Susanne Ekström

I Coach CEOs to Build Winning Companies Where People 💜 to Work (SME:s) | +$30M Client Profit Generated | Top Ranked Management & Leadership Creator Globally (#1 in Sweden) | Serial Entrepreneur

💡 Are you enthusiastic about waking up in the morning to be the master strategist of your company, or are you dreading another day spent fighting fires and not getting anything significant done?

👋 Hey! I'm Susanne, a CEO Coach, entrepreneur, #1 international bestselling author, and the founder of BeASmarterLeader and SEE Management.

𝐌𝐲 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: To guide CEOs like you in reaching the top of your game.
I specialize in turning your big business dreams into reality, making your company richer, your team happier, and your business more robust.
And if you're up for it, we'll boost your bottom line by $499k in 99 days.


𝐇𝐨𝐰 𝐈 𝐆𝐨𝐭 𝐇𝐞𝐫𝐞: Back in 2001, life was amazing. I co-owned a big Swedish dot.com company and started our Netherlands office. I invested my heart, time, and money into it. But then, everything fell apart when the company went bankrupt. I lost everything, and it was devastating—going from a dream job to no job at all.


𝐖𝐡𝐚𝐭 𝐖𝐞𝐧𝐭 𝐖𝐫𝐨𝐧𝐠: We made these 4 epic failures!
⛔ We didn't delegate effectively
⛔ We weren't ready for massive growth
⛔ We didn't have streamlined processes in place
⛔ We, the C-Suite, stopped listening to our people


𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: Combining 20+ years in management consulting, over a decade in leadership, and hard-earned lessons from my dot.com collapse led me to develop a foolproof system to help CEOs like you:
✅ Boost your profits
✅ Keep your best people
✅ 'Buy back' +8 hours a week
✅ Build a scalable business model for growth


Great leaders aren't born; they're made.
True transformation can be challenging, so I've designed my system to help you save time, reach your potential, and become a top-notch CEO. 


𝐖𝐡𝐚𝐭 𝐈 𝐎𝐟𝐟𝐞𝐫: Strategies to:
⭐ 'Buy back' your time so you can lead, not be 'all-over the place'
⭐ Create a CEO role that you'll absolutely LOVE having
⭐ Create space for innovation & big-picture planning
⭐ Create trust, structure, and sustainable growth
⭐ Build a winning, scalable company culture



𝐌𝐲 𝐅𝐨𝐜𝐮𝐬: CEOs of SME companies on the U.S. East Coast, Canada, and Europe.
But why is this Swedish lady targeting the U.S. and Canada?
The mindset around the importance and value of a coach differs in the US and Canada from the rest of the world. I also love to speak English.
𝘚𝘔𝘌 = 𝘚𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘔𝘦𝘥𝘪𝘶𝘮-𝘴𝘪𝘻𝘦𝘥 𝘌𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦


𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩: Book a 15-minute Opportunity Call today!
👉 https://calendly.com/susanne-ekstrom/15mincall

Susanne Ekström
📞 +46 70 205 40 44
✉ susanne@beasmarterleader.com
🌐 www.beasmarterleader.com

Founder & CEO | BeaSmarterLeader

🔥 We help CEOs and Owners of Companies with $5-20 Million in Revenue, Strategically Work ON the Business Instead of Being Stuck IN it.

BeaSmarterLeader is 100% dedicated to helping CEOs and Owners across dynamic industries scale business operations and obtain unparalleled marketplace advantages to unlock transformative, growth-driven futures.

As the Founder & CEO, I work confidently with you while providing all of the dynamic tools and coaching methodologies required to take your business to the next level with The CEO Profit System!

Ultimately, I’m here to help enable the conditions for your peak performance, and you'll drive your business forward in ways previously unimagined. Sign up today to double your profits and cut your daily workload by 50% in less than 4 weeks!

👉 www.beasmarterleader.com/ceopsli (With a Large Discount)

Ever hired someone brilliant… but “a little odd”?
🤔 Maybe they avoided small talk.
🤔 Could never sit completely still.
🤔 Had problems with eye contact.
🤔 Laser-focused on obscure details.
🤔 Struggled with time management.
🤔 Or asked questions no one else dared to ask.

You might have chalked it up to personality.
But what if it was neurodiversity?

Yesterday, I shared a personal post about my son and me, both navigating life with ADHD and autism in different ways. Today, I want to discuss what that looks like in your company.

Because here’s the truth:
You already have neurodivergent people on your team.
- Some have been diagnosed.
- Most haven’t.
- And many won't dare to tell you even if they have been diagnosed.

If you don’t know how to lead them, you’re leaving potential (and revenue) on the table.

CEOs ask me, “How do I support these folks without lowering the bar?”
That's the wrong question.

The right one is: "How do I design a culture that brings out the best in every kind of brain?"

Especially when one of those brains might be… your own. 💜 

Because many of the founders and execs I coach have ADHD or autism themselves, and they’ve spent decades compensating, masking, or white-knuckling through systems that were never built for them.

Tomorrow, I’ll share about how to leverage neurodiversity as a leader, without burning out or losing control.

𝗕𝘂𝘁 𝘁𝗼𝗱𝗮𝘆, 𝘀𝘁𝗮𝗿𝘁 𝗵𝗲𝗿𝗲 - look around your team.
- Who’s been labeled “difficult,” “intense,” or “disorganized”?
- What might change if you saw them through the lens of neurodiversity?
- And most importantly, do you know what it means to be neurodivergent?

This is personal for me. As a mom. As a founder. 
Because when we get this right, everyone wins.


👉 Anything you'd add?

PS. I'll add the link to yesterday's post in the comments.

I Coach CEOs to Build Winning Companies Where People Love to Work (SMEs) | +$30M Client Profit Generated in the Last 5 Years | #1 International Best-Selling Author | Serial Entrepreneur

How do you know if someone on your team might be neurodivergent?
Short answer: You often don’t.
Longer answer: You notice patterns. And you lead accordingly.

Because not everyone will tell you they have ADHD or autism.
Some don’t even know themselves.
But their behavior might whisper it.
If you’re listening.

As a mom to a son with ADHD and autism, and in my work with founders and teams, I’ve learned to watch for two kinds of signs:

𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗣𝗮𝘁𝘁𝗲𝗿𝗻𝘀
- Asks unexpected questions that challenge assumptions
- Hyper-focused one moment, totally distracted the next
- Struggles with transitions or shifting between tasks
- Strategic brilliance, but forgetful with logistics
- Comes across as blunt, intense, or “too much”
- Thrives with structure… or resists it entirely
- Sensitive to noise, light, or smells

𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗮𝗻𝗱 𝗦𝗲𝗻𝘀𝗼𝗿𝘆 𝗖𝘂𝗲𝘀
- Avoids or resists eye contact
- Constantly fidgeting or can’t sit still
- Forgets next steps unless written or visual
- Looks disengaged, but later recalls everything
- Tunes out during long explanations or detailed talks
- Needs headphones, sunglasses, or quiet spaces to focus
- Paces while thinking or prefers movement to concentrate

These aren’t flaws.
They’re flags that someone might need something different to thrive.

Not lower expectations, but more transparent communication, better scaffolding, or more autonomy.

You don’t need a formal diagnosis to support someone’s best work.
You just need to notice how they work best, and meet them there.

That’s not therapy.
That’s leadership. 💜 


👉 Anything you'd add?


PS. This is my 4th and last post on neurodivergence, for now.
I'll add the links to my previous posts in the comments.

If your company can’t run 30 days without you, you don’t own a business.
You 𝙖𝙧𝙚 the business.

I was sitting with a CEO who was exhausted.
He told me, “𝘐 𝘸𝘰𝘳𝘬𝘦𝘥 𝘵𝘰𝘰 𝘮𝘢𝘯𝘺 𝘩𝘰𝘶𝘳𝘴 𝘵𝘩𝘪𝘴 𝘸𝘦𝘦𝘬. 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘣𝘶𝘵 𝘐 𝘴𝘱𝘦𝘯𝘵 𝘮𝘰𝘴𝘵 𝘰𝘧 𝘮𝘺 𝘵𝘪𝘮𝘦 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦’𝘴 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴. 𝘐𝘧 𝘐 𝘥𝘪𝘴𝘢𝘱𝘱𝘦𝘢𝘳 𝘧𝘰𝘳 𝘵𝘸𝘰 𝘸𝘦𝘦𝘬𝘴, 𝘵𝘩𝘪𝘴 𝘱𝘭𝘢𝘤𝘦 𝘴𝘵𝘢𝘭𝘭𝘴.”

That’s the reality for many CEOs.
The business runs, but only because they’re pushing every lever.
It feels responsible. It feels necessary.
But it’s also the ceiling on growth.

Here’s what I see again and again:
❌ Culture depends on their mood that week.
❌ Decisions get stuck waiting for their approval.
❌ The CEO’s calendar is owned by everyone but them.
❌ They delegate activity, not ownership, so work bounces back.

And then the shift happens.

When the CEO reclaims their time, everything changes:
✅ They spend hours painting the bigger picture instead of chasing details.
✅ Their leadership team starts owning results, not just tasks.
✅ Culture becomes the engine, not the weight.
✅ The company scales beyond them. Finally.

That’s when leadership becomes lighter.
That’s when growth feels possible again.

If your company had to run for 30 days without you, what would break first?
If you don’t like your answer to that question, send me a DM.
We’ll discuss how to make the change. 💜 
 
 
👉 Anything you'd add?

Are meetings making you money... OR costing you? 
 
I'm pretty frankly really frustrated with how we treat our people's time when it comes to meetings. 
 
If you were a machine that stopped, we would try to fix you (the machine) asap to keep production flowing, BUT we tend not to have any problem inviting people to meetings without questioning how much of their time we consume. 
 
Even worse, if we don't have a clear goal and agenda for the meeting, people will feel frustrated and stressed. 
 
Cutting down the number of meetings and/or meeting time is one successful way in which you can: 
 
✅ Reduce costs 
✅ Delete the frustration of boring meetings 
✅ Make your business more productive & profitable 
 
...at the same time. 
 
A study at Bain & Company found that a single weekly meeting of mid-level managers costs one organization $15 million annually! 
 
Do you think those meetings generated more than $15 million annually? 
 
Are the meetings within your company making or costing you money? 💜 

👉 Anything you'd add?

CEOs: You make million-dollar decisions...
...but are you treating your own time like a 10x growth lever?

Most leaders think they are stuck in "2x tasks" (incremental growth).
The reality? Most are stuck in 0x tasks.

If your revenue is $8M–$20M, your time is worth ~$2,000 per hour.
But you're likely spending it on "low-leverage" tasks that yield $0 in new value.

𝗟𝗲𝘁’𝘀 𝗿𝘂𝗻 𝘁𝗵𝗲 𝗺𝗮𝘁𝗵 𝗼𝗻 "𝗕𝘂𝘆𝗶𝗻𝗴 𝗕𝗮𝗰𝗸" 𝘆𝗼𝘂𝗿 𝟭𝟬𝘅 𝗟𝗲𝗮𝗽:
💰 CEO Effect: Reclaiming 8 hours a week = $16,000 in unlocked value every week.

💰 C-Suite Effect: If 5 leaders reclaim 8 hours (at $500/hr), that’s $20,000 per week.

𝗧𝗵𝗲 𝗔𝗻𝗻𝘂𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁?
That’s $1.8M in leadership capacity currently being "leaked" into zero-ROI low-value busy-work.

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝟭𝟬𝘅 𝗦𝗵𝗶𝗳𝘁:
↠ Stop doing the "0x" low-leverage tasks that don't move the needle.

↠ Reinvest those 48+ hours into the 20% that creates 10x momentum.

↠ Watch your impact 10x as you ditch your "Firefighter" mode.

👉 What is one low-leverage task you are doing today that provides $0 in growth?

PS. You can't build a 10x future while living on a 0x schedule. 💜

Are you planning your agendas, or are your meetings a time-suck?

Lisa, a CEO with 85 employees, conducted many meetings that kept her busy almost all week.

When she had some time in between the meetings, she had a line of employees who wanted to:

💢 ask questions
💢 get her decision on a specific matter

She rarely had time to work on her essential tasks during office hours.

WHAT DID WE DO?

We:
〰️ Drastically decreased the meeting time
〰️ Implemented the tips for crafting a "Killer" agenda


THE RESULTS WERE:
✅ 45% more free time in just 3 weeks
✅ Better prepared, motivated participants
✅ Enhanced accountability/results pre & post meetings

...& this was just the first step on our list for her & her people to be more productive.

Do you want to be the next Lisa? 💜
Send me a DM with the word "Killer."


👉 Anything you'd add?

How to Design a Killer Agenda

From pitch black to a life worth living in 2,5 months.
How I helped my son turn his life around.

I’m a single mother of two sons, and one of them has autism and ADHD.

Little over 2,5 years ago, he had been home for 4 years, 24*7.
❌ Not going out at all
❌ Not attending school
❌ Not having any IRL friends
❌ Not doing ANYTHING with his life

So, about 30 months ago, I started transforming our relationship completely.

This led him to move to a specialized boarding school and ‘restarting’ his life!

From being 4 years behind in school when he started, he’s now on track to graduate from high school in 3 months' time (only 1 year behind).

If you are a parent of a child or children with autism and/or ADHD, and you’re:
😢 Feeling you’re failing your kid
😢 Feeling love and affinity is lost
😢 Feeling like everything is hopeless
😢 Feeling like there’s nothing more you can do

I GET YOU! 💜
This is how I felt for many years.

HOW COULD I MAKE THIS POSSIBLE?
I attended a course, and while I was participating, it hit me hard.

〰I want to FIX my son!
〰Because this is NOT the life I was supposed to have.
〰AND I’m the reason we’re stuck!

Even if we have a great relationship, something needs to change.

I need to shift the way I speak to him and the way I listen to him.

I also realize – I can love him for everything he is and also for everything he isn’t.

For me, my kids are the most important thing in my life.

Seeing one of them not ‘participating in life’ has been totally devastating.

But now, I see a future for him. 💜

This video shares one of the questions I got when I spoke at the LeadHERship Unveiled, a 3-day virtual summit, about my journey as a person, a CEO coach, and a mother.

PS. If you know a parent like this, please tag them in a comment.

PPS. The link to my whole speech is here: https://lnkd.in/eyNk_WeQ



👉 Anything you'd add?

In 5 words or less, what advice would you give a CEO who's always busy and never has time?

If you're a CEO with ADHD or autism, you're not wired for business-as-usual.
You're wired for vision, velocity, and out-of-the-box thinking.

You can’t lead the way everyone else does, and you don’t have to.

You’ve probably been told to be more organized, more consistent, more emotionally neutral, more… something.

As a mother to a son with ADHD and autism, and also in my coaching work with neurodivergent founders, I’ve seen:

💫 Pattern recognition that’s lightning-fast
💫 Brains that leap to insights no one else sees
💫 Creative thinking that breaks through walls others never question

You’re not “too much.” You’re exactly enough when you stop trying to lead like someone else.

The key isn’t to mask or muscle through.
It’s to design a business that matches your brain. 💜 

It’s about building systems around your strengths and delegating tasks around your struggles.
- Hire great people who love the details
- Set check-ins so nothing relies on memory
- Shape your role around what energizes you

This isn’t about doing less.
It’s about doing what only you can do.
And building the right team to do the rest.

Neurodivergent leadership isn’t a liability. It’s a competitive edge.
But only if you stop fighting yourself...
and start building systems that fit.


👉 Anything you'd add?

PS. This is my 3rd post on neurodivergence. I'll add the link to my previous posts in the comments.

PPS. This is how my son explains what his ADHD/autism brain sounds like:
https://lnkd.in/e3JxK3VP (video credit to connorcallec, it's not my son)

Imagine being a CEO and having hours back in your day. Unthinkable? 
Here is the reality... 👇 
 
❌ 𝗗𝗿𝗮𝗶𝗻𝗲𝗱 𝗛𝗼𝘂𝗿𝘀:
↳ Micromanage employees 
↳ Fail to delegate effectively 
↳ Fail to prioritize your calendar 
↳ Spend much time on low-priority tasks 
↳ Attend meetings without a clear agenda 
 
✅ 𝗖𝗹𝗮𝗶𝗺𝗲𝗱 𝗛𝗼𝘂𝗿𝘀: 
↳ Paint the big picture for your company 
↳ Develop & execute a strategic plan 
↳ Build a kickass company culture 
↳ Lead & inspire by example 
↳ Recruit & nurture talent 
 
 
And...
DITCH the Chief Problem Solver hat! 💜 
 
 
👉 Anything you'd add?

𝗗𝗿𝗮𝗶𝗻𝗲𝗱 𝗛𝗼𝘂𝗿𝘀
- Avoiding hard conversations, Westley Harnett
- Too many "priorities" at once, Jill Avey

The Day I Earned My Place -- with a Kebab Pizza!!
When I was new at a management consulting firm, I was invited to join a colleague at a client site.

As soon as I arrived, the CEO told me:
“We have a special tradition for new consultants, haha, you’ll see.”

At lunchtime, he took me to a pizzeria and said,
“This is your challenge. No other consultant has ever finished this.”

He ordered me the "House Special” - a kebab pizza loaded with sauce, fries, and extra everything.

I thought, "This is my moment," so I ate the whole thing.

He looked at me and said, “Wow. Not even I have finished it. I always leave the crust!”

And then he said, “I’m in love. Shall we go home and share 2 kilos of tenderloin?”

That afternoon, as we walked around the office, he kept telling people:
“She ate the whole pizza. She ate the 𝙒𝙃𝙊𝙇𝙀 pizza.”

Looking back, it was more than just a funny memory; it was also a test of my resilience.

Here’s what I learned about leadership from that pizza challenge.

- 𝗣𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝘁𝗰𝗵 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗳𝗮𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀
It wasn’t about the pizza. It was about showing up, saying yes, and giving something your best shot - even when it’s uncomfortable, unusual, or hard. 

- 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗯𝘂𝗶𝗹𝗱𝘀 𝗿𝗲𝘀𝗽𝗲𝗰𝘁
Had I refused or given up halfway, the outcome might have been different. Often, people respect the effort even more than the result, but in this case, finishing was what mattered.

- 𝗘𝘃𝗲𝗿𝘆 𝘁𝗲𝗮𝗺 𝗵𝗮𝘀 𝗶𝘁𝘀 𝗼𝘄𝗻 “𝘁𝗲𝘀𝘁𝘀”
Whether it’s the first big client meeting, a difficult decision, or (yes) a giant pizza, teams test how you show up under pressure. Leaders remember that and help others succeed in those moments.

- 𝗛𝘂𝗺𝗼𝗿 𝗮𝗻𝗱 𝗵𝗲𝗮𝗿𝘁 𝗺𝗮𝘁𝘁𝗲𝗿
Yes, we laughed. But I also felt accepted. Leaders create moments that people remember. Those moments often mix challenge, kindness, and fun.

Sometimes leadership starts with a pizza. 💜 


👉 Anything you'd add?

Uncomfortable conversations - how do you deal with them?

Are you approaching them head-on, delaying them, or sticking your head in the sand and hoping they will solve themselves somehow?

This is what I'll be talking about in today's episode of 'Uncomfortable Conversations' on e360tv.

Hi all - time for a poll!
What do you say about this one? :)

If you could travel back in time and relive your life, would you choose the same career/life?

The author can see how you vote. Learn more

Cofounder of Lead In 30 • Upgrade your leaders • Human resources and leadership development

It was one of the most memorable moments of my career. I was standing in the front of the room finishing a meeting with the top 200 leaders of a large hospital system in the DC area. I handed the microphone to the CEO to close us out. What he said shocked me and has stuck with me for years. After hours of discussion about the culture of his organization of 18,000 people that day he ended the meeting looking into the eyes of his top 200 and saying into the microphone, "I have come to an inconvenient and disgusting conclusion that I am the problem."

That's a direct quote.

He was gone less than two months later. 

He left.

For almost a decade I've traveled the world meeting with leaders of some of the world's biggest companies. Amazon, Walmart, Lockheed Martin, General Motors, Johnson & Johnson, Cigna, Hormel, BD, Darden Restaurants, Fox, and HCA to name a few. I've averaged 165 flights a year. New York, London, Singapore, Sydney, New Zealand, and a lot of less notable locales have been stops along the way.

Here's what I've learned...

Leaders make or break an organization.

They are the competitive advantage.

Or the anchor sinking the ship.

One leader can change everything. Positively or negatively.

After years of consulting senior executives on their company-wide culture transformation projects I'm now spending all of my time with a smaller group of leaders. Call them executive coaching clients or whatever you want. They are leaders of teams, divisions, business areas, or enterprises that aren't yet who they want to become.

We help successful executives grow their careers through strengthening their leadership effectiveness.

That's the phrase we wrote as we founded our firm.

Perhaps you're that leader who could benefit from our questions, perspective, and proprietary models. Or maybe you know that leader.  

DM me. 

I'd love to chat. 🎯

Russ Hill

In 2021, as GM pledged $35 billion to go all-electric by 2035 and Ford committed $50 billion to EV transformation, Akio Toyoda stood firm. Here's why this "mistake" became one of the smartest decisions:

While every major automaker announced aggressive EV timelines, Toyota's CEO refused to follow. Industry analysts predicted Toyota would lose its market leadership.

Environmental groups called the company "behind the times." Business publications questioned whether Toyoda understood the future.

Even some Toyota board members pushed for bolder EV commitments.

Toyoda said no.

Not because he feared change. Because he understood something most leaders forget: short-term applause and long-term results rarely align.

Instead of committing billions to full EV infrastructure like competitors, he doubled down on hybrid technology. The unglamorous middle ground everyone else abandoned.

While GM and Ford raced to build EV-only lineups, Toyota quietly perfected the Prius platform and invested in hydrogen fuel cells.

His principle was clear: engineering excellence and reliability matter more than market perception.

By 2023, as major automakers struggled with EV profitability and infrastructure challenges, Toyota's hybrid sales hit record highs. The patient approach was paying off.

The lesson isn't about EVs. It's about leadership.

The crowd wants you to move fast, chase trends, and make decisions that look good today. Real leaders protect tomorrow's outcomes, even when it disappoints today's critics.

Disciplined patience means having clear principles that outlast the noise. For Toyoda, that meant refusing to sacrifice engineering excellence for market perception, even when it meant years of criticism.

Want the complete framework for delivering results through disciplined patience instead of reactive decision-making? Deliver: Why Some Leaders Get Results And Most Don't: https://lnkd.in/eaiPFZhw

Cofounder of Lone Rock Leadership • Upgrade your managers • Human resources and leadership development

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Every Sunday, Jon Moeller sat down and asked himself one question. He ran Procter and Gamble. $390 billion company. 108,000 employees.

The question:
How is the business going to be stronger next week because of what I do?

His next line: "Everything else is just noise."

That discipline shaped one of the most ruthless acts of focus in corporate history.

P&G had over 170 brands. Most were still profitable. Most still had teams. Cutting them felt wasteful.

The company cut anyway. Down to 65.

They exited entire categories described internally as "flavors, fragrances, and fashion."

The 65 brands they kept? They produced 95% of the company's profits.

Organic sales accelerated significantly after the restructuring. P&G went on to deliver 40 consecutive quarters of organic sales growth.

Here's what most leaders miss:

Focused execution is a leader's ability to protect priorities, eliminate noise, and ensure that effort converts to outcomes. Most leaders struggle with this because the noise feels urgent.

The number of meetings has tripled since 2020. Organizations that reduced meetings by 40 percent saw a 71 percent increase in productivity.

But meetings are the symptom.

The disease is too many priorities competing for finite capacity. When everything is urgent, nothing gets the focus it needs to succeed. Initiatives launch with fanfare and die quietly from neglect.

Moeller understood this.

He once described the problem this way: often our objective in meetings is to look smart, or at least not look dumb, or to carry an agenda. If instead we went into each meeting with the objective of learning something from each person in the room, that changes everything.

He didn't just practice focus himself. He built systems that filtered noise before it reached his teams. He killed projects that weren't working rather than letting them consume capacity.

One question every Sunday.

What would change on your team if every leader started the week that way?

Want the complete framework for delivering results through disciplined focus? Deliver: Why Some Leaders Get Results And Most Don't: 

https://lnkd.in/eaiPFZhw

Bernard Arnault runs the world's largest luxury group. Worth $400 billion in brands. 200,000 employees. Yet he still walks stores unannounced and checks for dust:

You'd expect someone at that level to be completely removed from day-to-day operations.

But this isn't micromanagement. It's how you protect an empire where standards can't slip even 1%.

Here's what most leaders miss about how quality actually dies:

A display case has a small scuff. Nobody fixes it because "customers probably won't notice." Next week, there are two scuffs. Then the lighting is slightly off. Then product arrangement gets sloppy.

Each moment feels insignificant.

But teams are watching what you walk past without comment.

At LVMH, Arnault knows that luxury exists in the details customers feel but can't articulate. The moment you accept "good enough," you've lost what made you special.

This is why he still checks himself.

When the CEO of a $400 billion company inspects store windows personally, it sends an unmistakable message: we protect what matters, even when nobody's watching.

The principle works everywhere:
- In manufacturing, run your hand along welds and joints. Feel what quality means.
- In customer service, read actual support tickets, not summary metrics.
- In sales, listen to full client calls, not highlight reels.

People perform to the standard you inspect, not the standard you expect.

Standards slip quietly. Great leaders don't.

This principle of visible reinforcement is central to creating environments where results compound instead of drift.

Ray Dalio records every meeting at Bridgewater and shares the tapes with all 1,500 employees. Most CEOs would call this insane. He calls it essential. Here's what most leaders didn't get: 

Most organizations treat transparency like a trust exercise. Dalio treated it like debugging code.

Every meeting recorded. Every decision tracked. Every outcome analyzed against the original logic.

When an investment thesis failed, they could replay exactly where the thinking broke down - not to blame, but to upgrade the decision-making system itself.

This is why Bridgewater's transparency worked when others' failed: it was designed for learning speed, not team bonding.

Here's the difference: At Bridgewater, people could challenge Dalio's investment thesis in front of 50 colleagues without fear of retaliation. But they couldn't avoid the data showing their last 3 predictions were wrong.

Real safety means you can surface hard truths. False safety means hard truths stay buried until quarterly results force them into the open.

Ask yourself: When was the last time someone 3 levels below you told you a project was failing before you discovered it yourself?

If the answer is "never" or "I can't remember," truth is moving too slowly through your organization.

And when truth moves slowly, so do results.

The question isn't whether truth will surface. It's whether it surfaces fast enough to matter.

Deliver: Why Some Leaders Get Results, And Most Don't shows you how to build systems where clarity drives performance without sacrificing trust: https://lnkd.in/eaiPFZhw

Your highest-performing team just put in three brutal months. The effort was there. The results weren't.

Before you question their commitment, Angela Duckworth's research on grit suggests you might be asking the wrong question.

Most leaders know Duckworth's work shows that perseverance matters. What they miss is the critical qualifier: grit only drives breakthrough results when it's anchored to clear goals and consistent feedback loops.

Without that foundation, what looks like admirable persistence is actually just expensive stubbornness.

Watch what happens when teams grind without clear direction. Effort multiplies while frustration compounds exponentially, and nobody can explain why all that hard work isn't moving the needle.

I saw a product team work 60-hour weeks for three months rebuilding a feature. Incredible effort, total commitment. The problem? Leadership kept saying "make it better" without defining what better actually meant.

They built five different versions before someone finally articulated clear success metrics. All that grit, pointed at a moving target.

The outcome wasn't breakthrough performance. It was exhausted people who couldn't understand why their grinding effort produced so little progress.

Here's what clarity actually requires: specific outcomes everyone can visualize, defined metrics that show real-time progress, and tight feedback loops that course-correct before effort becomes waste.

Without all three, you're not building grit. You're building frustration.

Before demanding more perseverance from your team, ask: Can every person clearly articulate the goal, their role in achieving it, and how they'll know they're making progress?

If you're getting vague answers, you don't have a grit problem. You have a clarity problem.

And no amount of perseverance fixes unclear direction.

Subscribe to my newsletter for leadership insights that cut through conventional wisdom and give you frameworks that actually work: https://lnkd.in/gsb3qeCF

Most leaders think their job is to motivate their team every morning. Jim Collins' research proves this is completely wrong. Here's why discipline beats motivation every time:

They show up with energy. They give the inspiring talk. They pump everyone up for the day ahead.

And when performance dips, they assume they need to motivate harder.

This is exhausting. More importantly, Collins' research shows great organizations don't run on charismatic speeches.

They build cultures where people do the right things even when no one's watching.

That's the difference between motivation and discipline. And discipline compounds while motivation fades.

Here's what Collins actually found:

The best companies don't depend on inspirational leaders who keep people fired up. They depend on systems where following through isn't optional - it's just how things work here.

This matters because motivation creates a dependency loop. You become the energy source. Your team waits for you to pump them up before they perform. The moment you stop, everything slows down.

You're the bottleneck.

Discipline works differently. It's the behaviors and standards that run without you. The meeting that always starts on time. The commitment that's always honored. The standard that never gets compromised.

Take that first one - meetings starting on time. Seems small. But when meetings always start on time, something shifts. People show up prepared because they know wasting 15 minutes isn't an option. Decisions get made faster because there's no buffer time. Accountability becomes normal because the standard is clear.

That's one small discipline compounding into faster decisions, better preparation, and stronger accountability. All without you having to motivate anyone.

Collins found this pattern everywhere in great companies. They don't have more charismatic leaders. They have more disciplined systems. The discipline stacks. It builds momentum that doesn't require constant energy input from the top.

Your job isn't to be the most motivating person in the room. It's to build repeatable behaviors into how your team operates. To shift from being the energy source to being the architect of systems that create their own momentum.

On the Lead In 30 podcast, Russ breaks down the repeatable behaviors that separate effective leaders from everyone else. Listen wherever you get your podcasts: https://lnkd.in/d_-Knwhy

In 2006, Indra Nooyi took over PepsiCo amid declining soda sales. Obesity criticism was rising. Analysts wanted quick fixes. She chose patience over panic and unlocked ~$57B in market value:

Instead of squeezing margins, Nooyi rebalanced the portfolio.

She introduced “Performance with Purpose.”

Not as branding. As strategy.

PepsiCo reorganized its products into 3 clear categories:

• Fun for You
• Better for You
• Good for You

Capital shifted toward healthier snacks, nutrition science, and product reformulation.

R&D spending nearly tripled.

Sodium was reduced.
Sugar was adjusted.
Packaging and water usage were cut across global operations.

She expanded into emerging markets.
She strengthened snacks, which began outperforming beverages.
New billion-dollar brands were added almost every other year.

During her 12-year tenure:

Revenue grew by more than 80%.
Market value rose dramatically.
PepsiCo reinforced its position as the world’s second-largest food and beverage company.

Nooyi proved purpose pays. PepsiCo’s stock returned 109% while competitors flatlined, and market value rose $57B.

But here’s what most leaders missed:

Nooyi didn’t chase trends. She used purpose as a capital allocation filter.

If it didn’t align with long-term positioning, it didn’t get funded.

Most executives react to quarterly pressure. She redirected resources before the consumer shift fully matured.

Purpose wasn’t soft. It shaped where money flowed. And that discipline compounded.

High-performing organizations don’t react.

They align capital, talent, and strategy around a clear direction.

If your “purpose” doesn’t influence investment decisions, it’s marketing.

Clarity → Alignment → Movement.

Join 12,000+ leaders who get weekly insights on building it:
https://lnkd.in/en9vxeNk

You don't wait until you feel brave enough to lead. Katharine Graham proved this when she took over The Washington Post in 1963. She wasn't ready. She knew it. Everyone around her knew it too...

Her husband had run the paper. She'd never led anything. When he died, she inherited chaos and doubt in equal measure. Board members questioned whether she could handle it. One executive reportedly dismissed her as "just a housewife" playing publisher.

But she accepted the responsibility anyway.

In 1971, the Pentagon Papers decision landed on her desk. Her lawyers warned that publishing classified documents could mean prison time and the end of The Washington Post. The company was about to go public, one wrong move could kill the deal and everything they'd built.

She could barely sleep. But she knew staying silent would betray what journalism existed for.

She published.

About a year later, Watergate. Two reporters she barely knew were chasing a sitting president. The pressure was different this time—not just legal threats, but direct White House intimidation. Her business advisors begged her to back down.

But something had shifted in her. The Pentagon Papers decision had shown her she could survive choosing right over safe.

She backed her reporters.

Those decisions didn't come from some innate courage gene. They came from a pattern she'd built. The Pentagon Papers taught her she could survive choosing principle over safety. That experience gave her the foundation for Watergate. Each hard choice built the muscle for the next one.

This is how leadership courage actually develops. Not through waiting until you feel confident. Through taking responsibility when you don't.

Your courage builds the same way Graham's did. The budget conversation you're avoiding. The underperformer you need to address. The strategic pivot everyone resists. Each one builds capacity for the next.

One difficult decision at a time. One moment of choosing discipline over fear. The results compound.

My new book, Deliver: Why Some Leaders Get Results And Most Don't, shows you the framework for building this discipline into lasting results.: https://lnkd.in/eaiPFZhw

2014: Microsoft is drifting. Innovation slows. Internal rivalries dominate. Wall Street questions relevance. Satya Nadella takes over and does something unexpected:

The stack-ranking system forces managers to rank employees against each other.

No mass layoffs. No public culture purge. No flashy rebrand.

Instead, he removes one system: Stack ranking.

For years, employees were graded against each other.

Top bucket. Middle bucket. Bottom bucket.

Collaboration was risky. Helping a peer could hurt your ranking.

First leadership cycle without it? Confusion.

Managers ask: “How do we differentiate performance?”

Nadella reframes the standard:

From “know-it-all” to “learn-it-all.”

Curiosity becomes measurable.
Collaboration becomes expected.
Leaders are evaluated on collective outcomes, not individual dominance.

Then comes the strategic shift:

“Mobile first. Cloud first.”

Microsoft stops protecting Windows at all costs.
Products ship on iOS and Android.
Azure becomes the priority.

Teams that once competed now have to build together.

Azure scales into a global cloud platform.
LinkedIn and GitHub expand the ecosystem.
Microsoft regains relevance in cloud and AI.

Eventually, the company crosses a $3 trillion market cap.

But here’s what most leaders miss: Nadella didn’t motivate alignment.

He removed the system that made misalignment rational.

If incentives reward rivalry, you’ll get silos.
If performance systems punish collaboration, you’ll get ego.
If culture and strategy aren’t aligned, execution stalls.

Most leaders swing between two extremes:

• The Nice Leader: strong culture, weak accountability
• The Hard Driver: strong targets, fractured teams

Both fail.

Because they think alignment is soft.

Nadella proved it’s structural.

He made collaboration measurable.
He made learning a standard.
He made strategy dependent on alignment.

Clarity → Alignment → Movement.

Want more research-backed insights on leadership?

Join 11,000+ leaders who get our weekly newsletter:

👉 https://lnkd.in/en9vxeNk

Jess Elmquist has spent 30 years leading talent. He's interviewed and placed over 250,000 people. He now oversees 32,000 employees at more than 1,100 Dutch Bros locations.

His assessment of this moment:
"This is the most disruption and change I've ever seen."

Jamie Dimon said the same thing differently. In his annual shareholder letter, he warned of "considerable turbulence." Geopolitical instability. Tariffs. Trade wars. Sticky inflation.

This isn't cyclical. It's structural.

The CEO who built a five-year strategy in January may find its assumptions invalid by March.

Nearly half of CEOs say their company will not be economically viable in ten years if it continues on its current path.

Volatility is the new normal. And the most dangerous response is the one that feels most natural: waiting for clarity.

On the same day we were collecting data from leaders across more than 180 organizations, a senior executive at a Fortune 50 manufacturer told us:
"We are in absolute crisis mode right now. We're a total mess."

Hours later, a business unit president was celebrating a record-breaking 2025 while pushing her team to adapt even faster.

Same economy. Same disruption.
Wildly different outcomes.

Here's what most leaders miss:

The gap between those two organizations has nothing to do with market conditions. It has everything to do with whether leaders can act decisively with incomplete information.

That ability is the new core competency.

Clarity isn't coming. The leaders who will define 2026 are the ones who've stopped waiting for it.

This connects to a principle I teach in Deliver: the best leaders don't wait for perfect information. They build the judgment to move without it.

Want to develop that kind of leadership in your team? Message me or book a conversation here: https://lnkd.in/gsb3qeCF

Most leaders think they have an accountability problem. They don’t. They have a self-accountability problem. Here’s what I’ve seen working with leaders at Lone Rock:

When teams feel stuck, it rarely starts with performance. It starts with mindset.

You hear it in the language:
“That’s not my job.”
“They won’t let us.”
“Leadership hasn’t decided.”
“We tried that before.”

That's when blame replaces ownership, excuses justify inaction and energy leaks out of the room. And the harder leaders push, the more resistance they create.

This is what I call the “powerless” trap.

Most leaders respond by tightening metrics, adding process, or increasing oversight.

But powerless cultures don’t need more control. They need a shift in where power is generated.

That’s why we teach PowerOS. PowerOS is a simple framework that helps people move from reactive to proactive by focusing on the only three places power actually exists:

- Get Curious
Where am I making assumptions? Where am I giving my power away through my story?

- Choose Your Control
What thoughts, choices, and actions are actually within my influence right now?

- Create Momentum
What consistent behaviors will reinforce ownership instead of reactivity?

When leaders model this, language changes fast. Victim thinking drops, decision velocity increases, and then the energy returns.

I’m hosting a live 45-minute webinar next week: From Powerless to Powerful: How Leaders Generate Ownership

If you lead a team and want:
• Less blame and more ownership
• Fewer excuses and more initiative
• A practical framework you can use immediately

Join me.

I’ll walk through how to implement PowerOS with your team and where most leaders unintentionally undermine ownership.

Register here:
https://lnkd.in/gs4iwDsW

Would love to see you there.

2018: Tesla was deep in “production hell.” Targets were slipping. Engineers were layering fixes on top of fixes. Elon Musk sent a blunt directive: Delete the part.

“If you’re not adding back at least 10% of what you delete, you didn’t delete enough.”

He laid out a 5-step engineering order:

1. Make requirements less dumb.
2. Delete the part or process.
3. Simplify or optimize.
4. Accelerate cycle time.
5. Automate.

Most organizations reverse it.

They automate broken systems.
They optimize complexity.
They add dashboards to manage friction instead of removing it.

Musk forced teams to justify every requirement.

Every component had to earn its existence.

That mindset showed up in Tesla’s push to simplify manufacturing, reduce part counts, and vertically integrate critical systems.

The principle wasn’t about speed. It was about subtraction before scale.

Complexity compounds silently. So does simplification.

Most leaders respond to problems by adding layers.

The disciplined ones remove them.

Before you improve performance, ask:

What shouldn’t exist?

That’s where execution really accelerates.

If you want a deeper look at the disciplines that separate fast organizations from slow ones, I break them down in Deliver:

https://lnkd.in/eaiPFZhw

Most leaders think fast decisions prove they're decisive. Howard Marks built a $170B investment firm by doing the opposite. Here's the one question that changed everything:

While other investors rushed to buy during market euphoria in 2006, Marks would gather his team at Oaktree Capital and ask: "What is everyone else assuming, and what are they missing?"

That single question helped Oaktree avoid the 2008 financial crisis while their competitors collapsed.

They didn't just survive. They acquired distressed assets at historic discounts and generated billions in returns.

The difference wasn't speed. It was thinking quality.

Here's how this played out in 2006-2007:

First-level thinking said: "Real estate has gone up for 5 straight years. Housing prices never fall nationally. This is a great investment."

Second-level thinking asked: "Everyone believes housing only goes up. But what happens if interest rates rise? What percentage of these mortgages are subprime? If defaults increase even slightly, what's the cascade effect?"

Most investors used first-level thinking. They saw rising prices and bought more.

Marks used second-level thinking. He saw the same data but examined the assumptions underneath.

The result: Oaktree positioned for the crash while others were wiped out.

The same principle applies when you're evaluating any major decision.

Before your next big call, write down the consensus view. Then force yourself to answer: What would have to be true for the consensus to be wrong?

That's your entry into second-level thinking.

The difference isn't intelligence. It's discipline.

My new book, Deliver, breaks down the exact disciplines that separate leaders who deliver from those who don't: https://lnkd.in/eaiPFZhw

Most leaders run from storms. Reed Timmer drives a reinforced vehicle straight into EF5 tornadoes while other meteorologists watch from 50 miles away. 

He's collected data that revolutionized how we predict severe weather. His edge? Getting close to what everyone else avoids.

That's the difference between managing and leading.

When you avoid hard conversations, they don't disappear. The senior developer who misses deadlines and dismisses feedback in every 1-on-1. You've rescheduled the performance conversation three times because confrontation feels uncomfortable.

Meanwhile, two junior developers are now copying his approach because that's what they see rewarded.

The storm you avoided? It just got three times bigger.

Avoidance feels like protection. It's actually compounding debt with interest you can't afford.

Smart leaders do the opposite. They run what I call the Tornado Test: If you're hoping the problem resolves itself, that's your signal to drive straight toward it.

Your VP of Sales missed quota three quarters in a row. Everyone on the leadership team knows it. Nobody wants to start succession planning. While you wait, your best account executives are interviewing elsewhere because they see the writing on the wall.

Small storms are manageable with direct action. Ignored storms destroy entire teams.

The question isn't whether you'll face turbulence. It's whether you'll confront it now with a plan or later when it's 10 times more expensive.

Ask yourself: What's the one conversation I've been postponing? The one initiative everyone knows is failing, but nobody addresses?

That's your tornado.

Subscribe to our newsletter where I break down the exact frameworks leaders use to identify and confront their biggest storms before they become crises: https://lnkd.in/gsb3qeCF

Mellody Hobson asks leaders one diagnostic question: "If I gave you our P&L with the labels removed, could you identify which lines drive profitability and which are cost centers?"

Most can't answer it.

That's the gap between strategic theater and strategic leadership.

I watched a director greenlight a product expansion without understanding customer acquisition cost. Six months in, they'd spent $2M acquiring customers worth $800K lifetime value.

The vision was clear. The economics weren't.

Leaders who avoid the numbers avoid accountability. 

They create ambiguity for their teams. They can't answer the hard questions because they don't understand the mechanics behind their own decisions.

Here's the test: Can you explain your business model to a smart 12-year-old without looking at a spreadsheet?

If you can't explain how you make money, what it costs to acquire a customer, and which metrics actually matter, you don't understand the mechanics of what you're leading.

Financial literacy is execution literacy. And execution is what separates leaders who deliver from leaders who just talk.

I dig into the mechanics behind effective execution on the Lead In 30 podcast. If you're ready to move past leadership theory and into what actually works, listen here: https://lnkd.in/d_-Knwhy

Under Travis Kalanick, Uber became Silicon Valley’s fastest growth machine. Cities were conquered. Regulators challenged. Growth was the culture. Then an internal memo went public.

By 2017, Uber was operating in more than 70 countries.

Revenue had scaled from near zero in 2010 to roughly $6.5 billion in 2016.

Its private valuation approached $68–70 billion, making it one of the most valuable startups in the world.

Expansion was relentless.

New markets launched aggressively.
Competitors were outspent.
Regulatory battles were embraced, not avoided.

Speed wasn’t a tactic. It was the identity.

Then, in early 2017, engineer Susan Fowler published a blog post detailing harassment, retaliation, and systemic cultural failures inside Uber.

What followed:

• Internal investigations
• Executive departures
• Public backlash (#DeleteUber trended globally)
• Board pressure from major investors

In June 2017, Kalanick resigned as CEO.

Here’s the uncomfortable lesson:

Uber didn’t struggle because it moved fast. It struggled because discipline didn’t scale with ambition.

Incentives rewarded growth above all else.

Governance lagged.
Cultural standards were inconsistent.
High performers were protected if they delivered results.

Results masked fragility.

Hero leadership can drive early momentum. But personality is not a governance system. When growth outpaces structure, misalignment compounds quietly. Until it surfaces publicly.

High-performing organizations don’t just scale revenue. They scale accountability.

The question for leaders isn’t: “Are we winning?”

It’s: “Would our system survive scrutiny at this scale?”

Ambition builds momentum. Discipline builds durability.

If you want a deeper look at how disciplined execution separates resilient organizations from fragile ones, I explore it in Deliver:

https://lnkd.in/eaiPFZhw

Ray Dalio went on Wall Street Week, the most-watched financial program in America, and told millions of viewers a depression was coming. He testified before Congress with the same prediction.

He was spectacularly wrong.

The market bottomed the month Mexico defaulted and launched a 17-year bull run. Dalio had to let go of all his employees until he was the only person left at Bridgewater Associates.

He had to borrow $4,000 from his dad just to pay his family's bills.

Today Bridgewater has produced 11.4% annualized returns over 34 years with only four or five losing years.

Here's what changed everything:

He stopped saying "I'm right" and started asking "How do I know I'm right?"

In his own words:
"Whatever success I've had in life has more to do with my knowing how to deal with my not knowing than anything I know."

That shift became the foundation of one of the most extreme management cultures ever created.

Every meeting at Bridgewater is recorded.
Every employee rates every other person in real time.
A tool called the Dot Collector scores people across dozens of attributes.
A typical employee receives more than 2,000 ratings per year.

When a junior employee rated Dalio a 3 out of 10 on open-mindedness during a meeting, he didn't get defensive.

He shared the score and discussed what he could improve.

Most companies say "we value feedback."
Dalio operationalized it.

Here's what most leaders miss:

The ability to read people, build trust quickly, and create conditions where people give their best work. No machine can replicate it.

Sixty-one percent of employees working under empathetic leaders report being more innovative. Seventy-six percent report greater engagement. Google found psychological safety was the most important factor in team effectiveness.

Culture isn't what's on the poster. It's a system of behaviors you measure.

About 30% of new hires leave Bridgewater within 18 months. Dalio sees this as a feature. The system self-selects for people who want radical honesty, not just the idea of it.

What system do you have for making sure the best idea wins, regardless of who says it?

Lead In 30 transforms how managers and senior executives build trust and deliver results in 30 days. Message me or book a conversation here: https://lnkd.in/gsb3qeCF

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