Head of Social Media at Comerica Bank | Executive Media Advisor | Former TV Reporter

I am a communications leader with 15+ years of experience advising executives, brands, and institutions on how to communicate clearly, credibly, and effectively in high-stakes moments.

At Comerica Bank, I lead social media and content strategy across small business, commercial, and retail banking, as well as corporate philanthropy, financial literacy, and community engagement. I oversee a high-volume content operation, approximately 100 pieces of content per month and the production of live streaming events on LinkedIn and Facebook that bring the brand’s voice directly to audiences in real time.

Previously, I served as Vice President of Corporate Communications for Comerica’s California market, where I led media relations, executive speechwriting, crisis communications, and served as a spokesperson. 

In that role, I worked closely with senior leaders to prepare for interviews, public appearances, and moments where clarity, message discipline, and credibility mattered most.

Earlier in my career, I was a television reporter and anchor. That newsroom experience shaped how I approach executive communication today: with an understanding of how journalists think, what audiences listen for, and how quickly a message can succeed or fail under pressure.

Alongside my corporate role, I advise founders and senior leaders on executive media performance, visibility, and on-camera presence through my SmartPresence advisory practice. The focus is practical and risk-aware: helping leaders show up prepared, composed, and aligned with their organization’s goals when the stakes are high. 

This work blends traditional media preparation with modern tools, including AI-assisted video analysis, to accelerate insight and improvement.

I’m always open to thoughtful conversations with communications leaders, founders, and executives about storytelling, media readiness, and executive visibility.

Susan Siravo

Beck Ag, Inc.

Founder, Board Chair

Fusion Growth Partners

Shareholder

impact Venture Capital

Venture Partner | Agriculture

Valent U.S.A. LLC

100% postive experience working for this company!  Great people, great organization!!

Sales Manager

Chevron

Product Development & Management

U.S. Peace Corps 

Agricultural Educator

Beck Ag is the first & only company in agriculture to offer comprehensive, end-to-end customer relationship management from our proprietary master data (using predictive analytics) to omnichannel sales and marcom, to loyalty program data collection, calculations & fulfillment, and using these insights to inform and develop next season's strategy.

Beck Ag provides solutions for our food & agribusiness clients: Go-to-Market "In a Box" strategy development & execution, Commercial Design & Integration, Execution Excellence, Data Services including Master Data Management, Predictive Data Analytics (to accurately identify influencers, advocates, and prospects), end-to-end CRM, omni-channel sales, marketing & communication solutions, point of sale transactional data collection, agronomic data (including climate-smart metrics) collection, management, calculation + reimbursements/fulfillment of loyalty programs fulfillment.

Specialties: Peer-to-Peer, AGXQ, Commercial Excellence Blueprint, Experience-Sharing Market Engagement/Peer Influence, AG IQ Customer/Market Intelligence, CompassXQ, AgInsight and Ag Education & Instruction, Providing Ag professionals w actionable insights and knowledge

John Finegan

taplio

The Battle

Susan Siravo

John Finegan

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