Sunny Bonnell

Founder & CEO, Motto® • Top Global Brand & Visionary Leadership Expert • Bestselling Author, Rare Breed • Co-Founder, VisionCamp® • GDUSA Top People to Watch • Top 30 GlobalGurus in Brand • High-Octane Keynote Speaker

Sunny Bonnell is the co-founder and CEO of Motto®, a strategy and innovation firm, and Thinkers50 Radar, which, in partnership with Deloitte, awards the brightest minds in the world. 

Named a ‘Visionary Brand Icon’ by SWAGGER, she is a Top 30 Global Gurus in Brand, GDUSA's Top 25 People to Watch, and a WEBBY Award winner. The WEBBY Awards described Sunny as “Setting the standard for innovation and creativity.”

Sunny works with executive leadership teams to set visions, create big ideas, and inspire their culture to take action on that vision. 

Clients include:

Minnesota Vikings
Virgin
Google
Microsoft
Klaviyo
NFL
Hershey’s
Legendary Digital
Disney
Twentieth Century Fox
Choice Hotels
NCM
Andela
Goodnotes

Sunny is an internationally acclaimed keynote speaker for organizations like MasterCard, Microsoft, Dale Carnegie, Fast Company Innovation Festival, Inc., and Inspiring Workplaces. 

She's been featured in every major publication, including Forbes, Entrepreneur, and The Wall Street Journal. She has appeared on Closing Bell on the NY Stock Exchange, The Breakfast Club, and Yahoo Finance. She writes a popular and provocative leadership column for Fast Company with her Co-founder and partner in crime, Ashleigh Hansberger.

Sunny and Ashleigh are the authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (Harper Collins, 2019) which flips the script on business as usual and carves a path for unconventional success.

“The top 5 career books of all time.” — New York Post
"Brazen and a ruckus to make things better.” — Seth Godin
“An entire windstorm of original thinking.” — USA Today

Sunny's work is focused on dismantling status-quo practices and inspiring others to do big things.

Founder, speaker, author, vision leader.

👉 wearemotto.com
👉 sunnybonnell.com

Co-Founder & CEO

Motto® is a vision-partner and strategic brand transformation company. We believe in the power of big ideas to clarify vision, rally people, and inspire action.

We guide CEOs, founders, and teams through times of growth and transition to unlock their Idea Worth Rallying Around®— the signature idea that sits at the heart of the business and makes it famous.

Internally: Our work drives the culture strategy for how you do things—by aligning leadership around vision and purpose, codifying values, creating plans to evolve, inspiring employees with a strategic narrative, and weaving brand-building behaviors and mindsets into your company DNA.

Externally: Our work drives the brand strategy for how you're positioned—by creating competitive difference, establishing key narratives, casting creative direction, and activating the brand across touchpoints.

Since 2005, we’ve collaborated with the brightest minds to solve their toughest strategic challenges. Leaders seek us out to clearly communicate what their company is about. Our unique advisory approach helps your brand and culture work together so your company thrives.

CLIENTS
Virgin
Google
Microsoft
Hershey
Andela
Goodnotes
Earnest
ServiceTitan
Brooklyn Brewery
Disney
Ninjas in Pyjamas

Founders. CEOs. Brand leaders. Creatives. 👋 How do you stay relevant when speed is messy, and sameness is a prompt away? 

Motto® Future of Brand Report 2026 is now LIVE.

And yes, it’s free.

We built it for leaders navigating the most accelerated era in modern business.

→ AI is turning output into a commodity. 
→ Culture is shifting faster than playbooks can keep up. 
→ Differentiation is harder to hold onto.
→ The brands that win will build meaning that scales and alignment that sticks.

Here’s what you’ll get:

→ Fieldnotes: sharp signals across tech, design, culture, and leadership
→ Forces: the big shifts reshaping how companies create value
→ Questions: prompts to pressure-test strategy and spark better decisions

This is a decision tool to help you think, build, and lead in the year ahead. 

Read it, share it, debate it.

Just don’t ignore it.

If you want to win at business and brand in 2026...

Like this post and drop FUTURE OF BRAND in the comments, and I’ll send it your way.

#brand

hims & hers

I led a multidisciplinary team of 20 creatives, including art directors, copywriters, and designers –  overseeing the development of the brand’s visual identity and messaging across all touchpoints, from TV commercials and product photo shoots for the web, app, and marketing campaigns.

VP, Brand Design

Zapier

I led a multidisciplinary team of brand and interactive designers and writers within the global Brand Studio. Our role is to elevate the design standards for the brand within the larger marketing organization. Our work spans across all surface areas from brand identity, marketing web, video & film, motion design, and digital campaigns. We collaborate with our xf-functional partners to create unity across the entire brand experience from awareness to conversion and everything in between.

Head of Creative, Brand Studio

I led the Visual Identity pillar for Zapier’s Brand Studio. Our goal is to create connected brand experiences across all communications and help explain how Zapier is changing the way people use the internet to automate their business.

Creative Director, Visual Identity Systems

Square

Led the brand refresh for one of the most dominant fintech brands in the world. My role as the CD for the global brand systems team was to reshape and reinvent from the ground up. My team's role is to empower the entire creative organization to show up as a unified brand. We do this by developing new design primitives, brand assets, and custom built tools, all made fully accessible for the decentralized global design team.

Design Director, Global Brand 

As Sr Art Director, I played a pivotal role in shaping Square's visual identity, ensuring that our brand resonates with authenticity, innovation, and a user-centric approach.

Sr Art Director

ueno.

*Acquired by Twitter, Jan 2021* 
Responsible for creating, growing and leading the brand discipline with a focus on strategy, brand identity, digital design and content creation. Grew the team from 0 to 6 brand focused designers, writers and photographers. During my time, we launched or rebranded 13 companies in 24 months across a wide range of industries, including AI, B2B, Data Intelligence, Finance and Lifestyle.

Creative Director, Brand

Ammunition

Responsible for leading both digital and brand teams for technology start-ups primarily in the hardware space, with a focus on creating end-to-end 360° experiences across software and industrial design programs.

VP Digital & Brand

Responsible for leading visual design team, creating design solutions with a considered approach; combining brand strategy, brand identity, product UI and digital marketing helping to lead our client’s brand to market.

Creative Director

Solely focused on leading the Beats brand, my responsibilities included: Creative Direction for consumer packaging, out-of-box experience, brand communications, seasonal campaigns and establishing brand architecture.

Creative Director - Beats by Dre

Ammunition brings over 25 years of product, interaction, and brand design leadership to the creation of customer experiences. Our emphasis is on ideas, and how we can strategically use our abilities as designers to achieve business success for our clients and partners.

Sr Visual Designer

Designer & Creative Director

I'm an executive creative leader with experience building brands that scale—from high-growth startups to established category leaders. 

My focus is on building scalable systems that unlock creativity—brand frameworks, design languages, motion principles, and campaign platforms that adapt as companies evolve. I spike at the intersection of storytelling and structure, where intuition meets systems thinking.

I actively integrate AI tooling into the creative process—from rapid prototyping to content pipelines—helping teams move faster without sacrificing craft. It’s not about replacing creativity; it’s about expanding its potential.

As the creative landscape shifts, I’m focused on leading teams that don’t just keep up with change—but shape it.

taplio

The Battle

Sunny Bonnell

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taplio

The Battle

Sunny Bonnell

Aaron Poe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sunny Bonnell's LinkedIn Performance

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Performance ScoreSunny Bonnell's LinkedIn Performance