Gathern | جاذر إن

As a pivotal member of the senior leadership team, I collaborate closely with the CEO and the Board of Directors to shape strategic decisions and drive organizational success. My role involves engaging in high-level discussions and initiatives that significantly impact our company's direction.

Key Accomplishments:

Established the FP&A function from the ground up, crafting robust financial planning and analysis frameworks that underpin strategic decision-making across the organization.

Led the full conversion to International Financial Reporting Standards (IFRS), ensuring compliance and enhancing financial transparency.

Developed and implemented a comprehensive financial risk management system in alignment with SOC 1 standards, fortifying the organization’s financial integrity.

Formulated and executed key financial policies that have standardized practices and strengthened fiscal discipline.

Managed investor relations, effectively communicating financial status and growth strategies to stakeholders and enhancing investor confidence and engagement.

Current Focus:

Preparing the organization for the next funding round, optimizing financial and operational strategies to attract and secure investment.

Overseeing the implementation of an ERP system to streamline processes and improve data visibility across the company.

Establishing a Governance, Risk, and Compliance (GRC) function to ensure regulatory compliance, manage risks, and uphold governance standards.

VP of Finance

CAFU

Working with the CEO and other department heads as a sounding board for all financial matters. I lead a team of 7 direct reports. Some of my key initiatives are

Design and implemented Budgeting process from scratch
Build a team ground up by designing a structure of all sub-functions, hiring suitable team members and providing mentorship 
Initiated the implementation of Microsoft Dynamics Business Central 
Helped in due diligence of M&A activities (buy-side) 
Design of financial reporting to help informed decision making
Formulation of financial control policies

Head Of Finance

SellAnyCar.com

Serving as an advisor to the Board, managing full spectrum of the strategic finance role encompassing areas of managing different business verticals and their financial needs, tracking business expansion, performing feasibility studies, evaluating business proposals, forecasting and budgeting. 

Achievements: 
▪ Formulated the strategic roadmap and created new tactical scenarios that enabled business turnaround and sustenance of market leadership for both companies despite challenging markets.  
▪ Coordinated the Series D funding round of company including financial and legal due diligence, handling investment bank queries and liaison with potential investors. 
▪ Managed the cleanup of 3 years accounting records and implementation of NetSuite.
▪ Design and implementation of budgetary controls.
▪ Participated in key decisions as a member of the executive management.
▪ Developed new financial strategies, restructured the accounting department in terms of staff and IT, and achieved all financial analysis reporting and cost analysis requirements to enable us to identify the real strengths and weaknesses in our manufacturing process.
▪ Achieved process automation, resulting in reduction of manual work and boosting of operational efficiency.

Navigant

Maximising value in special situations by advising corporates and lenders in distress M&A, restructuring and turnaround, liquidity management, optimal capital structuring and independent business plan review. My special focus was to help startups/scaleups acquire financing (VC, PE, Debt).

Manager, Deals and Restructuring

Alliance Valves Group Limited

Achievements: 
▪ Successfully revived one sick unit by restructuring / negotiating the debt with vendors/creditors. 
▪ Arranged new trade finance / invoice finance lines for the aforementioned business unit. 
▪ Implemented business intelligence systems and automation of cross-country and multi-currency subsidiaries.

Finance Director

Ali Bin Ali Group of Companies

Directing overall Finance function independently and directly reporting to Group CFO/ EVP. Handling a staff of 22 directly reporting to me. 

Achievements:
▪ Right sized the working capital by controlling A/R, inventory, A/P thereby achieving a remarkable reduction in working capital by 66%. 
▪ Implemented Micros/Fidelio suit of applications and reduced the monthly period close cycle by 7 days. 
▪ Designed and implemented cost control mechanisms resulting in reducing prime cost by 10% (based on sales) and reduction of POS wastage by 50%.

Finance Manager (F&B Stream)

Lahore Gymkhana

Responsible of directing overall finance function and reporting to the board of directors. Handling a staff of 27 directly reporting to me.

Finance Controller

Zoqi Catering Services

Accounting Manager

KPMG

Audit Trainee

If You’re a Series A or B Tech Founder Struggling with Cash Burn & Fundraising, Read This.

The problem isn’t your product. It’s:

 ↳ Your financial positioning (investors aren’t seeing the right story)
 ↳ Your cash flow strategy (burning too fast, raising too slow)
 ↳ Your investor readiness (funding rounds take too long or fail)

The Reality:

Investors want financial clarity and control, not just vision.

If your cash flow is unpredictable and your financial story isn’t dialed in, you’re not investable.
Most founders don’t fail because of a bad product—they fail because they run out of money.

That’s where I come in.

The Financial Reliability Framework™: Your Roadmap to Stability & Growth

🔹 Cash & Fund Management
 - Achieve positive cash flow in 90 days by optimizing working capital
 - Cut cash burn by 25-40% while maintaining growth
 - Extend runway by 50% by aligning fundraising with capital needs

🔹 Investor Readiness & Financial Storytelling
 - Transform financial data into a compelling investor narrative
 - Build high-valuation financial models that increase funding success by 40%
 - Shorten fundraising timelines by 30% with strategic positioning

🔹 Automation & Scalability
 - Reduce manual finance workloads by 50% with automation
 - Implement scalable financial systems for long-term growth
 - Gain real-time financial visibility for smarter decision-making

What’s Stopping You?

✔️ “I don’t have time for this.” → I step in and handle it for you—no extra hires.
✔️ “I can’t afford a CFO.” → No problem. Get expert finance strategy without the CFO price tag.
 ✔️ “Investors want cash flow fixes.” → My Financial Reliability as a Service (FRaaS) ensures you’re always prepared.
 ✔️ “I need funding now.” → My Investment Readiness System gets you in front of the right investors at the right time.

Who do I help

✅ Series A & B Tech Founders – Secure funding faster & cut cash burn.
✅ VC-Backed Founders – Scale with stronger financial controls.
✅ Growth-Stage Startups ($25M-$50M) – You need financial systems, not chaos.

Proven Results

📈 Extended runway by 50% for a SaaS startup
📈 Cut cash burn by 40% in 90 days for a mobility tech founder
📈 Increased funding success by 40% with refined financial models
📈 Reduced manual finance workload by 50% with automated reporting

I step in as your Financial Growth Strategist to:
 
🔹 Cut cash burn by 25-40%
🔹 Make you investor-ready in 90 days
🔹 Secure funding with 2X probability—without unnecessary dilution

No wasted time. Just results.

Reach out to me now.

Tahir Gondal

Payrails

Senior Enterprise Account Executive 

MyFatoorah

Enterprise Sales Director

VaultFlow

Co-Founder & COO

Veda Holding

Commercial Director

Kitch 

ToYou | تويو

Head Of Business Development KSA

Delivery Hero

- Signing contracts with new clients and achieving the assigned targets.
- Assist in developing annual business plans in conjunction with the Head oF Sales and client relationship, with detailed activities to follow during the fiscal year.
- Maximize all opportunities in the process of closing a sale.
- Develop a Data Base of qualified leads through referrals, telephone canvassing, face to face, cold calling on business owners, direct mail, email & networking.
- Assist in implementation of company marketing plans as needed.
- Create and conduct effective proposal presentations and RFP responses that identify prospects business problems, the effects of the problems and the business solutions to their problems.
- Responsible for sourcing and developing client relationships and referrals.
- Submit detailed business information for underwriting, pricing, and presentation of solutions to identified prospects business problems.
- Maintain accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within their assigned territories, including the use of salesforce to maintain accurate records to maximize territories potential.
- Producing a detailed monthly, quarterly and annual sales business plan in conjunction with the discussions with the Head of Sales and Client Relationship.
- Holding coordination Meeting with the clients.

Sales Manager KSA

hellofood | foodpanda

• Identify and meet sales opportunities, and strategically signing new vendors.
• Identify and build A grade leads inventory.
• Work closely with the members of the Sales team to ensure the most effective use of resource is upheld to meet targets and objectives across sales
• Collaborate with other departments (Content, Vendor support, operations & QA) to meet sales objectives and company profitability. 
• Build key relationships and secure deals for the hellofood.sa network through targeted relationship building and networking.
• Develop, grow and accurately report the Affiliate Sales pipeline and opportunities.
• Identify and pursue new opportunities to improve product user experience 
• Team management - coach and train sales team in-line with company and HR objectives, carry-out regular development conversations and performance reviews

Head of Sales EP- KSA

• Identify and meet sales opportunities, and strategically signing new vendors.
• Identify and build A grade leads inventory.
• Work closely with the members of the Sales team to ensure the most effective use of resource is upheld to meet targets and objectives across sales
• Collaborate with other departments (Content, Vendor support, operations & QA) to meet sales objectives and company profitability. 
• Build key relationships and secure deals for the hellofood.jo network through targeted relationship building and networking.
• Develop, grow and accurately report the Affiliate Sales pipeline and opportunities.
• Identify and pursue new opportunities to improve product user experience 
• Team management - coach and train sales team in-line with company and HR objectives, carry-out regular development conversations and performance reviews

Head of Sales

Sales Manager- Jordan

Key sales & Account Manager

Sears Holdings Corporation

o	 Developing and leading a professional retail sales team of 35 associates to ensure achievement of department revenue targets, operational goals and 100% customer satisfaction.
o	Supervise the overall daily operation of a store including hiring, coaching, disciplining, and scheduling of employees to ensure cost effective and quality store operations
o	Ensure customer satisfaction
o	Complete accounting and paperwork associated with cash receipts and prices and conduct physical inventories
o	Maintain inventories at adequate levels, promote sales, and maintain the appearance of the store
o	Meet assigned sales performance and profitability criteria
o	Facilitate and participate in weekly staff training/educational sessions to increase knowledge, create high levels of motivation, and inspire team to achieve results
o	Establish and monitor store work schedules and staffing issues to effectively manage payroll expenses
o	 manage profit and loss responsibility for store and protect company assets
o	Analyze various business reports for trend analysis and strategic planning purposes

Team Manager

o	Sales Consultant- Responsible for making a sales quota on a weekly basis along with selling add-ons while maintaining great customer service.

Sales Consultant

Let me start by saying – I'm just a regular guy who's passionate about simplifying payments and helping ecommerce businesses grow.

Over the years, I've had the opportunity to work with some amazing teams and companies in the retail and ecommerce space.

From building startup teams and managing scale-up growth and sales teams in retail, ecommerce, and omnichannel… 

To being an early hire at multiple startups in the Middle East that have all gone places.

Those experiences taught me so much about rolling up my sleeves, diving into challenges head-on, and figuring out how to get things done – no matter what obstacles come your way.

I've lived the hustle and grind of scaling companies from just a few people to thousands of employees across multiple markets.

Nowadays, I'm the COO of VaultFlow, a payment orchestration platform I co-founded with a couple of good friends.

We're on a mission to untangle the messy world of payments and provide a "one-stop shop" for ecommerce merchants in the MENA region to seamlessly manage all their payment flows.

I may not be the most technical guy in the room, but I thrive on being resourceful, building trust through integrity, and helping businesses optimize their operations for growth.

So if you're an ecommerce company looking to streamline your payments, boost conversions, or just have a chat about growth strategies, let’s connect.

taplio

The Battle

Tahir Gondal

Hilmi Abuzeineh

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