Reinvention Maven | Storyteller | Helping you see opportunities beyond boxes 📦 | Veteran | Consultant | Speaker | Diversity | Writing stories to create reader experience and sow seeds

When we feel unseen, unheard... unsafe to be our authentic selves, the ripple effects are undeniable:
📍 We withdraw from fully engaging with others… hold back contributions in friendships and business.
📍 Our motivation and drive to excel fades.
📍 We hide our authentic selves behind a mask – a box, fearful what others might say/do if they learn we’re neurodiverse, overcame addiction, and so much more

When we can show up authentically, we unlock our potential and create a sense of Belonging that transforms everything.

According to a survey by the Institute for Inclusive Leadership:
🍀 71% of employees felt more confident when they could be authentic.
🍀 60% felt more engaged.
🍀 46% reported feeling happier.

What does this mean for organizations?
Employees who don’t feel safe to be their authentic selves risk becoming disengaged… no longer thriving contributors.

That's where I step in.

I’m Susannah, an empathic warrior ⚔ woman 👩 who broke free from proverbial boxes in which society tried to place me – it's my mission to help others do the same. My passion lies in guiding individuals and organizations to “Move Beyond Boxes and Shine” like the stars we are… embrace their authentic selves and find their space of Belonging.

I've walked that path, and now help others see they are more than the roles or limitations placed on them.


When we move beyond boxes, we:
🫶 Build unshakable self-confidence
🫶 Foster authentic teamwork
🫶 Elevate organizational performance and revenue


I offer services that inspire transformation, empower individuals, and create lasting change:

🎤 Keynote Speaker
Deliver powerful talks for conferences and organizational events on connecting with your authentic self, reinvention, and how Belonging drives productivity and innovation.

📈 Business Consulting
Help organizations improve productivity and their bottom line through Belonging… identify opportunities to create cultures where everyone thrives. 

🖋 Workshops & Seminars
Lead transformative seminars that encourage participants to step outside the box and embrace their authentic selves, including vision boards.


Whether you’re an organization looking to foster a culture of Belonging, a leader seeking inspiration, or you’re ready to break free from the boxes holding you back, I’m here to help you create a path to shine.


DM me, or email Susannah.Dawn.Writer@gmail.com to set up a consultation.

It's time to gain traction in life, spread your wings 🦋, and fly 🦅.


"I'm not what I used to be, yet I am who I've always been."
Susannah Dawn 🦋 🦅 🦋

Reinvention Maven 👩

Susannah Dawn

NLP & Enneagram | Built a thriving FA practice | Now Helping Others Do the Same | Branch Director at AscenXio.sg [PIAS] | Host of the CPF Subject Webinar

🚀 Are you an aspiring leader who wants to build a lean, profitable FA business you actually enjoy?

This is where we come in. 

When your advisors leverage our:

- AI powered ecosystem with leads support
- transitional package of up to 200% to ease the switch
- mentorship that integrates NLP and Enneagram techniques

↳ they will cross the $150k income mark easily in their very 1st year.

All without:
✘ Burning thousands on roadshows
✘ Cold-knocking doors or chasing strangers
✘ Awkwardly pitching friends over coffee

The possibilities are endless when they follow the system we’ve built.

👉 Here’s a sneak peek:  https://lnkd.in/gBzBahKF

⸻

A bit about me:

Over the past decade, I’ve guided our branch’s clients with empathetic, values driven advice.

Here’s what that has translated into:

→ Securing over $200M in life coverage
→ Managing $30M+ SGD of funds across annuities and unit trust.

Some personal milestones:
→ Achieving Top of the Table in just 7 months
→ $500k APE in a month
→ $7M SPI in a single month

I’ve also had the privilege of building and leading 3 high-performing teams at Income, GE, and PIAS

Then in 2021, everything changed.

I found out my dad had cancer.

At the same time, my mum’s heart condition worsened.

So I stepped away. No hesitation.

For two years, I focused fully on my family.

And I’m thankful this career gave me the freedom to do that.

By the start of 2024, they recovered.

And honestly, so did I.

Mentally. Emotionally. Professionally.

I returned with more clarity and focus.

And rebuilt everything from scratch.

Not just my team and production.

But my purpose too.

Today, I lead a boutique branch at PIAS — one of the largest FA firms in Singapore.

We may not have the flash of mega agencies or branches.

But what sets us apart is really simple:

We focus on what matters.

→ Helping each advisor grow the right way, one step at a time

⸻

What makes our branch different?

✅ Most of our advisors double their production in 12 months since joining us
✅ Almost 70% of our advisors are on track to become MDRT qualifiers this year
✅ We don’t just talk about mentorship, we back it up with real guidance through Joint Field Work.
✅ We provide you with qualified leads and polished tools to support meaningful client conversations.

You’ll also get:

- Weekly real world case studies from MDRT/COT/TOT leaders
- Plug-and-play first class presentation kits, calculators, and tools
- A proven LinkedIn system to build your brand and team
- A cohesive team culture that puts your growth first 

⸻

If something here resonates, let’s chat.


🇸🇬 Eng Lee Ho [CFP® • TOT • COT]

“You can work hard on your JOB and make a living.

You can work hard on yourself and make a fortune.”

Most people are exhausted…

…because they’re chasing income instead of increasing value.

Working harder feels productive.

It rarely is.

You can:

➤ answer more emails
➤ take more meetings
➤ fill every hour

…and still earn the same next year.

Because the market doesn’t pay for effort.

It pays for impact.

Value has only two levers.

What you deliver.

- Your product. 
- Your advice. 
- Your solution.

Who you are.

- Your judgement. 
- Your communication. 
- Your ability to stay calm when decisions get expensive.

Most people only upgrade the first.

Top performers upgrade the second.

That’s why two advisors can sit in the same room…

Same product.

Same client profile.

Same opportunity.

One closes. One doesn’t.

Skill compounds.

Busyness doesn’t.

If you want a different income next year, stop asking:

“How can I work more?”

Start asking:

What must I become so the market has no choice but to pay me more?





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Ever wonder how top producers can close deals so easily while seemingly having all the time in the world?

Join my latest webinar here as I unveal some of these communication and closing secrets:

📍 12 & 26 Feb 2026 | Thur | 11AM–1PM
💰 SGD 99 only

👉 Register here: https://lnkd.in/gvPSUMQu

———

📷 Source: Jim Rohn

#Lbfalumni
#WeAreAscenXio
#Skyhightower

________

Hi, I’m Eng Lee 🚀 

I work with FAs, agents, & bankers who want to 3X their production through expert positioning and strategies that resonate with higher quality clients.

On our platform, you will get to leverage a 100% Free Ai-powered CRM system that saves you hundreds of hours each year.

➤  Allowing you to focus on client relationships and growth while the system nurtures them. 

I also share one practical communication and positioning insight daily on my Telegram channel.

➤ [Channel link in comments]

If you’re curious how this could work for you, I’m happy to offer a complimentary 60 minute conversation to walk through your current situation & the transitional allowance options available.

Simply Drop me a message or WhatsApp me at [9021 8427] 📮

🇸🇬 Eng Lee Ho [NLP • TOT • CFP® • FSD]

🍞 Funny how one simple breakfast can outlive a lifetime of expensive gifts.

Some of my clearest childhood memories go back to the early 1990s.

My Papa used to bring me for kaya butter toast.

Nothing fancy.

Just an old market.

Facing the sea.

Before the land reclamation.

In the wee hours of morning, the place will come alive.

- Crowded.
- Noisy.
- Warm.

The toast was cut into small cubes.

Served with toothpicks.

I loved it.

The elderly stall owner was called 阿坤.

My Papa use to call him “Bok Koon” affectionately.

After eating, I would always ask to walk by the sea.

Just a small boy.

Holding his father’s hand.

Years later, I found out that place was the Telok Ayer Transit Food Centre.

A temporary home for vendors when Lau Pa Sat closed for MRT works.

My Papa told me he used to visit the same stall when he was young.

Three generations. 

Same toast.

Here’s what hit me.

Papa gave me many gifts growing up.

To be honest, I barely remember them.

But those simple breakfasts?

Crystal clear.

These days, when I bring my own boy to Ya Kun…

I find myself telling him the same story.

About the sea.

About “Bok Koon”.

About his grandfather.

He’s heard it many times.

But that’s the point.

Because kids don’t remember what you spend.

They remember what you share.

Were you from that era too?

Or what’s one childhood moment you still remember clearly? ⬇️ 






::
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:::::::::::::::

★ ★ ★ ★ ★ ★

The right words can move millions. Learn how to use them.

Let me help you unlock your potential through masterful communication and my closing secrets.

Join my webinar:
📍 12 & 26 Feb 2026 | Thur | 11AM–1PM
💰 SGD 99 only

👉 Register here: https://lnkd.in/gvPSUMQu

———

📷 Source: self

________

Hi, I’m Eng Lee 🚀 

I work with FAs, agents, & bankers who want to 3X their production through expert positioning and strategies that resonate with higher quality clients.

On our platform, you will get to leverage a 100% Free Ai-powered CRM system that saves you hundreds of hours each year.

➤  Allowing you to focus on client relationships and growth while the system nurtures them. 

I also share one practical communication and positioning insight daily on my Telegram channel.

➤ [Channel link in comments]

If you’re curious how this could work for you, I’m happy to offer a complimentary 60 minute conversation to walk through your current situation & the transitional allowance options available.

Simply Drop me a message or WhatsApp me at [9021 8427].

🚀Are you 𝗹𝗲𝗮𝗻𝗶𝗻𝗴 onto the right 𝘁𝗼𝘄𝗲𝗿 of gratitude?

Somewhere…

…there’s an older version of you quietly clapping for how far you’ve come.

I saw this play out with someone I met.

Let’s call her Rebecca.

She was in her 50s.

Nearly 30 years in the same company.

When we first spoke, she told me:

“I will never leave this job. I love my company.”

Then out of a sudden. 

Retrenchment hit.

The job disappeared.

Just like that.

Not just income gone.

Identity gone.

Routine gone.

Colleagues gone.

Her entire world… reset.

She was scared.

“What can I even do at this age?”

Six months later, we spoke again.

Different voice. Different energy.

“Eng Lee… I don’t think I ever want to go back to corporate.”

Why?

She had started freelancing.

It was tough. 

Still uncertain.

But she said something I’ll never forget:

“For the first time, I feel like I’m truly working for my clients… and for myself.”

She rediscovered something simple.

Talking to people.

Listening to their stories.

Reconnecting with what mattered.

That moment reminded me of a line:

In corporate life, you’re useful… until you’re not.

And it made me wonder:

What if the retrenchment never forced that reset?

Would she still be stuck thinking comfort meant security?

Since then, I’ve made this a quiet habit in my conversations:

➤ ask people what truly matters to them
➤ ask what they would do if fear wasn’t the blocker
➤ ask what version of life they actually want

Because self discovery shouldn’t need a crisis.

Sometimes it just needs the right question.

So here’s mine for you today:

👉 If nothing forced you to change… would you still choose the life you’re living now?






::
:::::
:::::::::
:::::::::::::::

★ ★ ★ ★ ★ ★

The right words can move millions. Learn how to use them.

Let me help you unlock your potential through masterful communication and my closing secrets.

Join my webinar:
📍 12 & 26 Feb 2026 | Thur | 11AM–1PM
💰 SGD 99 only

👉 Register here: https://lnkd.in/gvPSUMQu

———

📷 Source: self

________

Hi, I’m Eng Lee 🚀 

I work with FAs, agents, & bankers who want to 3X their production through expert positioning and strategies that resonate with higher quality clients.

On our platform, you will get to leverage a 100% Free Ai-powered CRM system that saves you hundreds of hours each year.

➤  Allowing you to focus on client relationships and growth while the system nurtures them. 

I also share one practical communication and positioning insight daily on my Telegram channel.

➤ [Channel link in comments]

If you’re curious how this could work for you, I’m happy to offer a complimentary 60 minute conversation to walk through your current situation & the transitional allowance options available.

Simply Drop me a message or WhatsApp me at [9021 8427].

🚀 Be like a Tree

𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 is truly the first step.

Particularly as I become older.

I increasingly realize that self-confidence is 𝙩𝙝𝙚 game changer. 

YES, even when one loses everything and need to start from zero again. 

He can lose everything but his Confidence. 

I recently spoke to a self-confessed introvert who [really wants to step out of his comfort zone].

↳ By moving into a sales role. 

But he's worried. Why?

Because he feels Introverts are quieter in nature. 

And that he brings [silence] to most social settings 😅

But that cannot be further from the truth. 

On the contrary, I think being an introvert is a Big PLUS!

Because we tend to be good listeners too! 

There is a reason you can spell [LISTEN] from [SILENT]😏

My advice to him is to not pass judgment on himself before even starting. 

No one can destroy a person, but only his self-esteem (lack of) and mindset can.

The key to a successful mind relies not upon what 𝙞𝙩 thinks, but rather on 𝙝𝙤𝙬 it thinks. 

Here are some negative thoughts which I am cautiously mindful of :

- dwelling on past events 
- lack of belief in ourselves 
- letting negativity overwhelm you 
- constantly comparing with others 
- too conscious of how others think of us

I ended the conversation by citing:

“Be like a child. Imagine what is possible and pursue your dreams fearlessly. 

The world is still a good place when we believe it to be.”

What is your take? ⬇️





::
:::::
:::::::::
:::::::::::::::

★ ★ ★ ★ ★ ★

The right words can move millions. Learn how to use them.

Let me help you unlock your potential through masterful communication and my closing secrets.

Join my webinar:
📍 12 & 26 Feb 2026 | Thur | 11AM–1PM
💰 SGD 99 only

👉 Register here: https://lnkd.in/gvPSUMQu

———

📷 Source: self

________

Hi, I’m Eng Lee 🚀 

I work with FAs, agents, & bankers who want to 3X their production through expert positioning and strategies that resonate with higher quality clients.

On our platform, you will get to leverage a 100% Free Ai-powered CRM system that saves you hundreds of hours each year.

➤  Allowing you to focus on client relationships and growth while the system nurtures them. 

I also share one practical communication and positioning insight daily on my Telegram channel.

➤ [Channel link in comments]

If you’re curious how this could work for you, I’m happy to offer a complimentary 60 minute conversation to walk through your current situation & the transitional allowance options available.

Simply Drop me a message or WhatsApp me at [9021 8427].

🚀 You know how athletes watch game tape to improve?

Advisors can now do the same thing with AI.

With client approval, I’ve been using Plaud AI to transcribe real client and prospect meetings.

Not role plays.

Not theory.

Real conversations.

After each meeting, I run the transcript through AI and score myself on key areas using a simple scale:

➤ rapport and trust building (1–10)
➤ clarity of pain point discovery (1–10)
➤ handling of objections (1–10)
➤ how closely I stayed aligned to my ideal conversation flow (1–10)

The AI then highlights:

➤ where I did well
➤ where I lost momentum
➤ where I missed opportunities

And gives suggestions on how the next meeting can be sharper.

Here’s what surprised me.

The feedback is very specific.

Not “do better at rapport.”

But where rapport dropped.

Not “handle objections better.”

But which question triggered resistance.

No more guessing:

➤ why a prospect didn’t move forward
➤ whether trust was actually built
➤ if the issue was clarity, timing, or energy

It’s like watching game tape, but for conversations.

This isn’t about replacing advisors.

It’s about seeing what we’re too close to notice.

And improving one meeting at a time.

If you could score your last meeting honestly,

what would you want to improve first?





📷 Source: self

________

Hi, I’m Eng Lee 🚀 

I work with FAs, agents, & bankers who want to 3X their production through expert positioning and strategies that resonate with higher quality clients.

On our platform, you will get to leverage a 100% Free Ai-powered CRM system that saves you hundreds of hours each year.

➤  Allowing you to focus on client relationships and growth while the system nurtures them. 

I also share one practical communication and positioning insight daily on my Telegram channel.

➤ [Channel link in comments]

If you’re curious how this could work for you, I’m happy to offer a complimentary 60 minute conversation to walk through your current situation & the transitional allowance options available.

Simply Drop me a message or WhatsApp me at [9021 8427

🚀 At 1am, with no cars on the road… 
She still waited for the green man.

Empty street.

No traffic.

No one watching.

He could have crossed.

Nothing would have happened.

But he didn’t.

He waited.

And it hit me.

That’s what good habits look like.

They don’t depend on convenience or supervision. 

They show up automatically.

Here’s the dangerous part.

Good habits reward you immediately.

A quiet sense of discipline.

A small internal win.

On the other hand, Bad habits feel harmless.

Skip one workout.

Overspend a little.

Cut one small corner.

Nothing breaks today.

That’s why they’re dangerous.

Because the penalty is delayed.

And delayed consequences are easy to ignore.

Until one day, they’re no longer small.

The man wasn’t waiting for the cars.

He was protecting his standards.

And standards are built in moments
when breaking them would have been easier.

The truth is , most failures are due to our habits.

So be very honest to yourself.

What’s one small habit you know you need to fix… before it compounds?





::
:::::
:::::::::
:::::::::::::::

★ ★ ★ ★ ★ ★

The right words can move millions. Learn how to use them.

Let me help you unlock your potential through masterful communication and my closing secrets.

Join my webinar:
📍 12 & 26 Feb 2026 | Thur | 11AM–1PM
💰 SGD 99 only

👉 Register here: https://lnkd.in/gvPSUMQu

———

📷 Source: iG

________

Hi, I’m Eng Lee 🚀 

I work with FAs, agents, & bankers who want to 3X their production through expert positioning and strategies that resonate with higher quality clients.

On our platform, you will get to leverage a 100% Free Ai-powered CRM system that saves you hundreds of hours each year.

➤  Allowing you to focus on client relationships and growth while the system nurtures them. 

I also share one practical communication and positioning insight daily on my Telegram channel.

➤ [Channel link in comments]

If you’re curious how this could work for you, I’m happy to offer a complimentary 60 minute conversation to walk through your current situation & the transitional allowance options available.

Simply Drop me a message or WhatsApp me at [9021 8427

taplio

The Battle

Susannah Dawn

🇸🇬 Eng Lee Ho [CFP® • TOT • COT]

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Performance Score🇸🇬 Eng Lee Ho [CFP® • TOT • COT]'s LinkedIn Performance

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taplio

The Battle

Susannah Dawn

🇸🇬 Eng Lee Ho [CFP® • TOT • COT]

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🇸🇬 Eng Lee Ho [CFP® • TOT • COT]'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🇸🇬 Eng Lee Ho [CFP® • TOT • COT]'s LinkedIn Performance