Head of Social Media at Comerica Bank | Executive Media Advisor | Former TV Reporter

I am a communications leader with 15+ years of experience advising executives, brands, and institutions on how to communicate clearly, credibly, and effectively in high-stakes moments.

At Comerica Bank, I lead social media and content strategy across small business, commercial, and retail banking, as well as corporate philanthropy, financial literacy, and community engagement. I oversee a high-volume content operation, approximately 100 pieces of content per month and the production of live streaming events on LinkedIn and Facebook that bring the brand’s voice directly to audiences in real time.

Previously, I served as Vice President of Corporate Communications for Comerica’s California market, where I led media relations, executive speechwriting, crisis communications, and served as a spokesperson. 

In that role, I worked closely with senior leaders to prepare for interviews, public appearances, and moments where clarity, message discipline, and credibility mattered most.

Earlier in my career, I was a television reporter and anchor. That newsroom experience shaped how I approach executive communication today: with an understanding of how journalists think, what audiences listen for, and how quickly a message can succeed or fail under pressure.

Alongside my corporate role, I advise founders and senior leaders on executive media performance, visibility, and on-camera presence through my SmartPresence advisory practice. The focus is practical and risk-aware: helping leaders show up prepared, composed, and aligned with their organization’s goals when the stakes are high. 

This work blends traditional media preparation with modern tools, including AI-assisted video analysis, to accelerate insight and improvement.

I’m always open to thoughtful conversations with communications leaders, founders, and executives about storytelling, media readiness, and executive visibility.

Susan Siravo

Association of California Water Agencies

Communications Specialist II

Purple Martin Social Strategies

I am an online marketing and social media strategist, with over 8 years experience in email marketing, online marketing, social media and web analytics as well as general PR and media relations experience. I thrive off of being able to help local businesses, start-ups and special districts utilize the online and social tools that will help them become a leader in their community and industry.

Digital Marketing and Communications Consultant

California Farm Bureau Federation

Develop content for websites and social media, assist with media response and write news releases and other materials.

Media Specialist

Responsible for creating the association's social media action plan and social media content for both the association and other external efforts. 

Build coalitions to support associations external affair efforts. 

Assist in fundraising for public outreach campaigns. 

Staff liaison to Outreach Task Force, Communication Technology Subcommittee, Value of Water Subcommittee, Awards & Scholarship Subcommittee and the Social Media and Web Work Group. 

Draft alerts and advisories in various legislative and regulatory topics as well as sample letters to legislators.

Maintain the online Outreach Action Center section of the website. 

Develop blog and web content for statewide water conservation program.

Outreach & Social Media Specialist

The Irvine Company

Responsible for assisting the finance and accounting department at The Irvine Company - Retail Properties.

Administrative Assistant - Finance and Accounting

CA State Assembly

Executive Secretary and Scheduler to an Assembly Woman. Responsible for daily schedule and pulling relevant corresponding background material.

Executive Secretary

My background is a mix of marketing, coalition building and social media / online communications.

I have developed marketing plans for a variety of projects and programs. I have also developed and implemented social media plans and response assessment plans and assisted in developing social media workplace policies and guidelines.

I also have experience building coalitions partnerships with corporations and local government entities for public education efforts.

I have assisted in acquiring and managing sponsorship money for events and projects.

I write regularly for several blogs, including my personal blog: thehouseofmartins.com

My specialties are:  marketing, social media (planning and implementing), online writing, photography, grassroots outreach and coalition building.

taplio

The Battle

Susan Siravo

Ellen Martin

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