Head of Social Media at Comerica Bank | Executive Media Advisor | Former TV Reporter

I am a communications leader with 15+ years of experience advising executives, brands, and institutions on how to communicate clearly, credibly, and effectively in high-stakes moments.

At Comerica Bank, I lead social media and content strategy across small business, commercial, and retail banking, as well as corporate philanthropy, financial literacy, and community engagement. I oversee a high-volume content operation, approximately 100 pieces of content per month and the production of live streaming events on LinkedIn and Facebook that bring the brand’s voice directly to audiences in real time.

Previously, I served as Vice President of Corporate Communications for Comerica’s California market, where I led media relations, executive speechwriting, crisis communications, and served as a spokesperson. 

In that role, I worked closely with senior leaders to prepare for interviews, public appearances, and moments where clarity, message discipline, and credibility mattered most.

Earlier in my career, I was a television reporter and anchor. That newsroom experience shaped how I approach executive communication today: with an understanding of how journalists think, what audiences listen for, and how quickly a message can succeed or fail under pressure.

Alongside my corporate role, I advise founders and senior leaders on executive media performance, visibility, and on-camera presence through my SmartPresence advisory practice. The focus is practical and risk-aware: helping leaders show up prepared, composed, and aligned with their organization’s goals when the stakes are high. 

This work blends traditional media preparation with modern tools, including AI-assisted video analysis, to accelerate insight and improvement.

I’m always open to thoughtful conversations with communications leaders, founders, and executives about storytelling, media readiness, and executive visibility.

Susan Siravo

Comerica Bank

VP-National Community Development Program Manager 

Fifth Third Bank

•	Leveraged leadership and performance management expertise to provide effective guidance to a team of employees, ensuring maximum operational and sales success of the organization.
•	Utilized strategic management methodologies to empower and inspire associates in excelling and properly acclimating to organizational standards. 
•	Supported talent optimization and employee development, identifying and strategically executing innovative solutions to drive team performance. 
•	Served as peer coach and mentor to associates, facilitating training sessions while utilizing talent optimization and skill development to boost performance of new hires.
•	Sourced and pursued prospective talent, conducting behavioral interviews and screening processes to identify opportunities for identifying new hires and drive organizational success. 
•	Partnered with schools and nonprofit organizations to deliver financial assistance and guidance, including conducting EmpowerU seminars to provide financial consulting across the community.

Vice President | Financial Center Manager

•	Directed internal operations across the team, including employee coaching, development, operations, recruiting, and procedural adjustments, upholding operational synergies. 
•	Generated and distributed training materials and program execution, utilizing learning solutions and strategies to promote team member understanding and success. 
•	Deployed performance management practices to bolster engagement and cultivate high-performance.
•	Exceeded internal KPI of employee engagement, surpassing management expectations to establish positioning as an asset to the organization. 
•	Oversaw all facets of business management across fast-paced financial environment, developing and coordinating financial reports with complete accountability for profit and loss (P&L).
•	Developed and implemented creative learning initiatives and programs to engage and equip team members with training; promoted an internal focus on diversity and inclusion (D&I) to attain employee satisfaction.

First Level Officer | Branch Manager

With a robust background in financial center management, my role as the VP-National Community Development Program Manager at Comerica Bank focuses on fostering economic empowerment and financial wellness within communities. My expertise in strategic leadership has enabled our team to implement innovative solutions, elevating employee engagement and operational success.

At the core of my professional journey is a commitment to leadership development and training. By empowering team members and driving process improvements, we've achieved noteworthy advancements in community development and financial empowerment, solidifying our organizational mission and enhancing the financial well-being of the communities we serve.

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The Battle

Susan Siravo

Lykesha Shelton, Ph.D.

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