Tal Baker-Phillips

lemlist

Helping lemlist's top clients solve problems.

Customer Success Lead

Sales Lead

Partoo

12 BDRs managed across all Europe, LATAM and MENA 🌍

- Define territory prospection strategy along with Team Leads
- Coach and challenge team leaders under direct management
- Ensure targets are being met
- Influence and manage new processes
- Influence strategic decisions taken by management
- Manage HR aspects: holidays, trial periods, monthly + annual reviews, pay rises, disciplinary issues
- Plan individual career growth
- Decision maker in recruitment process

2022 Target Reach
Jan: 112%
Feb: 122%
March: 99%
April: 87%
May: 108%
June: 133%
July: 107%
August: 104%
September: 103%
October: 80%
November: 76%
December: 100%

BDR Manager - Expansion

• Manage team of 9 BDRs prospecting in 4 languages across the UK, CEE, DACH, Middle East, Nordics, Brazil and LATAM;
• Built the prospection structure used for International outreach from scratch;
• Team pipe generation of €5,000,000+ (as of February 2021);
• Lead the international prospection process, with a tailored approach for each territory;
• Use tools including SalesNavigator and SalesLoft every day;
• Work closely with each BDR to always adapt and streamline the approach we use as an EXP team; 
• Interact with operations and marketing team to build the strategy we need to hit our weekly and monthly targets.

Team Lead BDR - Expansion

• Lead expansion in the Middle East, Brazil and UK;
• Pipe generation of €1,390,000+ (as of June 2021);
• Update and streamline the Business Development process;
• Personally carry out initial qualifying meetings, as well as participation in negotiations further down the line;
• Maintain daily communications with top companies and C-level representatives to discuss the details of Partoo's solution;
• Close relationship with Country Managers and Chief Sales Officer.

International BDR

Meero

• Responsible for prospection in Portugal and UK markets;
• Maintained consistent results - 82%, 171%, 134% of target for Q4;
• Prospected through calling, mailing and making use of Salesforce, SalesLoft and Sales Navigator;
• Created a weekly list of 20 high priority companies to prospect;
• Worked closely with KAM and team lead;
• Respected the daily targets and adapted to the rhythm demanded by the particular markets and startup environment;
• Contributed to the evolution of Meero.

Business Development 

Upwork

• Translation, Content Writing and Voice Over work for English, Spanish and Brazilian Portuguese.

Freelancer

Sidera Consult

• Attended events representing the company, including BRITCHAM Brasil and the Netherlands consulate-general;
• Assisted on Brazil – UK company relations;
• Provided assistance directly to the company’s CEO;
• Drafted weekly articles in English on International Trade and Market Expansion; 
• Worked closely with the European Union on a weekly basis to produce and translate financial business reports;
• Translated and interpreted documents in Portuguese and Spanish on a daily basis; 
• Maintained and updated social media and website content;
• Worked on a 10-month project with the Brazilian Ministry of Agriculture (MAPA), for which Sidera received its largest investment to date;
• Planned and implemented corporate events.

Corporate Communications

Superprof

•	Taught English to Portuguese speakers;
•	Clients ranged from absolute beginners to senior business partners, giving me proficiency in everything from slang and informal language to advanced business vocabulary.

Freelance Tutor

Book 10+ Meetings Every Week

Former BDR. 

Driving lempire from $20M to $100M. 

Fruit enthusiast.

I help 100+ ambitious sales teams write bloody good emails.
 
Can show you how in 15 minutes. 

Send me a DM 💙

Or click the link below for the document I share with our top performing clients 🎒

https://lempire.notion.site/Tal-s-KAM-Pack-d0bd402b3444401586eff66d53b5d4af

Sales Leader

I make videos.

Click the link below to watch one 💙

Astounded I received this cold email today, though it reminded me of one thing my mother used to tell me when I was just a boy:

Don't believe everything you read on LinkedIn.

One of the main reasons lemlist bought Claap was we quite liked the idea of being able to extract every piece of data from every call we've ever done.

Here's our top 2 use cases - Sales for SPICED/MEDDIC & my own Customer Success template 💎

Claap's data showed I gave 760 feedbacks to my team since June.

All comments on recorded meetings.

Because the best way to train a team / ramp up new reps isn’t shadowing calls live or doing role plays.

It’s to leave feedback in pure context. 

- record everyone’s calls (we use Claap)
- watch them back on 2-3x speed
- get to work leaving comments time stamped on an actual meeting.

p.s as Aleksandra Mladenović, Esteban Yanischevsky and Julie Abecassis know, it’s the most relaxing, enjoyable task in the whole world 💙🍿

$2.7k commission and worth every penny 💅🏼

Not every team should have a KAM

Here are the eligibility criteria we put in place

What problem are we solving here?

#1 cause of churn = bad fit clients...

Not quantifying numbers on a sales call is like a doctor letting a patient get away with saying ‘ah i don’t drink that much alcohol that’s not the issue….’

How many units per week?

“don’t know exactly but not many”

What do you drink may I ask?

“Just beer, rarely spirits”

Pints of beer or bottles?

« Pints yea »

How many times a week do you drink beer?

“not that often honestly that’s not the issue trust me”

Ok, so less than 5 times per week?

“No a bit more than that but not very often”

Ok so 10 times per week for beer, then once per week for spirits?

“Err i’d say two-3 beers after work maybe more on the weekend, then i’d maybe yea have a gin/tonic if it’s a birthday or event or after work so yea something like that”

And there were events in the past two months like this?

“Not really no”

Ok so 2 events per month where you’d go out and drink beer + spirits?

“Past two months yea, 4 actually it was a work event”

And you’d have a small gin or a large double shot normally?

« Er I would normally get a double to be honest! »

And may I ask a final question, what beer is it you go for?

« Stella Artois, so nothing too strong »

Ok so 10-15 beers during the week, weekend is 3 beers at an event + let’s say 2 gin tonics. An average of 2 per month in the past 2 months.

Stella is 4.5% =, one of the stronger lagers. So that works out at 2.5 units per pint. Gin is 2 units for a double. 

So that works out per week at an average of 25-37.5 units from beer per week, plus 1 unit per week average if you have 1 double shot of gin.

So 26-38.5 units per week. 

The recommended limit is a maximum of 14 units spread over 3+ days with 2 alcohol free days In the middle. So you’re at least 2x almost 3x over the recommended limit on an average week.

« Ah... »

Over and over and over and over and over and over and over until it becomes clear as crystal what the numbers are.

"We have a very specific ICP, very niche so it’s harder for prospecting"

EVERYONE says that :)

In fact, do yourselves a favour and get rid of that notion entirely from your mind

Instead, set in place reasonable targets that are lower

I’ll bet my house on the fact that more difficult to book meetings with ALSO means higher average op size, ADS and so therefore each app is more valuable

When my team was 12 BDRs, we prospected in 4 or 5 territories

LATAM is very easy to book meetings - target was 5 M1s per week. 

LATAM also had the lowest conversion rate from M1 -> opp, lowest ADS, lowest conversion rate from opp to close and so it was ‘easy’ to book meetings with them, but not really very valuable to the company.

DACH had a target off 2 M1s per week, because almost all the meetings turned into qualified opps, and when they did end up signing, which was often, the ADS was some of the highest.

So this argument is rooted in ‘we haven’t set our targets very well and are annoyed our emails don’t get replies’

Set your targets based on an ICP, a region, an industry, a persona and previous data mixed with your future targets, and stop moaning It’s hard.

It doesn’t work like that, focus on solving the tactical problems that will help you hit your North Star KPIs.

In fact, the more niche, the better. It means you should be able to REALLY dig down into the day to day specifics of the problems you’re solving for your clients.

Imagine the other way - having a broad ICP? Marketing personas at SEO companies? Sales VPs at tech companies? CEOs?

Then these same people would be complaining ‘We have a super broad ICP, everyone prospects them so hard to stand out….’

Scratch beneath the surface juuuuuust a tiny bit, you’ll find they’re doing plenty of things that are stopping their probability of success before we even get to targeting.

Tier 1 shit excuse :)

Heart warming to receive this email from the team?

Makes it all worth while when you see the impact you have!

Aleksandra Mladenović

Customer Success Manager @ lemlist | $0-$10M ARR in 3.5 years bootstrapped

👋 Hi, I’m Aleksandra!

I help lemlist’s clients get real results from their outbound campaigns - whether that means fixing low reply rates, getting out of the spam folder, or building a smarter follow-up strategy.

Before moving into Customer Success, I spent 5 years in customer support and prospecting, which means I know exactly what it’s like to be on the front lines. Now, I use that experience to make sure the people I work with feel confident, supported, and actually excited to use the product.

I’m all about making things simple, solving problems fast, and sharing ideas that actually move the needle.

If you’re running outbound and want better results—or just want to swap ideas—let’s connect!

International Customer Excellence Expert

If you want good email performance - don’t skip the basics.

Prepare. Protect. Perform. 🏍️📧

#deliverability #lemlist

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The Battle

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