👋🏽  Hi, my name is Surendar Kumar

I Tell Businesses How To Swim In Digital Ocean
✔️ Growth Hack Marketer
✔️ Digital Marketing Consultant
✔️ Paid Search Analyst

I am a Google certificated digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Through my journey in digital marketing, I have been able to learn and develop a deep understanding of Search Engine marketing, display, retargeting, social media marketing, landing page optimization, programmatic advertising, and project management.

Currently, I am working as an independent freelancer for some US brands where I look after the company's ROI on the digital space.

Over a span of 5+ years, I have worked with a number of local and international clients belonging to FMCGs, Insurance, Retail, Manufacturing and Investment sectors. 

My specialities include Display, Search and Video advertising along with Social Media (Facebook, Instagram, Twitter and Snapchat) and trafficking platforms such as DoubleClick Bid Manager (DBM), Xaxis Programmatic and Eskimi DSP. Besides this, I have also worked on multiple tools like Google Analytics/Firebase (website/app analysis), DCM/Sizmek (campaign management) SocialTools (social listening) and DMP usage/integration (mainly Oracle BlueKai). I am also adept at SEO and SEM integration alongside deploying an e-commerce strategy. To add, I am trained and well-versed in offline media planning and buying strategies as well (both ATL and BTL). 

I am available at my cell number (Pakistan : +92-336-2020105), (UAE:+971-58-262-4296) and email surendar.themarketer@gmail.com for any business-related query. 

https://surendarkumar.com/

Surendar Kumar

Global Startup Awards

Selected as a Jury Member for the Global Startup Awards (GSA), the world’s largest independent startup competition and venture fund spanning 154 countries.

Key contributions:

• Collaborating with leading investors, corporates, and ecosystem builders to evaluate and support high-potential startups.
• Contributed to identifying ventures positioned for global growth and innovation.
• Engaged with GSA’s global network members, backed by partners such as Intel Capital, Qualcomm Ventures, and other top-tier funds.

Jury Member

Stealth Startup

Engaged as Interim CMO at a stealth-stage gaming startup following its successful angel investment round. Tasked with setting up operations and leading marketing efforts, including:

• Developed and prepared a 12-month GTM strategy, aligning product positioning with market opportunities.
• Defined and executed go-to-market strategy, including regional expansion plans, KPIs, milestones, and campaign goals.
• Prepared early marketing materials, budgets, and pitch decks to support fundraising and partnership discussions.
• Drafted materials for partnership communications with leading blockchain ecosystems, including Polygon and Ava Labs (Avalanche).

Chief Marketing Officer

International Police Association

Inducted into the International Police Association (IPA), the world’s largest law enforcement organization, after commencing work as an active external consultant and associate.

Key contributions:

• Advised national law enforcement agencies on financial cybercrime investigations, including money laundering cases.
• Provided expertise in social engineering tactics and emerging cybercrime threats.
• Supported policy and operational discussions at the intersection of digital economy, cybersecurity, and law enforcement.

Currently only serving as a honorary member of the IPA in Bosnia and Herzegovina, maintaining affiliation with a global network of law enforcement and security professionals.

Member

ECOBLOX

Served as advisor and consultant for Ecoblox, winner of the 2024 ASUS Award for AI Innovation and a data center company trusted by governments, Fortune 500s, and leading AI startups to deliver advanced HPC and digital infrastructure solutions.

In my role as their on-site and remote Advisor, I:

• Supported the executive team on opportunities in digital assets and securing new clients.
• Advised on expansion strategies, helping Ecoblox executives explore the development opportunities in the Web3 ecosystem.
• Drafted materials to support partnership outreach and funding discussions with major stakeholders with the goal of raising funding.

For any partnership, investment or business inquiries, you can contact Ecoblox directly.

Advisor

Union for a Better Future of BiH

Appointed as Chief Officer for Economic Development and Market Modernization, overseeing digital economy policy and national development strategy at a political party with significant national influence.

Key responsibilities:

• Drafted and proposed legislation for the regulation of cryptocurrencies and digital assets, establishing the foundation for Bosnia & Herzegovina’s future digital economy framework.
• Led strategic planning for national economic modernization projects, aligning policies with international standards and competitiveness goals.
• Engaged with ministries, regulators, banks, and private sector stakeholders to drive digital transformation and cross-border cooperation.
• Represented the party in high-level policy discussions on economic reform and innovation, advocating for entrepreneurship and emerging technologies.

Sector Chief Officer

Nova Consulting

Founded and led a boutique consultancy delivering market research, community building, content, and strategic marketing services to tech and fintech clients in Europe, Australia, and beyond.

Selected projects:

• Bloxico – Provided strategy, market research, content, and documentation for one of South-East Europe’s fastest-growing blockchain companies (Deloitte Technology Fast 50 CE, 9th place) with clients such as Filecoin.
• Crypto.com – Acted as personal advisor to the Country Manager (Serbia), supporting expansion into untapped regional markets through community building and market entry strategy.
• The Finn Group – Delivered content and market analysis for Australia’s largest business sales organization, managing $200M+ in assets and serving 60,000+ registered buyers.
• SHORE Teams – Supported global expansion with content and research services for an outstaffing agency serving clients such as Philips Healthcare and Allianz, backed by 100+ development partners worldwide.

Chief Executive Officer

KudosCode

Oversaw marketing operations for KudosCode, supporting mission-driven entrepreneurs and small businesses with web development and automation solutions.

Key contributions:

• Developed and executed content and marketing campaigns to drive business growth and expand brand visibility, increasing online impressions by 300%.
• Conducted market and client research, shaping outreach and client acquisition strategies.
• Collaborated with the executive team to design strategic partnerships and align marketing with company goals.
• Created articles, promotional materials, and outreach content that strengthened company presence and attracted new clients, contributing to a 30% increase in business inflows.

💬 “Vedad quickly became an integral part of the company and helped shape strategy and direction… his presence and contribution made a lasting impact.” – Michael Schwengel, KudosCode CEO

Marketing Manager

Block Insight 

While at Dash Digital Cash, founded Block Insight, a blockchain venture that educated investors on investment opportunities while designing and executing fundraising campaigns for external clients.

• Secured $50,000 in funding from Dash’s decentralized treasury.
• Designed and executed fundraising campaigns & token sales, helping projects raise $10,000,000+.
• Guided investors in understanding crypto investment opportunities and associated risks.
• Prepared fundraising materials (pitch decks, whitepapers, business plans) for multiple projects.
• Recruited leading KOLs in the crypto space to drive awareness for clients.
• Created growth and management frameworks (processes, guidelines, and materials) to enable ongoing community management and scalability.

Founder | CEO

Dash - Digital Cash (Cryptocurrency)

Managed and grew the Dash community in the Balkans, driving adoption and building awareness through events, partnerships, and promo campaigns.

• Secured $220K in treasury grants to fund regional events, campaigns, and community initiatives.
• Reached over 2 million people through awareness campaigns, partnerships, and media outreach.
• Organized the Balkans’ first crypto conference for institutions, bringing together diplomats, regulators, banks, and global institutions to discuss blockchain adoption - including the US Embassy, Ministry of Internal Affairs, UNDP, World Bank, PwC, EBRD, etc.

Community Manager

GliaLab

Co-founded GliaLab, a non-profit AI healthcare startup developing diagnostic tools for cancer detection. 

Key contributions:

• Ran a strategic CTO-focused marketing campaign that got GliaLab global recognition, including a highlight by Google’s CEO, Sundar Pichai, at I/O 2017, features in Billboard, Entrepreneur, Business Insider, and MarketWatch.
• Designed and executed growth strategy to transform GliaLab from a high school project into a healthcare-grade AI solution, including market research, partnerships, and compliance frameworks.
• Raised $250K in seed funding and secured partnerships with NVIDIA and Stanford University for data access and technical collaboration.
• Launched an internship program attracting over 500 applicants from Ivy League universities and global tech firms.
• Generated over 20 million media impressions and positioned GliaLab as one of the leading startups in AI-powered healthcare through strategic promo campaigns.

Co-Founder

I help entrepreneurs build online communities | Scaled multiple businesses to 7 figures | Forbes 30U30

I’m a marketing and growth strategist with 10+ years of experience helping startups, tech companies, and global brands scale through community building, content strategy, and go-to-market execution. My background also includes leading DeFi, TradFi, and broader financial and technology projects, guiding them from initial concept and strategic planning through execution, growth, and long-term impact.

Along the way, I’ve:

🔹 Directed national crypto regulation and digital economy initiatives, drafting legislation, lobbying for modernization, and aligning government and private sector stakeholders.
🔹 Built and scaled Web3 communities for projects like Crypto.com and Dash, securing over $300K in crypto grants and reaching millions through campaigns, conferences, and digital channels.
🔹 Built and managed social channels (Telegram, Discord, Twitter) with thousands of active members, designing growth frameworks and community management strategies that ensured sustainable engagement.
🔹 Advised founders and startups on fundraising, marketing, and go-to-market strategy, helping ventures secure $10M+ in funding and connect with global crypto leaders like Polygon and Ava Labs.
🔹 Co-founded pioneering ventures like GliaLab (AI healthcare, backed by NVIDIA and IBM, and spotlighted by Google’s CEO) and Block Insight (funded by Dash).

Recognitions include:

🏆 Forbes 30 Under 30 Europe (Finance)
🏆 CESA “Founder of the Year”
🏆 SEE-IT Innovation Award

I’m passionate about using storytelling, psychology, and marketing to help organizations grow, connect with people, and create movements. You can also read some of my essays here: https://www.web3click.com

🔎 Open to opportunities in growth marketing, community strategy, and digital economy roles where I can help scale great products into global markets.

taplio

The Battle

Surendar Kumar

Vedad Mešanović

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