Head of Social Media at Comerica Bank | Executive Media Advisor | Former TV Reporter

I am a communications leader with 15+ years of experience advising executives, brands, and institutions on how to communicate clearly, credibly, and effectively in high-stakes moments.

At Comerica Bank, I lead social media and content strategy across small business, commercial, and retail banking, as well as corporate philanthropy, financial literacy, and community engagement. I oversee a high-volume content operation, approximately 100 pieces of content per month and the production of live streaming events on LinkedIn and Facebook that bring the brand’s voice directly to audiences in real time.

Previously, I served as Vice President of Corporate Communications for Comerica’s California market, where I led media relations, executive speechwriting, crisis communications, and served as a spokesperson. 

In that role, I worked closely with senior leaders to prepare for interviews, public appearances, and moments where clarity, message discipline, and credibility mattered most.

Earlier in my career, I was a television reporter and anchor. That newsroom experience shaped how I approach executive communication today: with an understanding of how journalists think, what audiences listen for, and how quickly a message can succeed or fail under pressure.

Alongside my corporate role, I advise founders and senior leaders on executive media performance, visibility, and on-camera presence through my SmartPresence advisory practice. The focus is practical and risk-aware: helping leaders show up prepared, composed, and aligned with their organization’s goals when the stakes are high. 

This work blends traditional media preparation with modern tools, including AI-assisted video analysis, to accelerate insight and improvement.

I’m always open to thoughtful conversations with communications leaders, founders, and executives about storytelling, media readiness, and executive visibility.

Susan Siravo

TRANSMEDIA ENTERTAINMENT

Vice President/CCO | Multi-Platform Narrative Designer | Creative Director | World-Building Architect | Brand Strategist | Producer

As the CCO, Art Director and Co-Founder of Transmedia Entertainment (Formerly Hot Air Entertainment), Jennifer brings her vision to all the proprietary brands with a transmedia, multi-platform approach to each story. When she’s not designing a new Multi-platform storyline for graphic novels, CCG’s, streaming/film or books, she is working with her team to set up international co-production partnerships for current Transmedia projects. Her creative eye and background in Art-Design-Branding helps her direct the creative team in a variety of media platforms to maximize revenue potential and engage a broader audience.

Vice President - CCO

Hot Air Entertainment 

Chief Creative Office & Multi-Platform Narrative Designer | Transmedia Creative | World-Building Architect | Brand Strategist | Author | Artist & Illustrator

VP/CCO, Art Director and Co-Founder of Hot Air Entertainment. Hot Air was rebranded in 2022 to TRANSMEDIA ENTERTAINMENT

Chief Creative Officer (CCO)

Herzog House Publishing

Vice President Creative Services

Jennifer Barrette-Dath is a lifelong entrepreneur, designer, painter, storyteller, multi-platform creator, and co-founder of Transmedia Entertainment™, where she now serves as Vice President/CCO. As VP-Chief Creative Officer, her mission is to drive the long-term growth and development of Transmedia Entertainment's diverse portfolio of intellectual properties in Gaming, Publishing, Film, Streaming,  and Merchandising. As CCO she is responsible for brand integration, strategic partnerships, and joint-ventures, managing the team to develop, design, and create the look, feel, and vibe of each project brand, working alongside a powerhouse team of experts in their fields. 

The Transmedia Entertainment™ executive team's experience includes former leadership positions with Electronic Arts, Game Show Network, AOL/Time Warner, Sega, GameSamba, and Bandai Namco Entertainment - having worked extensively with Anime, Movie/TV & Comic IP's. Some of the past experience includes collaborations with Sony Pictures, Paramount, FUNimation Entertainment, Marvel Comics, and Dark Horse Comics. 

Together, we have developed and managed intellectual properties that have been used to generate billions of dollars in entertainment industry revenue. Now, at Transmedia Entertainment™, we are determined to surpass our past endeavors..

Specialties: CREATIVE: Creating dynamic new intellectual properties; transmedia storytelling, implementation architecture, development and production; intellectual property incubation and development; creating worlds (fictional world development); screenwriting; graphic novels, middle grade novels, streaming, film, CCG/TCG and gaming

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Susan Siravo

Jennifer Barrette Dath

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