Susanne Ekström

I Coach CEOs to Build Winning Companies Where People 💜 to Work (SME:s) | +$30M Client Profit Generated | Top Ranked Management & Leadership Creator Globally (#1 in Sweden) | Serial Entrepreneur

💡 Are you enthusiastic about waking up in the morning to be the master strategist of your company, or are you dreading another day spent fighting fires and not getting anything significant done?

👋 Hey! I'm Susanne, a CEO Coach, entrepreneur, #1 international bestselling author, and the founder of BeASmarterLeader and SEE Management.

𝐌𝐲 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: To guide CEOs like you in reaching the top of your game.
I specialize in turning your big business dreams into reality, making your company richer, your team happier, and your business more robust.
And if you're up for it, we'll boost your bottom line by $499k in 99 days.


𝐇𝐨𝐰 𝐈 𝐆𝐨𝐭 𝐇𝐞𝐫𝐞: Back in 2001, life was amazing. I co-owned a big Swedish dot.com company and started our Netherlands office. I invested my heart, time, and money into it. But then, everything fell apart when the company went bankrupt. I lost everything, and it was devastating—going from a dream job to no job at all.


𝐖𝐡𝐚𝐭 𝐖𝐞𝐧𝐭 𝐖𝐫𝐨𝐧𝐠: We made these 4 epic failures!
⛔ We didn't delegate effectively
⛔ We weren't ready for massive growth
⛔ We didn't have streamlined processes in place
⛔ We, the C-Suite, stopped listening to our people


𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: Combining 20+ years in management consulting, over a decade in leadership, and hard-earned lessons from my dot.com collapse led me to develop a foolproof system to help CEOs like you:
✅ Boost your profits
✅ Keep your best people
✅ 'Buy back' +8 hours a week
✅ Build a scalable business model for growth


Great leaders aren't born; they're made.
True transformation can be challenging, so I've designed my system to help you save time, reach your potential, and become a top-notch CEO. 


𝐖𝐡𝐚𝐭 𝐈 𝐎𝐟𝐟𝐞𝐫: Strategies to:
⭐ 'Buy back' your time so you can lead, not be 'all-over the place'
⭐ Create a CEO role that you'll absolutely LOVE having
⭐ Create space for innovation & big-picture planning
⭐ Create trust, structure, and sustainable growth
⭐ Build a winning, scalable company culture



𝐌𝐲 𝐅𝐨𝐜𝐮𝐬: CEOs of SME companies on the U.S. East Coast, Canada, and Europe.
But why is this Swedish lady targeting the U.S. and Canada?
The mindset around the importance and value of a coach differs in the US and Canada from the rest of the world. I also love to speak English.
𝘚𝘔𝘌 = 𝘚𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘔𝘦𝘥𝘪𝘶𝘮-𝘴𝘪𝘻𝘦𝘥 𝘌𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦


𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩: Book a 15-minute Opportunity Call today!
👉 https://calendly.com/susanne-ekstrom/15mincall

Susanne Ekström
📞 +46 70 205 40 44
✉ susanne@beasmarterleader.com
🌐 www.beasmarterleader.com

Founder & CEO | BeaSmarterLeader

🔥 We help CEOs and Owners of Companies with $5-20 Million in Revenue, Strategically Work ON the Business Instead of Being Stuck IN it.

BeaSmarterLeader is 100% dedicated to helping CEOs and Owners across dynamic industries scale business operations and obtain unparalleled marketplace advantages to unlock transformative, growth-driven futures.

As the Founder & CEO, I work confidently with you while providing all of the dynamic tools and coaching methodologies required to take your business to the next level with The CEO Profit System!

Ultimately, I’m here to help enable the conditions for your peak performance, and you'll drive your business forward in ways previously unimagined. Sign up today to double your profits and cut your daily workload by 50% in less than 4 weeks!

👉 www.beasmarterleader.com/ceopsli (With a Large Discount)

If your people stopped telling you the truth tomorrow, how long would it take before you noticed?

Most CEOs wouldn’t know until it was too late.
And by then, trust, energy, and ideas would already be gone.

According to Gallup, only 3 in 10 employees strongly agree their opinions count at work.

This costs billions every year in lost engagement, missed opportunities, and slow decision-making.

The real question isn’t 𝘪𝘧 your people talk to you.
It’s 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘯𝘰𝘵 𝘴𝘢𝘺𝘪𝘯𝘨 𝘢𝘯𝘺𝘮𝘰𝘳𝘦.

So... when you put on your clothes in the morning, put on your large ears too. 😉 

Because if you don’t, you’ll miss:
💢 The frustrations that drain motivation
💢 The bottlenecks your dashboards never show
💢 The small ideas that could become your next breakthrough

Why do so many CEOs stop listening?

Usually it’s:
↳ A lack of time
↳ A lack of focus

Another reason is, sadly:
↳ A lack of interest (and/or courage) 

Make time.
Create space.
Ask questions that matter.

Then, truly, listen to the answers.
💢 See the problem areas 
💢 Document what you see & hear 
💢 Thank your people for their input 
💢 Do something about it (if prioritized) 
💢 Leave feedback about what's happening 

Leadership isn’t about having all the answers.
It’s about hearing the truth early enough to act on it.

PS. Use your large ears, but don't be all ears... 💜
Always listen with purpose.

Order My Latest Leadership Book In My Featured Section 💫

UbaidDesigns

75% People Confuse this:
Branding ≠ Content Creation.

Instead content is a sub-part of your branding.

Personal Brand = Trust
Personal Brand = Credibility 
Personal Brand = Authenticity.

And creating content strategically makes your brand stand out by emphasizing all 03.

What do I specialise in:

I help founders and creators with scaleable, unique, and fingerprint brand design.

I have spent 700+ hours exploring LinkedIn.

- 364K+ Impressions 
- 6x Post Comments
- 5x Post Reactions 

And that all in just 90 days, which means $10K+ saved.

📌DM me "BRAND" or click the link in the bio to get started.

Design Coach and Consultant

Creative Designer

Link Up

Hand-picked designer by Jasmin Alić for his exclusive community ۔

In-house Design Expert

Paradigm

Crafted visually compelling designs tailored for App and Web applications. 

My collaboration with cross-functional teams was marked by a commitment to preserving brand integrity and delivering pixel-perfect final products. 

Worked on emerging design technologies, including AR and VR, allowed me to bring innovation to each project.

Visual Designer

Self employed

Developed a distinct photographic style, blending technical expertise with an artistic eye to deliver visually stunning results.Demonstrated creativity not just in capturing moments but also in post-processing, consistently exceeding client expectations.

Photographer

Moms on Maternity

Collaborated closely with stakeholders, translating project goals into design strategies that resonated with target audiences. Successfully managed a diverse portfolio of design projects concurrently, showcasing adept project management skills.

Lead Designer

Envison Fashion

→ Conducted data driven user research, utilizing A/B testing to unearth actionable insights.

→ Analyzed user feedback and data with precision, identifying nuanced patterns and opportunities for product enhancement.

→ Worked collaboratively with design and development teams, implementing user-centric solutions that bridged the gap between user needs and business goals.

→ Contributed significantly to persona development, user journey mapping, and the creation of insightful wireframes.

Research Associate

Ideal Solutions Pvt Ltd

→ Produced visually striking graphics, specializing in digital marketing and social media.

→ Applied brand guidelines with finesse, ensuring a consistent visual identity across diverse projects.

→ Collaborated seamlessly with marketing teams, translating conceptual ideas into captivating visual narratives.

→ Stayed on the cutting edge of design software and industry trends, incorporating new techniques to enhance design efficiency and creativity.

Graphic Designer

Transforming LinkedIn Profiles into High-Converting Landing Pages | Visual Strategist | Design Consultant | 270+ Happy Clients | Google Certified UXer | EU Aspirant ✈️

Eat. Sleep. Design. Repeat.

Scroll to my recommendations to see the proof.

Currently open to working student roles inside Germany.

Ubaid Ur Rehman

I'm 26. Pakistani. Selectively Introvert.

In 2025, I traveled to 6 countries.

This number was ZERO until June.

Even last year, my visa application was rejected for a stage talk in Denmark. 

The only reason: My Pakistani Passport.

But there's "Khayr" in every delay.

This year alone has brought so many good things.

Including seeing my most favorite LinkedIn humans in person. Bosnia trip. And hugs from Jasmin.

All this while being me. Real and raw.

I might not have gained tons of followers.

But the trust, love, and respect. Alhumdulillah.

Still the same boy from Pakistan.

Now with stories across borders.

Thank you, everyone.

With love, Ubaid ❤️.

Ubaid Ur Rehman 

It's been 5 years since I started freelancing.

At the start, it felt good. 

New phone. New studio. New gadgets.

I was buying all the stuff I ever wanted.

High dopamine and life on steroids.

Until I found myself locked in a room.

A room full of gadgets with no life.

No friends. No hugs. No laughter.

Something similar to postpartum depression.

And that day I decided to break the loop. 

Spent more time in nature. 
Started hanging out with friends. 
Slowly, I started feeling like myself again.

What I needed was not more work.

It was more life between the work.

No deadline is worth your sanity.

Live. Not just exist.

If you don’t get content ideas. Listen to this.

This is the simplest way I personally use.

The issue is not in how you do it.

It's in how you imagine it.

You believe content is created. You think you have to invent something new every time you sit down to write a post.

Next comes an unending loop of procrastination.

Result: another day of no content. 0% progress.

Imagine it the other way around.

What if you start "collecting content"?

Every 5-second screenshot in your life.

In your DMs, comments, circles, keynotes, and experience.

Every insight is a content piece.

Collect. Frame. Publish.

Result: 0.01% better every time you hit "publish".

2026 is in 36 days.

The earlier you start, the better it is.

Podcasts are fun. Unscripted ones.

I have been to both. In-person and Zoom.

Topics I have talked:

→ Personal branding as creative
→ My 7 years freelance journey
→ Networking for growth
→ Design for LinkedIn
→ Functional design

I see them as a great one-to-many tool.

When everyone is pushing AI content, the organic content definitely stands out.

Not just this, it's a networking hack.

You get to meet so many amazing people.

Something that stays even after the mic turns off.

Before this year ends, I aim to join more in-person podcasts.

If you’re hosting one or know someone who is, would love to talk.

PS. Are you an audio podcast person or video?

156 days since I landed in Germany.

Not all, but top of the list stuff.

1. €58/month to go anywhere? Deutschland ticket.
2. ChatGPT + YT are turning me into a chef.
3. Germans are not easy to be friends with.
4. Delayed trains are normal. Be prepped.
5. Wear anything. No one will judge you.
6. Learning Deutsch is a full-time job.
7. Winters are scary without friends.

No. 3 and 7 are red alerts for me now.

I'm sure it will get better with time.

PS. Feels like I’ve lived a whole year in these 156 days.

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The Battle

Susanne Ekström

Ubaid Ur Rehman

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taplio

The Battle

Susanne Ekström

Ubaid Ur Rehman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Susanne Ekström's LinkedIn Performance

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Performance ScoreSusanne Ekström's LinkedIn Performance