Susan Stavitzski

Customer-Driven Product Person

Product Leader with experience working in the software industry for start-ups, smb and enterprise companies. Passionate about e-commerce, subscription, marketplace and retention focused products. 

I have a passion for taking manual, bulky processes and turning them into powerful, automated, scalable solutions to empower teams 💪

Message me to talk about a tough customer problem, hosting a customer discovery workshop or to brainstorm a wacky product idea 💡 

Skilled in Product Management, Product Design, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing,  Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Follow me on Medium - https://medium.com/@susan_ski

Senior Product Manager

CarMax is the way car buying should be. Whether in-person or online, creating the best omni channel experience for our customers.

As a Senior Product Manager, I focus on creating the best in-person car selling experience for customers and associates through expanding self-service platforms and improving communication with tailored notifications.

Natera

Associate Director, Product Management - Panorama NIPT

One Lambda | A Thermo Fisher Scientific Brand

Product Management Consultant - Transplant Diagnostics

Fellow

• Directed the strategy and development of a novel cancer diagnostic assay, aiming for market penetration in a competitive market, in line with emerging market trends.
• Led the expansion of fertility clinic offerings, introducing innovative assay features that revitalized growth in key market segments.
• Spearheaded the development of an infectious disease reporting dashboard for both internal and external stakeholders, enhancing product compliance with technical and regulatory standards.
• Conducted comprehensive risk/mitigation analysis and managed pivotal partner relationships for the cryopreservation business, while outlining strategic options to leadership that informed key decision-making processes, considering business impact and risks.
• Managed cross-functional teams, establishing technical product roadmaps and timelines, emphasizing continuous improvement to enhance customer experience and Fellow operations.
• Achieved 20% reduction in COGS through strategic negotiations and process optimization.

Senior Product Manager - New Product Introduction and Assay

GRAIL

• Led the product lifecycle and strategic roadmap for Galleri, GRAIL’s pioneering multi-cancer early detection test, driving revenue from $12M in 2021 to $55M in 2022. This supported key commercial strategies for the company’s largest customer segments, accounting for over 70% of revenue.
• Spearheaded the comprehensive redesign of the phlebotomy patient journey, from test ordering to completing blood draws, while leading EMR integration requirements and strategy with our largest phlebotomy provider, significantly improving cost-efficiency and patient satisfaction.
• Collaborated with Business Development to expand US phlebotomy coverage by over 30%, managing partnerships with leading providers like Quest Diagnostics and GetLabs in 2022-2023.
• Executed two major updates to Galleri's test requisition form, reducing errors by over 25% and aligning with user needs and regulatory compliance.
• Directed cross-functional teams in the development and execution of a strategic product roadmap tailored to key customer segments and stakeholder objectives, enhancing user experience and operational efficiency.
• Developed and utilized a KPI dashboard to monitor product and partner performance, reducing customer complaints by over 15% through focused performance monitoring and improvements.

Senior Product Manager - Galleri Lifecycle

Beckman Coulter Life Sciences

• Led the Echo acoustic liquid handler portfolio, targeting the $500M Genomics & Drug Discovery market.
• Conducted extensive surveys and market research with over 50 end-users in the Genomics market to define a target product profile that guided product development and strategy for driving innovation. Analysis included competitive positioning, IP, value proposition, and identifying key workflow opportunities, supported by a NPV analysis to ensure cost-effective market entry.
• Directed end-to-end development of novel hardware, chemistry and software enhancements through cross-functional collaborations among R&D, manufacturing, software, and operations.
• Led product lifecycle and end-of-life strategies with my team, streamlining operations by eliminating over 10% of outdated SKUs, enhancing manufacturing efficiency and operational goals.

Senior Technical Product Manager - Echo Acoustic Automation

Thermo Fisher Scientific

• Led the global product strategy for Toxicology, Drug  Screening assays/instruments portfolio, managing 100+ products and driving $200M+ revenue stream across IVD/FDA-regulated markets.
• Directed the development and market introduction of a next-generation product line, introducing 10+ new assays anticipated to capture a significant share of a high-growth, $50M+ market.
• Successfully launched QMS Plazomicin, the first companion diagnostic for therapeutic drug monitoring of Plazomicin (Zemdri), used for next-gen antibiotics in treating complicated UTIs.
• Formulated and initiated a 5-year strategic plan driven by a high-profile market research study.
• Integrated product lifecycle management practices into the business unit.

Global Product Manager - Toxicology

Promoted to Product Manager, overseeing the strategy and vision for the Evercord newborn stem cell banking product, which was acquired by CBR (industry leader in cord blood stem cell banking) after my tenure at Natera. Also managed the Spectrum (PGS/PGD) and Anora (Miscarriage) products.

•Drove the Evercord product line and Bloodworks Northwest partner lab team to successfully streamline post-launch operations, reducing sample processing cost of goods by 30%.
•Led the software engineering and design team to launch automated and personalized collection kit labeling, which improved ease-of-use and reduced lab collection errors by over 50%.
•Maintained strong cross-functional relationships with sales, marketing, and R&D teams to meet KPI metric goals (launch timeline, revenue, and customer satisfaction).

Product Manager - Stem Cell Banking

Promoted to Associate Product Manager to lead the global strategy and vision for Spectrum PGS/PGD and Anora miscarriage testing, pivotal in Natera’s women's reproductive health portfolio.

• Led the strategic launch of Evercord, Natera's first entry into the newborn stem cell market, establishing a significant new product line and laying a solid foundation for future growth.
• Directed strategic planning for Spectrum and Anora product lines, crafting robust business cases to drive future product introductions, targeting unmet market and customer needs.
• Spearheaded the design and development of an innovative next-gen reproductive health product for IVF clinics, reducing test COGS by 40% and establishing a new efficiency benchmark in the industry.

Associate Product Manager - PGS/PGD and Stem Cell Banking

Quickly promoted to Technical Supervisor to lead the Panorama NIPT lab operations team, Natera's flagship product, within only six months of employment. 

• Spearheaded the implementation, training, and launch of the Panorama version 2 laboratory process. By transitioning from manual lab protocols to automated liquid handling, we successfully eliminated over 80% of sample processing errors.
• Managed a team of 8 clinical laboratory scientists and associates, overseeing the Panorama Non-invasive Prenatal Testing laboratory operations.
• Coordinated and supervised the day-to-day technical operations of DNA sequencing and automated processes, including troubleshooting, customer service issues, and installations.
• Ensured prompt resolution of employee issues and concerns, fostering a positive team environment by encouraging staff involvement and promoting open communication.

Technical Lab Supervisor - NIPT

•	Performed high-throughput DNA extraction, PCR amplification, and Illumina SNP microarray genotype analysis of day 3 and 5 cells of embryo biopsies, miscarriage tissue, and parent blood samples for whole chromosome aneuploidy, deletions, duplications, UPD, Triploidy, Haploidy, and parental origin of aneuploidy for the Spectrum (PGS/PGD) and Anora products.

Clinical Lab Associate II - PGS/PGD

Life Technologies

•	Successfully assisted the founding GeneArt lab team in building and implementing a gene synthesis production line into the U.S. product portfolio.
•	Owned and established the ABI 3730xl DNA sequencing process, sequencing read quality control, and proper SOP training of lab technicians.

Sr. Manufacturing Technician

ATUM

•	Specialized in high-throughput synthetic DNA production for DNA 2.0 (now ATUM) using hands-on and automated molecular biology protocols, micro-fluidics automation, and DNA sequencing.
•	Managed operation, training, and maintenance of 6 ABI 3730xl DNA sequencers.

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Susan Stavitzski

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