Head of Social Media at Comerica Bank | Executive Media Advisor | Former TV Reporter

I am a communications leader with 15+ years of experience advising executives, brands, and institutions on how to communicate clearly, credibly, and effectively in high-stakes moments.

At Comerica Bank, I lead social media and content strategy across small business, commercial, and retail banking, as well as corporate philanthropy, financial literacy, and community engagement. I oversee a high-volume content operation, approximately 100 pieces of content per month and the production of live streaming events on LinkedIn and Facebook that bring the brand’s voice directly to audiences in real time.

Previously, I served as Vice President of Corporate Communications for Comerica’s California market, where I led media relations, executive speechwriting, crisis communications, and served as a spokesperson. 

In that role, I worked closely with senior leaders to prepare for interviews, public appearances, and moments where clarity, message discipline, and credibility mattered most.

Earlier in my career, I was a television reporter and anchor. That newsroom experience shaped how I approach executive communication today: with an understanding of how journalists think, what audiences listen for, and how quickly a message can succeed or fail under pressure.

Alongside my corporate role, I advise founders and senior leaders on executive media performance, visibility, and on-camera presence through my SmartPresence advisory practice. The focus is practical and risk-aware: helping leaders show up prepared, composed, and aligned with their organization’s goals when the stakes are high. 

This work blends traditional media preparation with modern tools, including AI-assisted video analysis, to accelerate insight and improvement.

I’m always open to thoughtful conversations with communications leaders, founders, and executives about storytelling, media readiness, and executive visibility.

Susan Siravo

Splunk

Director, Executive Communications, Splunk Products and Technology Group

Roblox

Responsible for public policy, crisis communications, legal issues, fostering online civility, protecting against misuse of platform, trust and safety issues, and ensuring compliance with product usage rules and regulations

Director, Corporate Communications

Twilio Inc.

Managed corporate communications efforts for crisis communications, Legal issues (privacy, lawsuits, HR, enforcement and compliance), public policy/government relations, public sector, telecommunications carrier relations, and Trusted Communications.

Palo Alto Networks

Manage all internal communications in support of 3,000-member global sales force and Dave Peranich,executive vice president, Worldwide Sales. Includes weekly global newsletter, company-wide intranet, all-hands emails, and presentations.

Senior Manager

Adobe

Senior Manager, Corporate Communications

CrowdStrike

Responsible for the development and execution of external and internal communications, including media outreach, press releases, social media, blogs, executive presentations, productions of videos, executive summaries, and company-wide communications for product launches, international expansion, public policy and government relations communications, and other company announcement. Also responsible for external PR agency management and budget. 

Highlights include quarterly product announcements, comms for RSA, InfoSec (Europe), BlackHat, and global expansion in EMEA and APAC.

Juniper Networks

Responsible for development of external/internal communications plans, blogs, presentations (internal, external and BoD), internal departmental and all-hands communications for the Juniper Development and Innovation (JDI) organization, Juniper’s product engineering division, an organization of 5,000+ individuals worldwide. Specifically, provide executive communications support for Jonathan Davidson, executive vice president and general manager for JDI.

Highlights include presentation development for Innovation Showcase product launch in March 2015 and Juniper Unite product launch in September 2015.

Director, Executive Communications

AtHoc

Public Relations
Analyst Relations
Internal Communications
Customer Onboarding

Highlights include managing AtHoc's first entry into Gartner's Magic Quadrant for emergency mass notification services, resulting in AtHoc's position in the leadership quadrant.

Director of Communications

Symantec

Managed all aspects of corporate communications activities, including the development and implementation of strategic communications plans executed on a global basis for all of the following areas. I managed all corporate media activities, including acting as company spokesperson. I provided key messages for all Symantec business units (investor relations, industry analyst relations, government relations, sales communications, and customer support) and 175 internal and external global communications personnel in 50 countries, including external PR agencies:

Government relations/public policy communications
Crisis communications
Legal Issues
Intellectual Property Protection
Brand Protection
Thought leadership
Innovation
Corporate Social Responsibility
Human Resources
Company-wide strategic positioning
C-level executive communications
Financial/investor relations communications
Media training
Internal Communications

Group Manager

Fleishman-Hillard

Managed Nortel Wireless account, focusing on next generation wireless technology, targeting IT and business press.

Account Manager

Global corporate communications professional at the Fortune 500 company level, specializing in the development, coordination, and dissemination of key corporate messaging on a worldwide basis in the areas of crisis communications, public policy, public affairs, innovation and technology, litigation and legal issues, financial/quarterly earnings communications, human resources, intellectual property, brand protection, and corporate responsibility. 

When something happens with a potential global impact on the operations or brand of an organization, my job as the corporate communications leader is to be a strategic counselor, much like an attorney for financial advisor, providing options and recommendations on next steps.  Most importantly, the next step is to act as the "center of the bicycle spoke" and make sure that investor relations, government relations, industry analyst relations, sales communications, internal communications and customer support all have the basic messages they need to develop their own Q&As targeted at their specific audiences.

As such, I specialize in developing the strategic positioning and key messages for communicating complex issues in a compelling manner to achieve corporate thought leadership, and the management ability to ensure consistent delivery of those messages throughout a global network of communicators, executive spokespersons, country managers, outside agencies and ultimately, to the media.

Lastly, I also offer extensive experience at being an actual company spokesperson with the press, doing media interviews and being quoted on any range of issues under the most strenuous circumstances with the world's most visible media outlets.

taplio

The Battle

Susan Siravo

Cris Paden

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