Head of Social Media at Comerica Bank | Executive Media Advisor | Former TV Reporter

I am a communications leader with 15+ years of experience advising executives, brands, and institutions on how to communicate clearly, credibly, and effectively in high-stakes moments.

At Comerica Bank, I lead social media and content strategy across small business, commercial, and retail banking, as well as corporate philanthropy, financial literacy, and community engagement. I oversee a high-volume content operation, approximately 100 pieces of content per month and the production of live streaming events on LinkedIn and Facebook that bring the brand’s voice directly to audiences in real time.

Previously, I served as Vice President of Corporate Communications for Comerica’s California market, where I led media relations, executive speechwriting, crisis communications, and served as a spokesperson. 

In that role, I worked closely with senior leaders to prepare for interviews, public appearances, and moments where clarity, message discipline, and credibility mattered most.

Earlier in my career, I was a television reporter and anchor. That newsroom experience shaped how I approach executive communication today: with an understanding of how journalists think, what audiences listen for, and how quickly a message can succeed or fail under pressure.

Alongside my corporate role, I advise founders and senior leaders on executive media performance, visibility, and on-camera presence through my SmartPresence advisory practice. The focus is practical and risk-aware: helping leaders show up prepared, composed, and aligned with their organization’s goals when the stakes are high. 

This work blends traditional media preparation with modern tools, including AI-assisted video analysis, to accelerate insight and improvement.

I’m always open to thoughtful conversations with communications leaders, founders, and executives about storytelling, media readiness, and executive visibility.

Susan Siravo

The Harbinger Group

Founded The Harbinger Group in 2003, a firm uniquely structured to provide clients with high-value results through public relations and corporate communications.  Best known for:
- Creating and leading custom client teams that include only top talent—public relations professionals, corporate communicators, and experienced journalists.
- Using proven methods that produce consistently outstanding results, garnering industry recognition and awards.
- Sustaining strong and lasting relationships with satisfied clients in a range of industries, including business consulting and healthcare.
- Delivering experienced thinking; fast, personal service; and flexibility – at a fair price.

Chair and CEO

Chief

I’m a member of Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Member

Millwright Holdings

As Head of Agency Operations, I focus on helping our agencies create optimal environments for delivering superior client service. All Millwright agencies are fine-tuned to be highly effective and efficient so that our teams may focus their time on achieving success for our clients. 

Millwright is on a global mission to build a network of best-in-class independent marketing agencies that deliver exceptional results for clients, and are great places to work.

We invest in and operate independent agencies from across the marketing services spectrum—PR, advertising, digital and social.

We are a team of experienced agency leaders and investment professionals that combine capital, business-building, and operational expertise to help agency owners set the stage for the next chapter in their agency’s growth and evolution.

If you're thinking about what's next for your agency, we should talk.

Partner, Head of Agency Operations

Ketchum

Hired to play a prominent role in the creation of Ketchum’s Corporate Practice: helped build the Chicago department into a multimillion-dollar practice in six years at the agency.
- Created and implemented a revolutionary media relations method based on supply-chain principles, systematically securing coverage in top-tier media.
- Led the execution of a global public relations strategy for Andersen Business Consulting, increasing target media coverage by 400 percent and exceeding the program goal by 200 percent for three consecutive years.

Vice President - Group Manager

Golin Harris Int'l

- Specialized in public affairs and issues management within the brand communications and corporate practices.

Account Supervisor

Chair and CEO @ The Harbinger Group | Public Relations, Corporate Communications

If curiosity killed the cat, then satisfaction brought her back. As a relentlessly inquisitive individual with a passion for delivering customized communications strategies, I’ve learned that nothing extraordinary happens in business without the work of those who’re willing to dig deep, push the envelope and think differently. 

With 25+ years of corporate communications experience for myriad clients, I’ve cultivated a reputation as a marketing professional with a knack for making agile, data-driven decisions that help my partners seize on opportunities others might not see. As founder of The Harbinger Group, a Woman-Led Business based on the principles of efficiency, curiosity, collaboration, enjoyment, decency and dedication, I’ve seen in real-time how my commitment to those values helps me communicate yours — because what you care about matters to me. 

At The Harbinger Group, I’m responsible for strategy development, creative ideation and overall account performance across clients in the unionized electrical industry, healthcare, insurance sectors and more. My previous experience includes providing expertise in digital marketing, executive leadership and operational efficiency to leaderships teams, CEOs and CMOS.

On a personal level, my values help inform the other important aspects of my life: I’m a proud spouse, mother to a son and daughter, a six-time marathon participant, and host of the bi-weekly leadership and communications podcast, Can You Hear Me?, which tackles everything from office best practices to the business implications of United States Supreme Court decisions. 

Above all, it’s not any one job, passion or project that drives me to get curious about new ideas. It’s the people I work with, for and alongside — and the important missions they stand for.

taplio

The Battle

Susan Siravo

Eileen Rochford

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