👋🏽  Hi, my name is Surendar Kumar

I Tell Businesses How To Swim In Digital Ocean
✔️ Growth Hack Marketer
✔️ Digital Marketing Consultant
✔️ Paid Search Analyst

I am a Google certificated digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Through my journey in digital marketing, I have been able to learn and develop a deep understanding of Search Engine marketing, display, retargeting, social media marketing, landing page optimization, programmatic advertising, and project management.

Currently, I am working as an independent freelancer for some US brands where I look after the company's ROI on the digital space.

Over a span of 5+ years, I have worked with a number of local and international clients belonging to FMCGs, Insurance, Retail, Manufacturing and Investment sectors. 

My specialities include Display, Search and Video advertising along with Social Media (Facebook, Instagram, Twitter and Snapchat) and trafficking platforms such as DoubleClick Bid Manager (DBM), Xaxis Programmatic and Eskimi DSP. Besides this, I have also worked on multiple tools like Google Analytics/Firebase (website/app analysis), DCM/Sizmek (campaign management) SocialTools (social listening) and DMP usage/integration (mainly Oracle BlueKai). I am also adept at SEO and SEM integration alongside deploying an e-commerce strategy. To add, I am trained and well-versed in offline media planning and buying strategies as well (both ATL and BTL). 

I am available at my cell number (Pakistan : +92-336-2020105), (UAE:+971-58-262-4296) and email surendar.themarketer@gmail.com for any business-related query. 

https://surendarkumar.com/

Surendar Kumar

SAE Institute

I have the privilege to write and deliver the Music Business program to the next generation of music industry entrepreneurs, producers, engineers and artists.

Adjunct Instructor, Music Business

Tradable Bits

Business Development Manager, Music & Ent

Block Sound Mgmt

Organic artist development.
Roster: Iain Howie, Mei Anima, Dealers Choice, Goldenratio.

Founder

Nimbus School of Recording and Media

I had the privilege of writing and delivering the music business curriculum to students in the 'Music Production, Recording and Business' 12 month diploma program.  
Courses: Marketing Management, Music Law, Artist Development, Business Planning, Personal Branding, Presentation Skills.

Instructor

Wild Pitch Records

Tasked with reviving the catalogue of Wild Pitch Records, the 1990's seminal hip hop label (Gang Starr, Main Source, The Coup, Chill Rob G, UMC's). 
Increased YOY revenue 120% as a result of:  
- Sourcing and negotiating new distribution agreement  
- Implementing internal meta data and copyright audit which resulted in 200% increase in royalty collection and sync placements.

Manager, Catalogue

Remedy Productions

Developed unscripted television shows for the Canadian market. 
Earned access to highly sensitive organizations including police, fire, search and rescue.
Produced, cast and directed multiple sizzle reels.
Secured two series green-lights: First Dates Canada (Slice), Cabin Truckers (Cottage Life Network).

Development Producer

Runaway Music Publishing

Ran boutique music publishing company. Signed roster of acclaimed indie artists and labels including Patrick Watson, Metric, Sally Setlmann, Jon & Roy, Plants and Animals. 
Licensed and negotiated over 100 sync placements from CSI to The Office to Sesame Street. 
Winner, 2007 SOCAN 'Song of the Year' for Feist's “1234” written by Runaway’s Sally Seltmann.

Co-Founder

Arts and Crafts

Co-founded internationally acclaimed record label & artist management company (Broken Social Scene, Feist, Stars).
Co-managed roster.
Owned marketing and sales for all artists including NA marketing campaigns for seminal albums by BSS (You Forgot It In People), Feist (Let It Die) and Stars (Set Yourself On Fire).

Virgin Music Canada

Owned Canadian release campaigns for diverse roster of global artists. 
Canadian Label Manager for Astralwerks and Ultra Records.
Roster included Daft Punk, Chemical Brothers, Fatboy Slim, Lenny Kravitz, Mel C, A Perfect Circle, The Beta Band, Les Rythmes Digitals, Photek, among others.

National Marketing Manager

Hey, I'm Daniel. I’m interested in creative growth for strategies for artists and brands.

From my early days as a major label marketer I have increasingly focused my attention towards independent artists. I enjoy working with innovative and disruptive acts who value creative approaches outside of music industry norms. 

I excel at helping artists identify their core value and maximizing the delivery of that value to high-intent fans. 

My experience includes:  

- Co-founder, Arts & Crafts (Indie label and artist management - Feist, Broken Social Scene)
- National Marketing Manager, EMI/Virgin Records (roster included Daft Punk, N.E.R.D, Lenny Kravitz)
- Development Producer (Reality TV) - Remedy Productions 
- Co-founder, Runaway Music Publishing 

I am currently a creative strategist for hire with clients in Europe, US and Canada, and adjunct instructor at SAE Institute, Vancouver, where I write and deliver the Music Business curriculum.

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The Battle

Surendar Kumar

Daniel Cutler

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