Two-time founder & award-winning designer. I talk about founders' mental health and the mindset to live a joyful life. I love fixing old motorcycles 🛵

I’m a two-time founder and award-winning design director with a proven track record of leading teams to successfully bring over 50 innovative physical and digital products to market.

With 20+ years of experience across startups, consultancies, and corporate settings, I’ve developed a holistic approach that combines creative design thinking, operational and manufacturing expertise, and emotional intelligence to drive innovation and team success.

Today, I serve as Director of Products at Grizzly Industrial, where I lead three brands: Grizzly, Shop Fox, and South Bend, overseeing product strategy, design, merchandising, pricing, logistics, and development.

In parallel, I continue to coach a select group of founders and leaders, placing emotional intelligence at the core of my work to empower better decision-making, stronger collaboration, and sustainable growth. 

I also write regularly:

Advise Myself → essays on emotional intelligence and personal growth

The Design Practice → essays on product management, design, and leadership


Originally from Argentina 🇦🇷 and now based in Bellingham, WA, I enjoy life as a dad, exploring the outdoors, and restoring old motorcycles 🛵 🏍️.

Career Highlights include:

 ➜ Founded and led two startups, including one exit in 2022.
 ➜ Directed the design and launch of 50+ products across industries.
 ➜ Earned 35 patents for innovative product designs.
 ➜ Exhibited twice at the Museum of Modern Art (MoMA), with one design in its permanent collection.
 ➜ Created products that won more than 75 major design awards.
 ➜ Founded and built a design consultancy serving global brands such as Crate & Barrel, CB2, Club Quarters Hotels, and Herman Miller.
 ➜ Established overseas manufacturing operations for multiple clients.

Manuel Saez

Staymenity

Co-Founder

J.P. Morgan

Vice President Technology & Disruptive Commerce

JPMorgan Chase & Co.

Banking Associate

KPMG

Senior Audit Associate

Audit Associate

●	Performed various audit procedures 
●	Gained experience in customer relations and client service 
working with public and private companies
●	Established working relationships with team members and KPMG employees
●	Gained knowledge of audit terminology, audit work papers and the use of excel

Audit Intern

Macy's

●	Worked independently as well as in teams to deliver finished product to managers
●	Predicted future sales based on past analytics
●	Calculated the sell though ratio, AUR, and margin in order to determine 
                  which items sold best and worst
●	Presented reports to team members as well as executives of the Company
●	Calculated lower price points for items offered to College students

Brand Analyst Intern

Samet & Company

●	Assisted team members in performing audits of Employee Benefit Plans; 401(K) Plans,
 403(B) Plans, and Pension Plans
●	Performed audit procedures on financial statements of Companies in various industries
●	Became knowledgeable and proficient with firm accounting software such as CCH       Engagement
●	Researched various accounting issues
●	Performed other office functions as directed

A dedicated and hardworking young professional focused on growing in the field of Accounting and Financial Services. Member of the Finance Club at Syracuse University and Interned as an auditor at KPMG LLP and Samet & Company. Specialized in Microsoft Office: Word, PowerPoint, Excel, e-Audit and CCH Engagement in order to assist on audits of various employee benefit plans; 401(k) plans, 403(b) plans, and pension plans. Loves to work in teams and take on a leadership role.

taplio

The Battle

Manuel Saez

Max Kessler

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