👋🏽  Hi, my name is Surendar Kumar

I Tell Businesses How To Swim In Digital Ocean
✔️ Growth Hack Marketer
✔️ Digital Marketing Consultant
✔️ Paid Search Analyst

I am a Google certificated digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Through my journey in digital marketing, I have been able to learn and develop a deep understanding of Search Engine marketing, display, retargeting, social media marketing, landing page optimization, programmatic advertising, and project management.

Currently, I am working as an independent freelancer for some US brands where I look after the company's ROI on the digital space.

Over a span of 5+ years, I have worked with a number of local and international clients belonging to FMCGs, Insurance, Retail, Manufacturing and Investment sectors. 

My specialities include Display, Search and Video advertising along with Social Media (Facebook, Instagram, Twitter and Snapchat) and trafficking platforms such as DoubleClick Bid Manager (DBM), Xaxis Programmatic and Eskimi DSP. Besides this, I have also worked on multiple tools like Google Analytics/Firebase (website/app analysis), DCM/Sizmek (campaign management) SocialTools (social listening) and DMP usage/integration (mainly Oracle BlueKai). I am also adept at SEO and SEM integration alongside deploying an e-commerce strategy. To add, I am trained and well-versed in offline media planning and buying strategies as well (both ATL and BTL). 

I am available at my cell number (Pakistan : +92-336-2020105), (UAE:+971-58-262-4296) and email surendar.themarketer@gmail.com for any business-related query. 

https://surendarkumar.com/

Surendar Kumar

Octopus Money

I help individuals establish and work towards financial goals.  Goals include planning for a family, purchasing a home, budgeting, improved saving habit, start to invest and planning for retirement.
As a Financial Coach I facilitate a holistic overview with suggestions for every Prospect during an 30-45 minute session.  For clients I create an personalised financial plan with optional ongoing coaching to ensure goals are met.
Octopus Money is a fast moving start-up offering personalised financial services irrespective of wealth.  I also refer aligned services to Clients.  
I manage my own business however at OctopusMoney I am expected to stay abreast of changes and training, which I do and provide feedback to continuously improve service and or proposition.  My coaching sessions are available as a benefit offered by some employers and available directly.

Accredited Financial Coach

Klarna

Following acquisition I was selected to work for the Leap Initiative UK team  My main objective was to meet legal and rebrand requirements to integrate CBRF business into Klarna Bank AB (publ), before the legal deadline. This encompassed working with a range of business stakeholders (Merchant Services, Marketing, Suppliers) and business analysis of the 
1)IT finance platform, 
2)In-life customer service processes and 
3)Merchant/Client e-commerce sites.

Project Manager, Business Analyst at Fintech, up until redundancy.

Close Brothers

Delivered Change Requests for Continuous Improvement of Finance Platform.  Managed configuration  requirements for fraud reduction system.

Retail Business Analyst (prior to acquisition by Klarna) 

Legal & General

Finance Reporting & Operations,   Change Team.

Analysis that I have led or projects that I have contributed to are: 
1) Regulatory Solvency II Pillar 3, managed stakeholder QRT requirements, and scoping exercise.   
2)Financial Reporting Strategy, created operational processes for strategic project.   
3) Financial Reporting Controls: Undertook a review of processes and put forward improvements.  
4) Conducted feasibility for replacement Project Portfolio Management System using Software as a Service (SaaS).  
5)Produced Management Information (MI) Requirements for Actuarial Operations.   Provided guidance for  governance  structure for  Statutory  IFRS 17 requirements.

6) MBA Making A Difference Change (MAD) Initiative:  
Employee Engagement is an L&G KPI.    The aim of the MAD was to enhance departmental Employee Engagement.  To achieve this I  analysed team Employee Engagement annual survey results, conducted stakeholder inquiries, consulted company stakeholders for their perspective, managed the team workshop, put forward Management Best Practice recommendations.  Agreed most cost-effective  and timely way to implement with Sponsors  and Champions.  This demonstrates that I can combine a fresh perspective with change methods, recommend and implement a strategic solution.

Business Analyst  (up to site closure)

FirstGroup plc

•	Part of successful team delivering 7  project milestones within demanding timescales
•    Analysing and communicating as-is and to-be processes for bus operations and Business Case options including successful recommendations 
•	Requirements analysis, benefits analysis for introduction of commercial smartcard and online sales. 
•	Review of online web proposals, functional specifications and website

Contract Senior Business Analyst

Cubic Transportation Systems

•	Providing support on multiple projects including sector leading, Contactless Payment Card (CPC), ITSO and EMV projects, supporting revisions, quality (tests, traceability) and ensuring modifications are reflected in technical documents
•	Delivering requirements management support ensuring compliance for Sydney ETS project  to include System Architecture and IPR updates meeting client / stakeholder concerns
•	Devised and developed systems and processes for providing delivery monitoring.

Career Break

Voluntary Work.
Family Support, looking after children until full-time at school.

Carer / Voluntary Worker

•	Responsible for providing project support on the PRESTIGE contactless smart card ticketing system (Oyster) providing both project leadership and business analysis 
•	Formed working relationships with consortium partners including EDS, Fujitsu, WS Atkins
•	Identified need for new, unscheduled, asset provided solution to keep project on track
•	Promoted to Team Leader due to ability to drive projects to maintain time schedules
•	Performed requirements analysis on innovative new products – NextFare, CID, CSAF, LSAF
•	Provided bid and tender support for extensions of PRESTIGE and allied systems.

Senior Business Analyst, Team Lead, Business Analyst

Bank of Montreal, Barclays Group, Citibank, NatWest Markets, Lombard Group, Civil Service.

Worked on various contracts ranging from statistical analysis, business analysis, treasury assignments, writing test plans for accounting and treasury systems, and finally year 2000 testing.  Demonstrated ability to learn quickly, work proactively and in teams.

Adminstrator, Analyst, Statistician

PERSONAL STATEMENT
I enjoy my role as a MoneyCoach it's a privilege.  I allow individuals the space to share their questions or concerns on personal finances.  From the very first coaching session, I see better financial habits being practised.  I also build personalised financial plans for those who subscribe to my ongoing services.  A personalised financial plan can empower individuals with the reassurance they're on track with their financial goals based on their income/savings or the realisation habits need to change to set them on track.  That's where I come in, equipped with the guidance to ensure my clients meet their big life goals.  During my coaching and financial planning sessions, I hear, "I hadn't thought of that" or "I was meaning to get around to doing that and with you I will".  I see motivated individuals taking control of their income and finances to achieve what they want. 
Do you have a money issue going around in  your head that you are fretting about or not making as much progress as you'd like?  Perhaps you've received some financial advice and still none the wiser because it was a bit too technical, full of jargon.  For an informal chat on your personal finances please get in touch with me at bindu.santhosh@octopusmoney.com.

CHANGING CAREERS
My purpose as a MoneyCoach is to promote financial well-being through financial planning and coaching.  Prior to becoming an accredited Financial Coach, I have worked successfully for over 15 years on large programme delivery and smaller IT projects across different sectors including the public sector and financial services.  As a Business Analyst, I have many years’ experience ascertaining clients’ requirements, project planning and communicating technical jargon to the ordinary person. My soft skills learned in one field are being utilised purposefully in another.  If you're thinking of making a career change and would like some tips, feel free to reach out.  Especially if you have had time out of employment for caring duties.

taplio

The Battle

Surendar Kumar

Bindu Santhosh

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