Two-time founder & award-winning designer. I talk about founders' mental health and the mindset to live a joyful life. I love fixing old motorcycles 🛵

I’m a two-time founder and award-winning design director with a proven track record of leading teams to successfully bring over 50 innovative physical and digital products to market.

With 20+ years of experience across startups, consultancies, and corporate settings, I’ve developed a holistic approach that combines creative design thinking, operational and manufacturing expertise, and emotional intelligence to drive innovation and team success.

Today, I serve as Director of Products at Grizzly Industrial, where I lead three brands: Grizzly, Shop Fox, and South Bend, overseeing product strategy, design, merchandising, pricing, logistics, and development.

In parallel, I continue to coach a select group of founders and leaders, placing emotional intelligence at the core of my work to empower better decision-making, stronger collaboration, and sustainable growth. 

I also write regularly:

Advise Myself → essays on emotional intelligence and personal growth

The Design Practice → essays on product management, design, and leadership


Originally from Argentina 🇦🇷 and now based in Bellingham, WA, I enjoy life as a dad, exploring the outdoors, and restoring old motorcycles 🛵 🏍️.

Career Highlights include:

 ➜ Founded and led two startups, including one exit in 2022.
 ➜ Directed the design and launch of 50+ products across industries.
 ➜ Earned 35 patents for innovative product designs.
 ➜ Exhibited twice at the Museum of Modern Art (MoMA), with one design in its permanent collection.
 ➜ Created products that won more than 75 major design awards.
 ➜ Founded and built a design consultancy serving global brands such as Crate & Barrel, CB2, Club Quarters Hotels, and Herman Miller.
 ➜ Established overseas manufacturing operations for multiple clients.

Manuel Saez

Dream Point Marketing

I lead a team of creatives that develop and implement effective strategies to build and maintain the company's brand image. I work closely with various teams across the organization to understand the goals, target audience, and market trends. Based on this understanding, we create brand guidelines that ensure consistency across all communication channels, including social media, advertising, and public relations.

Founder & CEO

Markitpapa

Business Development Manager

I lead and drive business growth initiatives to expand market reach and increase revenue. I identify and capitalize on new business opportunities, forge strategic partnerships, and nurture client relationships. Utilizing my expertise in business planning and analysis, I develop innovative strategies to optimize sales performance, enhance customer satisfaction, and achieve organizational goals. Through effective communication and negotiation, I establish and maintain strong client connections, ensuring exceptional service delivery and long-term business success.

Syslab Technologies Sdn Bhd

I led digital marketing projects that really made a difference. Here’s what I accomplished:

Increased Brand Awareness: I ran SEO and SEM campaigns that boosted our organic search traffic by 60% and got our brand noticed more. We saw a 40% jump in brand mentions and social media buzz.

Generated More Leads: By developing smart marketing strategies, I grew our lead generation by 75%, which helped increase our sales revenue by 30% each year.

Improved Online Presence: I revamped our digital strategies and optimized our website, cutting load times by 50% and boosting user engagement by 45%.

Enhanced Campaign Performance: Using data insights, I fine-tuned our campaigns to achieve a 35% better return on investment (ROI) and reduced our cost-per-acquisition (CPA) by 25%.

Worked Well with Teams: I collaborated with various teams to align our marketing with business goals, improving project completion times by 20% and making our campaigns 15% more efficient.

In my role, I focused on solving marketing challenges and delivering real results, making sure our efforts led to significant growth and success.

Project Manager Digital Marketing

Maqsood Labs

IT Program Manager | Leading multiple international projects | Delivering innovative technology solutions

Spearheaded the initiation and implementation of Business Process Improvement, and designed SOPs and policies.

As an IT Program Manager, I am responsible for leading and managing multiple international projects from initiation to closure. I work closely with my team to ensure that each project is delivered on time, within budget, and to the highest quality standards. My main focus is on delivering innovative technology solutions that align with the client's strategic goals and drive their business outcomes.

I manage and coordinate project activities across all stakeholders, including client representatives, project team members, vendors, and partners. I develop and maintain project plans, ensuring compliance with best practices and industry standards. I identify and manage project risks and issues, ensuring they are effectively communicated, and mitigated or resolved in a timely manner.

As a leader, I foster a culture of innovation, continuous improvement, and teamwork across the project team. I have excellent communication and interpersonal skills, which enable me to build and maintain effective relationships with stakeholders at all levels. I also manage project budgets, ensuring they are managed effectively and reported accurately.

Overall, my goal as an IT Program Manager is to lead my team to deliver exceptional technology solutions that exceed the client's expectations and drive their business outcomes.

Program Manager

Systems Limited

I have worked with multiple cross functional teams including product team and devops team. I implemented scrum and agile methodologies and owned the jira board. My responsibilities included routinely planning and leading sprints. I used daily stand ups to keep a track of progress and risks. I actively participated in risk mitigation and used Weekly Status Reports to present information to stakeholders.

Project Manager

During my tenure as a Technical Writer at Systems Limited, I created comprehensive internal and external documentation for IT products, with a focus on PartnerLinQ and other projects. I conducted thorough research to gather technical information, and then developed user-friendly and engaging content. I collaborated closely with subject matter experts and product teams to ensure accurate and high-quality documentation. I adhered to style guidelines and industry standards, delivering documentation that effectively communicated complex concepts to diverse audiences.

Technical Writer

Viral Webbs

I spearheaded digital marketing initiatives to drive brand awareness, generate leads, and enhance online presence. I developed and executed digital marketing strategies, including SEO, SEM, social media marketing, and content marketing. I collaborated with cross-functional teams to optimize website performance, enhance user experience, and drive traffic and conversions. Through data analysis and insights, I continuously monitored and improved campaign performance, ensuring maximum return on investment.

Content Writer

Technocare

Staff Counselor

Doridhaga

I played a pivotal role in establishing and managing a boutique specializing in ready-made everyday outfits for young girls and ladies. I handled various aspects of the business, including budgeting, inventory sourcing, management, customer service, sales, and marketing. Through strategic planning and execution, I successfully built the brand's reputation, attracted a loyal customer base, and drove sales growth. Additionally, I fostered a positive work environment and ensured exceptional customer experiences.

Co-Founder

Think of me as your digital marketing partner—the one who's here to make your business not just survive, but absolutely thrive in the digital jungle.

From Search Engine Optimization (SEO) to social media marketing, content creation, and PPC advertising, I tailor our services to your unique needs and goals. 

It's like a bespoke suit but for your brand’s digital presence. Snazzy, right?

I bring the latest digital marketing strategies and cutting-edge technology to the table, ensuring your brand doesn’t just get a polite nod, but a standing ovation. 

We're talking about attracting the right audience and converting casual visitors into loyal, raving fans.

With a treasure trove of experience in the digital marketing world, I’ve helped countless businesses across various industries not just grow, but flourish. 

I know what works in online marketing and, more importantly, how to make it work for you!

Imagine your business standing out like a neon sign in a sea of beige. 

That’s what I do—I help you outshine your competitors, drive more organic traffic to your site, and increase your reach. 

We’ll create compelling content and run targeted social media campaigns that connect you with your audience, build trust, and foster a loyal community around your brand.

My strategies are like a secret recipe, backed by data and analytics. 

Every move we make is optimized for success, delivering tangible results that boost your bottom line.

Your success is my top priority. I dive deep to understand your unique challenges and goals, crafting strategies that align perfectly with your vision and deliver the results you’re aiming for. 

At Dream Point, we don't just aim for excellence—we live and breathe it. 

I'm committed to providing top-notch digital marketing services that not only meet but exceed your expectations.

When you work with me, you’re not just getting a service provider; you're getting a reliable, dedicated partner who's invested in seeing your business thrive. 

My clients' success stories are the best proof of that.

So, let’s connect and chat about how we can take your digital presence to the next level. I’m looking forward to working together and making your digital dreams come true!

taplio

The Battle

Manuel Saez

Syeda Saher Batool 😎👍 Marketing and Branding Strategist

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?