Taavi Lindmaa ⚡

Autlio

Rental management automation tool.  

Check out the website for different use cases for renting services, equipment, and spaces.

Co-Founder, Chief Operating Officer

Saxby.io

Create high-quality content with AI Article Writer.

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Co-Founder

Taavi Lindmaa

We help you gain clients, visibility, authority, and trust on LinkedIn.

Services include: 
- LinkedIn lead generation
- LinkedIn content strategy & writing
- LinkedIn Personal branding & employer branding
- LinkedIn 1 on 1 mentorship program

Notable companies whom we have worked with include Samsung, Tallink, Veriff, Salv, Elsavie, Textmagic, TrumpAuto, Siffi etc.

LinkedIn Strategy & Growth - Founder

Siffi

Siffi is a digital mental health platform for employees in remote and hybrid tech companies.

Feel free to check out Siffi, which is already operational worldwide.

Growth Advisor

LinkedIn Daily Growth

Free daily insights, strategies, and motivational content to help you grow your LinkedIn audience.

Founder

BrandX Accelerator

LinkedIn BrandX Accelerator and Private Community to build a writing habit, start your business, accelerate growth, or find a dream job.

Join now by sending a DM to "Private Community," and I will gladly share more info.

Founder Newsletter

For Founders & Entrepreneurs to Learn to Build Personal Brands & Communities.

Founder, CEO & Writer

Samsung Electronics Baltics

Galaxy Z Fold product testing, reviews, and content creation.

Samsung Brand Ambassador

Elsavie

- From product discovery to research to leading a product vision and roadmap of a health platform.  Conducted several usability studies and helped to pivot product and client segments to the US market.  
- Lead a team to launch a web app ahead of schedule and delivered a mobile app in 2 months from idea to App store/Google Play with 5* ratings.
- Product roadmap and prioritizing of backlog based on business needs/user impact
- Collaboration with UI designer, product developers, analysts, testers, marketing team, management board, and owners.
- Tools used: Figma, Miro, Jira, Confluence, Coda
- User research, interviews
- Business model validation, pricing, KPI's
- Storyboarding, flow charts, customer journey maps
- Prototyping, wireframes, and usability testing
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Building a prevention-focused health & well-being platform - elsavie.com

We combine gut health science, dietary fibre supplements, psychology and coaching, to raise awareness and help people to shift their lifestyle and habits towards a much more eco-conscious life.

Head of Health Platform

Salv

- I was the first business development/sales hire. 
- I validated different client segments and international markets and helped the company to find a product-market fit and raise $2 million in seed funding
- built the sales pipeline, and closed the first deals with SaaS clients with recurring revenue. Worked side by side with the founders to mentor them about business development. 
- Together with the team, we co-organized roadshows, speaker events, and talks. 

I had the pleasure of working with a team of multiple startup experiences from Skype, Wise (Transferwise), Pipedrive who have been through thick and thin.

----

Experts agree that today only around 1-2% of money laundering is detected. Like you, I want to change that. Tackling the AML 1% at a time.

Salv is building software to help financial institutions manage their anti-money laundering (AML) efforts. Our platform helps to streamline operations, gain insight in and implement it all fast. 

Learn more at www.salv.com

Head Of Business Development

Growing personal & company brands on LinkedIn® | Building SEO Article Generator | Investor | Sharing content daily how we do it!

Hi! Great seeing you here.

We are helping sports centres marinas, car service and rental companies with automation and digitalisation. Find out more autlio.com 

Send me a message. I´m passionate about helping you take your business growth to the next level.


Here is a little about myself:

- From Estonia
- Born in a bank, grew up in an entrepreneurial family
- Worked in IT since 2006 in various roles, most notably as the 10th employee and 1st sales leader of Veriff (Valued at 1.5B) and Salv.
- User Experience Designer by profession, having built check-in kiosks, mobile, and web applications UI
- Transformed into Sales Leadership and now to LinkedIn Personal Branding Expert and Content Creator
- Built my first business over 16 years ago 
- Lived and worked in 6 countries: the US (New York), Sweden (Stockholm), Spain (Malaga), the UK (St. Helens), Germany (Furtwangen), and Estonia.

Ten years of thinking… and now it finally exists. 🙌

For years I’ve wondered why so many good ideas never happen simply because the path to them is too complicated.
You want to act on a great idea — but then you remember you need to coordinate, wait, arrive at the right time, hope the place is open…

Simple moments turn into planning, and spontaneity disappears.

And honestly, many of the best experiences start like this:
a thought pops up → you book → you go → you do it.

No waiting.
No queues.
No dependence on someone else’s schedule.

Nature is one of the clearest examples of this.
Snow arrives unexpectedly, bogs freeze overnight, friends say “let’s go now” — and you just want to go. ❄️✨

But until now, the same dilemma always stood in the way:
the snowshoes aren’t available, the skates are with someone else, the rental point is closed, or you have to wait for someone to unlock a door.
Everything nature makes beautifully spontaneous turns into planning for people.

Now, it finally works differently.

Seiklusfirma 360 KRAADI has opened Europe's first automated self-service outdoor gear rental locker, available 24/7.
You can pick up smaller gear — skates, snowshoes, tents, accessories — in minutes, exactly when you want. 🔐

✔️ no waiting for someone to open a door
✔️ no relying on opening hours
✔️ no queues
✔️ go exactly when the weather inspires you

For me personally, this is a really exciting moment — seeing an idea become a real, functioning solution.
And I’m especially proud that behind this technology is Autlio — our rental software and automation that makes all of this possible.

For adventurers, this creates real freedom — to head outdoors when the feeling is right, not when someone’s schedule allows it. 🏕️

Where else do you think automated self-service rentals could make life easier? 🤔

I’m genuinely curious — there are already many ideas, but I’m sure you have even better ones.

Self-service automation for sports, marinas, vehicles, rental, service companies | Autlio.com – bookings, access, digital contracts & payments in one autonomous platform | 1xExit | Ex-Veriff 🦄 |

I want to share a story that I’m genuinely happy about. 🙌

This year, Tartu Tähtvere Recreation Park opened Estonia’s first automatic service building for health trails – a place you can access with your smartphone, finally offering proper changing and washing facilities. 🏃🚴⛷️

So many times after a forest run, workout or ski session, I’ve thought:
“I really need a shower… but the rooms are closed, or there aren’t any, or I have to sit in the car all sweaty.”

And when I’m cycling, carrying a backpack full of spare clothes is always uncomfortable.

Now, finally, things have changed:
✔️ no need to carry a backpack everywhere
✔️ no need to go home or to work in sweaty clothes
✔️ no waiting for someone to open the doors
✔️ access to showers and changing rooms directly from your phone

And what’s even cooler – you can rent skis right in the same building from SuusaAkadeemia.
In winter this literally means stepping onto the track without carrying your own equipment. ❄️⛷️

This is the kind of convenience people in Tartu have needed for a long time – and that many other cities will honestly envy.

Huge credit to the City of Tartu for making this possible. 👏

I’m proud that our team at Autlio could take part in creating this solution.
Every time I see people using it, it feels like we’re building something meaningful.

Where else should we have automatic access and self-service facilities like this?

Let me know – there are plenty of good places out there. 🚀

Photo rights: SuusaAkadeemia

This news genuinely made my day 🙌

Elva Sport has opened the first public sports halls in Estonia that can be accessed entirely with a smartphone — fully keyless and self-service. 🏋️‍♂️🏀🏐

For years, I’ve been thinking about how much unused potential lies in our school sports facilities.

How many times have I myself stood in front of a dark, locked gym and thought: “What a shame we can’t use this.”

Or seen people climbing over fences just to reach an outdoor court that actually belongs to everyone… but is simply locked.

- We don’t lack facilities.
- We have excellent schools, gymnasiums, sports halls and outdoor courts.
- What we’ve lacked is access.

That’s why I’m truly glad that Elva Municipality and Elva Sport decided to take a step many others are still only discussing — opening these facilities to the community in a modern, accessible way.
This is a major leap forward for the entire Tartumaa region. 👏

The sports halls in Rannu, Puhja and Rõngu schools are now fully self-service and keyless.

No more waiting for someone to lock up after a late training session.

The door can stay securely locked — yet opens at the exact time for the person who has a booking.

This finally means that:

✔️ everyone can train exactly when it suits them
✔️ no more concerns about keys, staff or supervision
✔️ a clear overview of when facilities are free or booked
✔️ Elva Municipality can fully utilise existing spaces — without building anything new

This is the kind of comfort and flexibility the local community has been waiting for.

And honestly, it’s a solution other municipalities could confidently take inspiration from.

Our Autlio team had the privilege of delivering the technical side of this solution.

And every time I see a previously dark hall filled with life again — simply because the door now opens smartly — it reminds me why we build these systems. 🚀

If we want people to be more active, we don’t always need new buildings or major investments.

Sometimes the smartest move is simply to make the existing ones accessible.

Where else do you think automated, booking-based access would make a difference?

Let me know — there are plenty of great opportunities across the world. 💬

⸻

Read more about our collaboration here:
https://lnkd.in/duUMfQT2

Photo credit: Kayvo Kroon (Illustrative image of Elva Sports Center)

BevAssets, LLC

At BevAssets, we bring over 80 years of combined experience across all three tiers of the beverage distribution system: distribution, supplier, broker, and retailer. 

Our agency is structured into three key levels:

𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
We offer dedicated commercial leadership for a select group of brands, carefully chosen to join our exclusive network. If you’re interested in representation, please fill out our contact form. We also provide short engagements based on specific scopes of work.

𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 𝗡𝗲𝘁𝘄𝗼𝗿𝗸
Our national network includes over 40 sales professionals strategically located across North America. We connect you with the right representation tailored to your needs. Our sales team collaborates with distributors, local customers, and regional and national accounts. For inquiries, please reach out through our contact form.

𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝗱 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀
We understand that many brands seek additional resources. That’s why we’ve built a network of national partners, including marketing firms, DTC service providers, e-commerce specialists, consulting companies, and other brokerage firms. You can explore these partner companies below—just click to connect directly with them.

Managing Partner

Altamar Brands

Business Advisor

Central Region Director

PINATA

Pinata is an all-in-one software platform that connects companies looking to streamline their communications for demos, surveying, activity tracking, and merchandising. It eliminates the need for spreadsheets, emails, and texts by providing a centralized dashboard through a user-friendly app. With Pinata, businesses can bid farewell to the chaos and welcome increased efficiency and analytics capabilities. To unlock your business's full potential, book a demo at www.gopinata.com.

Vertical Integration Business Development

Retail Cities

With decades of experience in the beverage industry, I provide valuable insights and expertise as a retail cities expert. Specializing in go-to-market and route-to-consumer strategies, I help businesses optimize market penetration and distribution channels. My goal is to assist businesses in overcoming obstacles and capitalizing on opportunities in the retail and beverage sectors.

Retail Cities Expert

DRINK CONSULTING LLC

DRINK now part of BevAssets

DRINK is now proudly integrated into BevAssets, a premier agency specializing in Go-to-Market and Route-to-Consumer strategies for beverage brands. BevAssets collaborates closely with you to craft a comprehensive commercial plan that emphasizes distribution, customer engagement, and partner services, effectively bringing your brand to market. 
𝗞𝗲𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲:
- Strategic Partnerships with companies like Pinata, Green Glass Global, Bar Geeks and etc: Expanding our sales reach across North America to enhance your brand's visibility and accessibility.
- Collaborations with Industry Leaders: Working alongside innovators like Learn To Win and the AFICIONADO™ Certification Program to elevate industry standards and knowledge.
- Tailored Commercial Strategies: Developing detailed strategies focused on DSMP (Distributor Sales and Marketing Plans) to drive success for beverage brands.

Together, we are committed to transforming your vision into reality and ensuring your brand thrives in the competitive beverage landscape.

DrinkUP Podcast

🚀 Join Us on DrinkUp Podcast! 🍸🎙️

Are you a founder, storyteller, marketer, or industry expert shaking up the drinks business? We want to hear your story! 

Contact me at sam@bevassets.com for more information on how to get on or DM  DrinkUp Podcast. 

At DrinkUp Podcast, we sit down with the boldest minds in the beverage industry—sharing insights, lessons, and behind-the-scenes moments that help others grow and thrive. If you’ve got a journey worth sharing, a brand making waves, or expertise that can inspire, let’s make it happen!

🔥 Want to be a guest? Drop us a message or comment below, and let’s raise the bar together!

#DrinkUpPodcast #BeverageIndustry #Entrepreneurship #ShareYourStory

Cohost DrinkUp Podcast

Health & Life Shield of Minnesota

Resident Insurance Producer Health & Life 40768119

Partner Producer

Breakthru Beverage Group

Vice President, Commercial Excellence

Director Trade Development & Revenue Management

Kellogg Company

Manager Team Sales

Spirits Brand Manager

Vice President Beverages | Business Development | SaaS Sales | Integration | Trade Development | Revenue Management | Sales Strategy | Capabilities | Analytics & Insights | @beveragemansam Insta /X

I’ve spent 39 years in the beverage industry—starting in the field, growing through leadership roles, and now helping brands scale nationwide.

In 1987, I got my start at 𝐄&𝐉 𝐆𝐚𝐥𝐥𝐨 𝐖𝐢𝐧𝐞𝐫𝐲, learning the business from the ground up.

In the 1990s, I worked with 𝐃𝐢𝐚𝐠𝐞𝐨 and 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚, managing pricing, programs, and distributor execution.

In the 2000s, I handled national accounts for major suppliers, working with 𝐖𝐚𝐥𝐦𝐚𝐫𝐭, 𝐀𝐥𝐛𝐞𝐫𝐭𝐬𝐨𝐧𝐬, and 𝐒𝐚𝐟𝐞𝐰𝐚𝐲.

From 2013 to 2023, I led 𝐓𝐫𝐚𝐝𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 inside a top distributor.

In 2024, I co-founded 𝐁𝐞𝐯𝐀𝐬𝐬𝐞𝐭𝐬 with Alicia Vargo to streamline how brands go to market and grow.

Today, I’ve built a national 𝐅𝐞𝐞𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐒𝐭𝐫𝐞𝐞𝐭 program, formed partnerships with SaaS, logistics, and compliance leaders, and created a turnkey system to support brands at any stage.

My mission now is to help emerging and established beverage brands gain visibility, secure placements, and grow with confidence.

𝐊𝐞𝐞𝐩 𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐰𝐞 𝐜𝐚𝐧 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫!

𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨:
-Break into new markets and secure distribution
-Launch a DTC channel or optimize retail presence
-Streamline operations with SaaS, logistics, and compliance tools
-Work with a team that understands the three-tier system inside and out
-Grow without burning out your internal resources

𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤. 𝐈’𝐝 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐡𝐞𝐥𝐩.

📞 952-239-7768
📩 sam@bevassets.com
🌐 www.bevassets.com

🚀 Now onboarding new brand partners for our Incubator Program
➡️ Learn more: www.bevassets.com

🎁Join Consumer & Market Trends Newsletter 
https://magic.beehiiv.com/v1/8e732275-3896-4556-b49d-46230f7e7b10?email={​{email}}

➡️ Looking for solution based strategies for sales and distribution?
https://calendly.com/d/cn2n-r3x-hfx

Samuel Anderson

Most companies treat sales and marketing like rival siblings.

Sales says, “Marketing doesn’t bring us good leads.”
Marketing says, “Sales doesn’t follow up.”

Sound familiar?

Here’s the truth:
They’re not competitors, they’re co-pilots.

Marketing builds the runway.
Sales takes off.
Neither goes anywhere without the other.

When these two teams align, share data, goals, and strategy, the business doesn’t just grow, it soars.

So next time there’s tension between the two, remember:
It’s not sales vs. marketing.
It’s sales and marketing vs. missed opportunity.

Truthfully,

Sam

#Sales #Marketing #GrowthStrategy #Leadership #BusinessAlignment

From Pitch to Pour to Purchase | We Help Beverage Brands Land in Bars, Restaurants & Retail | Distributor + Customer Strategy + Field Activation

What happened to TV?

I’ve got Apple, Prime, Hulu, Peacock, Netflix, Max and even that random free Samsung TV thing for free. 

And somehow, nothing’s worth watching.

Too many options.
Not enough connection.

The other night it hit me
this is exactly what’s happening in beverage.

Shelves are jammed.
Stories sound the same.
Everyone’s yelling for attention, but no one’s saying anything that sticks.

It’s like comedian Jerry Seinfeld said:

“There’s no such thing as nothing on TV anymore, just everything you don’t want to watch.”

Same goes for the bar.

The fix?
Stop trying to be everywhere.
Start meaning something somewhere.

Build small circles of loyalty.
Earn real fans, not random placements.
Because when it’s real people come back for another round.

Truthfully,

Sam

#BeverageIndustry #BrandBuilding #Distribution #DrinkUp #Storytelling

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Taavi Lindmaa ⚡

Samuel Anderson

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The Battle

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