Head of Social Media at Comerica Bank | Executive Media Advisor | Former TV Reporter

I am a communications leader with 15+ years of experience advising executives, brands, and institutions on how to communicate clearly, credibly, and effectively in high-stakes moments.

At Comerica Bank, I lead social media and content strategy across small business, commercial, and retail banking, as well as corporate philanthropy, financial literacy, and community engagement. I oversee a high-volume content operation, approximately 100 pieces of content per month and the production of live streaming events on LinkedIn and Facebook that bring the brand’s voice directly to audiences in real time.

Previously, I served as Vice President of Corporate Communications for Comerica’s California market, where I led media relations, executive speechwriting, crisis communications, and served as a spokesperson. 

In that role, I worked closely with senior leaders to prepare for interviews, public appearances, and moments where clarity, message discipline, and credibility mattered most.

Earlier in my career, I was a television reporter and anchor. That newsroom experience shaped how I approach executive communication today: with an understanding of how journalists think, what audiences listen for, and how quickly a message can succeed or fail under pressure.

Alongside my corporate role, I advise founders and senior leaders on executive media performance, visibility, and on-camera presence through my SmartPresence advisory practice. The focus is practical and risk-aware: helping leaders show up prepared, composed, and aligned with their organization’s goals when the stakes are high. 

This work blends traditional media preparation with modern tools, including AI-assisted video analysis, to accelerate insight and improvement.

I’m always open to thoughtful conversations with communications leaders, founders, and executives about storytelling, media readiness, and executive visibility.

Susan Siravo

Nohoch Productions

Human Centered Design, Marketing & Community Outreach.
Film, documentary, television, radio, digital.
Collaborate with strategic partnerships to maximize sponsorship, production, and distribution value. Manage content creation teams from pre-production through distribution including legal and insurance.
Manage productions and projects ranging from documentaries, corporate image, commercials, extreme sports, and underwater production. Clients include MTV, TVE Spanish Television, TF1 French Television, ABC, PBS, The Travel Channel, The Learning Channel, American Express, Cargill Corporation, CitiFinancial, Wells Fargo Bank, Cancun Aquarium, Young Presidents Organization. 
Responsible for traditional and social marketing campaigns.  Research and knowledge of current and cutting-edge technology. Extensive non-profit branding and strategic communications work.
Live event and show support including but not limited to pre-production, show stacking, staging, video rolls, creative assets and graphics as well as live streaming and show calling. 
Build strong relationships with clients, partners, freelancers, executive producers and distributors.

Writer // Producer // Director

California Fire Safe Council

Promote community wildfire preparedness to expand and emphasize the inherent threat of wildfire to people and communities in the wildland-urban interface areas.

Communications and Outreach

Firestar Studios at California Professional Firefighters

Firestar Studios, an award-winning video and audio production studio that serves the California Professional Firefighters, corporate clients, labor organizations, political candidates and consultants. firestarstudios.net

Manager

CA State Fair & Cal Expo

Work closely with local and national media to promote and position Cal Expo events and the CA State Fair. Update website, write press releases, manage media expectations and events. Manage teams of interns during the Fair for maximum exposure. Metrics and analytics of traditional, social and emerging media. Calendar and manage all social media and branding strategies. Collaborate with stakeholders to promote Cal Expo events and the CA State Fair, marketing vision, branding and positioning. Build strong relationships with all media outlets, media buyers and social influencers. Build and maintain relationships with Spanish speaking media and journalists. Create crisis communication plans using all variables, EMS partners and IC protocol. Direct team of sponsors, marketing partners and brand influencers for maximum exposure and eyeballs. Maintain branding strategies for different clients within the Cal Expo boundaries. Develop messaging and activities to support the non-profit, horse racing, State Fair, innovation and public policy as it relates to the mission of Cal Expo and the California State Fair. Handle and mange concert line-up and press for headlining musical acts as well as talent and riders.

Media Director

ABC10

Write, produce, edit morning show content. Call live show each morning. Research and use demo and psycho-graphics to create a branded show and segments.

Morning Show Producer

KXTV News10 ABC

Research and use demo and psycho-graphics to create branded evening news interstitials and  spots. Producer and direct interstitials. Analyze Nielsen ratings to improve product and station branded roll-outs.

Line Producer/Topical Producer

KVIE PBS

2009	Write, shoot, produce all promotional content and interstitial material including long form, live to tape PBS shows. Developed and managed new marketing campaigns that focused on demographics and psychographics and specific PBS branding. Final Cut Pro editor and Motion graphics production. Create, write, produce, shoot annual heritage month campaigns. Monthly live pledge production including, but not limited to, audio control booth and camera.  Manage camera and voice talent.  Responsible for client concept through program delivery. Manage weekly demographic studies and reports. Communicate and work with web and new media team to create and execute cross-promotional spots.

Promotions Producer /Editor

J&S Audio Visual

Audio visual responsibilities ranging from load in, teleprompter, Power Point, camera op, to client relations

Producer/Editor

Media Craft

Editor

Storyteller
Film, Video, Photo, Broadcast, Digital, Social, 
Community & Kindness

taplio

The Battle

Susan Siravo

Lara Popyack

Followers

Posts

Engagements

Likes

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