👋🏽  Hi, my name is Surendar Kumar

I Tell Businesses How To Swim In Digital Ocean
✔️ Growth Hack Marketer
✔️ Digital Marketing Consultant
✔️ Paid Search Analyst

I am a Google certificated digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Through my journey in digital marketing, I have been able to learn and develop a deep understanding of Search Engine marketing, display, retargeting, social media marketing, landing page optimization, programmatic advertising, and project management.

Currently, I am working as an independent freelancer for some US brands where I look after the company's ROI on the digital space.

Over a span of 5+ years, I have worked with a number of local and international clients belonging to FMCGs, Insurance, Retail, Manufacturing and Investment sectors. 

My specialities include Display, Search and Video advertising along with Social Media (Facebook, Instagram, Twitter and Snapchat) and trafficking platforms such as DoubleClick Bid Manager (DBM), Xaxis Programmatic and Eskimi DSP. Besides this, I have also worked on multiple tools like Google Analytics/Firebase (website/app analysis), DCM/Sizmek (campaign management) SocialTools (social listening) and DMP usage/integration (mainly Oracle BlueKai). I am also adept at SEO and SEM integration alongside deploying an e-commerce strategy. To add, I am trained and well-versed in offline media planning and buying strategies as well (both ATL and BTL). 

I am available at my cell number (Pakistan : +92-336-2020105), (UAE:+971-58-262-4296) and email surendar.themarketer@gmail.com for any business-related query. 

https://surendarkumar.com/

Surendar Kumar

CEO Rebase | DevOps co-pilot | No YAML, No Terraform | Angel Investor

Building Rebase - 10x DevOps and Platform Engineering Teams.

Mudassir Mustafa ⌥

"You're capturing 70% unnecessary data. And paying for it."

Research on observability trends revealed something that explains your cloud bill.

Organizations are capturing 70% unnecessary observability data.
70%.

That means:

70% of your log storage is noise
70% of your metrics aren't used
70% of your traces never get analyzed

But you're paying for 100% of it.

Storage costs.
Ingestion costs.
Query costs.
Retention costs.

All accumulating for data you'll never look at.
The pattern is always the same:

"Let's log everything. We might need it someday."

So you enable debug logging in production.
Capture every metric from every service.
Store every trace for 90 days.

Then when an incident happens:
You still can't find what you need.

Because the signal is buried in noise.
The log analytics challenge:

Long-term storage costs overshadow query value.
You're paying thousands per month to store logs that:

You'll never search
Don't help debug incidents
Exist "just in case"

So teams make impossible choices:
Which logs do we keep?
Which do we archive?
Which do we just discard?

This is the observability paradox:
Capture everything = Find nothing
Pay for everything = Afford nothing

Your monitoring costs shouldn't exceed your infrastructure costs.
But for some teams, they do.

taplio

The Battle

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Mudassir Mustafa ⌥

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taplio

The Battle

Surendar Kumar

Mudassir Mustafa ⌥

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mudassir Mustafa ⌥'s LinkedIn Performance

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Performance ScoreMudassir Mustafa ⌥'s LinkedIn Performance