Nemesis

Nemesis helps ambitious businesses clarify what they stand for, so they stand out with consistency as brands. 

Founded in 2020 in Brussels, Nemesis is a branding firm whose purpose is to transform businesses into brands (with clients both in B2C and B2B). 

We believe branding is best done when really understanding how to align business, humans and experience.
From transformative discussions and radical immersion, we find what makes our clients unique and articulate their purpose in an actionable brand strategy. 
We then build a visual identity that they will be proud to champion.

Visit nemesis.studio for more

Chief Executive Officer

Anomaly

Co-Founder

la base

Our basic apparels are our medium, our reason to speak and to connect. It’s a pretext to go beyond clothing, to inspire everyone to reclaim, embrace, affirm their uniqueness.

Co-founder

Stanley/Stella

Developped the Brand positioning of a new fashion Retail Brand around sustainable core values.

Brand Communication Officer

- Developed a technical environment of Printing for Retail activities (selection of technical alternatives, selection of suppliers and interface for IT aspects);

- Created the Music DNA for Stanley and Stella brand via an actions plan for the business Music.

- Put in place the actions plan related to social networks in line with the communication strategy defined by the Company;

Social Media & Music Communication Officer at Stanley & Stella

Aroe

Aroe was an apparel brand for universities, a music label & a party concept in Louvain-la-neuve !
We launched this company during our studies to learn & experiment !

Founder & CEO

TBWA BELGIUM

Junior Account Executive in Public Relations at PRIDE/TBWA

Junior Account Executive

☖ CEO NEMESIS - Helping brands find clarity.

We’re not your typical branding agency and we never mean to be. We are at the intersection between agency and team members.

We believe in branding done differently. It's about aligning, inspiring, and federating people around a shared vision, not just slapping on a new logo.

We work side-by-side with our clients to unlock the power of their brand. We dig deep to unearth purpose and make it visible.

☗ Hiring strategists, designers, and copywriters, all of whom have one thing in common: designing in a meaningful way. 

✺ Working in radical immersion from our client's habitat

✎ Always eager to connect in a more informal way at sydney@nemesis.studio

Sydney Funck

I TOLD YA! 💥
I won the Entrepreneurs inspirants !

Here’s my next prediction:
the 2026 winner will be a woman, and her name is Florence Loumaye.

See you next year 😎

Helping brands find clarity as CEO of Nemesis

No alternative text description for this image

🔥 I want to be the Nemesis of the branding world.

Not because I want to break it, but because I want to rebuild it.

This year, I had the honor of being named “Entrepreneurs inspirants of 2025”
And if there’s one thing I’ve learned, it’s that branding isn’t design, it’s change management.

At Nemesis, we help companies find clarity before they even think about a logo.
Because a brand doesn’t start with visuals, it starts with meaning, conviction, and alignment.

🎯 A strong brand can’t be declared.
It has to be built from within.

We’re here to challenge how the world sees branding, and to help businesses transform before they show off.

📰 Curious to dive deeper?
Read the full interview in this week’s issue of Trends-Tendances.

#branding #entrepreneurship #leadership #change #nemesis

Announcing the rebrand of akka.app

Akka empowers people to invest in startups, in their future, and in themselves. It opens the doors of top-tier startup opportunities to retail investors, along with the knowledge and community to actively build their financial future.

After validating its MVP over the course of a year, Akka was ready to scale. For founder Thomas Rebaud (who previously built unicorn Meero), the ambition was clear: turn Akka into the biggest angel investor community in Europe.

That’s where we came in. 

Nemesis partnered with Akka to:
 
→ Sharpen the brand’s positioning & define its audiences
 
→ Build a mature identity system to nurture its growing community
 
→ Support Thomas in becoming the face of the brand through messaging, thought leadership & content
 
→ Redesign the full identity to mark Akka’s next chapter


This rebrand is more than a new look, it’s a statement of intent: financial freedom through active investing.

Proud to have helped Akka take this leap forward.

#rebranding #leaderbrand

Some brands are born from strategy.
Others, from emotion. Momoamo was both.
A love for creating moments that bring people together.

A vision of places where shared experiences become shared stories.

Over 5 months, we worked side by side with the founders, diving deep into workshops, pitch decks, and even the walls of their first location.

We challenged, refined, and built the brand from the ground up.The breakthrough came with the name:

MomoAmo, a contraction of Memorable Moments and Amor.

A simple word carrying an entire philosophy: Unforgettable Togetherness.

From a concept to a brand that feels like home, with the comfort of a house, the service of an all-in hotel, and the energy of a countryside retreat.

Proud to have shaped this journey with the MomoAmo team, where future traditions are born.

#branding #hospitality #france

New work drop

For over 110 years, Hockey Namur has been a pillar of sport in Wallonia, the largest club in the Namur province, home to nearly 1,000 members, and known for its familial spirit, warm community, and ambitious mindset.

But legacy alone isn’t enough. The club wanted to look forward, to train the next generation, collaborate across clubs, and create clear pathways for players at every level.

The Mission
Like many clubs, Hockey Namur was caught between two worlds: chasing pro-division results or nurturing a welcoming community. In reality, they were already something more powerful, a foundational step in every player’s journey. A place where future pros are forged, and families still feel at home.

Our role was to help crystallise that truth into a clear, unifying vision:
 “Together, creating the future of hockey.”

From strategy to storytelling, we partnered with Hockey Namur’s leadership to redefine their positioning, realign their teams, and rally the community around a shared ambition, becoming a leading training centre without losing their local roots.

Swipe through to see how we brought this vision to life 👉 

#branding #hockey #namur

The collaboration with Thomas Rebaud.

On this picture, Thomas and I, during our last evening together after a full week working side by side, at his place.

Building a brand always starts by distilling the founder’s vision.
There’s no secret sauce, only context.

You need to be in the same room, ask provoking questions, and shake things up until what truly matters stands still.

During this week, we deconstructed his past and challenged his ambitions for what’s next.

Because akka.app isn’t just another platform.
It’s here to educate, to inspire, and to open the doors of startup investing wider than ever before.

Thank you Thomas for this collaboration,  and for playing the game without any compromise.

It’s for moments like this that we built Nemesis.

🤡 Branding is no joke.
It’s dead serious for your business.

Even Ronald McDonald's knows,
you can dress like a clown,
but you’d better have a billion-dollar strategy behind it. 🍟

At Nemesis, we don’t just make brands look good.
We make them make sense.

#branding #strategy #leadership

AI won’t replace branding, but it will redefine it.

Last week, Johan Wouters took the stage at AI for Marketeers Day to speak about the future of branding in the age of AI.

In a world where everything accelerates, data, decisions, creation, clarity becomes the real competitive edge.
Because when everyone has access to the same tools, the difference is no longer what you use, but why you use it.

AI will make brands faster, but only clarity will make them meaningful.
And that’s where the next generation of brands will win.

At Nemesis, that’s what we build every day, clarity that scales faster than any algorithm.

🌍 At Nemesis, we believe one thing above all:
every human being deserves to find meaning.

Not just in their work.
Not just in their success.
But in their everyday lives, in the stories they live, and in the connections they create.

Too often, meaning is treated as a luxury, reserved for a few, hidden behind privilege, or lost in the noise of the world.
We think the opposite: meaning is a necessity. It’s what gives direction, energy, and resilience.

✨ That’s why our vision is simple and ambitious at the same time:
Design a world where everyone can find meaning.

This isn’t just a mission statement. It’s the reason we exist.
And it’s the story we’re committed to writing, with our team, our partners, and everyone who shares this belief.

🦞 Back in the day, lobster was so cheap it was considered food for the poor.
Today, it’s a $60 delicacy on fine dining menus.

What changed? Not the lobster.
👉 The perception of it.

That’s the power of branding:

Shifting meaning
Creating scarcity
Building rituals
Turning commodities into culture 

Branding doesn’t just change what something looks like.
It changes what it means.

Swipe through the carousel to see how lobsters became a lesson in branding magic.

Lobsters Branding

💥 Stop talking about rebranding.

Because here’s the uncomfortable truth:
👉 Rebrand = lipstick.

A new logo won’t fix a broken strategy.
A new color palette won’t fix unclear positioning.
A shiny website won’t fix a weak culture.

At Nemesis, we don’t cover cracks.
We tear down what doesn’t work.
We clarify. We transform.
We rebuild.

Because if the foundation is weak,
the whole house falls, no matter how good it looks from the outside. 🪨🏠

🔑 Rebranding is not about change. It’s about clarity.

Too often, rebranding is seen as a facelift → new colors, new logo, new words.
But the real work of rebranding isn’t about becoming someone else.

It’s about stripping away the noise.
It’s about finding the essence.
It’s about making sure people see you as you truly are.

Rebranding doesn’t invent a new story.
It makes the existing one unmistakably clear.

✨ Say hello to ordinary moments made exceptional.

That’s the vision of Luxentra, a facility management company with a big dream:
👉 turning everyday workplace moments into exceptional experiences.

When we met founder Amani Dailal, the ambition was bold.
The brand? Not yet.

Together, we built Luxentra from the ground up:

Strategy clear enough to set a new industry standard.
Positioning aligned with growth and commercial goals.
A people-first identity ready to scale internationally.

This wasn’t a rebrand.
It was shaping ambition into a brand built to elevate.

We’re proud to share a first preview of our work with Luxentra 👇

🚀 New brand strategy launch: Hockey Namur
With 110+ years of history and nearly 1,000 members, Hockey Namur is the largest sports club in Namur.

As the sport evolved, the club faced a choice: chase top-division performance or strengthen its community roots. Together, we reframed the challenge: Hockey Namur’s true strength lies in developing talent at every level while keeping its inclusive, family spirit.

We worked with leadership to:
✅ Define a positioning centered on talent development
✅ Align teams around a shared vision
✅ Craft a narrative blending ambition with community

The result: a renewed mission and rallying cry :
“Together, creating the future of hockey.”

This shows how clarity of strategy can transform legacy into future growth.

#branding #hockey #namur

⚡️ Hesitation costs more than rebranding.

Rebranding has a price.
Hesitation has a bill.
And that bill is always bigger:

Lost trust
Lost clarity
Lost momentum

Rebranding = clarity.
Hesitation = confusion.

So the real risk?
Not moving.

👉 Don’t ask if you can afford to rebrand.
Ask if you can afford the price of hesitation.

🚀 Akka’s next chapter

akka.app empowers people to invest in startups, in their future, and in themselves. After validating its MVP, it was time to scale, and for founder Thomas Rebaud (ex-Meero), the ambition is clear: build the biggest angel investor community in Europe.

Nemesis partnered with Akka to sharpen its positioning, refine its identity, and support Thomas in becoming the face of the brand. Together, we crafted a clean new identity system that reflects Akka’s bold mission: financial freedom through active investing.

Proud to see this rebrand mark the beginning of a new era for Akka

#branding #scaleup #akka

👉 Design is the interface. Strategy is the system.

🔥 Strategy is at the heart of branding.

Most people think branding starts with a logo.
A color palette.
A tagline that “sounds good.”

That’s decoration, not direction.

At Nemesis, we don’t start with aesthetics.
We start with clarity.
Because without strategy, even the most beautiful brand is just noise.

Branding is the art of making choices,
who you are, who you’re not, and why it matters.
It’s the blueprint that aligns vision, culture, and communication.

#branding #vision #strategy

⚡️ Clarity beats speed.

If your brand, culture, and vision aren’t aligned…
👉 more speed will only create more chaos.

That’s why clarity is the real growth driver.
Because when everything accelerates, the brands with clarity are the ones that go further.

Like Philippe from BOI (Board of Innovation) said: telling a team to “just adopt AI” is pointless without direction.
Clarity is what tells you which AI matters for you, and why.

Without it, you’re chasing efficiency.
With it, you’re building a brand.

No one really understands what a touchpoint is.
Everyone says it’s part of the customer experience, but that’s only half true.

A touchpoint isn’t just what your customers feel.
It’s every single friction point with your brand.

➡️ A job description? Touchpoint.
➡️ The way you recruit? Touchpoint.
➡️ The onboarding of a new employee? Touchpoint.

Because a brand isn’t built only from the outside.
It’s shaped by every interaction, internal and external.

In simple terms:
A touchpoint = a friction point with your brand.

Yannick Khayati

AI for Marketers

Founder & AI Trainer

Growth Secrets

Earlier this year, I decided to go back to my number one passion: growing companies through experimentation. 

Offering two types of workshops for marketing teams of ambitious companies:

Need to rethink your marketing strategy? ➡️ Marketing Vision Day
Need marketing and growth ideas that go outside of the box? ➡️ Growth Marketing Workshop

Founder & Podcast Host

Karel de Grote-Hogeschool

Guest Lecturer

Glowi

🚀 Entrepreneur in Residence | Digitalization Kickstarter | Growth Marketing Enthusiast 🚀

🌱 Digitalization Kickstart: Hired by the visionary founders of Glowi, my mission is to spearhead the digitalization efforts within the organization. I identify opportunities to streamline processes, optimize efficiency, and embrace emerging technologies to drive growth and innovation.

💡 Lowering Operational Friction: A key responsibility is to keep and make the organization as lean as possible. By meticulously assessing the entire organization, I identify friction points and bottlenecks, leading to strategic interventions that enhance productivity and reduce unnecessary complexities.

📈 Growth Marketing Implementation: I work closely with the Marketing Manager to lower acquisition costs through growth marketing strategies. By deploying data-driven experiments, I optimize campaigns, target audiences, and marketing channels to maximize ROI and achieve sustainable growth.

🏠 Elevating Household Help Perception: I take pride in upgrading the perception of household help, aiming to transform the role into a valued and respected profession. By leveraging strategic communication and digital initiatives, I contribute to fostering a positive narrative around household help.

💻 Digital Projects Management: My expertise lies in conceiving and executing digital projects that align with Glowi's strategic objectives. I lead cross-functional teams, leveraging the points of friction I identified, to kickstart internal digital initiatives that drive efficiency and effectiveness.

--

🔹 Achievements in my first three months 🔹

🔬 Boosting Experimentation
📊 Revamped Experimentation Framework
🚀 Taking the leap into big strategic projects
🧹 Boosted marketing approach for in-house spinoff
🤖 Full assessment of Marketing Automation needs
🔍 Marketing Audit for low hanging fruit

Entrepreneur in Residence 💡

Board of Innovation

🚀 Marketing Specialist | AI Content & Funnel Builder | Inbound Lead Generation 🚀

🎯 Driving Inbound Leads: My main focus is to develop and execute data-driven content strategies that establish Board of Innovation as a thought leader on the topic of Creative AI. By crafting compelling content that resonates with our target audience, we aim to attract and engage potential clients, leading them through the marketing funnel towards conversion. We use Hubspot to capture and nurture our leads. 

📝 Content Creation: I love crafting captivating stories! We create high-quality and engaging AI content, including articles, blogs, case studies, webinars, reports and social media assets. By leveraging the power of AI, we can deliver relevant and personalized content that speaks directly to our audience's pain points and interests.

🔍 Funnel Building: Building an effective marketing funnel is the heart of my work. I strategize, design, and optimize funnels to maximize lead generation and conversion rates. By implementing various marketing (automation) and AI tools, we ensure the funnels are efficient and aligned with our business objectives.

🤝 Social Selling: I believe in the power of social networks to connect with potential clients authentically. Through engaging and value-driven interactions, we establish meaningful relationships, nurturing leads and converting them into loyal customers.

💡 Paid Advertising (LinkedIn): As LinkedIn is a prime platform for our B2B audience, I lead paid advertising efforts to maximize our visibility and reach. I analyze campaign performance, adjust targeting, and optimize ad content to achieve optimal results and ROI.

My favorite quote about this role? "SEO is no longer something you do anymore, it's what happens when you do everything right".

AI guy 🧠 - Funnel builder

Equals Three

As an Entrepreneur in Residence, I take immense pride in leveraging my extensive network built over the past decade as an agency founder. My mission is to facilitate organic growth for E3 by making strategic connections, nurturing relationships, and building highly effective marketing funnels to attract inbound leads.

🔹 My Role 🔹

💼 Leveraging My Network: Drawing upon my vast network of contacts, I play a vital role in expanding Equals Three's reach and influence within the industry. By identifying sales opportunities and potential partnerships, I ensure that E3 remains at the forefront of strategic collaborations.

🤝 Matchmaking Expertise: At Equals Three, I am the resident matchmaker, expertly connecting the dots between potential clients and our talented team. By understanding the needs and aspirations of both parties, I orchestrate introductions that foster mutually beneficial relationships.

📊 Building High-Performing Marketing Funnels: As part of the growth strategy, I am instrumental in constructing marketing funnels that captivate and engage potential clients. With a data-driven approach, I optimize these funnels to drive inbound leads, ultimately fueling E3's exponential growth.

🔝 Enhancing Commercial Striking Force: E3 boasts a talented team, and my role is to add a commercial edge to their already exceptional capabilities. I provide the striking force needed to seize opportunities, expand our market presence, and deliver outstanding results to our clients.

💼 Roundtable Dinners and Beyond: Hosting roundtable dinners and exclusive events, I foster a conducive environment for open dialogue and collaboration among industry leaders. These engagements not only strengthen existing relationships but also open doors to new business prospects.

Entrepreneur in Residence - Professional networker

Cosmos Collective

Head of Academy

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

Founder / Validation Lead

Validation / Experiment Lead

thewave

Member Of The Board Of Advisors

The Growth Revolution

The Growth Revolution is a Global  Growth Agency. We offer workshops, consultancy & projects all focused on Growth & Conversion Rate Optimization. As an agency we service both startups & corporates. At your service!

Growth Expert - Managing Partner

Yannick  Khayati

186 times thank you! 🫶

Thanks for making the first edition of AI for Marketers Day amazing and one to remember. 

Still buzzing and enjoying last week's edition. 

But also, time to prepare AI for Marketers Day on April 2nd, 2026. 

We received great feedback to make the next event even better, bigger and bolder. More stages, more time to network and more time for practical implementation of the tools. 

Excited to keep going. 

www.aiformarketersday.com

Organizing the biggest AI conference for marketers in Belgium.

It’s a wrap 🎬

The first ever AI for Marketers Day is in the books, and what a day it was. 🤯

Still riding the high, honestly.

We had:
→ Mind-expanding talks
→ A mix of big-picture thinking and super practical takeaways
→ A crowd that really got it, from early adopters to people just stepping into the world of AI

The vibe?
Full of full-circle moments.
Old colleagues bumping into each other. People reconnecting after years.
That’s the real magic of events like this.

Massive thanks to all the speakers, partners, and the legends at SQUADRA Abarth & Rally Collection for the incredible location 🙏

And of course, everyone who showed up with open minds and good energy.

Plenty of notes and lessons learned to make the 2026 edition even better.
(Yes, it’s already happening 👀)

📅 April 2, 2026
🎟️ Early bird tickets are already live. => www.aiformarketersday.com 

Let’s make the second edition even more impactful.

Thanks Vince Buyssens, Clo Willaerts, Johan Wouters, Vincent Declercq, Jorn Vanysacker, Fabian Van De Wiele, Elly Huysmans, Sebastian Küpers, Philippe De Ridder, Stef Nimmegeers, Louis Vandommele, Nick Van Walleghem, Mathias Noyez Peter Van keer

AI for Marketers Day 2025 is sold out, and here’s what that teaches us.

In 2024, “AI for marketing” was a buzzword.
In 2025, it’s a skillset.

What we’ve noticed from the bio’s in our networking tool @conversation start:
1️⃣ Demand is shifting from AI curiosity to AI competence.
2️⃣ Marketers want frameworks, not just inspiration.
3️⃣ Teams are looking for real use cases, not hype.
4️⃣ Performance reviews are now including AI proficiency

If you’re building your marketing strategy right now, ask yourself:

“Are we training our team for the way marketing will be done tomorrow?”

We’re so grateful for the excitement. I’ll be posting key learnings and speaker takeaways here for everyone who couldn’t make it. 💙

AI for Marketers Day 2026 early bird is launching soon, stay tuned.

taplio

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The Battle

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