Two-time founder & award-winning designer. I talk about founders' mental health and the mindset to live a joyful life. I love fixing old motorcycles 🛵

I’m a two-time founder and award-winning design director with a proven track record of leading teams to successfully bring over 50 innovative physical and digital products to market.

With 20+ years of experience across startups, consultancies, and corporate settings, I’ve developed a holistic approach that combines creative design thinking, operational and manufacturing expertise, and emotional intelligence to drive innovation and team success.

Today, I serve as Director of Products at Grizzly Industrial, where I lead three brands: Grizzly, Shop Fox, and South Bend, overseeing product strategy, design, merchandising, pricing, logistics, and development.

In parallel, I continue to coach a select group of founders and leaders, placing emotional intelligence at the core of my work to empower better decision-making, stronger collaboration, and sustainable growth. 

I also write regularly:

Advise Myself → essays on emotional intelligence and personal growth

The Design Practice → essays on product management, design, and leadership


Originally from Argentina 🇦🇷 and now based in Bellingham, WA, I enjoy life as a dad, exploring the outdoors, and restoring old motorcycles 🛵 🏍️.

Career Highlights include:

 ➜ Founded and led two startups, including one exit in 2022.
 ➜ Directed the design and launch of 50+ products across industries.
 ➜ Earned 35 patents for innovative product designs.
 ➜ Exhibited twice at the Museum of Modern Art (MoMA), with one design in its permanent collection.
 ➜ Created products that won more than 75 major design awards.
 ➜ Founded and built a design consultancy serving global brands such as Crate & Barrel, CB2, Club Quarters Hotels, and Herman Miller.
 ➜ Established overseas manufacturing operations for multiple clients.

Manuel Saez

AdWave Agency B.V.

We're a team DTC performance marketers with a focus on creative & multichannel growth strategies.

Services we offer: 

• Meta & Google Ads Management 
• Statics
• UGC
• Video iterations

Co-Founder

Performance Marketing | Meta Ads & Google Ads | Media Buying for Paid Social | Freelance | DTC 

Comios Media

Founder

Brown-Forman

Sales Promotion Intern

Paid Ads Expert & Creative Strategist For DTC Brands | $150m Revenue Generated | Meta Ads, Google Ads & Performance Creative

Hi, I’m Nicolas, co-founder of Adwave Agency.

At Adwave Agency, we help DTC brands lower their CAC and scale with paid media, engaging creative, and high-converting funnels.

👉 Check out our work: adwaveagency.com

Our Services:

Paid Media Management:
• Facebook & Instagram Ads
• Google Ads

Creative:
• User-Generated Content (UGC) Ads
• Iterative Video Edits
• Static Ads

Funnels:
• High-Converting Landing Pages

👉 Book a call: https://adwaveagency.com/contact/

Feel free to DM me to chat about scaling your brand!

taplio

The Battle

Manuel Saez

Nicolas de Boer

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