Susan Stavitzski

Customer-Driven Product Person

Product Leader with experience working in the software industry for start-ups, smb and enterprise companies. Passionate about e-commerce, subscription, marketplace and retention focused products. 

I have a passion for taking manual, bulky processes and turning them into powerful, automated, scalable solutions to empower teams 💪

Message me to talk about a tough customer problem, hosting a customer discovery workshop or to brainstorm a wacky product idea 💡 

Skilled in Product Management, Product Design, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing,  Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Follow me on Medium - https://medium.com/@susan_ski

Senior Product Manager

CarMax is the way car buying should be. Whether in-person or online, creating the best omni channel experience for our customers.

As a Senior Product Manager, I focus on creating the best in-person car selling experience for customers and associates through expanding self-service platforms and improving communication with tailored notifications.

Advance Local

Product Manager

Music City Digital Services, LLC.

I help medium to large size businesses take new and existing products to market by utilizing lean methodologies that seamlessly integrate with their established workflows.

Services I offer:
·     Digital Product Strategy
·     Continuous Discovery Habits Coaching
·     Competitive Analysis
·     Pitch Deck Creation
·     User Research
·     Marketing Strategy
·     Advertising Strategy
·     Product Marketing
·     Business Strategy
·     Product Roadmapping
·     Project Management
·     Kanban Delivery Management
·     Product Metrics Analysis
·     Business Case Modeling
·     Marketing Coordination

Owner, Product Management Consultant

Ramsey Solutions

Establish product vision, strategy and find product-market fit for first party B2C content experiences such as the Ramsey Network mobile app, Ramsey Borrowed Future Streaming TV web app experience and Shows web experience on Ramseysolutions.com. Advocate for the Ramsey fan through continuous discovery habits. Work within a product team to constantly ship value for the customer in thin slices. Work closely with key stakeholders to deliver on business and product outcomes.

In addition to product leadership, given my background in Radio/TV Production, I helped to create the content development process for Ramsey Network that takes new show concepts from ideation all the way through to production and launch. Beyond helping to build the initial process, I provided ongoing testing guidance and support to ensure new show concepts resonate with the right audiences.

Digital Product Manager II

McClatchy

Provide strategic oversight and visionary guidance for performance-driven digital marketing products for the organization – with a concentration on development and management of Programmatic Display, Video, OTT/CTV, Streaming Audio, Native, Social and Reputation Management solutions. Work with company leadership to plan, implement, and measure success of the product portfolio. Equip training, sales and process partners with the knowledge and tools they need to successfully drive revenue with our solutions. Establish key business relationships with partners, peers, and vendors in order to facilitate company goals.

Sr. Digital Product Manager

Cox Media

Charged with aligning Cox Media’s sales strategy and how we execute internally to ensure the most efficient and effective sales results.  Partners with senior leaders and cross functional teams to optimize our marketing and sales experiences by improving the scalability, automation and integration of our systems and processes.  Catalyst for innovation and change, driving requirements for tools, technology and new ways of doing business that are customer centric, sales friendly, and data rich.

Sr Manager, Sales Enablement

Responsible for all end-to-end strategy, support, marketing, operations, management and optimization of Cox Media's product portfolio suite at the corporate level specifically focusing on Mobile, Video-on-Demand (VOD), and Online Audience Extension platforms. Product operations leader for digital order management system.

Responsible for creating and marketing strategic integrated advertising sales solutions for local businesses utilizing today's newest technologies including Cox.com, Mobile SMS, and Video On Demand offerings across 5 markets in the Florida/Georgia region. Responsible for training sales consultants on digital platforms and for tracking regional digital revenue performance.

Digital Media Specialist III

Responsible for all marketing and promotions for Central Florida Cox Media. Responsibilities included network relations, event marketing/management, programming and inventory analysis.

Promotions Specialist II

Apartment Guide Magazine

Responsible for establishing and maintaining client relationships with the Greater Savannah Apartment Guide. Responsible for monthly billing of 105 clients and for creating effective marketing campaigns for clients using the tools and resources offered by the Apartment Guide.  Responsible for attending and helping to execute all industry related events.

Client Service Representative / Administrative Assistant

Cox Radio

Managed set-up and tear-down of all assigned K92FM promotional events, Responsible for website updates and caller support. Executed On-Air support for K92FM and WDBO morning show hosts. Sales Assistant to Senior Account Executive – tasks included billing, client calls, proposal creation and support.

Promotion and Sales Assistant

As a strategic product leader with over 10 years of experience in product development, management, and strategy, I am passionate about solving customer problems and driving business results. I have a Master of Business Administration with a focus on marketing and music business from Belmont University and a Bachelor of Science in Radio-Television Production from the University of Central Florida.

My skills include product vision, strategy, pricing, and deployment, continuous product discovery habits, user research, Agile delivery methodologies, project management, cross-functional collaboration, relationship building, communication, growth mindset, and problem solving. I am proficient in various tools and technologies, including Microsoft Office Suite, Google Workspace, JIRA, Trello, Google Analytics, Hotjar, Optimizely, Figma/Figjam, Miro, Calendly, Airtable, Usertesting.com, and Klaviyo.

I have extensive experience overseeing multi-million dollar product lines in the media and entertainment industry. As a Product Manager II at Ramsey Solutions, I evolved the B2C media product portfolio, resulting in a 24% increase in listen and watch time for Ramsey Network's web experience. I also decreased the crash rate for the Ramsey Network mobile app by 13%. At McClatchy as a Sr. Product Manager, I grew the B2B digital advertising product portfolio by implementing and scaling new products and solutions, resulting in a ~$4M revenue increase. As a Product Manager at Cox Media, I grew the mobile, VOD, and online audience extension product portfolio, resulting in a ~$2M revenue increase.

I have completed various trainings and certifications, including Continuous Discovery Habits Master Class with Teresa Torres, SVPG Training, IAB Digital Media Sales Certificate, and Product Management Essentials Certificate.

Overall, I am a results-driven and customer-focused product leader with a track record of driving business growth and solving complex problems.

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The Battle

Susan Stavitzski

Melanie Wilson, MBA

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