Susanne Ekström

I Coach CEOs to Build Winning Companies Where People 💜 to Work (SME:s) | +$30M Client Profit Generated | Top Ranked Management & Leadership Creator Globally (#1 in Sweden) | Serial Entrepreneur

💡 Are you enthusiastic about waking up in the morning to be the master strategist of your company, or are you dreading another day spent fighting fires and not getting anything significant done?

👋 Hey! I'm Susanne, a CEO Coach, entrepreneur, #1 international bestselling author, and the founder of BeASmarterLeader and SEE Management.

𝐌𝐲 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: To guide CEOs like you in reaching the top of your game.
I specialize in turning your big business dreams into reality, making your company richer, your team happier, and your business more robust.
And if you're up for it, we'll boost your bottom line by $499k in 99 days.


𝐇𝐨𝐰 𝐈 𝐆𝐨𝐭 𝐇𝐞𝐫𝐞: Back in 2001, life was amazing. I co-owned a big Swedish dot.com company and started our Netherlands office. I invested my heart, time, and money into it. But then, everything fell apart when the company went bankrupt. I lost everything, and it was devastating—going from a dream job to no job at all.


𝐖𝐡𝐚𝐭 𝐖𝐞𝐧𝐭 𝐖𝐫𝐨𝐧𝐠: We made these 4 epic failures!
⛔ We didn't delegate effectively
⛔ We weren't ready for massive growth
⛔ We didn't have streamlined processes in place
⛔ We, the C-Suite, stopped listening to our people


𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: Combining 20+ years in management consulting, over a decade in leadership, and hard-earned lessons from my dot.com collapse led me to develop a foolproof system to help CEOs like you:
✅ Boost your profits
✅ Keep your best people
✅ 'Buy back' +8 hours a week
✅ Build a scalable business model for growth


Great leaders aren't born; they're made.
True transformation can be challenging, so I've designed my system to help you save time, reach your potential, and become a top-notch CEO. 


𝐖𝐡𝐚𝐭 𝐈 𝐎𝐟𝐟𝐞𝐫: Strategies to:
⭐ 'Buy back' your time so you can lead, not be 'all-over the place'
⭐ Create a CEO role that you'll absolutely LOVE having
⭐ Create space for innovation & big-picture planning
⭐ Create trust, structure, and sustainable growth
⭐ Build a winning, scalable company culture



𝐌𝐲 𝐅𝐨𝐜𝐮𝐬: CEOs of SME companies on the U.S. East Coast, Canada, and Europe.
But why is this Swedish lady targeting the U.S. and Canada?
The mindset around the importance and value of a coach differs in the US and Canada from the rest of the world. I also love to speak English.
𝘚𝘔𝘌 = 𝘚𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘔𝘦𝘥𝘪𝘶𝘮-𝘴𝘪𝘻𝘦𝘥 𝘌𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦


𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩: Book a 15-minute Opportunity Call today!
👉 https://calendly.com/susanne-ekstrom/15mincall

Susanne Ekström
📞 +46 70 205 40 44
✉ susanne@beasmarterleader.com
🌐 www.beasmarterleader.com

Founder & CEO | BeaSmarterLeader

🔥 We help CEOs and Owners of Companies with $5-20 Million in Revenue, Strategically Work ON the Business Instead of Being Stuck IN it.

BeaSmarterLeader is 100% dedicated to helping CEOs and Owners across dynamic industries scale business operations and obtain unparalleled marketplace advantages to unlock transformative, growth-driven futures.

As the Founder & CEO, I work confidently with you while providing all of the dynamic tools and coaching methodologies required to take your business to the next level with The CEO Profit System!

Ultimately, I’m here to help enable the conditions for your peak performance, and you'll drive your business forward in ways previously unimagined. Sign up today to double your profits and cut your daily workload by 50% in less than 4 weeks!

👉 www.beasmarterleader.com/ceopsli (With a Large Discount)

If your people stopped telling you the truth tomorrow, how long would it take before you noticed?

Most CEOs wouldn’t know until it was too late.
And by then, trust, energy, and ideas would already be gone.

According to Gallup, only 3 in 10 employees strongly agree their opinions count at work.

This costs billions every year in lost engagement, missed opportunities, and slow decision-making.

The real question isn’t 𝘪𝘧 your people talk to you.
It’s 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘯𝘰𝘵 𝘴𝘢𝘺𝘪𝘯𝘨 𝘢𝘯𝘺𝘮𝘰𝘳𝘦.

So... when you put on your clothes in the morning, put on your large ears too. 😉 

Because if you don’t, you’ll miss:
💢 The frustrations that drain motivation
💢 The bottlenecks your dashboards never show
💢 The small ideas that could become your next breakthrough

Why do so many CEOs stop listening?

Usually it’s:
↳ A lack of time
↳ A lack of focus

Another reason is, sadly:
↳ A lack of interest (and/or courage) 

Make time.
Create space.
Ask questions that matter.

Then, truly, listen to the answers.
💢 See the problem areas 
💢 Document what you see & hear 
💢 Thank your people for their input 
💢 Do something about it (if prioritized) 
💢 Leave feedback about what's happening 

Leadership isn’t about having all the answers.
It’s about hearing the truth early enough to act on it.

PS. Use your large ears, but don't be all ears... 💜
Always listen with purpose.

Order My Latest Leadership Book In My Featured Section 💫

GO! Coaching

Empowering the Modern Loan Advisors to double their lead count while lowering their hours worked through modern marketing, sales, and operational systems.  

GO! is now the top Loan Officer Community in the US, all within 3 years.

Co-Founder & CEO

Lower

Driving the recruiting, retaining and production growth of our Loan Officers

Chief Growth Officer

Guaranteed Rate

Branch Manager/SVP of Residential Lending

Branch Manager/SVP of Mortgage Lending NMLS# 218863 Guaranteed Rate NMLS# 2611

Branch Manager/SVP of Mortgage Lending

Perl Mortgage

Private Mortgage Banking

Baytree National Bank & Trust Co.

Senior Vice President - Mortgage Division

American Street Mortgage Company

American Street Mortgage Company was a boutique mortgage firm in Chicago best known for it's composition of the brightest and hard working mortgage planners. Additionally, the core philosophy for consistent charity efforts quickly earned American Street a reputation of a high morale and ethical organization.

President

Illinois Mortgage Funding Corp.

A start up company that grew exponentially with the help of the 2003 refinance boom.

Managing Broker

CEO at GO! Coaching | Helping 10,000+ growth-minded loan officers win in business and life

Sales saved my life. 

In 1985, my parents and I emigrated Iran for better opportunities in the United States. 

We left everything and everyone. 

My mom could not get a job at McDonald’s and my Father was earning $3.75 an hour as a shoe salesman. 

We lived in a 600 sq foot apartment and moved multiple times and by the age of 14, I was working. 

I started off as a car porter and janitor and then learned how to market and rent apartments and then eventually sell cars (all by the age of 18).

School was not my thing. 

I barely graduated high school (1.7 GPA). 

I dropped out of college. 

I became a telemarketer for a small mortgage brokerage 

I made over 50,000+ cold calls and quickly became the top telemarketer in the country. 

English is my second language, but sales is my first language. 

I became BUY-lingual. 

At the age of 25, I purchased my first property: a 17-unit apartment building for $1M that I still own today and amassed 100 units before ever leaving my parents home. 

As a residential loan officer, I’ve also personally funded over $1B in home loan volume and $100M+ yearly from 2019 to 2022 alone. 

As a Co-Founder and CEO of GO! Coaching, we achieved 8 figure yearly revenue within four years of inception (all through impacting hundreds of careers). 

And as the Chief Growth Officer of Lower.com, a multi-channel fintech mortgage lender, we recently raised $100M in Series A funding (the largest in Ohio state history) to help catapult us in becoming a top 5 lender by 2030. 

Not bad for an immigrant kid from Iran. 

Selling is the most important skill you must seek. 

Understanding how to illustrate your value verbally, visually and textually, will open doors you won’t believe. 

And I’m walking proof.  

And if you’ve read this far, I have a promise for you: 

Every day, I will share one specific business gem to help you think better, do better, and to be better.  

I do, I learn, I share. 

Let's win together. 

🤜🤛

- Amir 


Email: amir@growthonly.com
Instagram: @amirsyed 
Twitter: @realAmirSyed
Instagram: @amirsyed and @bankofamirica

Amir Syed

Here’s the thing about growth: 

It rarely happens alone.

‍(By the way, this is copy-pasted from a recent newsletter, which you can read at my bio link)

This past month, at our Fall GrowthCon event (which sold out) and surrounded by hundreds of high-performing Loan Officers, one truth stood out…

A powerful environment is everything.

It’s infectious.

It’s inspiring.

And it’s necessary. 

You can have the best strategy, the perfect systems, and all the motivation in the world…

But if the people around you aren’t pushing you forward, you’ll eventually stall.

That’s what we saw happen in real time.

Every conversation sparked a new idea.

Every connection challenged someone’s thinking.

And every person in the room left with their standards raised… 

Not just because of a new tactic or playbook they walked away with, but because of who they were around.

Because we were all lifting each other up.

A rising tide raises all ships. 

Growth isn’t just about doing more.

It’s about choosing rooms that require more of you.

So this week, ask yourself:
‍
Who’s in your room right now?

Are they challenging your comfort zone, or keeping you stagnant in it?

If you want to grow faster, start there.

"I'll figure it out."

That's one of the most powerful statements you can think and say in your life. 

It shows that you:

- Believe in your ability to win
- Are going to persist through trials
- Are prepared to learn from your mistakes

The most successful people I know in mortgages and other industries have had that mindset their entire lives.

We even have a saying on our team: "F.I.O."

Figure. It. Out. 

And the key to having it is staying in the game.

When you persist, you give yourself a chance.

When you give up, you have no chance at all.

Something I've found over and over again throughout my career and life:

1. The best salesperson is the one who's studying and practicing the art of sales in their free time.

2. The best speaker is the one who's doing toastmasters and watching YouTube videos on speaking.

3. The fittest person has a trainer, nutritionist, and routine they stick to at least 99% of the time.

Outward success is the tip of the iceberg.

What you do in private is the rest of it.

Dial that in, and you'll get to where you want to GO!

“Mr. Maxwell: How can I become a great leader like you one day?

He paused for a moment, put his hand on my shoulder, and said:

“To lead and sharpen others, you must first lead and sharpen yourself. Great leadership is developed daily, not in a day. Design a personal growth plan and work on yourself every single day, because to lead tomorrow, you must learn today.”

Uh, wow.

This month, I’m re-reading John Maxwell’s “The 21 Irrefutable Laws of Leadership.”

To say it’s incredible is an understatement.

The more I read, the more I realize how much further I have to go as a leader, but I’m committed to the daily discipline of becoming better for everyone around me.

As we head into Thanksgiving season, I want to thank all of you who’ve supported my daily posts here over the past four years.

My mission is to help my fellow Loan Officers not only become better at their craft, but better in their personal lives.

GO! Win.

My first 1,000 cold calls flopped. Hard. Instant hang-ups, hard no's, no real interest.

I sounded like Chewbacca from Star Wars. 

In my next 1,000, I closed two deals. 

Then I became one of the top cold callers in the country.

My first year of building started rough. Nothing came easy.

Years later, we were winning big every month, scaling quickly, and gaining traction. 

Everything is like this.

Take those early losses.

Those are your education and your rite of passage. 

And guess what: struggle gives success value. 

Love the losses.

Something I don't talk about enough: I am a believer in and a follower of God.

There's an idea in Christianity that you can't take credit for anything you do or anything you receive, because it's all Him who does it for you.

I couldn't agree more.

That doesn't mean you just wait around.

You have to:

- Show up daily 
- Execute relentlessly 
- Reflect to become wiser
- Seek others to go farther 
- Fail to learn lessons

But at the end of the day, you must have good intentions. 

God searches the heart and tests the mind to give rewards based on a person's deeds and conduct. 

Be righteous with your motives, grateful for anything you get, and keep faith that more is on the way.

One more video from the NAMB Battle of Coaches at Caesar's Plaza in Las Vegas. 

This was too much fun not to share again.

Also, big shout-out to my content team for capturing this memory in such a cool way. 

I'm getting hyped all over again watching it.

Let's GO!

Happy Sunday ✌🏼

More GO! meetups.

More good times had.

More connections made.

More people winning in the mortgage biz.

Grateful for everyone who showed up at this one.

Be the person who brings people together. 

I hope I see you at the next one!

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Amir Syed

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The Battle

Susanne Ekström

Amir Syed

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Engagements

Likes

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