Tal Baker-Phillips

Book 10+ Meetings Every Week

Former BDR. 

Driving lempire from $20M to $100M. 

Fruit enthusiast.

Sales Leader

I make videos.

Click the link below to watch one 💙

Growth outbound @Yousign │ GTM engineer for early stage startups

If you're reading this, then you’re a GCC SaaS founder who:

-Built a solid SaaS product. 

-You've got paying customers. 

-Is in Seed or Series A. 

But now? You're stuck.

Every month feels the same. Your sales team isn't delivering. Those "growth hackers" you hired took your money and left you with nothing but vanity metrics. You see US and European SaaS companies scaling effortlessly while you're trapped in endless pilot programs and "maybe next quarter" conversations.

The GCC SaaS scene is different. Those generic LinkedIn posts that work in Silicon Valley? They fall flat here. Western-style cold emails? They get ignored. Agencies selling you "brand awareness"? They're burning your cash.

I've seen it all before. Founders just like you, with incredible technology, wasting years and millions trying to force growth tactics that don't fit our market.

But it’s not magic to grow your SaaS. It's simply using the right systems for our market:

1️⃣GTM That Fits Our Market- Not Silicon Valley's playbook

2️⃣Content That Gets Meetings- Not just "engagement"

3️⃣Founder-Led Sales Systems- Close enterprise deals faster

If you're tired of spinning your wheels, let's talk. No BS, no generic advice - just 30 minutes to identify what's really holding you back and how to fix it.

Send me a DM and we'll take it from there

Salim Sraj سليم سراج

Being in a room with the Clay team and operators of France’s top scaleups wasn’t on my 2026 wishlist.

Then I got the message.

The Head of GTM at Hexa, the startup studio behind some of France’s coolest scaleups, invited 20 of the top Clay operators to a private session with the Clay team in Paris.

There was an application.

-Submit a real use case.
-Build your Clay table.
-Be ready to break it down live.

So I did.
And I got in.

Here’s what went down:

→ An hour surrounded by GTM engineers who actually build
→ Everyone sharing their wildest Clay tables
→ Meeting the Clay team face-to-face
→ Building a live demo table with Arthur for Pletor
→ Pizza with people who genuinely get it 🍕 

The energy was different.
No surface-level networking.
No rehearsed elevator pitches.

Just operators talk

I had the chance to meet:

Quentin Le Gall from Hexa.
Hugo Duverdier from Karmen.
Raphael Guilhem from Pletor.
Munnawar Hashim from Clay.

And a room full of builders solving real GTM problems with creative solutions.

Sometimes the goals you don’t write down are the ones that matter most.

Even with everything happening this year, it’s already brought more than I expected. Grateful for moments like this.

P.S. This is me presenting the Clay table Raphael and I built for Pletor.

Your ICP doesn't have a LinkedIn profile.

They own a dental clinic in Dubai.
A restaurant in Riyadh.
A law firm in Jeddah.

And everyone tells you, "Just use LinkedIn," like that's helpful.

Here's what I actually do when my ICP lives offline 👇

1. Pick the exact locations you want to target

Not "the Saudi Arabia."
Not "the Southeast."
A city. A zip code. A neighborhood.

The more specific, the better your results (Ask Claude, and it will give you the list).

2. Search for them on Google Maps

This is where they actually live.
Type in what they do + where they are.
Google Maps gives you the list.

3. Scrape it with SerpAPI

SerpAPI pulls every business from that Maps search and hands it to you clean.
Name. Address. Phone. Website. Reviews.
No manual work. No grey areas. Just data.

4. Cap yourself at 20 businesses per location

Don't go wide. Go deep.
20 per city × 10 cities = 200 leads.
In under an hour.

5. Qualify before you enrich

This is the step most people skip.
Not every business on that list deserves your attention.
Filter by whatever signal you know is a good fit for YOU.
Cut the list in half if you have to.

You want fewer, better accounts. Not a massive list of unqualified leads.

6. Now enrich the ones that make the cut

Feed the website into your enrichment tool.
Pull the owner. The operator. The decision-maker.
Get their email. Their phone numbers. Whatever you need to reach them.

Now you're not just sending cold outreach.

You're sending the RIGHT message to the RIGHT person at the RIGHT time to a company you already know is a fit.

The best leads aren't hiding.
They're just not where everyone else is looking.

Go get them.

If you want a step-by-step walkthrough, Tim Yakubson 🚀 already put together a super clear breakdown on his YouTube channel. Definitely worth checking out.

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The Battle

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