Sunny Bonnell

Founder & CEO, Motto® • Top Global Brand & Visionary Leadership Expert • Bestselling Author, Rare Breed • Co-Founder, VisionCamp® • GDUSA Top People to Watch • Top 30 GlobalGurus in Brand • High-Octane Keynote Speaker

Sunny Bonnell is the co-founder and CEO of Motto®, a strategy and innovation firm, and Thinkers50 Radar, which, in partnership with Deloitte, awards the brightest minds in the world. 

Named a ‘Visionary Brand Icon’ by SWAGGER, she is a Top 30 Global Gurus in Brand, GDUSA's Top 25 People to Watch, and a WEBBY Award winner. The WEBBY Awards described Sunny as “Setting the standard for innovation and creativity.”

Sunny works with executive leadership teams to set visions, create big ideas, and inspire their culture to take action on that vision. 

Clients include:

Minnesota Vikings
Virgin
Google
Microsoft
Klaviyo
NFL
Hershey’s
Legendary Digital
Disney
Twentieth Century Fox
Choice Hotels
NCM
Andela
Goodnotes

Sunny is an internationally acclaimed keynote speaker for organizations like MasterCard, Microsoft, Dale Carnegie, Fast Company Innovation Festival, Inc., and Inspiring Workplaces. 

She's been featured in every major publication, including Forbes, Entrepreneur, and The Wall Street Journal. She has appeared on Closing Bell on the NY Stock Exchange, The Breakfast Club, and Yahoo Finance. She writes a popular and provocative leadership column for Fast Company with her Co-founder and partner in crime, Ashleigh Hansberger.

Sunny and Ashleigh are the authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (Harper Collins, 2019) which flips the script on business as usual and carves a path for unconventional success.

“The top 5 career books of all time.” — New York Post
"Brazen and a ruckus to make things better.” — Seth Godin
“An entire windstorm of original thinking.” — USA Today

Sunny's work is focused on dismantling status-quo practices and inspiring others to do big things.

Founder, speaker, author, vision leader.

👉 wearemotto.com
👉 sunnybonnell.com

Co-Founder & CEO

Motto® is a vision-partner and strategic brand transformation company. We believe in the power of big ideas to clarify vision, rally people, and inspire action.

We guide CEOs, founders, and teams through times of growth and transition to unlock their Idea Worth Rallying Around®— the signature idea that sits at the heart of the business and makes it famous.

Internally: Our work drives the culture strategy for how you do things—by aligning leadership around vision and purpose, codifying values, creating plans to evolve, inspiring employees with a strategic narrative, and weaving brand-building behaviors and mindsets into your company DNA.

Externally: Our work drives the brand strategy for how you're positioned—by creating competitive difference, establishing key narratives, casting creative direction, and activating the brand across touchpoints.

Since 2005, we’ve collaborated with the brightest minds to solve their toughest strategic challenges. Leaders seek us out to clearly communicate what their company is about. Our unique advisory approach helps your brand and culture work together so your company thrives.

CLIENTS
Virgin
Google
Microsoft
Hershey
Andela
Goodnotes
Earnest
ServiceTitan
Brooklyn Brewery
Disney
Ninjas in Pyjamas

Founders. CEOs. Brand leaders. Creatives. 👋 How do you stay relevant when speed is messy, and sameness is a prompt away? 

Motto® Future of Brand Report 2026 is now LIVE.

And yes, it’s free.

We built it for leaders navigating the most accelerated era in modern business.

→ AI is turning output into a commodity. 
→ Culture is shifting faster than playbooks can keep up. 
→ Differentiation is harder to hold onto.
→ The brands that win will build meaning that scales and alignment that sticks.

Here’s what you’ll get:

→ Fieldnotes: sharp signals across tech, design, culture, and leadership
→ Forces: the big shifts reshaping how companies create value
→ Questions: prompts to pressure-test strategy and spark better decisions

This is a decision tool to help you think, build, and lead in the year ahead. 

Read it, share it, debate it.

Just don’t ignore it.

If you want to win at business and brand in 2026...

Like this post and drop FUTURE OF BRAND in the comments, and I’ll send it your way.

#brand

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