👋🏽  Hi, my name is Surendar Kumar

I Tell Businesses How To Swim In Digital Ocean
✔️ Growth Hack Marketer
✔️ Digital Marketing Consultant
✔️ Paid Search Analyst

I am a Google certificated digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Through my journey in digital marketing, I have been able to learn and develop a deep understanding of Search Engine marketing, display, retargeting, social media marketing, landing page optimization, programmatic advertising, and project management.

Currently, I am working as an independent freelancer for some US brands where I look after the company's ROI on the digital space.

Over a span of 5+ years, I have worked with a number of local and international clients belonging to FMCGs, Insurance, Retail, Manufacturing and Investment sectors. 

My specialities include Display, Search and Video advertising along with Social Media (Facebook, Instagram, Twitter and Snapchat) and trafficking platforms such as DoubleClick Bid Manager (DBM), Xaxis Programmatic and Eskimi DSP. Besides this, I have also worked on multiple tools like Google Analytics/Firebase (website/app analysis), DCM/Sizmek (campaign management) SocialTools (social listening) and DMP usage/integration (mainly Oracle BlueKai). I am also adept at SEO and SEM integration alongside deploying an e-commerce strategy. To add, I am trained and well-versed in offline media planning and buying strategies as well (both ATL and BTL). 

I am available at my cell number (Pakistan : +92-336-2020105), (UAE:+971-58-262-4296) and email surendar.themarketer@gmail.com for any business-related query. 

https://surendarkumar.com/

Surendar Kumar

Daniel Markovits

LinkedIn

Creator & Community Manager - EMEA

Grishin Robotics

Targeting Pre-Seed, Seed, Series A investments in the US and UK.

Grishin Robotics has invested in several category-defining companies including Ring (acquired by Amazon for $1B), Spin (personal mobility, acquired by Ford), Zipline (last-mile drone delivery), Starship (last-mile robot delivery), and Eero (smart home wi-fi system, acquired by Amazon).

Reach out if you're a stellar founder looking to gain traction!

Venture Scout

Minute Media

Enhanced new and existing traffic from social, organic, and referral sources. Developed and implemented tools and frameworks to drive growth. Proactively participated in design and execution of strategic partnerships outreach. Optimized quality and retention of the brand’s users, while improving monetisation margins.

• Boosted monetization margins from 10 to 30%.
• Executed partnership campaigns across 14 markets globally, including joint ventures and cross-content deals.
• Played an integral role in growing SEO/organic numbers from 5% to 30%.
• Ensuring the tools & frameworks to deliver our growth plans are in place both internally and externally.
• Cross-functional collaboration with the BI, product, legal, tech and commercial teams.

Head of Growth & Community

Managed brand’s Latin America growth and business development across all properties. Served as in charge of the brand’s content strategy on Facebook. Coordinated with the commercial and editorial team regarding the execution of campaigns.

• Boosted brand’s Latin America unique users by 500% to 15M a month.
• Developed and maintained relationship with BI, legal, product, tech, and commercial teams.

Latin America Growth and Partnerships Manager

• Assembled our influencer network from the ground up, onboarding 2000+ partners and reaching 1B+ digital impressions.
• Manage, support, and nurture strategic creators. Help these creators ramp up their sharing and audience growth while improving content quality.

Creator and Influencer Manager Lead

Created, edited, and organized engaging content for 90min’s social networks and mobile app. Developed and directed LatAm content team in Minute Media's flagship brand. Created content strategy and worked on actual deliverables. Ensured timely delivery on traffic targets set by management.

• Developed 2000+ pieces of content with over 100M reads.
• Served as in charge of initiating and defining process to administer strategic partnership efforts.

Content Manager

Adgorithms LTD

Directed a portfolio of over 30 clients across gaming and tech industries. Held the overall responsibilities for training and on-boarding of new clients. Delivered effective assistance to clients in developing and optimizing campaign strategies.

•	Boosted portfolio revenue by 50% to $5M ARR.
•	Reduced 20% churn by cultivating strong relationships.

Sr. Account Manager

Creators + Community + Sports @ LinkedIn | Venture Scout | I help CEOs, execs, VCs, athletes & brands stand out and build authority

I’m a community builder and strategist with a background in scaling creator programs, executing partnerships, and shaping content ecosystems across sports, finance, media, and tech.

At LinkedIn, I’ve been part of the editorial and product team shaping how top athletes, execs, creators, and brands show up on the platform. From onboarding Lewis Hamilton to launching scaled video programs and amplifying executives' voices through editorial campaigns, I’ve helped over 500+ high-impact members grow their audience and influence. I’ve also supported major product rollouts like collaborative articles and the new immersive video tab, bringing feedback from the community directly into product decisions.

Before LinkedIn, I led growth and partnerships at Minute Media across global markets — building out their influencer network from scratch (2000+ creators, 1B+ impressions), driving user growth across LatAm, and boosting monetization through SEO and cross-platform deals.

I didn’t start out planning this path. I just kept following what made me curious: how communities form, how content spreads, and how creators (and now athletes and execs) shape culture. That curiosity has led me across continents — from Tel Aviv to London — and through roles that have mixed editorial instinct, product feedback, talent strategy, and partnership growth.

I'm especially passionate about helping people show up more authentically online — not just for the algorithm, but for their community. If it sits at the intersection of storytelling, strategy, and real human connection, I’m probably already in it.

In short: I help people build a presence and a community that opens doors.

Co-Founder

Club created to serve as a continuous bond between the diaspora community and the State of Israel.

• Successful crowdfunding campaign & world wide media coverage
• 150+ players from 25 different countries 
• Currently in Liga Gimel (5th division) of the Israeli Football League

Dani Markovits

🚨 JUST IN: The streaming wars just ended

Netflix announced this morning it's acquiring Warner Bros., HBO, and HBO Max for $82.7 billion. 

What Netflix gets:
1/ Century of IP: Friends, The Sopranos,Game of Thrones, Harry Potter, the entire DC Universe (Batman, Superman, Wonder Woman) and much more...
2/ HBO's prestige brand
3/ Physical production capacity at WBD's global studio facilities

Potential implications: 
1/ Netflix just became a licensing monopoly
2/ The “Netflix is a tech company” era ends
3/ Streaming bundling becomes inevitable

Bank of America called it succinctly: 'If Netflix acquires Warner Bros., the streaming wars are effectively over'

One thing is certain: If regulators approve, Hollywood will never look the same.

CCO @ Shake Content | Ex LinkedIn | I help CEOs, execs, VCs & brands stand out and build authority on LinkedIn

After 4 years at LinkedIn and working with hundreds of executives, CEOs, and industry experts, I've heard the same fear over and over:

'I don't want to come across as promotional or cringy'

So they don't post. They don't share. They stay silent.

Here's what I've learned: The best LinkedIn content isn't promotional at all.
It's:
1/ The lessons you learned from a project that failed
2/ The counterintuitive insight from 10 years in your industry
3/ The question everyone's thinking but nobody's asking
4/ The honest take on where your field is heading

You don't need to talk about your product. You don't need to humble-brag. 
You just need to say something worth reading.

The executives with the biggest followings? 
They teach more than they sell
They share more than they pitch
They add value first.

But here's the thing...

If you DO want to occasionally post about your company, your product, or that award you just won? Do it anyway.

One promotional post among ten valuable ones isn't cringy.

We're allowed to be proud of our work. We're allowed to celebrate wins.

F*** it... You earned those medals.

This is Rony 🙌 

We met on LinkedIn two years ago. Last week I got the chance to visit her at Google's Tel Aviv office.

LinkedIn gets a bad rep for being transactional. But I believe this is one of the few places where you can build genuine relationships with people you'd never meet otherwise.

This platform isn't just for deals and job posts. It's for finding amazing people.

Shoutout to Rony for the invite... and to LinkedIn for making the world feel smaller.

Life hack: always start a presentation with a meme.

Not only does it instantly break the ice, but it completely flips the energy in the room. 

And for the session I ran yesterday, it helped set the tone that business, fundraising and brand-building don’t have to be stiff, corporate, or intimidating.

I spoke at 'Beyond the Pitch: Getting Noticed by Investors & Media' hosted by Startup Grind London – a brilliant night designed to help early-stage founders cut through the noise and build visibility.

Huge thank you to Elinor for bringing me in and hosting such a great event. I was joined by an excellent lineup: David Soffer, Jordan Mulvaney, Josh Hart, Isabelle O'Keeffe, Maria Markusjan, and 🤖Chloe Hall.

Some takeaways I shared with the group:
1/ Visibility is a proxy for credibility. Most investors don't have time to deep-dive every deck.. but they notice founders who consistently show up.
2/ You don’t need authority to get attention. You need clarity, confidence, and a perspective worth following.
3/ Storytelling isn’t a “nice to have”. It’s a commercial asset that drives intros, hires, partnerships, and demand.
4/ The founders who communicate early build momentum early. 

The meme was a joke - but the message wasn’t.

If you’re waiting for the perfect moment to start showing up on LinkedIn, you’re already late.

strongly held belief:

who follows you matters more than how many follow you

be known well, not well-known

Hot take: Content is now as important as code.

Balaji said it best on the Andreessen Horowitz podcast:

'The founding engineer is the how. The founding creator is the why'

In 2026, every company will (should) have:
1/ A founding engineer 
2/ A founding operator 
3/ And a founding creator (even if that 'role' isn't titled yet)

I am a bit biased but this is where LinkedIn comes in. It’s where founders build trust, distribution, and demand long before the product ships.

And this is exactly why we built Shake Content.

We’re helping founders become the leading voices in their categories.. turning their expertise, their story, and their point of view into visibility,  authority, and  momentum.

The companies that win won’t just have great products. They’ll have founders who can lead the conversation.

Most of us use AI wrong.

We ask for answers (outputs) when we should be asking for questions (inputs).

Asking AI for answers is like having someone lift the weights for you. 

(it looks productive.. but builds zero strength).

Questions > answers

Vegamour just created a role that didn't exist 6 months ago.

Chief LinkedIn Advisor

I've been tracking interesting roles popping up on LinkedIn lately. This one def. stand out. 

A beauty brand is investing executive-level resources into a single platform. They're not spreading thin across TikTok, Instagram, and Twitter. They're going all-in on LinkedIn.

VEGAMOUR hired Iryna Kremin, a longevity expert, to create 'science-backed conversations' for their community. They're treating LinkedIn like a media channel where credibility compounds.

Here's what this signals:
• LinkedIn is becoming a primary business channel, not a secondary one
• Companies are realising that trust-building happens in feeds, not just in ads
• Executive attention is shifting from 'we should post more' to 'we need a strategy here'

The brands/companies winning on LinkedIn in 2025 won't be the ones posting occasionally. They'll be the ones treating it like the business asset it is.

If a hair care company is hiring a Chief LinkedIn Advisor, what does that say about where your industry is heading?

The Big Shift for 2026

Brand building is no longer the job of the marketing team. It’s the job of every employee.

I just read an interesting NYT article that confirms what many of us are starting to see: the era of outsourcing brand credibility is ending.

Companies like Delta Air Lines, the LEGO Group, and DHL aren't just featuring their social media teams anymore. They're empowering engineers, maintenance techs, couriers, and designers to build the brand.

But here's what the article missed, and what I think is the real story for 2026:
LinkedIn is where this movement matters most.

While TikTok and Instagram get the viral moments, LinkedIn is where trust is built. When your software engineer shares insights about your product development process, when your customer service lead posts about solving a complex client challenge, when your logistics coordinator explains your supply chain innovations. 

People trust people more than logos.

Why this matters now:
→ B2B buyers are doing their research on LinkedIn, looking for authentic voices, not polished marketing 
→ Top talent evaluates companies based on employee voices, not career pages

The companies winning in 2026 won't be the ones with the best marketing team. They'll be the ones who've empowered every employee to share their expertise, their day-to-day realities, and their genuine enthusiasm for the work.

I don't think this isn’t just a trend. It’s a shift in how brands grow.

The best communities in the next decade won't be measured by member counts or engagement metrics.

They'll be measured by how people feel when they leave the room.

Hampton gets this. They just posted a job for a Retreat Manager.

Someone who maps dependencies, researches facilitators, scouts venues throughout the year, and designs run-of-shows with intention.

The specificity of the role is a huge signal 
(this is not the usual 'events manager' position)

For a decade, we chased (digital) scale. More members. Bigger Slack channels. Zoom calls with hundreds of faces nobody remembers.

The pendulum is swinging back... big time.

This role isn't about logistics. It's about creating the conditions where something actually happens between people.

You can't automate serendipity. 

Kudos to Anna (Cogswell) Kolwicz and the Hampton team.

Couldn’t be happier for my friend David Walsh and the entire Limelight team 🚀

They’re building the best B2B creator platform in the game... and this new funding round + product launch is just more proof of that momentum.

As a user, I can’t recommend Limelight enough. What they’re building is genuinely changing how brands understand influence and content-driven revenue.

Huge congrats to the whole team. I know they are just getting started.

Founder & CEO @ Limelight | B2B Creator Marketplace | 3x Founder | MBA Mentor

Today I’m announcing our $2,100,000 funding round 🎉💰
And a HUGE NEW PRODUCT LAUNCH!! ...

Our brand new AI agent for Social Listening is live.

It can:

→ Research your company
→ Precisely define your ICP
→ Identify all of your competitors

Then automatically surface buyer intent from social content and turn it into sales pipeline. 

Early users are raving about it already!!

And just a few weeks ago,
We won the Global Pitch Competition!
On stage at SaaStock (€1M prize money)

THIS. IS. WHAT. MOMENTUM. LOOKS. LIKE.

Here’s why investors are loving Limelight

👇🏼👇🏼

Everyone is talking about personality-led marketing.

- Niche B2B creators are stealing trust.
- Employees are becoming mini media brands.
- Buyers follow PEOPLE, not 40-page whitepapers.

But the problem - up until now?

Everyone KNOWS influence drives revenue.

Yet nobody can measure it.

So budgets have stayed trapped in paid ads & cold outbound.

Limelight SOLVES this problem.

We’re showing brands - how CONTENT drives REVENUE.

We are making influence marketing performance-based.

So brands can track:

🔎 Which post led to $142,000 in pipeline
🔎 Which creator drove 237 product signups
🔎 Which campaign closed $1.9M new business.

(All REAL Limelight case studies! 📈)

We’re turning B2B influence from a “nice-to-have branding play” into a scalable revenue engine.

Big SHOUT out to our new investors for believing in us

Amit at SNR (led the round!) 
Eran at Savyon Ventures 
Kenneth at BackFuture
Kaan at First Degree 
Josh at OpenSky 
Kirby at Ascend

And many others like Ran Makavy, Gert Lanckriet, Suhit Gupta, Amir Ashkenazi, Mike Head, Eli Schwartz, Tom Waddington, Dan Murray🧠, Garrett Scott, Michel Lieben 🧠 & Alex Vacca 🧠🛠️.

A group of incredible operators/investors who know personality-led growth will define the next decade of GTM.

What’s next?

Goal remains the same:
→ Hit $10M ARR with a team of 10.

This funding round lets us:

⚡ Build even faster
⚡ Hire a few elite engineers + AMs
⚡ Push deeper into creator-based attribution
⚡ Power influencer programs for every GTM org

Huge gratitude to my tiny but might team Youngjae JI, Demir Capan, Blas C. and Janine Bulao. 

And most importantly...

The creators and brands (HubSpot, Webflow, Clay + 100s more) who are building this category WITH us 💪🏼

THIS IS JUST THE START.

PS. if you sign up as a new customer in the next 48 hours you get your 2nd month free! (DM me and I will do it for you)

taplio

The Battle

Surendar Kumar

Dani Markovits

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taplio

The Battle

Surendar Kumar

Dani Markovits

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Markovits's LinkedIn Performance

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