Head of Social Media at Comerica Bank | Executive Media Advisor | Former TV Reporter

I am a communications leader with 15+ years of experience advising executives, brands, and institutions on how to communicate clearly, credibly, and effectively in high-stakes moments.

At Comerica Bank, I lead social media and content strategy across small business, commercial, and retail banking, as well as corporate philanthropy, financial literacy, and community engagement. I oversee a high-volume content operation, approximately 100 pieces of content per month and the production of live streaming events on LinkedIn and Facebook that bring the brand’s voice directly to audiences in real time.

Previously, I served as Vice President of Corporate Communications for Comerica’s California market, where I led media relations, executive speechwriting, crisis communications, and served as a spokesperson. 

In that role, I worked closely with senior leaders to prepare for interviews, public appearances, and moments where clarity, message discipline, and credibility mattered most.

Earlier in my career, I was a television reporter and anchor. That newsroom experience shaped how I approach executive communication today: with an understanding of how journalists think, what audiences listen for, and how quickly a message can succeed or fail under pressure.

Alongside my corporate role, I advise founders and senior leaders on executive media performance, visibility, and on-camera presence through my SmartPresence advisory practice. The focus is practical and risk-aware: helping leaders show up prepared, composed, and aligned with their organization’s goals when the stakes are high. 

This work blends traditional media preparation with modern tools, including AI-assisted video analysis, to accelerate insight and improvement.

I’m always open to thoughtful conversations with communications leaders, founders, and executives about storytelling, media readiness, and executive visibility.

Susan Siravo

CBS47 and KSEE24

Host/ Anchor a variety of shows. Conduct interviews, write scripts, produce shows.

Host/Anchor

Cannon Media and Consulting

Boutique video production, marketing and public relations agency.

Founder/ Principle

Cisco

Customer Advocacy Manager

Snowflake

Senior Content Writer

Design and produce customer advocacy content to support Cisco Webex. Lias between marketing strategy and the video production pipeline to successfully deliver compelling marketing assets.

Product Manager - Cisco Webex

DocuSign

•	Provide editorial oversight on video production, including regional US based customer case studies, executive communication interviews for internal and external distribution.
•	Direct end to end internal production elements related to demo’s, banner ads and social media content. 
•	Work cross-functionally to ensure requests are addressed in a timely and professional manner. 
•	Manage the project approval process and ensure deadlines and budgets are met.
•	Manage contractors and vendors, both in-house and outsourced.

Producer

Approved Cisco vendor. Communications professional working with the data science team, translating technical concepts into compelling stories and communications content for internal stakeholders. Responsible for creating marketing campaign collateral, and assisting with creating a communication strategy with the end user in mind.

Customer Experience Project Consultant

Brent creates a wide variety of marketing content for DocuSign including external facing customer evidence case study, internal facing customer success content, E-books and marketing e-mail templates.  He also assists with a wide range of video assets, including internal facing executive briefs and HR content as well as external facing B2B testimonial, and community engagement video.

Content Marketing Manager

City of Santa Clara/ Super Bowl 50

Consultant for City of Santa Clara, CA delivering PR and Media communications, especially centered around preparations for Super Bowl 50. Produce spokesperson talking points and media press releases.  Developed media strategies and coordinated media buys for radio and television exposure.

PR and Media Consultant

KGO-810AM

Loved serving as the SF Giants Insider for KGO radio. Fun gig! I conducted interviews and produced weekly radio reports centered on promotional events for the San Francisco Giants.

San Francisco Giants Insider

Seasoned marketing and communications pro with a passion for delivering compelling narratives that take complexity out of products and services, and bringing them to life.  I am a 5-time Emmy Award winner. I host and produce tv shows and commercials. I also produce marketing content of any type via my company, Cannon Media and Consulting. I work with Silicon Valley tech giants, such as DocuSign, Cisco and Snowflake. I identify and tell their stories and build their sales enablement and B2B content library. I also host B2C commercials and television shows on KRON in San Francisco and KSEE/ KGPE in Fresno, CA 

taplio

The Battle

Susan Siravo

Brent Cannon

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