer segment and mention the same point of friction. We need to pay attention before it starts costing us renewals with our best customers."

When you apply meaning, you spark conversation. You give people something to react to.

But interpretation alone isn't enough to drive action.

Because now everyone will ask: "Okay, so what do we do about it?"

LEVEL 3: DIRECTING

This is where you propose a path forward.

"Based on the competitor shift, I recommend we update our homepage messaging by end of month. Here are three positioning angles we could test."

"I've mapped out two options to address the friction point: one quick fix, one longer-term solution. I recommend we start with the quick fix and revisit in Q2."

Three components make this work:

→ Shape options: Determine the potential paths forward.

→ Add a strong point of view: Present the path you recommend (and why).

→ Bring an activation plan: Show how to bring that path to life.

When you move out of observing, through interpreting, and all the way to directing...

That's when you present insights that get buy-in.

And that's the real difference between insights that get filed away and insights that drive decisions.

_____

👋🏻 I'm Tamara, and I help product marketing leaders master the habits that make them indispensable.

💌 Want my Sunday strategy sessions? Join 9,000+ PMMs who get my newsletter every week. Click "view my newsletter" to subscribe.

We just launched our newest round of Cabins inside PMM Camp.

→ 91 product marketing leaders
→ 15 small core groups

Topics spanning AI, B2C PMM, people management, go-to-market strategy, founding PMM, B2B SaaS, and more.

You are the sum of the 5 people you surround yourself with. That idea is the foundation of everything we do with Cabins.

If you're not familiar with Cabins, they're the heart of PMM Camp.

Small groups of 5-8 PMM leaders who meet regularly to tackle real challenges together.

The small group structure is intentional.

When you're surrounded by the right people, solving real problems together, you don't just learn faster. You become better at your craft.

Each Cabin has its own focus, but they all share one thing: real PMM leaders solving real problems together.

The people in your Cabin become your inner circle. A group of smart and kind people who help shape how you think and work.

None of this happens without our Cabin Leaders.

These are PMM Camp members who volunteer their time to facilitate, guide discussions, and create space for others to grow. They're the reason Cabins work.

Shoutout to our 15 Cabin Leaders this round: Talya Heller G. 💡, Camila Morrison, Ana Conde, Shannon Kearns, Abigail Egle Zilinskaite, Kate Orchard, Paul Ngan, Steffi Li, Martina Havrlent, Amit Alagh, Denny Hollick, Conrad Walsh, Kristin Howland, Sheryl Floyd, Kim Toffan

If you're in one of these Cabin groups, you're in for something special.

You're about to spend the next few months surrounded by people who will make you better.

If you're not, the next round opens in a few months.

Your habits are your future, one day at a time.

I used to set career goals:

"Get promoted to Director."
"Manage a team of 5."
"Become a Chief Strategy Officer."

Then I'd stress about things I couldn't control.

Would my boss leave?
Would the company create that role?
Would there be budget cuts or layoffs?

It was exhausting.

But, at the recommendation of my executive coach, I shifted focus. Instead of chasing titles, I started building leadership habits.

And that's when things changed.

I couldn't control when I'd get promoted to Director. But I could control showing up to every strategy meeting with a clear point of view.

I couldn't control managing a team that didn't exist yet. But I could mentor junior marketers, even when it wasn't officially my job.

I couldn't control the timing of the VP opening. But I could write strategy memos that the CEO actually wanted to read.

The promotion to Director came (early!). The team followed. The VP role was created just for me.

Not because I set those as goals.
Because I built the habits that made me ready when the opportunity arrived.

What if, in 2026, instead of obsessing over outcomes you can't control, you started focusing on the behaviors you can.

Your habits are your future, one day at a time.

What future do you want to build for yourself this year?

I used to think being busy meant being productive.

Turns out, I was just exhausted.

The shift happened when I stopped glorifying hustle culture and started protecting what actually mattered to me.

I've learned the habits that feel hardest to prioritize are usually the ones we need most. For me, that's prioritizing time to take real breaks throughout the day.

What are you prioritizing this year? Vote in the poll below.

___

💌 This week's newsletter digs into intention setting and getting clear about the habits you actually want to build for 2026. Subscribe to get the edition in your inbox: www.pmmcamp.com/subscribe

Which habit are you most intentionally prioritizing this year?

The author can see how you vote. Learn more

I help B2B founders build & ship great products | Reach PM-fit and 2x your MRR with customized GTM, growth, and product solutions.

My operating principle is simple: Complexity kills profit.

As a D2C owner, ask yourself if any of these challenges are holding your business back:

1. Are you losing revenue to abandoned carts, after-hour leads and low sales conversions?
2. Are slow, manual processes and response times accepted as "just the cost of doing business"?
3. Are you struggling to turn customer data into profitable action?
4. Are disconnected tools, weak lead gen, or poor retention causing pain?

If you have some of those, you're likely spending time fighting fires instead of driving strategy.

After generating over $5M in self-serve revenue for PLG SaaS founders before, I realized the biggest win in SaaS was systems that minimize the chaos. 

That conviction is why I founded Ascend AI. The ANTI-TEMPLATE, ROI-FIRST AI automation agency for D2C brands. 

𝑶𝒖𝒓 𝒎𝒊𝒔𝒔𝒊𝒐𝒏: eliminate revenue friction for 100 D2C business owners and grow without increasing headcount. 

We don't sell software or consulting hours, we HATE fixed automations that many are selling out there or bloated dashboards. 

𝑾𝒆 𝒃𝒖𝒊𝒍𝒅 𝒚𝒐𝒖𝒓 𝒓𝒆𝒗𝒆𝒏𝒖𝒆 𝒆𝒏𝒈𝒊𝒏𝒆:
1. Custom AI voice agents: Autonomous systems that step in instantly to recover abandoned carts, after-hours leads, handle payment objections, and drive upsells to lift your AOV and LTV.

2. Smart operations layer: Custom systems that replace slow, manual workflows, manage fulfillment, and eliminate human bottlenecks by connecting all your existing tools seamlessly.

3. Decision enablement: Smart systems that read your sales, marketing, and behavioral data, showing you coherent reporting and turning that insight into clear, profitable actions.

𝑯𝒐𝒘 𝒘𝒆 𝒅𝒆𝒍𝒊𝒗𝒆𝒓:
The SPARK Revenue Model:

S - Survey: Rapid audit diagnosis to pinpoint your *exact* revenue leaks.
P - Prioritize: We craft your ROI-driven AI roadmap tackling high-impact quick wins before major swings. 
A - Architect: We create your custom blueprint and the scope with clear KPIs, and deliverable projections. 
R - Realize: We deploy systems tied directly to your P&L with zero disruption to your D2C stack. 
K - Knowledge Transfer: We hand over all your solutions/IP and transition to an optimization retainer.

So, if you need a reliable solution that fits your case:
 
- DM 'REVENUE' >> Get a 𝑭𝑹𝑬𝑬 𝒂𝒖𝒅𝒊𝒕 & 𝒑𝒍𝒂𝒏. Know what you get before spending a dime.  
- Binge 'The no-code founder podcast' for deep-dive D2C growth tips and practical solutions. 

Thank you :)

Leo Sadeq

Do you think like this? 



Most founders are looking at AI as a rescue boat. They think, 

'My margins are tight, my leads are messy, and my team is overwhelmed, AI will fix this'

AI does not fix broken processes. It exposes them.

If your business is a fire, AI is not water. It is gasoline.

If you pour gasoline on a well-tuned engine, you get speed. If you pour gasoline on a house fire, you get a disaster. 

I see this almost every week with eCommerce brands. 

They want to deploy "AI Agents" to handle support or sales, thinking it will solve their revenue leakage.

But this is why its wrong and why we have our audit in the first place: 

❌ Confusion x AI = Chaos at scale. 
If you don't know exactly why people buy from you, AI will just help you spam 10,000 people with a generic message that doesn't convert.

❌ Bad Economics x AI = Bankruptcy at speed. 
If your unit economics are broken, automation just helps you lose money faster than you ever could manually.

❌ Vague Ops x AI = Automated frustration. If your internal workflow is a mess, adding AI agents doesn't streamline it; it creates a "black box" of errors that no human can untangle.

Before we write a single line of code or build a single workflow at Ascend AI, we look at the foundation first. 

If you want to use AI to print revenue, you need to fix the inputs first:

✔️The "One Sentence" Test: 
Can you explain who you help and why it matters in one sentence? If not, your AI will hallucinate value that isn't there.

✔️The Customer Avatar: 
'Small business owners" is not a target. "Founders of D2C brands doing $2M ARR struggling with support churn" is a target. AI needs specifics, not generalities.

✔️The Signal Loop: 
Do you know the difference between a bad lead and a good one? 

If you can't teach a human junior employee how to spot it, you definitely can't teach an LLM.

The Bottom Line:

Stop looking for AI to save you. Start looking for AI to scale you.

There is a massive difference. One is a desperation move; the other is a revenue strategy.

Leo Sadeq 

CEO @ Ascend AI | We Stop Your D2C Revenue Loss | Custom & ROI-Based AI Systems That Recapture Lost Sales & Automate Your Profit Engine 24/7.

taplio

The Battle

Tamara Grominsky

Leo Sadeq

Followers

Posts

Engagements

Likes

Performance ScoreTamara Grominsky's LinkedIn Performance

Performance ScoreLeo Sadeq's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tamara Grominsky

Leo Sadeq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tamara Grominsky's LinkedIn Performance

Performance ScoreLeo Sadeq's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTamara Grominsky's LinkedIn Performance