Susanne Ekström

I Coach CEOs to Build Winning Companies Where People 💜 to Work (SME:s) | +$30M Client Profit Generated | Top Ranked Management & Leadership Creator Globally (#1 in Sweden) | Serial Entrepreneur

💡 Are you enthusiastic about waking up in the morning to be the master strategist of your company, or are you dreading another day spent fighting fires and not getting anything significant done?

👋 Hey! I'm Susanne, a CEO Coach, entrepreneur, #1 international bestselling author, and the founder of BeASmarterLeader and SEE Management.

𝐌𝐲 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: To guide CEOs like you in reaching the top of your game.
I specialize in turning your big business dreams into reality, making your company richer, your team happier, and your business more robust.
And if you're up for it, we'll boost your bottom line by $499k in 99 days.


𝐇𝐨𝐰 𝐈 𝐆𝐨𝐭 𝐇𝐞𝐫𝐞: Back in 2001, life was amazing. I co-owned a big Swedish dot.com company and started our Netherlands office. I invested my heart, time, and money into it. But then, everything fell apart when the company went bankrupt. I lost everything, and it was devastating—going from a dream job to no job at all.


𝐖𝐡𝐚𝐭 𝐖𝐞𝐧𝐭 𝐖𝐫𝐨𝐧𝐠: We made these 4 epic failures!
⛔ We didn't delegate effectively
⛔ We weren't ready for massive growth
⛔ We didn't have streamlined processes in place
⛔ We, the C-Suite, stopped listening to our people


𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: Combining 20+ years in management consulting, over a decade in leadership, and hard-earned lessons from my dot.com collapse led me to develop a foolproof system to help CEOs like you:
✅ Boost your profits
✅ Keep your best people
✅ 'Buy back' +8 hours a week
✅ Build a scalable business model for growth


Great leaders aren't born; they're made.
True transformation can be challenging, so I've designed my system to help you save time, reach your potential, and become a top-notch CEO. 


𝐖𝐡𝐚𝐭 𝐈 𝐎𝐟𝐟𝐞𝐫: Strategies to:
⭐ 'Buy back' your time so you can lead, not be 'all-over the place'
⭐ Create a CEO role that you'll absolutely LOVE having
⭐ Create space for innovation & big-picture planning
⭐ Create trust, structure, and sustainable growth
⭐ Build a winning, scalable company culture



𝐌𝐲 𝐅𝐨𝐜𝐮𝐬: CEOs of SME companies on the U.S. East Coast, Canada, and Europe.
But why is this Swedish lady targeting the U.S. and Canada?
The mindset around the importance and value of a coach differs in the US and Canada from the rest of the world. I also love to speak English.
𝘚𝘔𝘌 = 𝘚𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘔𝘦𝘥𝘪𝘶𝘮-𝘴𝘪𝘻𝘦𝘥 𝘌𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦


𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩: Book a 15-minute Opportunity Call today!
👉 https://calendly.com/susanne-ekstrom/15mincall

Susanne Ekström
📞 +46 70 205 40 44
✉ susanne@beasmarterleader.com
🌐 www.beasmarterleader.com

Founder & CEO | BeaSmarterLeader

🔥 We help CEOs and Owners of Companies with $5-20 Million in Revenue, Strategically Work ON the Business Instead of Being Stuck IN it.

BeaSmarterLeader is 100% dedicated to helping CEOs and Owners across dynamic industries scale business operations and obtain unparalleled marketplace advantages to unlock transformative, growth-driven futures.

As the Founder & CEO, I work confidently with you while providing all of the dynamic tools and coaching methodologies required to take your business to the next level with The CEO Profit System!

Ultimately, I’m here to help enable the conditions for your peak performance, and you'll drive your business forward in ways previously unimagined. Sign up today to double your profits and cut your daily workload by 50% in less than 4 weeks!

👉 www.beasmarterleader.com/ceopsli (With a Large Discount)

If your people stopped telling you the truth tomorrow, how long would it take before you noticed?

Most CEOs wouldn’t know until it was too late.
And by then, trust, energy, and ideas would already be gone.

According to Gallup, only 3 in 10 employees strongly agree their opinions count at work.

This costs billions every year in lost engagement, missed opportunities, and slow decision-making.

The real question isn’t 𝘪𝘧 your people talk to you.
It’s 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘯𝘰𝘵 𝘴𝘢𝘺𝘪𝘯𝘨 𝘢𝘯𝘺𝘮𝘰𝘳𝘦.

So... when you put on your clothes in the morning, put on your large ears too. 😉 

Because if you don’t, you’ll miss:
💢 The frustrations that drain motivation
💢 The bottlenecks your dashboards never show
💢 The small ideas that could become your next breakthrough

Why do so many CEOs stop listening?

Usually it’s:
↳ A lack of time
↳ A lack of focus

Another reason is, sadly:
↳ A lack of interest (and/or courage) 

Make time.
Create space.
Ask questions that matter.

Then, truly, listen to the answers.
💢 See the problem areas 
💢 Document what you see & hear 
💢 Thank your people for their input 
💢 Do something about it (if prioritized) 
💢 Leave feedback about what's happening 

Leadership isn’t about having all the answers.
It’s about hearing the truth early enough to act on it.

PS. Use your large ears, but don't be all ears... 💜
Always listen with purpose.

Order My Latest Leadership Book In My Featured Section 💫

Dreamstyle Remodeling

As Regional Sales Manager at Dreamstyle Remodeling—I lead a high‐performing team of 15–20 sales professionals responsible for generating $1.5–$2.5 million in monthly revenue. My day‐to‐day focus is on driving revenue growth, optimizing the entire sales process, and fostering a results‐driven, high‐performance culture.

I begin each day by reviewing key metrics and resolving overnight issues, including canceled cases and Costco escalations. Through Salesforce, I ensure all new leads and open opportunities are properly assigned and followed up on, and I work closely with my team to keep our sales board updated and address any gaps in performance. Weekly ride‐alongs and coaching sessions allow me to mentor reps one‐on‐one, sharing negotiation strategies and home‐remodeling expertise that help close deals more effectively.

I also develop and deliver targeted training—covering everything from financing options (Costco, Service Finance, Momnt, Green Sky) to utilizing digital sales tools (Fluix, 1‐Click, PaySimple)—so each rep is prepared to perform at their best. By rigorously tracking close rates, proactively resolving holds, and rehashing past leads, my team has grown from a 12% closing percentage to 18% year over year.

Ultimately, my goal is to empower every sales professional to excel while ensuring a seamless experience for our clients. I’m proud to have built a cohesive, results‐oriented sales team that consistently meets and exceeds targets, solidifying Dreamstyle Remodeling’s reputation as an industry leader.

Regional Sales Manager

Positive Intelligence

Provide one-on-one leadership coaching focused on behavior change and personal development.
Design and implement personalized mental fitness programs, leading to a 25% improvement in client well-being.
Manage all aspects of business operations, supporting a weekly client base of 25-30 individuals.
Utilize data-driven methods to assess client needs and measure program effectiveness.

Executive Leadership Coach & Business Owner

Gallina Advising

Led organizational transformation initiatives resulting in a 30% revenue increase for healthcare organizations.
Developed and implemented change management plans aligned with business objectives.
Conducted impact analyses and assessed change readiness across departments.
Created and executed comprehensive communication plans for change initiatives.
Designed and delivered leadership workshops, enhancing leadership capabilities by 20%.

Organization Development and Change Consultant

Point Loma Nazarene University

Organik SEO is a San Diego based digital marketing agency focused on supporting the growth and success of natural, organic, and purpose-driven brands and organizations.

Organik SEO requested our team of four conduct a market research analysis to identify and evaluate the distinguishing characteristics of its customers to better understand its needs and values for the purposes of segmentation and target marketing.  Over a three month span our team successfully conducted nine in-depth interviews with natural CPG brands to determine how Organik SEO could better serve its current and future customers.

Point Loma Nazarene University has successfully introduced a range of degree completion programs providing affordable and convenient access to a quality Bachelor’s Degree at several San Diego community colleges. The purpose of this project is to help form and grow the development of the Degree Completion Program's at both, Grossmont and Cuyamaca, Community Colleges.

Our team composed of six MBA students utilized an email/web based research design method. This email solicitation contained a link to a Qualtrics-hosted web-based survey and was sent to over 25,000 current students at Grossmont and Cuyumaca. We analyzed the data from over 2,000 respondents using SPSS to better understand the preferences and likeness of each program that PLNU is currently offering for their Degree Completion Program. We determined that a majority of students were interested in obtaining a Bachelor's degree and provided data on the market potential for each program. Finally, our research revealed the mere existence and awareness of programs dramatically increased the amount of student interest in degree programs.

MBA Consulting Projects

Xpedient Communications, Inc.

I had extensive experience in working with a cross functional team to ensure that company goals and client needs were met and exceeded. This included designing, engineering, and delivering technological solutions tailored specifically to our clients' needs.

In my role as an Account Manager, I secured over $100,000 in sales within the first 6 months of being promoted. I also built strong relationships with key stakeholders, including suppliers, contractors, and customers. This allowed me to effectively coordinate projects with our operations team and manage accounts to ensure the smooth running of our business.

To support these efforts, I utilized a range of tools and software, including the CRM software TigerPaw and the Microsoft Office Suite. These tools allowed me to generate quotes, control pricing, and manage our accounts efficiently and effectively. Overall, my experience in working cross-functionally enabled me to deliver outstanding results for our clients and our company.

Sales Engineer

Delta Sigma Phi Fraternity

•	Contact other organizations in order to network and build positive relations
•	Coordinate and plan social events and functions
•	Contact and interact with vendors on a professional level
•	Provide chapter training and expectations regarding safe and responsible conduct during social events
•	Responsible for creating and maintaining a workout regimen, and training schedule
•	Participate in and promote community service events such as the American Red Cross, Campus Outreach, the Muscular Dystrophy Association, and Photo Charity for homeless youth
•	Captain of the football, baseball, and basketball intramural teams

Social Chair

Organizational Development and Change Management Expert with over 7 years of experience leading successful change initiatives across diverse industries. Prosci-certified and currently pursuing a Ph.D. in Industrial & Organizational Psychology, specializing in Individual Behavior Change and Organizational Change & Development.

Passionate about enhancing organizational effectiveness and partner engagement through strategic planning, innovative solutions, and collaborative leadership. Skilled in stakeholder engagement, project management, and delivering training programs to support organizational transitions.

Core Competencies:

Change Management Strategies (Prosci ADKAR Model)
Impact Analysis & Change Readiness Assessment
Project Management (Agile, Lean Six Sigma)
Stakeholder Engagement & Communication
Training Program Design & Facilitation
Strategic Planning & Innovation
Leadership Development & Executive Coaching
Continuous Improvement & Innovation
Cross-functional Collaboration
Risk Analysis & Mitigation
AI & Technological Solutions Implementation

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