Tal Baker-Phillips

Book 10+ Meetings Every Week

Former BDR. 

Driving lempire from $20M to $100M. 

Fruit enthusiast.

Sales Leader

I make videos.

Click the link below to watch one 💙

Head of Content @ GrowthMasters | +350M views generated for +200 clients

I've written 4,000+ posts,
generated 40M+ impressions,
and worked on 50+ content clients.

I live, breathe, and sleep LinkedIn content.

And for 2 years, I led a team of 20+ top talents.
Helping build an agency from the knowledge base
To the culture to training talents to innovating systems.

Key projects done include:
- A fully functional Notion talent onboarding from scratch
- A performance dashboard with client & team leaderboards
- A 90-day content plan template with replicable content

I've also handled special projects like:
- B2B email outreach campaigns
- podcast management
- CRM automations

Today, I handle content @ Workflows.io

Combining AI workflows with human expertise to implement end-to-end growth systems. 

Our north star is driving attributable revenue growth.

👉 Follow Angelee Carandang for advice on LinkedIn content.
👉 DM or email me at angelee@workflows.io for collabs.
👉 Visit workflows.io for end-to-end GTM systems.

Angelee Carandang

I’ve tried using AI for content since GPT exploded in 2023.

So far, here’s what AI is actually good at:

But first, what it’s NOT good at:

→ Authentic copywriting
→ Creative design visualization
→ Industry nuance and specificity

What it’s good at (even better than humans):

→ Remembering hours of context
→ Searching for top trending content
→ Analyzing months of performance data

So we’ve been building RAG agents that do all that.

- training agents with context & data
- listening to social trends & materials
- drafting potential content pieces & ideas

Still far from perfect, but this helps our team focus on the creative side of content.

And after building a RAG agent myself,

I wrote a full guide with:

- actual screenshots of configs
- detailed step-by-steps
- video tutorials

Comment 𝗥𝗔𝗚 and I’ll send it.

Or click here: https://lnkd.in/gA-R6ZvS

Content @ Workflows.io | Growth playbooks using AI

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HeyReach.io grew to $10M ARR in 29 months.

A must-have tool if you want to stay within LinkedIn limits.

And quite useful when starting your content journey.

If you have < 5K followers on LinkedIn…

Here’s a simple HeyReach sequence to try:

→ Send empty connect requests to your ICP
→ Engage with their posts until accepted
→ Send them a casual DM if accepted

This will help you build a seed audience.

Every connect = a default follower.

A set of your posts will pop up in their feed.

If they engage, that’s a positive signal to the algo.

Just make sure your posts are actually valuable to THEM.

Check out more HeyReach plays and workflows in the outreach guide 👇

LinkedIn tools to keep an eye on in 2026.

10x your content game with the right tech stack:

➜ Ideation
Sybill
Claude
Perplexity
Loom
Favikon
Scripe
Taplio
Substack

➜ Design
Canva
Miro
Figma
Screen Studio
tella.tv
Adobe

➜ Copywriting
Grammarly
MagicPost
EasyGen
Stanley
AuthoredUp
Kleo
Wispr Flow
Workflows.io Post Previewer

➜ Content Management
Notion
Tally
Ordinal
Typefully
GDrive
Slack

➜ Analytics & Signals
Shield Analytics
Jungler
Fibbler
Warmly,
RB2B
Trigify.io
Teamfluence
Apify

➜ Outreach
Clay
Kondo: Superhuman for LinkedIn DMs
HeyReach.io
Instantly.ai
Freckle.io
HubSpot

My Top Picks:

Sybill
Claude
Notion
Ordinal
Jungler
HeyReach.io

Did I miss any?

80% of the copy is the hook.
After 5 years writing 1000s of posts…
Here are 8 top-performing hook types I use:

Social Proof Hook
- I helped a [$50M ARR AI B2B SaaS] get...
- We worked with 200+ [YC-backed] startups to...

Credibility Hook
- I've generated [40M impressions] for [ICP]...
- I analyzed [10,000 ad campaigns]. Here's what works...

Story Hook
- I talked to the [VP of Sales] at a [cybersec unicorn] last week
- I quit [company] in 2 months. 5 things I wish I knew before...

Statistic Hook
- [Industry] is shifting. 98% of [role] don't know XYZ.
- 80% of [role] are [common practice]. The top 1% do XYZ.

Contrarian Hook
- [Common advice] is killing your growth.
- [Popular skill] is a waste of time in 2026.

Trend Hook
- [Cold email] is dead.
- [Big tech] lost X% of its value...
- AI will replace your job if you don't...

Timeline Hook:
2020: Waiting tables at Denny’s
2023: Launched [company]
2026: Hit unicorn status

Resource Hook:
- I built an [exhaustive XYZ guide]
- The 9-step playbook we used to…
- Top 30 creators on LinkedIn to follow

💡 Pro-Tip → Leverage 2-3 types in one hook.

Plus, three best practices to remember:

1. Limit to 140 characters before it gets cut by “see more”.

2. Leverage specific names, numbers, and timelines.

3. Test every hook in a Post Previewer:

👉 https://lnkd.in/giQCBspn

2017: Cooking startup pitches
2019: Cooking at my restaurant
2021: Cooking up LinkedIn posts
2026: Cooking up GTM workflows

In 2017, I learned about startups in an online UC Berkeley course.

→ Pitched in 2 international startup competitions
→ Placed 2nd in Hong Kong
→ Champion in Indonesia

In 2019, I started my first solo business.

→ A small restaurant serving 100+ orders a day
→ Ran by a team of 3 (myself included)
→ Shut down a year later by COVID

In 2021, I wrote my first LinkedIn post.

→ Handled 50+ content clients
→ Developed 4,000+ LinkedIn posts
→ Generated 40,000,000+ impressions

Today, I’m learning to build GTM workflows.

→ Building RAG agents from scratch in n8n
→ Orchestrating tools like Clay and HeyReach.io
→ Studying how GTM engineering, RevOps, & ABM work

The kitchen may change.

But I’m still cookin’

Co-hosted a content workshop last week.

We broke down 3 viral posts by Adam Robinson, Marty Kausas, and…

myself 🫢 (I didn't pick these posts)

We analyzed one thing:

Why did the post go viral?

1. The only cold email by Adam Robinson

→ Led with a bold claim for the hook
→ Tagged the sender, creating engagement
→ Manual writing signals (style AI wouldn't do)

2. All-hands by Marty Kausas

→ Big team photo
→ Investor style report
→ Shared internal numbers publicly

3. 90-day plan by Angelee

→ Social proof in the hook
→ Tagged multiple influencers
→ Immediate value in the visual

What do you think made them go 📈?

taplio

The Battle

Tal Baker-Phillips

Angelee Carandang

Followers

Posts

Engagements

Likes

Performance ScoreAngelee Carandang's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tal Baker-Phillips

Angelee Carandang

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Angelee Carandang's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAngelee Carandang's LinkedIn Performance