Sunny Bonnell

Founder & CEO, Motto® • Top Global Brand & Visionary Leadership Expert • Bestselling Author, Rare Breed • Co-Founder, VisionCamp® • GDUSA Top People to Watch • Top 30 GlobalGurus in Brand • High-Octane Keynote Speaker

Sunny Bonnell is the co-founder and CEO of Motto®, a strategy and innovation firm, and Thinkers50 Radar, which, in partnership with Deloitte, awards the brightest minds in the world. 

Named a ‘Visionary Brand Icon’ by SWAGGER, she is a Top 30 Global Gurus in Brand, GDUSA's Top 25 People to Watch, and a WEBBY Award winner. The WEBBY Awards described Sunny as “Setting the standard for innovation and creativity.”

Sunny works with executive leadership teams to set visions, create big ideas, and inspire their culture to take action on that vision. 

Clients include:

Minnesota Vikings
Virgin
Google
Microsoft
Klaviyo
NFL
Hershey’s
Legendary Digital
Disney
Twentieth Century Fox
Choice Hotels
NCM
Andela
Goodnotes

Sunny is an internationally acclaimed keynote speaker for organizations like MasterCard, Microsoft, Dale Carnegie, Fast Company Innovation Festival, Inc., and Inspiring Workplaces. 

She's been featured in every major publication, including Forbes, Entrepreneur, and The Wall Street Journal. She has appeared on Closing Bell on the NY Stock Exchange, The Breakfast Club, and Yahoo Finance. She writes a popular and provocative leadership column for Fast Company with her Co-founder and partner in crime, Ashleigh Hansberger.

Sunny and Ashleigh are the authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (Harper Collins, 2019) which flips the script on business as usual and carves a path for unconventional success.

“The top 5 career books of all time.” — New York Post
"Brazen and a ruckus to make things better.” — Seth Godin
“An entire windstorm of original thinking.” — USA Today

Sunny's work is focused on dismantling status-quo practices and inspiring others to do big things.

Founder, speaker, author, vision leader.

👉 wearemotto.com
👉 sunnybonnell.com

Co-Founder & CEO

Motto® is a vision-partner and strategic brand transformation company. We believe in the power of big ideas to clarify vision, rally people, and inspire action.

We guide CEOs, founders, and teams through times of growth and transition to unlock their Idea Worth Rallying Around®— the signature idea that sits at the heart of the business and makes it famous.

Internally: Our work drives the culture strategy for how you do things—by aligning leadership around vision and purpose, codifying values, creating plans to evolve, inspiring employees with a strategic narrative, and weaving brand-building behaviors and mindsets into your company DNA.

Externally: Our work drives the brand strategy for how you're positioned—by creating competitive difference, establishing key narratives, casting creative direction, and activating the brand across touchpoints.

Since 2005, we’ve collaborated with the brightest minds to solve their toughest strategic challenges. Leaders seek us out to clearly communicate what their company is about. Our unique advisory approach helps your brand and culture work together so your company thrives.

CLIENTS
Virgin
Google
Microsoft
Hershey
Andela
Goodnotes
Earnest
ServiceTitan
Brooklyn Brewery
Disney
Ninjas in Pyjamas

Founders. CEOs. Brand leaders. Creatives. 👋 How do you stay relevant when speed is messy, and sameness is a prompt away? 

Motto® Future of Brand Report 2026 is now LIVE.

And yes, it’s free.

We built it for leaders navigating the most accelerated era in modern business.

→ AI is turning output into a commodity. 
→ Culture is shifting faster than playbooks can keep up. 
→ Differentiation is harder to hold onto.
→ The brands that win will build meaning that scales and alignment that sticks.

Here’s what you’ll get:

→ Fieldnotes: sharp signals across tech, design, culture, and leadership
→ Forces: the big shifts reshaping how companies create value
→ Questions: prompts to pressure-test strategy and spark better decisions

This is a decision tool to help you think, build, and lead in the year ahead. 

Read it, share it, debate it.

Just don’t ignore it.

If you want to win at business and brand in 2026...

Like this post and drop FUTURE OF BRAND in the comments, and I’ll send it your way.

#brand

ALBAIK Food Systems Co.

Marketing Section Head–GCC

Extratik

Brand and Marketing Manager

Art Media Production

Business Developer 

Improvision Media

Senior Business Development Officer

Cragus International

Cragus is a boutique restaurant consulting firm merging two essential elements: Restaurant Operations and Food Technology. to enable restaurant operators to grow and expand.

•Created and managed the marketing department, overseeing full-time employees and freelancers in social media, content creation, influencer marketing, SEO, digital ads, and B2B partnerships.
•Built and developed messaging, brand identities, and guidelines for two food and beverage concepts.
•Formulated effective communication strategies and executed go-to-market campaigns.

Brand Manager

Extratik is a digital transformation agency that provides a diverse range of services with a focus on delivering intelligent and innovative solutions for digital transformation and digital marketing.

•Established and managed the marketing department, overseeing full-time employees and freelancers in social media, content creation, influencer marketing, SEO, digital ads, and B2B partnerships.
•Developed messaging, brand identities, guidelines, communication strategies, and go-to-market campaigns for eight clients in different sectors.
•Implemented customer acquisition and activation strategies, analyzed insights and analytics, and collaborated with teams to meet client targets.

Hospitality Board Holding Co.

HB was honored with the Best MENA Multi Brand Operator Award In 2016 and currently owns and manages a portfolio of brands, which include:

1-Wing Stop (Renowned for being the top chicken wings brand in the USA)
2-The Crepe Café (An Australian international brand offering crepes, waffles, and ice cream)
3-Cinnabon KSA (An American international brand)

•Supported the Marketing Manager in defining the brand's portfolio vision and strategy.
•Monitored the performance of offline and digital campaigns, preparing weekly and monthly reports.
•Provided recommendations for product and service enhancements based on customer feedback.
•Created and distributed marketing materials such as brochures, flyers, catalogs, and advertisements.

Senior Regional Marketing Executive

Malek Group

Retail Management Company operates across 100 locations and manages a diverse brand portfolio, which includes:  Istikbal, Bellona, Sarar, Karaca, Emsan, Sheffield, Ramsy, Saloni, and Sarev.


•Collaborated with the Marketing Director to develop local marketing calendars.
•Ensured effective implementation of marketing plans.
•Supervised and assisted agencies in understanding the brand's goals and strategies.
•Created consumer promotions campaigns and developed engagement plans.
•Managed Brand Crisis campaign and increased positive reviews by 30% in six months.

Assistant Marketing Manager

TAMKEEN CAPITAL

A venture capital company is driven by the mission to empower visionary, dedicated, and highly focused entrepreneurs in building ventures that have the potential to make a significant impact on the world. Their investment portfolio includes NAS Trends, Axeer Studio, Zooboon, Social Fruits, and Nabda Care.

•Collaborated with the Business Team in areas such as Business Development, Partnerships, Eco-system relations, Communications, and Innovation.
•Worked closely with the CEO and executive team on fundraising, investor relations, expansion plans, and product development.

Business Development Specialist

Etisalat Misr

Etisalat Misr, a subsidiary of Etisalat Group, operates in 16 countries spanning Africa, the Middle East, and Asia. The group entered the Egyptian market and commenced commercial operations in May 2007.

•Managed direct mail campaigns, applied outlet marketing collateral, generated leads, and Write proposals for privately held corporations and banks.

MARKETING EXECUTIVE

AlBAIK Marketing Section Head–GCC

15+ yrs driving brand growth, digital strategy & customer acquisition across MENA & global markets.
 Trusted by PepsiCo, Toyota, ALBAIK & Disney+

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The Battle

Sunny Bonnell

Karim Murad

Followers

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Performance ScoreSunny Bonnell's LinkedIn Performance

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taplio

The Battle

Sunny Bonnell

Karim Murad

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sunny Bonnell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSunny Bonnell's LinkedIn Performance