Gathern | جاذر إن

As a pivotal member of the senior leadership team, I collaborate closely with the CEO and the Board of Directors to shape strategic decisions and drive organizational success. My role involves engaging in high-level discussions and initiatives that significantly impact our company's direction.

Key Accomplishments:

Established the FP&A function from the ground up, crafting robust financial planning and analysis frameworks that underpin strategic decision-making across the organization.

Led the full conversion to International Financial Reporting Standards (IFRS), ensuring compliance and enhancing financial transparency.

Developed and implemented a comprehensive financial risk management system in alignment with SOC 1 standards, fortifying the organization’s financial integrity.

Formulated and executed key financial policies that have standardized practices and strengthened fiscal discipline.

Managed investor relations, effectively communicating financial status and growth strategies to stakeholders and enhancing investor confidence and engagement.

Current Focus:

Preparing the organization for the next funding round, optimizing financial and operational strategies to attract and secure investment.

Overseeing the implementation of an ERP system to streamline processes and improve data visibility across the company.

Establishing a Governance, Risk, and Compliance (GRC) function to ensure regulatory compliance, manage risks, and uphold governance standards.

VP of Finance

CAFU

Working with the CEO and other department heads as a sounding board for all financial matters. I lead a team of 7 direct reports. Some of my key initiatives are

Design and implemented Budgeting process from scratch
Build a team ground up by designing a structure of all sub-functions, hiring suitable team members and providing mentorship 
Initiated the implementation of Microsoft Dynamics Business Central 
Helped in due diligence of M&A activities (buy-side) 
Design of financial reporting to help informed decision making
Formulation of financial control policies

Head Of Finance

SellAnyCar.com

Serving as an advisor to the Board, managing full spectrum of the strategic finance role encompassing areas of managing different business verticals and their financial needs, tracking business expansion, performing feasibility studies, evaluating business proposals, forecasting and budgeting. 

Achievements: 
▪ Formulated the strategic roadmap and created new tactical scenarios that enabled business turnaround and sustenance of market leadership for both companies despite challenging markets.  
▪ Coordinated the Series D funding round of company including financial and legal due diligence, handling investment bank queries and liaison with potential investors. 
▪ Managed the cleanup of 3 years accounting records and implementation of NetSuite.
▪ Design and implementation of budgetary controls.
▪ Participated in key decisions as a member of the executive management.
▪ Developed new financial strategies, restructured the accounting department in terms of staff and IT, and achieved all financial analysis reporting and cost analysis requirements to enable us to identify the real strengths and weaknesses in our manufacturing process.
▪ Achieved process automation, resulting in reduction of manual work and boosting of operational efficiency.

Navigant

Maximising value in special situations by advising corporates and lenders in distress M&A, restructuring and turnaround, liquidity management, optimal capital structuring and independent business plan review. My special focus was to help startups/scaleups acquire financing (VC, PE, Debt).

Manager, Deals and Restructuring

Alliance Valves Group Limited

Achievements: 
▪ Successfully revived one sick unit by restructuring / negotiating the debt with vendors/creditors. 
▪ Arranged new trade finance / invoice finance lines for the aforementioned business unit. 
▪ Implemented business intelligence systems and automation of cross-country and multi-currency subsidiaries.

Finance Director

Ali Bin Ali Group of Companies

Directing overall Finance function independently and directly reporting to Group CFO/ EVP. Handling a staff of 22 directly reporting to me. 

Achievements:
▪ Right sized the working capital by controlling A/R, inventory, A/P thereby achieving a remarkable reduction in working capital by 66%. 
▪ Implemented Micros/Fidelio suit of applications and reduced the monthly period close cycle by 7 days. 
▪ Designed and implemented cost control mechanisms resulting in reducing prime cost by 10% (based on sales) and reduction of POS wastage by 50%.

Finance Manager (F&B Stream)

Lahore Gymkhana

Responsible of directing overall finance function and reporting to the board of directors. Handling a staff of 27 directly reporting to me.

Finance Controller

Zoqi Catering Services

Accounting Manager

KPMG

Audit Trainee

If You’re a Series A or B Tech Founder Struggling with Cash Burn & Fundraising, Read This.

The problem isn’t your product. It’s:

 ↳ Your financial positioning (investors aren’t seeing the right story)
 ↳ Your cash flow strategy (burning too fast, raising too slow)
 ↳ Your investor readiness (funding rounds take too long or fail)

The Reality:

Investors want financial clarity and control, not just vision.

If your cash flow is unpredictable and your financial story isn’t dialed in, you’re not investable.
Most founders don’t fail because of a bad product—they fail because they run out of money.

That’s where I come in.

The Financial Reliability Framework™: Your Roadmap to Stability & Growth

🔹 Cash & Fund Management
 - Achieve positive cash flow in 90 days by optimizing working capital
 - Cut cash burn by 25-40% while maintaining growth
 - Extend runway by 50% by aligning fundraising with capital needs

🔹 Investor Readiness & Financial Storytelling
 - Transform financial data into a compelling investor narrative
 - Build high-valuation financial models that increase funding success by 40%
 - Shorten fundraising timelines by 30% with strategic positioning

🔹 Automation & Scalability
 - Reduce manual finance workloads by 50% with automation
 - Implement scalable financial systems for long-term growth
 - Gain real-time financial visibility for smarter decision-making

What’s Stopping You?

✔️ “I don’t have time for this.” → I step in and handle it for you—no extra hires.
✔️ “I can’t afford a CFO.” → No problem. Get expert finance strategy without the CFO price tag.
 ✔️ “Investors want cash flow fixes.” → My Financial Reliability as a Service (FRaaS) ensures you’re always prepared.
 ✔️ “I need funding now.” → My Investment Readiness System gets you in front of the right investors at the right time.

Who do I help

✅ Series A & B Tech Founders – Secure funding faster & cut cash burn.
✅ VC-Backed Founders – Scale with stronger financial controls.
✅ Growth-Stage Startups ($25M-$50M) – You need financial systems, not chaos.

Proven Results

📈 Extended runway by 50% for a SaaS startup
📈 Cut cash burn by 40% in 90 days for a mobility tech founder
📈 Increased funding success by 40% with refined financial models
📈 Reduced manual finance workload by 50% with automated reporting

I step in as your Financial Growth Strategist to:
 
🔹 Cut cash burn by 25-40%
🔹 Make you investor-ready in 90 days
🔹 Secure funding with 2X probability—without unnecessary dilution

No wasted time. Just results.

Reach out to me now.

Tahir Gondal

NIRMAL DIGITAL MEDIA

Founder

Goldrock Capital

I'm managing Youtube ads campaigns of this company since October 2022.
Darren sir and his team our great very friendly and great environment in this company.

Youtube ads campaign manager

Gravity 7

As a YouTube Ads Manager at Gravity 7, my primary focus was on managing and optimizing YouTube advertising campaigns for coaches within the company. I leveraged the power of YouTube's platform to create targeted and impactful ad campaigns that effectively reached and engaged the desired audience.

Through strategic campaign planning and audience targeting, I helped coaches at Gravity 7 gain maximum visibility and exposure for their services. By crafting compelling ad content, optimizing ad placements, and implementing data-driven optimizations, I successfully increased the effectiveness and efficiency of the YouTube advertising campaigns.

Throughout my tenure, I closely monitored campaign performance, analyzing key metrics such as view rates, click-through rates, and conversion rates. This allowed me to identify areas for improvement and make data-informed decisions to enhance the overall performance of the ads. Additionally, I regularly tested and implemented new strategies to stay ahead of the competition and drive better results for the coaches I supported.

Youtube ads manager

BYT Digital

I'm managing multiple youtube ads account of coaches and course creators in BYT digital.
Very good experience in this company especially the Faheem Ahmad sir who always there with you and maintain good environment in Company.

Youtube ads campaign mananger

Ceramic Pro Markham

As a Lead Generation Specialist at Ceramic Pro Markham, a renowned automotive company specializing in car detailing services such as paint protection film (PPF) and Ceramic coating, my primary role was to utilize various digital platforms, including Facebook and YouTube, to generate leads and expand the company's customer base.

During my tenure, I developed and implemented targeted marketing campaigns on Facebook, leveraging its robust advertising features to reach potential customers interested in automotive detailing and protection services. Through strategic ad placements and compelling ad copy, I effectively captured the attention of the target audience and drove traffic to the company's website and social media channels.

Additionally, I utilized YouTube as a powerful platform to showcase the expertise and quality of Ceramic Pro Markham's services. By creating informative and visually appealing videos, I aimed to educate viewers about the benefits of PPF and Ceramic coating, while also promoting the unique value proposition offered by the company. These videos were optimized to attract organic traffic, engage viewers, and generate inquiries from interested prospects.

To maximize lead generation efforts, I closely monitored the performance of each campaign, analyzing key metrics such as click-through rates, conversion rates, and cost per lead. By regularly assessing campaign data and identifying areas for improvement, I implemented data-driven optimizations to enhance the effectiveness and efficiency of our lead generation strategies.

Digital Marketing Specialist

As a YouTube Ads expert, I help coaches, Business owners, and service providing companies to achieve massive growth in their online businesses. With my proven advertising strategies, I have helped numerous clients drive targeted traffic, generate high-quality leads, and increase sales and profits.

My passion for digital marketing and advertising started years ago when I saw the power of social media and video marketing. Since then, I have dedicated my career to mastering YouTube  Ads and have become an expert in creating highly effective ad campaigns that deliver results.

As a result of my expertise, I have had the pleasure of working with a variety of clients in different industries, including health and wellness, education, and e-commerce. I understand the unique needs and challenges of each business and work closely with my clients to develop customized ad campaigns that help them achieve their goals.

If you're a coach, Business Owner, or service providing company looking to maximize your online business success, I would love to help you achieve your goals with my proven YouTube advertising techniques. Contact me today to learn more!

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The Battle

Tahir Gondal

Prashant Nirmal

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