👋🏽  Hi, my name is Surendar Kumar

I Tell Businesses How To Swim In Digital Ocean
✔️ Growth Hack Marketer
✔️ Digital Marketing Consultant
✔️ Paid Search Analyst

I am a Google certificated digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Through my journey in digital marketing, I have been able to learn and develop a deep understanding of Search Engine marketing, display, retargeting, social media marketing, landing page optimization, programmatic advertising, and project management.

Currently, I am working as an independent freelancer for some US brands where I look after the company's ROI on the digital space.

Over a span of 5+ years, I have worked with a number of local and international clients belonging to FMCGs, Insurance, Retail, Manufacturing and Investment sectors. 

My specialities include Display, Search and Video advertising along with Social Media (Facebook, Instagram, Twitter and Snapchat) and trafficking platforms such as DoubleClick Bid Manager (DBM), Xaxis Programmatic and Eskimi DSP. Besides this, I have also worked on multiple tools like Google Analytics/Firebase (website/app analysis), DCM/Sizmek (campaign management) SocialTools (social listening) and DMP usage/integration (mainly Oracle BlueKai). I am also adept at SEO and SEM integration alongside deploying an e-commerce strategy. To add, I am trained and well-versed in offline media planning and buying strategies as well (both ATL and BTL). 

I am available at my cell number (Pakistan : +92-336-2020105), (UAE:+971-58-262-4296) and email surendar.themarketer@gmail.com for any business-related query. 

https://surendarkumar.com/

Surendar Kumar

Tech Company Co-Founder & COO | Top Software Development Voice | Talking about Innovations for the Logistics Industry | AI & Cloud Solutions | Custom Software Development

During my time as COO of a software company, I assisted numerous businesses with digital transformation through tech consulting and implementation of innovative solutions. 

Currently, my focus is on logistics, transportation, and supply chain management. This industry has incredible potential for growth and expansion, as well as significant optimization opportunities for both economic and ecological sustainability.

As our team specializes in custom software development, I share my expertise in:
- AI solutions in logistics
- Tech trends for digital transformation
- Business automation process for transportation
- Supply chain optimization through technologies
- Cloud solutions development

💡 I recently launched my newsletter about logistics tech. Get insights on AI, automation, industry news, and cases.

If you have any questions or are interested in learning more about how we can assist your business with digital transformation, please don't hesitate to reach out to me via email: oleksandr.khudoteplyi@advantiss.com 📧

Oleksandr Khudoteplyi

🤯 Are we slowly outsourcing our own brains to AI?
Every day I see more and more people using AI mindlessly.
 No fact-checking.
 No alternative sources.
 Sometimes not even a second thought about whether the output is true.
We rushed to offload routine tasks to AI - but along the way we risk losing something far more valuable: critical thinking.
🧠 The brain is like a muscle: stop training it, and it weakens
AI and ML experts initially wanted to accelerate human progress.
 To free people from trivial work.
 But in doing so, they also created a temptation to turn off our own thinking.
And we’re already seeing the effects:
 • over-reliance on one or two LLMs
 • declining analytical habits
 • the belief that “AI surely knows better”
⚛️ A moment that really shook me
In the Microsoft Research Lab in Sydney, top management talked about their main challenge:
 accelerating physics and chemistry by 5-10× to solve material science bottlenecks for future supercomputers.
The investment numbers were mind-blowing.
 I walked out of that meeting thinking:
 “Wow… these people are actually working on saving humanity. And what am I doing?”
💥 But there's another side — the risk of a massive AI bubble
Unlimited funding without solid unit economics has already destroyed entire industries in the past.
 And we’re seeing a similar pattern again:
 hype, FOMO, giant budgets, and little verification of real value.
We may be heading toward a crash bigger than the dot-com bubble.
❓ The real question now is:
Will AI accelerate human progress - or will we wake up one day in a new Idiocracy?
What do you think?
 How do we avoid collective “dumbing down” in the age of AI?

#AI #ArtificialIntelligence #CriticalThinking #FutureOfWork #DigitalTransformation #Innovation #MachineLearning #TechTrends #Leadership #Productivity

Oleksandr Khudoteplyi 

Tech Company Co-Founder & COO | Talking about Innovations for the Logistics Industry | AI & Cloud Solutions | Custom Software Development

🎬 Generative AI in Action 
How AI-Generated Video Is Transforming Business
Once, creating high-quality video meant hiring a full crew, renting cameras, booking studios, and spending weeks in post-production.
 Today - all you need is an idea and AI.
Generative video technology is changing how companies communicate, sell, and scale. It’s not a trend - it’s the new creative engine behind modern business growth.
Here’s how smart teams are using AI-generated video to boost impact 👇
🎥 1️⃣ AI as Your On-Demand Video Studio
With AI tools like Runway, Synthesia, or Pika, anyone can create professional-grade videos in minutes - no camera, actors, or editing skills required.
 💡 You can turn a blog post into a talking-head explainer, a sales pitch into a personalized video message, or a script into a cinematic ad - instantly.
Result: companies report cutting production costs by 80–90%, while doubling their content output.
🧠 2️⃣ Personalized Videos That Sell
Generative AI allows brands to tailor videos for each viewer - name, company, or even behavior data can appear naturally in the footage.
 🎯 Imagine sending 1,000 personalized video demos in one afternoon - each recorded by an AI avatar that speaks in your tone and language.
Outcome: open rates and conversions skyrocket because it feels human, not automated.
🌍 3️⃣ Global Reach, Local Voice
AI can instantly translate and lip-sync videos into dozens of languages - with natural voice and accent adaptation.
 💬 That means your message can reach new markets without additional shoots, translators, or localization budgets.
⚙️ 4️⃣ Integrate AI Video Into Every Part of the Funnel
Generative video is more than marketing - it’s a growth multiplier.
 Here’s how businesses use it daily:
Sales: personalized intros, product demos, follow-ups
Marketing: campaign teasers, educational explainers
Support: video FAQs and AI-driven onboarding
Training: company-wide updates and tutorials in seconds
Each video can be generated, tested, and optimized with AI analytics.
🚀 5️⃣ The Future: Real-Time AI Production
Soon, AI won’t just generate videos - it will adapt them in real time based on viewer reactions.
 👀 Imagine a video that changes script, visuals, or call-to-action dynamically - while someone is watching. That’s not sci-fi. It’s already being built.
✨ Bottom line:
 Generative video is becoming the new “language” of digital business - fast, personal, and scalable. Whether you’re in sales, marketing, or training, AI lets you create stories that connect and convert - at a fraction of the time and cost.
❓Have you already tried integrating AI-generated video into your business strategy - or are you still watching from the sidelines?
#AI #GenerativeAI #VideoMarketing #Innovation #Sales #DigitalTransformation #FutureOfBusiness #ContentCreation #Automation #Marketing #Leadership

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