Head of Social Media at Comerica Bank | Executive Media Advisor | Former TV Reporter

I am a communications leader with 15+ years of experience advising executives, brands, and institutions on how to communicate clearly, credibly, and effectively in high-stakes moments.

At Comerica Bank, I lead social media and content strategy across small business, commercial, and retail banking, as well as corporate philanthropy, financial literacy, and community engagement. I oversee a high-volume content operation, approximately 100 pieces of content per month and the production of live streaming events on LinkedIn and Facebook that bring the brand’s voice directly to audiences in real time.

Previously, I served as Vice President of Corporate Communications for Comerica’s California market, where I led media relations, executive speechwriting, crisis communications, and served as a spokesperson. 

In that role, I worked closely with senior leaders to prepare for interviews, public appearances, and moments where clarity, message discipline, and credibility mattered most.

Earlier in my career, I was a television reporter and anchor. That newsroom experience shaped how I approach executive communication today: with an understanding of how journalists think, what audiences listen for, and how quickly a message can succeed or fail under pressure.

Alongside my corporate role, I advise founders and senior leaders on executive media performance, visibility, and on-camera presence through my SmartPresence advisory practice. The focus is practical and risk-aware: helping leaders show up prepared, composed, and aligned with their organization’s goals when the stakes are high. 

This work blends traditional media preparation with modern tools, including AI-assisted video analysis, to accelerate insight and improvement.

I’m always open to thoughtful conversations with communications leaders, founders, and executives about storytelling, media readiness, and executive visibility.

Susan Siravo

Creative impressions plants LLC

Interior live plant services and monthly maintenance for commercial buildings, restaurants, lobbies, offices, homes. Interior plant sales & rental.

Managing member

CREATIVE IMPRESSIONS PLANTS

I HAVE BEEN DESIGNING AND TAKING CARE OF INDOOR PLANTS FOR OVER 25 YEARS.

Business Owner

Interior live plants and artwork for business

Managing Owner

Managing member of Creative impressions plants LLC , interior Live plants. Sells , Rental of live indoor Plants.
Business owner of Creative Impressions Gallery, artist, photographer, fine art giclee’ designer/printer.

1989-Started own business doing interior design in art and specialized in art framing.

1990-Art agent for several artists and curator for Creative Impressions Gallery .
Art agent for international artist Penny Soto and co-designer for several fine art prints & poster's produced for special events. Companies worked with include Raley's (Senior Gold Rush), American River Parkway Foundation, Commerce Printing, International World Peace Rose Garden Foundation and  Old Sacramento Management (commemorative fine art poster) to name a few.

1992-Added interior live plant services to combine with artwork sales and framing.  Companies worked with include:Bank of the West, Carson Development, Fidelity National, O1 Communications, First Citizen's Bank, Sprint, Apple, Umpqua Bank, Volt and many more.

2000-As business increased I hired my son Brady, who is the General Manager of the plant division and handles 40 accounts weekly, keeping the plants healthy and happy. My wife Denise, has been co-owner, bookkeeper, now also creating and selling artwork and helping with sales and second Saturday events.

2010-I invested in an Epson 9890 Giclee' printer. It is a great tool and an extreme learning experience producing beautiful art on canvas and fine art photo papers'. Digital art is an amazing medium. 

2022 managing member of Creative Impressions plants LLC 

taplio

The Battle

Susan Siravo

Bobby Rinkle

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