Head of Social Media at Comerica Bank | Executive Media Advisor | Former TV Reporter

I am a communications leader with 15+ years of experience advising executives, brands, and institutions on how to communicate clearly, credibly, and effectively in high-stakes moments.

At Comerica Bank, I lead social media and content strategy across small business, commercial, and retail banking, as well as corporate philanthropy, financial literacy, and community engagement. I oversee a high-volume content operation, approximately 100 pieces of content per month and the production of live streaming events on LinkedIn and Facebook that bring the brand’s voice directly to audiences in real time.

Previously, I served as Vice President of Corporate Communications for Comerica’s California market, where I led media relations, executive speechwriting, crisis communications, and served as a spokesperson. 

In that role, I worked closely with senior leaders to prepare for interviews, public appearances, and moments where clarity, message discipline, and credibility mattered most.

Earlier in my career, I was a television reporter and anchor. That newsroom experience shaped how I approach executive communication today: with an understanding of how journalists think, what audiences listen for, and how quickly a message can succeed or fail under pressure.

Alongside my corporate role, I advise founders and senior leaders on executive media performance, visibility, and on-camera presence through my SmartPresence advisory practice. The focus is practical and risk-aware: helping leaders show up prepared, composed, and aligned with their organization’s goals when the stakes are high. 

This work blends traditional media preparation with modern tools, including AI-assisted video analysis, to accelerate insight and improvement.

I’m always open to thoughtful conversations with communications leaders, founders, and executives about storytelling, media readiness, and executive visibility.

Susan Siravo

Thomas J. Armitage

Digital Marketing Leader | MVP Health Care 🍎 | Content, SEO, Analytics

15+ years of experience in digital marketing with a focus on marketing strategy, leadership, change management, campaign planning, tech stack ownership, budgeting, and coaching.

Notable industries include B2B SaaS, healthcare, enterprise POS, multi-unit restaurant, and manufacturing. 

👔 PROFESSIONAL DETAILS 👔

Supported 100+ businesses with digital marketing
Non-profit, corporate, agency, academia, freelance, startup
Taught 150 students over 8 years
Spoke on the national stage 
Contributed to dozens of publications
"Best podcast guest of all time" - one podcaster
My mom still doesn't know what I do...

🎲 PERSONAL DETAILS 🎲

Catholic Faith and family first
Husband + dad to three great kids 
ESTJ personality type
StrengthsFinder: Context, Focus, Belief, Discipline, Maximizer
Free speech, anti-censorship
Dallas Cowboys 🏈 San Francisco Giants ⚾
Top 2% of Spotify users based on hours listened

Let's connect! 🤙


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I've used a lot of marketing technology over the years. 
Have questions on one? Shoot me a message.

accessiBe, ActiveCampaign, Ahrefs, AzureDevOps, Basecamp, Bit.ly, Box, BrightEdge, BrightLocal, Buffer, Calendly, CallRail, Canva, ChatGPT, Cision, ClickUp, Constant Contact, Copilot, Dropbox, Dynamics, EventBrite, Figma, Freshpaint, Front, GA4, Google Drive, Google Meet, GoToMeeting, Grammarly, Heap, HelpDocs.io, Hotjar, Hootsuite, Hubspot, Hunter, IFTTT, InDesign, LeadFeeder, Lead Forensics, LinkedIn Sales Navigator, Lightroom, LiveChat, Looker Studio, Loom, MailChimp, Mailshake, Meltwater, Meta for Business, Miro, OneDrive, Optimizely, Outgrow, PandaDocs, Photoshop, Pollfish, Postal.io, Printful, PR Newswire, Restream, Review Push, Salesforce, Scanova, ScreamingFrog, Search Console, SharePoint, Sitecore, Slack, Smith.ai, SproutSocial, SquareSpace, StackAdapt, Stripo, Survey Monkey, Tag Manager, Teams, Termly, Trello, Typeform, Vidyard, Wishpond, WordPress, WPForms, Wrike, WuFoo Forms, Yext, Zapier, Zoom, ZoomInfo


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𝘛𝘩𝘦 𝘷𝘪𝘦𝘸𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘱𝘢𝘨𝘦 𝘢𝘳𝘦 𝘮𝘺 𝘰𝘸𝘯 𝘢𝘯𝘥 𝘥𝘰 𝘯𝘰𝘵 𝘳𝘦𝘧𝘭𝘦𝘤𝘵 𝘵𝘩𝘦 𝘷𝘪𝘦𝘸𝘴 𝘰𝘧 𝘮𝘺 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳/𝘔𝘝𝘗.

Senior Marketing Manager

Develop content marketing strategies that create interest and demand for the brand. Support the team with advertising, social, and writing projects. Host webinars and act as a featured guest on podcasts. Manage a team of three reports as well as outsourced agency, dev & design.

taplio

The Battle

Susan Siravo

Thomas J. Armitage

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