Tal Baker-Phillips

lemlist

Helping lemlist's top clients solve problems.

Customer Success Lead

Sales Lead

Partoo

12 BDRs managed across all Europe, LATAM and MENA 🌍

- Define territory prospection strategy along with Team Leads
- Coach and challenge team leaders under direct management
- Ensure targets are being met
- Influence and manage new processes
- Influence strategic decisions taken by management
- Manage HR aspects: holidays, trial periods, monthly + annual reviews, pay rises, disciplinary issues
- Plan individual career growth
- Decision maker in recruitment process

2022 Target Reach
Jan: 112%
Feb: 122%
March: 99%
April: 87%
May: 108%
June: 133%
July: 107%
August: 104%
September: 103%
October: 80%
November: 76%
December: 100%

BDR Manager - Expansion

• Manage team of 9 BDRs prospecting in 4 languages across the UK, CEE, DACH, Middle East, Nordics, Brazil and LATAM;
• Built the prospection structure used for International outreach from scratch;
• Team pipe generation of €5,000,000+ (as of February 2021);
• Lead the international prospection process, with a tailored approach for each territory;
• Use tools including SalesNavigator and SalesLoft every day;
• Work closely with each BDR to always adapt and streamline the approach we use as an EXP team; 
• Interact with operations and marketing team to build the strategy we need to hit our weekly and monthly targets.

Team Lead BDR - Expansion

• Lead expansion in the Middle East, Brazil and UK;
• Pipe generation of €1,390,000+ (as of June 2021);
• Update and streamline the Business Development process;
• Personally carry out initial qualifying meetings, as well as participation in negotiations further down the line;
• Maintain daily communications with top companies and C-level representatives to discuss the details of Partoo's solution;
• Close relationship with Country Managers and Chief Sales Officer.

International BDR

Meero

• Responsible for prospection in Portugal and UK markets;
• Maintained consistent results - 82%, 171%, 134% of target for Q4;
• Prospected through calling, mailing and making use of Salesforce, SalesLoft and Sales Navigator;
• Created a weekly list of 20 high priority companies to prospect;
• Worked closely with KAM and team lead;
• Respected the daily targets and adapted to the rhythm demanded by the particular markets and startup environment;
• Contributed to the evolution of Meero.

Business Development 

Upwork

• Translation, Content Writing and Voice Over work for English, Spanish and Brazilian Portuguese.

Freelancer

Sidera Consult

• Attended events representing the company, including BRITCHAM Brasil and the Netherlands consulate-general;
• Assisted on Brazil – UK company relations;
• Provided assistance directly to the company’s CEO;
• Drafted weekly articles in English on International Trade and Market Expansion; 
• Worked closely with the European Union on a weekly basis to produce and translate financial business reports;
• Translated and interpreted documents in Portuguese and Spanish on a daily basis; 
• Maintained and updated social media and website content;
• Worked on a 10-month project with the Brazilian Ministry of Agriculture (MAPA), for which Sidera received its largest investment to date;
• Planned and implemented corporate events.

Corporate Communications

Superprof

•	Taught English to Portuguese speakers;
•	Clients ranged from absolute beginners to senior business partners, giving me proficiency in everything from slang and informal language to advanced business vocabulary.

Freelance Tutor

Book 10+ Meetings Every Week

Former BDR. 

Driving lempire from $20M to $100M. 

Fruit enthusiast.

I help 100+ ambitious sales teams write bloody good emails.
 
Can show you how in 15 minutes. 

Send me a DM 💙

Or click the link below for the document I share with our top performing clients 🎒

https://lempire.notion.site/Tal-s-KAM-Pack-d0bd402b3444401586eff66d53b5d4af

Sales Leader

I make videos.

Click the link below to watch one 💙

Astounded I received this cold email today, though it reminded me of one thing my mother used to tell me when I was just a boy:

Don't believe everything you read on LinkedIn.

One of the main reasons lemlist bought Claap was we quite liked the idea of being able to extract every piece of data from every call we've ever done.

Here's our top 2 use cases - Sales for SPICED/MEDDIC & my own Customer Success template 💎

Claap's data showed I gave 760 feedbacks to my team since June.

All comments on recorded meetings.

Because the best way to train a team / ramp up new reps isn’t shadowing calls live or doing role plays.

It’s to leave feedback in pure context. 

- record everyone’s calls (we use Claap)
- watch them back on 2-3x speed
- get to work leaving comments time stamped on an actual meeting.

p.s as Aleksandra Mladenović, Esteban Yanischevsky and Julie Abecassis know, it’s the most relaxing, enjoyable task in the whole world 💙🍿

$2.7k commission and worth every penny 💅🏼

Not every team should have a KAM

Here are the eligibility criteria we put in place

What problem are we solving here?

#1 cause of churn = bad fit clients...

Not quantifying numbers on a sales call is like a doctor letting a patient get away with saying ‘ah i don’t drink that much alcohol that’s not the issue….’

How many units per week?

“don’t know exactly but not many”

What do you drink may I ask?

“Just beer, rarely spirits”

Pints of beer or bottles?

« Pints yea »

How many times a week do you drink beer?

“not that often honestly that’s not the issue trust me”

Ok, so less than 5 times per week?

“No a bit more than that but not very often”

Ok so 10 times per week for beer, then once per week for spirits?

“Err i’d say two-3 beers after work maybe more on the weekend, then i’d maybe yea have a gin/tonic if it’s a birthday or event or after work so yea something like that”

And there were events in the past two months like this?

“Not really no”

Ok so 2 events per month where you’d go out and drink beer + spirits?

“Past two months yea, 4 actually it was a work event”

And you’d have a small gin or a large double shot normally?

« Er I would normally get a double to be honest! »

And may I ask a final question, what beer is it you go for?

« Stella Artois, so nothing too strong »

Ok so 10-15 beers during the week, weekend is 3 beers at an event + let’s say 2 gin tonics. An average of 2 per month in the past 2 months.

Stella is 4.5% =, one of the stronger lagers. So that works out at 2.5 units per pint. Gin is 2 units for a double. 

So that works out per week at an average of 25-37.5 units from beer per week, plus 1 unit per week average if you have 1 double shot of gin.

So 26-38.5 units per week. 

The recommended limit is a maximum of 14 units spread over 3+ days with 2 alcohol free days In the middle. So you’re at least 2x almost 3x over the recommended limit on an average week.

« Ah... »

Over and over and over and over and over and over and over until it becomes clear as crystal what the numbers are.

MyFeedIn → Engage plus facilement sur LinkedIn | Je développe des sides-projects | Goal 2025: 5k€/mois 🟠⚪️⚪️⚪️⚪️ | Le boss des free-tools

I used to believe the only way to start a business was to build a startup and raise funds.

But there’s another path: building a one-person business.

I started freelancing in 2021, alongside my studies. I signed up on Malt and found gigs in under a month.

Even though I had almost nothing to offer — just one skill I picked up during two gap-year internships.

Since then, I couldn’t imagine doing anything else but running solo with an online business.

—

Today, I’m building my own projects:
	•	OptiMalt: a Chrome extension to optimize your Malt profile
	•	MyFeedIn: a Chrome extension to create custom LinkedIn feeds
	•	FreelanceKit: a curated directory of top freelance resources

And to demystify solopreneurship, I run my media project Soloquest:
	•	a podcast to dive into how my guests do what they do
	•	a newsletter to explore and unpack the best solopreneurs out there

Whether you’re a freelancer or solopreneur, I use this account to document my journey and share what I find along the way.

Welcome to the era of solo businesses.

Axel Schapmann

Impressions are dropping hard on LinkedIn lately.
I just analyzed 30,000 posts from MyFeedIn users, and here’s what stands out:


1) The golden age of video is over

At the start of the year, videos were pushed heavily and views exploded. Today, that boost is gone and video performs roughly the same as images or carousels.

_

2) Impressions are down for everyone

That part is obvious. The curve goes down.
But what really matters is that likes and comments stayed almost the same.
Impressions are an algorithmic number. If LinkedIn changes how it counts them, the metric changes too. So having fewer impressions isn’t a big deal if engagement is stable.

_

3) Images and carousels still lead

Text-only posts can perform well, but visual formats keep a slight edge overall. It still depends on the topic, but images and carousels tend to attract more engagement.

_

4) Value beats everything

Carousels work well because they usually contain more value, not because the format is magical. People engage when the content helps them, whatever the format.

_

The real takeaway :

Stop focusing on impressions. Focus on being useful.
If you deliver value, the numbers follow sooner or later.


PS : If you want to see all the data, the link is in the comments 👇

MyFeedIn → Engage more easily on LinkedIn | I build side projects | 2025 goal: €5k/month 🟠⚪️⚪️⚪️⚪️

No alternative text description for this image

That’s it, I’m rich. I finally hit the famous “LinkedIn salary” of $10,000 with my product MyFeedIn.

Well... unfortunately not in one month 😅
But in a little over a year, about 16 months since launch in June 2024.

And honestly, I already find that crazy.

MyFeedIn is my first real SaaS.
A project I initially built for myself, and that now helps hundreds of creators manage their LinkedIn routine better.

In one year:
→ 2,000 plus users
→ 400 plus paying customers
→ strong conversion

You grind like crazy for weeks without seeing anything move... and suddenly you get a payment notification while you’re at the restaurant.

That’s the magic of digital products:
Asynchronous revenue, but still well deserved.

(And let’s be honest, I’m very far from being “profitable” if you count all the hours spent on it)

If I can hit a “LinkedIn salary” every year with MyFeedIn, that’s already a pretty great start.

Thanks to all users for the trust ❤️

I have a 19% freemium → premium conversion on MyFeedIn.
And honestly... I still don’t fully understand how I pulled that off 😅

But here’s why I think it works:

1) It improves LinkedIn directly
LinkedIn’s UX is rough.
So a Chrome extension that fixes the experience feels like the obvious upgrade.

2) The topic matters
People use LinkedIn to get clients and visibility.
Anything that helps you engage faster feels like an investment, not a cost.

3) Instant value
In the first minutes, you feel the difference:
better feed, faster comments, less noise.
No learning curve.

4) A real freemium
You can test everything that counts before paying.
So when someone upgrades, it’s because they already felt the benefit.

And even with all these learnings...
I still can’t recreate the same conversion rate on any other project 😅

MyFeedIn is definitely the product that taught me the most.
I hope everyone here gets to experience having a project that just works.
It’s the best way to learn 🩶

Just a quick reminder, for anyone complaining that impressions have dropped on LinkedIn

Did you ever noticed I recycle my content?
If not, maybe you should start too 😏

I’ve published 673 posts on LinkedIn.
And let’s be honest, finding ideas, writing and posting every day is still hard.

But the real shame is letting all your past work rot in your LinkedIn history.
Great ideas, well-written posts... that nobody remembers.

Most of the time, you just need to rewrite them a bit, adapt them, and boom.. a new post in a fraction of the time.

And now you can do it easily with MyFeedIn 🎉

→ browse all your old posts
→ filter by date
→ republish the ones that deserve a second life

If you want to try it, link’s in the comments 👇

Remember the Chrome extension Kleo?
The one that let you see all the posts from a profile?

Well... MyFeedIn can now do the same 😏

You can now:

1️⃣ See all your past posts in one click
2️⃣ Filter them by date or content type
3️⃣ Check your stats (likes, comments, engagement rate, etc.)
4️⃣ And easily recycle the posts that deserve a second life

Super useful to find inspiration, analyze your content,
or simply bring back your best ideas.

If you want to try it, link’s in the comments 👇

__

PS: small difference though.. you can only see your posts !

Google created the 20% rule.
Employees could use 20% of their time to work on personal projects.

It sounds counter-intuitive...
but it’s actually what made Google so good at innovation.

Proof:
Google Maps and Gmail both started as employee side projects.

—

With our solobusinesses, we need the same mindset:
Keep a part of our time in “exploration mode”.

To...
→ test new ideas
→ learn new skills
→ explore new topics
→ or simply stay curious

Because that’s what keeps us competitive, creative, and able to reinvent ourselves.

In a world that moves this fast, giving yourself room to explore might be what makes the biggest difference long term.

Sometimes you don’t need more users.
You need to understand why the ones you have are leaving.

I realised this recently with MyFeedIn.
The Chrome extension has around 2k users, and I genuinely thought the onboarding was fine... until I checked the numbers.

→ 28% of people drop on the very first step: creating a feed
→ Then even more quit when they need to add their first creator

I was convinced the problem was acquisition.

But no.
I’m just a leaking bucket.
I can bring more users in, but they don’t stay because the onboarding doesn’t guide them well enough.

So I rebuilt the entire thing.
New flow, clearer steps, short videos.
If you want to try it out and download it: https://myfeedin.co/

Now the goal is simple: fix the holes before pushing growth 🫡

__

PS: if you already installed MyFeedIn before... what should I improve first?

SEO is probably the strongest long term marketing channel you can build.

I launched FreelanceKit in August 2024.
Since then, the SEO clicks have gone up every single month.
Last month alone: 700 clicks from Google. It still feels unreal.

I only work a couple of hours per month on the site, and it keeps compounding.
FreelanceKit makes money through affiliate marketing, and SEO is doing most of the heavy lifting.

And since it’s a resource directory for freelancers, it’s perfect for programmatic SEO.
I create templates, fill them with data, publish dozens of pages... and it ranks.

Honestly, without programmatic SEO, I would never have been able to rank anything. But hey, it works.

What about you?
Did you manage to turn SEO into a real acquisition channel?

taplio

The Battle

Tal Baker-Phillips

Axel Schapmann

Followers

Posts

Engagements

Likes

Performance ScoreTal Baker-Phillips's LinkedIn Performance

Performance ScoreAxel Schapmann's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tal Baker-Phillips

Axel Schapmann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tal Baker-Phillips's LinkedIn Performance

Performance ScoreAxel Schapmann's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTal Baker-Phillips's LinkedIn Performance